Assured Social Media

In the past online marketing could only be done through certain ways such as pay per click or search engine optimisation. While these methods are still as effective now as they ever were there is now another way for businesses to reach their existing audience and also to appeal to a new one too. Social media has been on a constant growth for a number of years now and it has now reached the point where some social networks are now for many the website which they use more than any other.

Social media can help businesses in a variety of different ways and that is why it is so important. The first reason is that social media can be linked to existing online marketing methods such as SEO. The two can be used together to produce excellent results and help a business increase their presence on the internet. The many social networks provide a great place for a business to place backlinks and optimised content.

The way businesses can communicate with their target audience when using social media is something which has never before been available. Businesses have the freedom to start pages and accounts which their audience can then follow. Not only will these followers receive any news from the business from then on but they can also provide feedback too.

Social media can be very cheap for businesses to use when compared to many other methods. A lot of people know the basics of social media already and so some businesses may be able to use an existing employee’s knowledge or send them on a training course. Alternatively they might choose to bring someone in to do their social media work or outsource it to an agency. While this will cost the actual social media is free to use.

Finally if that wasn’t already enough persuasion, there are the numbers. Facebook alone has had over one trillion page views from more than 870 million users and that is before taking into account other social networks like Twitter, MySpace, YouTube, Tumblr and many others. People can also use social networking on their phones now so businesses can reach their audience whenever and wherever they are.

Tecmark does a really good job at social media marketing across all the major and up and coming social networks.

In our recent issue, you learned how you can use of promotions, contests and freebies to get more Facebook fans. In this issue of Facebook for Business we are going to go over a few tips for making money on Facebook.

Whether you want extra income or to grow a long-term business online, now both are attainable through social networking site, Facebook. Today, you’ll learn about the top income generating techniques you may use on Facebook.

– Retailing

A growing number of businesses among fields like health, travel, food and consumer products are taking advantage of Facebook when it comes to getting sales. This is not a surprise anymore. Facebook is very user friendly and accessible to almost anyone. Having online presence through Facebook depends entirely on the owner.

While there are a lot of business owners that attest to the usefulness of Facebook marketing, there are also numerous others who aren’t convinced of its possibilities.For those who do decide to sell their products through Facebook, there are several applications you can tap in order to be more organized.

Ebay already has a unique program meant for their Facebook users. An application called Radical Buy, easily and quickly posts products and makes them easily reachable to the potential customers. walls. There are also specialty applications like Music Blaster, Flame Tunes and Lemonade.

Facebook is not limited to selling different products though. You can sell your services online as well. With regards to the second money making usage (See Application Development below), anyone can sell various programming and Customization services online as well. Facebook works with Paypal for these payment transactions.

– Application Creation

Even Facebook itself is giving very profitable benefits for people who will help them develop different applications in their market from monetization to advertising. The site pays you for suggestions that will help them develop these. Even other websites continue to post positions online for creating and managing a wide variety of applications for their businesses. As of recent news, there are still very few people entirely concentrated to building applications. Because of this, looking for potential customers won’t be a big issue.

Computer programming has grown to be a very important feature of company leads generation nowadays and most applications reach several thousands.

– Promoting and advertising

Affiliate marketing is one of the top ways to generate income on Facebook. There are numerous sites looking to infiltrate unique areas on Facebook that are exposed to customers. Most use their own sites for cross-promotion. Quite similar to what you do with Google Adsense (although Google Adsense if not applicable in Facebook since the site doesn’t run with a Java application) where ordinary people place ads in their personal space, affiliate marketing also works the same way. Webstores such as Ebay, Amazon and other companies are always on the look out for people to use their advertisements.

Most of these work on a commission basis meaning that when someone purchases a product or service that your wall is advertising, then the owner of the wall will receive a significant amount. At times, some companies don?t even require for their products to be bought. In some instances, any form of action such as people simply clicking on the ad or creating an account.

With these three money making techniques in mind, you can be well on your way into making more than what you expected out of a social media management site that was once just a pastime.

