Discussing The Efficiency Of Facebook Ads
Many often ask do Facebook ads work. Well, yes they do get a few clicks but if asked do they get as many clicks Google AdWords, that answer would be no.
Facebook ads just so happen to catch someone’s eye while they are surfing their page, not because they plan on buying your product or service. However on Google, folks are looking for whatever product or service you have to offer. After all that is probably they started searching the net anyway.
But this doesn’t mean that Facebook ads don’t work, it just means that whatever you are advertising needs a lot exposure before it will get successful clicks. Your Facebook ads don’t generate profit from the click rates; they are based on the profits your advertisement brings it.
If you just so happen to be paying for advertising per click, then this shouldn’t be a problem for you. As long as money is being made, that’s all that matters. Some marketers review their ad campaigns by the number of people who click on their advertisement.
To determine if an ad is working, check your sales date for how much you are making against the actual cost of advertising. This is easier if you are selling a product.
If you are doubling the money you spent in advertising or getting just a little more than you spent, than you can say that it was effective. But it’s up to you to decide whether or not the money spent and made was worth the effort.
To improve the performance of your Facebook ad is to compare the results from different ads and use the ones that produce the highest profit.
You will need to run different ads and compare the results of those to see which one is more effective.
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Tags: advertising, advice, Business, economy, facebook, Facebook Marketing, finance, internet, Internet marketing, marketing, networking, online business, site popularity, traffic generation, wealth building
