Don\’t Forget About These 3 Ways To Use Video
I have done video production for several years now and I am still blown away by how people treat video. Everyone knows that video is a huge asset to marketing, but many business owners still don\’t use it. It seems like the big brands can\’t get enough of it and the smaller companies can\’t be bothered with it. If you are on the fence, then maybe you just need to see a few types of videos that are being completely overlooked.
Video Resume: Anyone still actively seeking employment knows that it is important to stand out from the crowd. Sure, your resume should include a splash of color and language that appeals to the hiring manager, but why not send along a video that gives the manager a taste of your personality and work ethic. You don\’t want your video to come across as cheesy, so have someone interview you about why your work is important to you and edit the clips together in a short 1 to 2 minute video.
Video Proposals: I have seen this work wonders for everyone from musicians to plumbers. When your band wants to book a show with a venue, simply visit the venue in advance, take out your phone and grab some video. Lay some audio over the footage saying that you checked out their venue and you think your band would be a good fit for them. Email it to the club owner and chances are your video will get watched.
Video Emails: Whether you are pitching an idea or just thanking someone for their help, put it on video. It is not everyday that people receive videos in their inbox. These messages not only get opened, but the personal touch indicates to the viewer that you care. This helps build relationships with your audience and other business owners.
Video can seem intimidating at first, but once you know your editing software and have a workflow, video can be shot and edited in no time. It is this fear of not knowing how to do video, that prevents people from trying. I am glad that I jumped in because it has changed my business completely. I have enjoyed video so much, that I have been operating a video production company for 3 years and I incorporate video into all of my side projects.
Be sure to visit the author\’s site for help with your resume.
Tags: Business, education, marketing, Video Marketing