Look out for our next issue. You will learn about how to make use of Facebook Groups for your business.

Whether you have a small or large scale business, you can take advantage of Facebook marketing. If you turn to Facebook for Business, you’ll see that it not only helps in marketing your products or services but also maintains your business as visible online.

In our recent issue, we discussed about how to use Facebook ads to take your business to the higher level. In this issue we are going to talk about social media management for much better search engine rankings and traffic.

There are a number of internet marketers that point out that Facebook has turned out to be more efficient than Google with regards to getting traffic. Whether this is true or not, it’s not unusual to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot cheaper and a lot easier to set up.

Here are some additional tips on how to pull traffic from search engines straight to your Facebook page:

Form A good deal Of Quality Backlinks to your site

You can find a number of ways you can lead your potential clients and customers towards your page. This is just one among the many benefits of using Facebook. The more Likes that you have which equates to acquiring more Fans, the more links lead back to your Page. This is the onsite way.

The offsite way is to build links using other websites such as your official website, article directories, other social networking sites, email signatures and the like. Article submission is one of the least expensive, yet most reliable ways to build backlinks. Not only that, they also allow you to presell to your prospects before reaching to your main page.

– Use your Business Name

While it’s good to be innovative with your profile and updates, the same does not follow for your Facebook name. The chief goal is to provide a name that’s retrieveable for others. This optimizes your target keywords better. Also, remember that your name shouldn’t sound like a sales pitch so don’t stuff it with several descriptions. Less is more. For instance, if your business name is Jonathan’s Fruits Shakes, and there’s another business name that sounds similar, how about changing yours into “Jonathan’s Healthy Fruit Shakes”

The same goes for vanity URLs. This new feature gives you the option to change your URL so it’s more searchable to other Facebook users. Again, you don’t want your URL to sound flamboyant. Consider going for facebook.com/jeremiahfruitshakes. This is pretty direct.

– Complete your Profile

Your landing page has an important role in gaining a great deal of Facebook fans. Your potential customers will decide to read your profile and become your fan depending on how beneficial and appealing your page is. With this, it’s crucial that your profile is complete with all the necessary details. This is also your chance to use a bit of your creative side. It would be best if you come up with some eye-catching content.

Your landing page is also one of the pages where you can place keyword-rich text. Aside from using targeted keywords, you can also add in broad, general keywords that are normally used in your chosen market. This is so Google can easily find your page. Also, make use of customer feedback or testimonials as these will help you attract more prospects. This is a great way to build your reputation within the industry.

With all the benefits of using Facebook as a business tool, still it’s not recommended that you use a Facebook Fan page as a replacement for an official website. Facebook only adds another dimension to the logistics of online marketing.

Be sure you don’t miss our next issue of Facebook for Business

There’s a lot of ways you can make use of Facebook for Business. If you want to find out more see here for additional Facebook marketing strategies.

In our previous issue, you learned how Facebook helps businesses attract new consumers. Today, we will discuss more about creating a Facebook Fan Page for your company.

Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having reliable online presence, business is dead.

A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.

As pointed out in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. People look for official websites to evaluate a company’s credibility. However, a Facebook Fan Page, as long as it’s professionally managed, will do in case you have no website.

Another thing about credibility. a Facebook fan page is far more efficient that a personal account if you want to establish a sense of official presence to the details you place in your page. A profile page is less believable compared to a Fan Page. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.

For instance, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to distinguish your name. You can use descriptions like TASTY Philadelphia Homemade Ice Cream. This way, you are hitting two birds with one stone. You’ve just given out your location right away which helps your audience in determining your geographical background and you’ve found a way to make your name sound different from the other.

You can do this right after you have created your username. A user name can only be established once your Fan page has 25 fans.

Another good way to gain expertise for your Fan page is to answer all necessary questions in the profile. A profile that’s complete with background, short history, other contact details and store locations is essential. In addition to being complete, your content must also express some creativity. Most of the time, the profile is the basis whether people want to add you up or not. This should be the primary goal of a Facebook Fan page, to have a strong following online.

