Social Network Interaction
Facebook and the data it produces can increase web search for a assortment of reasons. One reason belongs to recommendations or reviews, even if they’re in general. People can say bad and the good things about experiences they have with music, places, films, new bands, cuisine, etc. This takes place naturally on a regular basis. These details depending on FB people you’re friends with (and know whether you trust or care about their opinion) It can supply a great deal of relevance to a query. One other reason is photographs. Wonder how nice it might be to see photos from your friends show up for relevant queries. Let’s say you want to take a getaway. You could web search for pictures of Bali on the search engines and find some beautiful shots no doubt. How nice would it be to visit your friends’ honeymoon pictures in Google?
Start to see the interesting things they did while they were there. You possibly will not have even known they went there, but if their photos surfaced in your Search engines like Google search, you would know, and possibly be led to discuss their knowledge about them. This type of influencing can occur on the internet, as a close recommendation or review along with images is a compelling feature. think about this and how it could possibly apply to business applications.
Video clips are another strong reason for social interaction. Individuals are posting increasingly more video clips on Facebook youtube and metacafe for both original and links to interesting or entertaining things they’ve located on the net. In relevant cases, wouldn’t it be nice to see videos from your friends when they make sense. You can apply the location example here as well. Or let’s say you’re searching for “beautiful holiday places” online videos, but not one specifically. Maybe you often see some specific ones that your friends thought were significantly appealing.
But Search engines normally do not include this kind of personalized social media information in its web search results, and there’s nothing indicating that this is en route either. Bing uses personalized Facebook itself data, although not in this rich of an experience. There’s a high probability you don’t in fact care about the opinion of everybody you’re friends with on Facebook. Simply because you knew somebody in High School doesn’t mean you worry about their opinions on whatever services. However, your friend providing you with an incredible cuisine every time you go to their house for a party might carry more weight.
On the other hand, you never know what you’re going to be in search of down the road, and whose words may have some hidden and unexpected significance. You may be friends with someone who has the entire opposite taste in movies as you. If they say a restaurant has too spicy food, maybe you’ll be more inclined to actually go there. The point is that Facebook itself content has the potential to make web search better when integrated in interesting and relevant ways. This really is one reason why Facebook itself could be a high risk match for Search engines, if it ever decided to start taking web search more seriously.
To many, the notion may seem strange, but it didn’t take long for a new web search engine called Bing to gain significant ground in the search market. And Facebook’s user-base is enormous. A solid advertising budget will go a long way, as Microsoft proved with Bing. Then there’s that whole Bing-Facebook . com partnership which may begin to influence search engine optimization in a short time. Msn lists Facebook’s internet results and Bing will no doubt find new strategies to integrate Facebook . com into its own experience.
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