Preparing For Your Corporate Video
The production of a corporate video requires a great deal of planning and pre production if it’s to be a smooth and effective process. There are multiple messages and visions in play, not least the contrast between the videographer and the corporate client. In order to ensure your corporate video production goes off without a hitch, take a look at these simple steps to really nail down the creative direction of the production early on.
When researching ways to make this pre-production process smoother and more efficient for the future, I narrowed the steps down these few, including scripting, storyboarding, and a treatment to ensure the final intentions of the project are clear.
Scripting and storyboarding are essential in the pre-production of a project, they ensure that there is a vision and plan for when it comes to the filming. They both tackle vital features of the filming process. Scripting is important to make sure that all the necessary content is included, whether this is a solid formed script leaving no room of improvisation or bullet pointed topics of conversation. Scripting is not only used for speech but can also be used for movement, to convey a particular message through the body language of the actor or actress.
Scripting and storyboarding are fairly similar, one dealing with the people/person being filmed and the other dealing with those behind the camera, shooting the action. Storyboarding allows for a visual for the different shots that will used throughout filming, so that everyone included has a clear idea of what the final product will look like shot by shot, and also so that shooting on the day runs smoothly.
Finally, a treatment is designed to enshrine the core values of the finished product so that no matter how much extra footage is captured, the editor can pick and choose content that bests reflects the original treatment, ensuring the client receives a project in line with their original intentions.
Pre-production is vital or the coordination of what is going to be filmed and includes many stages that cannot to ignored (as I learnt). It effects the whole filming process and makes your life easier in the long run, with efficiency and ease when it comes to shooting. If you apply these techniques to your own videos, let me know how you get on in the comments below!
Take a look at our example videos Masters in Public Policy, and Masters in International Relations for a demonstration on good pre production techniques.
Tags: corporate video production, Video Marketing, video production
