Tell Your Story Via Your Corporate Video
If you are a company owner you need to tell people about your business in as many ways as possible. You can do so using several different mediums including the written word, face to face communication, video images and the spoken word in non personal contact situations are some ways to communicate with others about you and your company. By far the most effective medium to use is the combining of moving images with spoken words. That means videos.
Using a video you can tell your story. A video can tell people the story of the formation and driving force behind your business or better still the story of your products and services, especially new ones. You can explain how and why you developed each of your products or services.
Even for a short video you need a decent script. You need to lead the people who see your video along a path, to encourage them to want what you offer and to buy it from you.
To write a good script takes time and experience is essential if you want to do it well. This means that you will benefit from using an experienced firm to make your videos alongside you. Look for a firm that will involve you in every part of the planning, filming and editing processes involved in making your video. This level of involvement will teach you a lot and will ensure that you get the video you want.
There are quite a few types of video you can have made. Which is right for you is, at least in part, dependant on the main purpose and aim of your video. If you want to introduce your company to the world a simple talking head shot video is fine. You are using the spoken word to tell people about your company. However, it is important that this video is not too long.
If you need to motivate customers to buy from you it is testimonial videos that you need. Simple head shot videos from happy previous customers are powerful for encouraging potential clients to trust you and buy from you. This type of video is aimed at potential customers who have already shown a degree of interest in your product.
The most complicated kind of video is a promotional video. This kind of video has to catch the initial attention of anyone who sees it, and, importantly, hold the attention of your target audience. You want people who are likely to buy from you to watch the entire video and be motivated to buy from you.
The team at www.leagus.co.uk are specialist corporate video producers. They have been involved in promotional video production Huddersfield for decades, so produce great results, yet charge little for their services.
Tags: Multimedia, promotional video, video, Video Marketing, video production
