Learn How To Obtain Social Media Followers By Utilizing Special Deals And Free Gifts
In our earlier issue, we discovered the methods on how to get individuals to like your Facebook business page. In this issue, we will talk about how you can reap the benefits of promotions, contests, and giveaways to pull in more individuals.
Using a social media management site purely for promotions, contests and giveaways is a good way to evaluate whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.
The positive aspects of this are two-fold because making the advertisement exclusive will bring in a new set of fans which is always necessary when trying to build online presence. Contests engage more people to your page.
Now that you know this, let’s proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.
First of all, be sure all needed contest mechanics and posts are accessible to the Facebook users only. The small business should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Also, it’s important that the mechanics are straightforward. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. In general terms, almost all contests are not even allowed. You are not allowed to have an official contest posted in your wall.
However certain exemptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within just three months.
For businesses that are able to use prize draws, there are numerous of business applications that help produce these. Contests for Fan page is an application that was developed by Wildfire and can help neophytes in producing contests with photo, video, writing and graphical entries. You can also pimp out your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. For easier navigation, you can place in a contest widget in your Fan page in order for participants to link straight to a micro site. There are also other contest builder tools like Vertigo and Strutta.
Part of bringing in many participants is presenting a really irresistible reward. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.
A contest that’s monitored successfully will most certainly bring in lots of prospects to the company. For some small businesses, campaigns like these may need a great deal of effort. However, this can be one of the most efficient strategies to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Earning profits on Facebook!
Facebook for Business taking advantage of ads from the site are simply great ways to earn the success you want in online marketing. Learn more about Facebook marketing here.
Tags: advertising, digital marketing, facebook, facebook for business, Facebook Marketing, facebook marketing for business, internet, Internet marketing, marketing, online marketing, social marketing, Social media, social media management, social networking
