Posts Tagged ‘promotional video’

Tell Your Story Via Your Corporate Video

Friday, January 6th, 2012

If you are a company owner you need to tell people about your business in as many ways as possible. You can do so using several different mediums including the written word, face to face communication, video images and the spoken word in non personal contact situations are some ways to communicate with others about you and your company. By far the most effective medium to use is the combining of moving images with spoken words. That means videos.

Using a video you can tell your story. A video can tell people the story of the formation and driving force behind your business or better still the story of your products and services, especially new ones. You can explain how and why you developed each of your products or services.

Even for a short video you need a decent script. You need to lead the people who see your video along a path, to encourage them to want what you offer and to buy it from you.

To write a good script takes time and experience is essential if you want to do it well. This means that you will benefit from using an experienced firm to make your videos alongside you. Look for a firm that will involve you in every part of the planning, filming and editing processes involved in making your video. This level of involvement will teach you a lot and will ensure that you get the video you want.

There are quite a few types of video you can have made. Which is right for you is, at least in part, dependant on the main purpose and aim of your video. If you want to introduce your company to the world a simple talking head shot video is fine. You are using the spoken word to tell people about your company. However, it is important that this video is not too long.

If you need to motivate customers to buy from you it is testimonial videos that you need. Simple head shot videos from happy previous customers are powerful for encouraging potential clients to trust you and buy from you. This type of video is aimed at potential customers who have already shown a degree of interest in your product.

The most complicated kind of video is a promotional video. This kind of video has to catch the initial attention of anyone who sees it, and, importantly, hold the attention of your target audience. You want people who are likely to buy from you to watch the entire video and be motivated to buy from you.

The team at www.leagus.co.uk are specialist corporate video producers. They have been involved in promotional video production Huddersfield for decades, so produce great results, yet charge little for their services.

Tips For Making a Corporate Video

Saturday, December 31st, 2011

Even small companies can benefit from making a corporate video. In the past it was pretty much only big organisations which had the budget for a corporate video, or really felt they required them. Today things have altered significantly; videos are definitely more attainable than they ever were.

Corporate videos come in many shapes and sizes however the chief objective usually is to summarize what the organization does and publicize it. Some are designed more to instruct and stimulate staff than they are to generating deals from the public, however most are created for more than a single market. You can easily utilize elements of business videos to post online, to utilize in marketing materials you distribute to customers and prospects and at trade events. Their flexibility really makes them such a great investment. So now you have decided that you would like a commercial video precisely what do you do next?

The first step is generally to find a company to make it possible for you to create your video. Search for a professional and well-established firm. They have a tendency to create the most solid results.

Be sure that your chosen organization you choose has got the adaptability and knowledge to produce the kind of video that you want. Of course consider their recommendations, but don’t lose sight of your own plans.

Creating a great business video takes time as well as perseverance. Try not to plump for those companies which offer to create you a video in a few hours. You are likely to end up with a very poorly edited video.

Only use a firm which involves you in each individual step of this process.

Choose a business who lays out the planning process for you as well as being willing to help you with each step.

Penning a script and sketching a story board are extremely hard things to do if you haven’t done them before. Video making firms ought to be prepared to help you out with the steps.

The team at www.leagus.co.uk are specialist corporate video producers. They have been involved in video production for decades, so produce great results and charge relatively little for their services.

Promoting Your Business Using Video Branding

Saturday, November 12th, 2011

The beauty of video is the ability to represent your brand exactly how you see fit. By editing a video to highlight your company’s main assets you are adding a powerful tool to your marketing campaign and engaging potential clients with the most important information about your business. With video you can control your message.

Information conveyed using moving images have a far higher impact on the viewer than any other form of marketing. Information printed in text format, especially on the page, has an impact, but only if the person reads every word of that text. These days most people skim read, so very rarely get the full impact of your message. Videos can easily be updated and refreshed to showcase new products and encourage existing customers to buy more from you. They can be used to create buzz around you and your company.

