Methods Of Free Website Promotion
Some beginners feel that creating a website is hard work, but they soon learn that website promotion is also hard work. You can pay for advertising or you can outsource the work, but both can be very costly. There are easier ways, however, that are completely free of cost.
A popular method that requires a bit of care is SEO, also known as search engine optimization. This is when you use specific keywords throughout the text of your site in an attempt to have search engines find your site and place it in search results for specific search terms. It is very easy to overuse keywords and appear to be more of a spam site than one that provides good information or content. If done correctly, it could be one of the best means of traffic to your website.
Visit other sites related to yours and consider exchanging links with them. That means that in exchange for you placing a link on your site to another, the site owner will return the favor. Send them an email asking whether or not they are willing to exchange with you. They are likely to agree to it since you both benefit from it.
If you do not have a page on a social networking site, then create one. However, like most of the world, you probably already have one or more pages. Place a link to your website on your social networking page so that all of your online friends can check it out. You could also make occasional posts or status updates about your website, just be careful not to do it too frequently. You could turn some people away.
Choose an online forum or discussion board to be a part of and participate in the conversation. It is even better if the forum is actually related to your site. Check to see if the forum allows users to have signatures. If so, then add your link to your signature. Every time you post something new, your signature is automatically attached, so your link is seen by anyone who participates in or reads the discussion. It is free advertisement that takes little effort. You usually get genuine interest from the people who click on these links, and usually more of it in forums related to your site. Also, you can show off your knowledge of your niche and make your online presence known.
Your outgoing emails can also have your signature. Most email accounts allow you to easily set up a signature that automatically attaches to all of your outgoing email. So, at the end of every new email is an invitation to your website.
Finally, one of the most common sense techniques and the most commonly used is the bookmark function. Encourage visitors to bookmark your site to their web browsers and their social networking pages by adding a button to your site in a conspicuous area. This will allow visitors to easily and voluntarily save your site.
These are only a few of many means of website promotion. However, they are some of the easiest. Think of them as starter traffic generators and eventually make your way up the advertising ladder.
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Tags: advertising, Affiliate marketing, Business, careers, home business, internet, Internet marketing, marketing, Web 2.0, Web development, webmasters
