The Economist Admits Using Google+ To Impact Their Search Efforts
Google Plus is Google’s foray into the social network market. The network is meant to challenge the dominance of Facebook in the space. However, it still has not gained nearly the traction that Facebook enjoys. In order to force people into using the network, Google is tying it to its other products. This is happening to such a large extent that a New York Times piece recently highlighted that the Economist is using Google+ to impact its search marketing efforts.
Ironically this story first broke online on a Google+ account of “The New York Times.” In this report it came to light that “The Economist” saw Google+ as a great tool not for socializing and social media, but for giving their overall SEO profile a boost. They noticed every post was indexed, putting more and more out there for people to find.
This has been an excellent decision on the part of The Economist to have an account and business profile with Google Plus. Not only have they gained a new audience, but they boast to having twice the people following their Google+ account as they do on Facebook. It’s a great way for them to reach their fans and at the same time boost their SEO campaign. Their strategy must be working though because their Google+ posts are showing up in the SERPs.
There has been quite a lot of push-back from users it seems after Google started requiring a Google Plus account to comment on YouTube videos. Many have stopped using the service altogether to avoid the big G from tracking their whereabouts across all the Google products like Gmail, YouTube and Google+. Some just see it as a minor inconvenience and continue on.
One thing is for certain, Google is going to favor their own products when it comes to the search engine results. Businesses like The Economist are wise to take advantage of this and implement this as part of their SEO strategy. This is one SEO tool you should consider adding to your toolbox.
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Tags: Facebook Marketing, Internet marketing, marketing, technology