The bonus of video branding is the potential for link building to your website and generating web traffic from internet based video submission sites. You can also use your video on social media platforms and on your website to engage potential clients and offer them a quick and precise idea of your services.

Not only can you create buzz on-line using video you can also create atmosphere and excitement within your company using the same video. Showing your promotional videos at staff conferences is a good way of raising the energy in the room and reminding everybody there of what your company is all about. Videos give your business a face and personality they are a big part of branding. Plus of course you can use video as a training tool.

How subtle or outrageous you are is really up to you. However, be careful not to go over the top because you can do a lot of good using video or lot of harm using video. Remember that the impression you give on a video is an almost permanent impression, so is a very important to get it right.

In the modern world there is another very effective use for video. You can use the same videos you would have used only for television commercials to promote yourself on the web. Videos can be spread across the web using social media platforms as well as being embedded into your own website.

Making a company video is a big project, but one that can bring your firm a lot of extra business, so it is well worth investing in one and using a professional team like www.leagus.co.uk to make that video.

How a Video Can Help You Promote Your Business

Saturday, November 5th, 2011

Right now the main internet search engines are favouring sites that provide video information. We say right now because we all know these things can change in a heartbeat, but if you are not making the most of video branding and using this tool to promote your business, you are missing a trick.

A video is a way to deliver information to your potential customers and clients. By creating good looking, accurate and exciting promotional videos for your company, you are adding an extra dimension to your marketing efforts and will reach a far wider audience.

With video you can highlight the main plus points of your business and control the message you convey to potential customers. Much more than mere words on a page, a video draws a picture that precisely portrays your company and what you have to offer. Information delivered by a video is much more likely to be retained by your clients and can be tailored to the appeal to the kinds of clients you are trying to interest in your products.

The video is another way of disseminating information. It is wrong to think YouTube is the only place to publish a video, there are plenty of websites that can be sent your video to build links and generate interest and traffic for your company’s website.

The beauty of a video is in bringing together the main points of your business that you wish to highlight. With video you can engage your viewers with a well paced informational piece that offers only the info you need to convey in a professional but friendly manner.

Promotional videos are perfect for conference events, training events and raising your on-line profile. Introducing your product or company with an interesting video with the info people are looking for retains customers and impresses potential clients.

The making of a corporate video is a big project for any company. It is also a big investment so you need an experienced team like Leagus www.leagus.co.uk to produce your video for you.

Using the Internet to Find a New Job

Saturday, November 5th, 2011

The great thing about the worldwide web is exactly that it is worldwide. If you are searching for a new job and are willing to move the Internet is one of your best search facilities.

Even if you are staying local, the internet will not only help you find jobs but will also help you do your research all at the click of a mouse. Plus of course you can use the internet at any time of the day or night to help you with your search.

If you are going to stay in your neighborhood and do not want to move to find a job, using the internet to check the local newspaper works surprisingly well. Very often there are more jobs on-line than printed in the newspaper itself. Check out the local shop window ads that advertise housing rentals, property for sale and employment. Do this physically and on-line on classified advert sites. More and more of these sites are becoming great places to go for job ads because they are becoming a one-stop community shop. If you are staying in your neighbourhood remember to tell friends and family that you are looking for work. That way you can find out about jobs before they are advertised.

You can also check the larger websites aimed specifically at job seekers, this will help you find jobs further afield and are often the place where larger companies are advertising their prospects.

If you have an idea of what you want to do and where you want to work, go directly to company websites and search for employment and careers, this can often turn up prime opportunities.

Once you have found a job that interests you, the internet is a great place to research the company that has advertised the work. You can also find help on answering interview questions which will improve your technique and help you in getting prepared for an interview.

Many firms now ask for CVs and resumes to be submitted via e-mail or their sites. The internet can help you through each stage of your search for work, from finding the right type of work, to sending in a resume to getting through the interview successfully.

We were formed specifically to provide the audio visual jobs UK market with the specialist recruitment service it deserves. We provide structure and advice, focusing on building long-term relationships with clients and candidates so contact www.avjobs.co.uk us for your job needs.



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