How To Make Money By Using Twitter Marketing?
The rise of the internet was phenomenal from the time it reached the public eye in the 1990s until now. With the rise of the internet, a change in the way we use marketing went along. New methods emerge almost monthly.
It is crucial for an online marketer to know which trend to follow and which not. This decision alone can decide whether a company will be a success or failure.
So what is the current trend in online marketing? It appears as if Twitter media marketing is gaining more and more popularity. Reasons for that are easy to find: It is free of charge, allows you to target a pretty specific audience and takes a short time to set up.
Let me start with the basics. What is twitter actually about?
Twitter is a site that people can go to in order to find out the latest trends about their friends, stars or business. In Web 2.0 language that is called social networking. Twitter is based on micro blogs that consist out of text messages. Due to that each and every message is limited to 140 characters. Twitter started out as a network for users to stay in touch with a bunch of their friends. Since it grew a lot bigger than that, Twitter went from a mostly cell based application to an internet focus service.
The rise of twitter went hand in hand with the increase in smart phone units sold, since it made accessing Twitter so much easier and opened the service up to everyone worldwide. The other aspect is the fact that a lot of celebrities provide their fans with frequent updates about their thoughts via this service.
So how does Twitter Marketing work?
Like in all marketing processes the first thing you have to do is research. Finding out whether the “stars” in your industry have a twitter account is one of the most important steps I can think of.
After the research part you start to follow the people that are following the people you made out as being in the same niche. Some of the people that you follow will follow you back, and some won’t. The once that do follow you back will receive your tweets from now on. The cool think about that is that you already know that those people are interested in your products, since they followed someone promoting something very similar already. This way the prospects aren’t cold, but warm.
Selling to this list shouldn’t be that hard anymore. After all you know that they are interested in your niche. And since this process is pretty easy and not very time consuming, it is easy to build a big list of followers.
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Tags: e-business, marketing, online business, online marketing, Social media, social media marketing, twitter, Twitter Marketing
