Toronto Social Media Marketing – Marketing Your Business Through Facebook
By itself, Facebook is a force to be reckoned with in Toronto social media marketing. It has evolved to be more than just a tool for personal and social uses. It is now recognized as an established platform for Toronto social media marketing utilized by both emerging start-up businesses and established conglomerates.
For businesses, marketing through Facebook is a strategic move designed to reach a target demographic of consumers who spend most of their time online. Most products and services are now online with Facebook and are gaining a “following”. A Facebook page is equal to advertising your business to a worldwide community of users, 24 hours a day and seven days a week, without the expensive costs of tri-media advertisements.
You have nothing to lose and everything to gain when you use Facebook as one of your Toronto social media marketing strategies. Facebook accounts are free, easy to use and customizable. In return, it becomes your business’ virtual presence, serving as your website, your feedback counter and your customer service provider all at once
Then, there are the estimated 7 million users who log in to Facebook on a near daily basis. This should reason should be compelling enough for business to sign up for an account and get connected with a new generation of consumers who get everything they need online.
Here are some things to consider when using Facebook to further improve your business and its Toronto social media marketing.
Have an official Facebook presence
It is important to create an official account for your business when you decide to use Facebook for your Toronto social media marketing. The perils of using your personal account for business purposes are self-evident. Maintain separate accounts for your personal and official use. Avoid using your personal account to market your business. Remember, personal is personal. Business is business.
Fortunately, there are options in Facebook that allow you to keep separate accounts without having to create another Facebook account. A Facebook page is the most convenient way to do this, especially if you have a variety of businesses, services and products to market. You can create and maintain different pages with just one Facebook account.
As an administrator of your page, you have greater control over what content gets posted on your wall. You also control the level of interactivity your page gets from its followers. And the best thing about Facebook pages is that people see your official presence, and not your personal account, when you post. This gives your Facebook page authority and authenticity as a brand.
It is also important to note that there is a difference between a Facebook page and a Facebook group. For businesses, it is advisable to use pages over groups. Groups are outdated and administrators have lesser control over posting and sharing activities.
Establish official presence
As much as possible, use your business name when setting up your Facebook page. This should also be done for every account you will be using for your Toronto social media marketing. It is essential that people can find you when they search for your name in Facebook.
You can customize your Facebook page link upon reaching 25 followers. Instead of having a generic URL, you can personalize your address using your business name (i.e. www.facebook.com/foglighsearch).
Make use of a landing page
You can also create customized landing pages for your Facebook page. A landing page is what people see when they visit your page. You can design your landing page in a way that it gives users an idea of what you offer and of course, an incentive for ‘liking your page.
A good landing page should explain at first site why people should ‘like’ your page – what is in it for them, what they will receive (inside information, discounts, promos, etc) when they follow you. Your landing page is also an extension of your presence. It should reflect the personality and the characteristics of your brand.
Engage, engage, engage
Use your Facebook page to interact with users. Do not leave it unattended. Like any social tool, communication and interaction is what determines the success of your Toronto social media marketing. Encourage your followers to react by posting relevant notes and interesting content on your wall. Just make sure to monitor your wall activity to avoid posts that can damage your reputation.
Furthermore, do not give the impression that no one is behind your Facebook page. While communication and posts by users are great, be sure that you also take the conversation lead once in a while. Post interesting thoughts and let your users talk about it.
Keep things lively in your Facebook page by engaging your users with polls and questions. Not only does it keep your page active, it can also provide valuable input for future Toronto social media marketing strategies.
Combine other social presence
Your Facebook page is also a great way to lead users to your other Toronto social media marketing accounts. Use your page wall to post links to your website, your accounts in YouTube and Twitter everytime you make an update.
Facebook is one of the many Toronto social media marketing tools which can help improve your business. If you want to remain relevant, be closer to your clients and gain more customers, make sure that you start building your Facebook profile today.
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Tags: Business, facebook, Facebook Marketing, internet, Internet marketing, marketing, Social media, social media marketing, Toronto, Toronto social media marketing
