Assured Social Media

The two biggest social media websites currently are Facebook and Twitter. Both of them have surpassed MySpace and Friendster and their registered users are exponentially increasing.

They sound the same on the surface as they as classified as social networks where you can connect to people. When you look into these two sites in greater detail, you will see that both focus on two different paths. You can try to venture into both of them and try to keep them updated but eventually you need to pick a side. One will be the dominant social media while the other is just supplementary. To know which one you want to get, you need to understand what both of them do.

Let’s take a look on Facebook first. First of all, it is supposed to be a website where college students get to connect to each other and it is similar to Friendster. But it opened up to the public and its popularity grew. It slowly adds things like games, fan pages, likes and apps. To get connected to Facebook, you need to either confirm people as your friends or like fan pages. You can say that Facebook lets you connect to your friends closer.

You can place things like pictures, videos, links or notes and distribute them to all your friends. When posting these types of things they are really like personal emails to them. They are given the opportunity to read and reply to your post and you can also respond to their pictures or posts as well. This communication helps to keep the connection between you and your friends or fans in closer proximity. Facebook also lets the web crawler index your pages. Items you choose to post on Facebook may in reality reach the first page of the search results.

Twitter is unlike Facebook. On Twitter you can’t directly post photos, links or videos. What you post is more like a status update with a restriction of 140 words. It is similar to group text messaging. People who want to use Twitter can sign up for a Twitter account and then start twittering about their life or feelings or mood. They can also become followers on other people’s tweets and retweet things back as desired. Because anyone can just peruse through the tweets, Twitter is excellent for spreading the word quickly or just to keep in touch with what people are talking about. Regrettably, you can’t build up close relationships with your followers like with Facebook.

When a tweet is good, it often gets said again by other people. Then you can also add a tag onto it so you can search for the tweets easier. Marketers have used this method to keep track what their competitors are up to or what the public wants. They also used the tweet to help out with their viral marketing because the tweet gets spread out very fast. But Twitter cannot use videos or picture inside their viral marketing, making it very dependent on the word you use. Facebook allows you to use words, pictures and videos in your viral marketing.

The conclusion is that you need to create a business where you are able to keep a close bond with your customers by using Facebook as a resource. You can also use Twitter as a side media source just to what is on the public’s mind.

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Social marketing is all about becoming visible to the right crowd. For example, if you are marketing diet pills, you will want to target people who are overweight, and not the people that are in shape. If you have both the time and the persistence, you can conduct keyword research in order to locate long tail keywords with an adequate amount of searches and then constructing a site that is optimized to focus on these keywords. Nonetheless, locating the best keywords for your sight can be very monotonous and the results will usually be visible months later. Luckily there are easier ways to get yourself into the niche market you desire – this is through the use of social media sites such as Facebook.

Facebook started out as a social networking that became very popular and it has more than 100 million users that visit it daily. It might be small compared to the people that are connected to the Internet but 100 million are all gathered inside Facebook while the rest are out there doing things like playing games or just watching Hulu. In other words, it is easier to filter out people inside Facebook that is interested in your product. Facebook already have two options for advertising that you can use to target your niche market.

The first group is feature. In feature, Facebook allows you to produce groups in regards to all sorts of interests. When people join these groups they will be given updates and observe what other members are posting. This is very similar to the traditional forum set-up where you are the administrator and the people who join your forum are the people who are genuinely interested in your niche.

Acting as the group administrator, all your posts will also be able to be seen by all other group members as well. This is very much like utilizing your own email list where you can support your products, update statuses and even provide people with more information related to your products. A great thing about this is that members are able to comment on your post and you will have the option to interact as often as you would prefer. This feature really helps to create relationships with your customers.

It is also very easy to grow your group membership. A person can “like” and share almost anything and all these will appear on his friend’s list. Then when a friend likes it, it will appear on their friend’s list as well. That is why it is very easy to do viral marketing because it is so easy to spread a particular news or product around.

Another method of engaging in targeted advertising is through the use of Facebook ads. Facebook ads is very similar to Google Ads. However, it is not only easier but also more successful. This is true, because the ads are shown within Facebook, and the ads can access the information related to the user’s details. This shows what he or she “likes” and sees if the ads are related to them in any way. If they are, they will be shown.

Using the feature of Facebook has made it very easy to target niche customers. There are close to 100 million Facebook visitors you can try to become visible to and this is more reliable than trying to target just anyone on the Internet.

Once you get your Facebook Fans you then want to market with an email marketing software, which will give you access to a mailing list manager to manage all your email lists.

Being able to familiarize yourself with your target market is extremely significant in marketing in spite of whether it is online or offline. You need to know what helps to attract your audience and you also need to know what pushes them away. You will want to know this information in order to get the right response from them. This is comparable when you engage in social media marketing on Facebook.

Facebook claims that it has 500 million active users and that of them log in at least once per day making 250 million visitors use Facebook on a daily basis. Many of the users squander about seven hours using Facebook rather than on Google, MSN or Yahoo. So there are many prospective consumers you can tap into but you need to know how to move toward them in the right way.

Within Facebook you want to act like a friend rather than that of an Internet marketer. Your patron pool is inside Facebook itself and when people are on here they are searching for groups to unite with, funny videos to view, or for information on the latest games. Spending money or buying things is really one of the last things on their mind. So this form of marketing really provides you with the opportunity to be a friend and talk like a friend. You can post funny videos or give them link to useful information. When people like you and they will be inclined to propose more friends to you too. This also helps to give you the representation of a friend and not a spammer.

When you make a group page within Facebook, you can’t just create it and then completely back off and let it run itself. A group is rather a place where you can interact and get to know your viewers. The Groups page works very similarly to a comments type feature on a blog but with more features. What the administrator posts within the group’s page will also become visible to all the members. So if a member makes a comment on a post, it will be visible to everyone else as well. This feature allows you to easily begin a conversation and have others join in. The new members also won’t miss out on the older discussions because they will be saved as well. New users can effortlessly browse through the older posts since they will not get removed.

Another unique feature about Facebook is that you can create widgets. These widgets can do lot things like make a private chats, show promotional videos or automatically give coupons. The users don’t have to install anything as it is built into their Facebook page and can be spread around. The widget can also be used to point back to your website so that is free advertising to you.

You also don’t need a lot of effort to start a viral marketing inside Facebook because it is so easy to spread information or notify people. Users have this feed page where they can see what is happening to their friends. If their friends “like” something, you will see it. If he is tagged inside a picture, you will see it. Thus, people can get curious and start clicking on the links.

Facebook is not your common deal similar to blogs or websites. It is a dissimilar field all together and you should adapt your approach for that reason.

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