Social Media Marketing With Facebook: Facebook VS Twitter
The two biggest social media websites currently are Facebook and Twitter. Both of them have surpassed MySpace and Friendster and their registered users are exponentially increasing.
They sound the same on the surface as they as classified as social networks where you can connect to people. When you look into these two sites in greater detail, you will see that both focus on two different paths. You can try to venture into both of them and try to keep them updated but eventually you need to pick a side. One will be the dominant social media while the other is just supplementary. To know which one you want to get, you need to understand what both of them do.
Let’s take a look on Facebook first. First of all, it is supposed to be a website where college students get to connect to each other and it is similar to Friendster. But it opened up to the public and its popularity grew. It slowly adds things like games, fan pages, likes and apps. To get connected to Facebook, you need to either confirm people as your friends or like fan pages. You can say that Facebook lets you connect to your friends closer.
You can place things like pictures, videos, links or notes and distribute them to all your friends. When posting these types of things they are really like personal emails to them. They are given the opportunity to read and reply to your post and you can also respond to their pictures or posts as well. This communication helps to keep the connection between you and your friends or fans in closer proximity. Facebook also lets the web crawler index your pages. Items you choose to post on Facebook may in reality reach the first page of the search results.
Twitter is unlike Facebook. On Twitter you can’t directly post photos, links or videos. What you post is more like a status update with a restriction of 140 words. It is similar to group text messaging. People who want to use Twitter can sign up for a Twitter account and then start twittering about their life or feelings or mood. They can also become followers on other people’s tweets and retweet things back as desired. Because anyone can just peruse through the tweets, Twitter is excellent for spreading the word quickly or just to keep in touch with what people are talking about. Regrettably, you can’t build up close relationships with your followers like with Facebook.
When a tweet is good, it often gets said again by other people. Then you can also add a tag onto it so you can search for the tweets easier. Marketers have used this method to keep track what their competitors are up to or what the public wants. They also used the tweet to help out with their viral marketing because the tweet gets spread out very fast. But Twitter cannot use videos or picture inside their viral marketing, making it very dependent on the word you use. Facebook allows you to use words, pictures and videos in your viral marketing.
The conclusion is that you need to create a business where you are able to keep a close bond with your customers by using Facebook as a resource. You can also use Twitter as a side media source just to what is on the public’s mind.
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