Assured Social Media

Social marketing is all about becoming visible to the right crowd. For example, if you are marketing diet pills, you will want to target people who are overweight, and not the people that are in shape. If you have both the time and the persistence, you can conduct keyword research in order to locate long tail keywords with an adequate amount of searches and then constructing a site that is optimized to focus on these keywords. Nonetheless, locating the best keywords for your sight can be very monotonous and the results will usually be visible months later. Luckily there are easier ways to get yourself into the niche market you desire – this is through the use of social media sites such as Facebook.

Facebook started out as a social networking that became very popular and it has more than 100 million users that visit it daily. It might be small compared to the people that are connected to the Internet but 100 million are all gathered inside Facebook while the rest are out there doing things like playing games or just watching Hulu. In other words, it is easier to filter out people inside Facebook that is interested in your product. Facebook already have two options for advertising that you can use to target your niche market.

The first group is feature. In feature, Facebook allows you to produce groups in regards to all sorts of interests. When people join these groups they will be given updates and observe what other members are posting. This is very similar to the traditional forum set-up where you are the administrator and the people who join your forum are the people who are genuinely interested in your niche.

Acting as the group administrator, all your posts will also be able to be seen by all other group members as well. This is very much like utilizing your own email list where you can support your products, update statuses and even provide people with more information related to your products. A great thing about this is that members are able to comment on your post and you will have the option to interact as often as you would prefer. This feature really helps to create relationships with your customers.

It is also very easy to grow your group membership. A person can “like” and share almost anything and all these will appear on his friend’s list. Then when a friend likes it, it will appear on their friend’s list as well. That is why it is very easy to do viral marketing because it is so easy to spread a particular news or product around.

Another method of engaging in targeted advertising is through the use of Facebook ads. Facebook ads is very similar to Google Ads. However, it is not only easier but also more successful. This is true, because the ads are shown within Facebook, and the ads can access the information related to the user’s details. This shows what he or she “likes” and sees if the ads are related to them in any way. If they are, they will be shown.

Using the feature of Facebook has made it very easy to target niche customers. There are close to 100 million Facebook visitors you can try to become visible to and this is more reliable than trying to target just anyone on the Internet.

Once you get your Facebook Fans you then want to market with an email marketing software, which will give you access to a mailing list manager to manage all your email lists.