When using Facebook for Business, part of developing a good brand is by customizing it by adding store photos, product photos, notes and the like. Be careful with what photos to add. If you are posting photos and you don’t want them stolen, place a watermark as a warning. You must remember that you are building a brand here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Lastly, don’t forget to add your contact numbers, addresses and emails where they can reach you when you’re offline.

Besides Facebook, you can also use other social networking sites like YouTube and Twitter to get a more solid online presence.

That’s it. Be sure to read your next issue soon. You will learn how to get people to like your Facebook business page.

Is your business using Facebook for Business? If not, you better benefit from its potential right away. Find out more about Facebook marketing here.

In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. In this issue we are going to talk about how Facebook can help you attract new customers.

As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.

Why, you may ask? Pretty simple. That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.

In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.

For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, most potential customers will be able to read the positive testimonials of previous customers. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.

In addition to that, customers who are fed up of the usual online marketing tactics such as newsletters and ads will most likely go to Facebook to have their concerns answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.

Interaction isn’t limited to Facebook updates and wall posts though. You can also make use of the photos and notes feature. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.

If done this way, your potential customers will be ale to perceive how your products or services are being used by your customers. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. There are also some companies like the well-known Ben and Jerry’s that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.

With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The page easily leads back to the company’s official website as well as their contact details. Some even use Facebook to give exclusive deals to their customers.

If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can’t be reached through other sites like your business website, email, and Twitter.

Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.

The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you’ll quickly get a nice return for your simple work.

Keep watch for our next issue. We are going to talk more about creating a Facebook Fanpage for your business.

Part of Facebook marketing is to be able to communicate with fans without any hype. Get more info about using Facebook for Business here.

In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to give value to your prospective buyers and customers.

It’s a fact that half of all Facebook users visit their profiles everyday? This suggests that there are over 250 million of the social networks 500 million who might be able to see your Page.

Imagine being able to tap a percentage of that market for your own product or service. That represents thousands of dollars in return.

Then again only a few Facebook accounts have the capacity to acquire customers. Like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.

It’s essential that you first evaluate whether your Facebook business page is offering valuable results while keeping your reputation wholesome.

Do you want your business to raise a corporate attention among people on Facebook?

Do you want to add a touch of fun and excitement which will appeal to your target market?

Or are you just looking to create a community with which all questions and other concerns of your customers can be addressed?

Whatever the goal you have in mind, you must always execute your Facebook page with as much clarity as you would with your official web page. Avoid posting mundane or unnecessary things. This means resisting the impulse to post personal content or even things that seem fun but aren’t valuable to your audience.

Here are some other helpful hints you may find useful:

Ask For Testimonials

It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and the like. In these modern times, social media management offers a number of benefits to businesses. They can use customer comments and testimonials as means to assure clients of the quality of their product. With that being said, asking your customers for feedback is a good idea. Of course, you would most appreciate highly favorable feedback if given under your own accord. Then again, this may not always be the case depending on the quality of your products or services. Consider offering special deals or gifts. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.

– Interact with Potential Customers

Whenever there are queries with regards to your products or services on Facebook, always make sure that you get back to them immediately. It would be a good impression for your Page and for your brand in general if their questions and issues are dealt with at the earliest time possible. If you are unable to do this, say sorry for the late reply.

To help you with answering questions, you should also hold as much details in your Landing Page (or your Profile Page). If all the information can’t be included in the space given, then try using a Notes Page or a similar tool.

– Post Relevant Pictures

There are business pages that use the Photos section while others use unique applications that enable them to showcase their products as well as post the product images. Whichever is the case, always make sure that the photos are of high quality. Featuring photos that look lifeless and uninteresting won’t appeal to prospects. Give as much detail as needed. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.

Remember these simple suggestions when coming up with content and you’ll have a good deal of prospects coming in to your business page.

Be sure to read our next issue of Facebook for Business soon.

Have you decided to use Facebook marketing to Get the top spot on Google. To find out more about taking advantage of Facebook for Business, check this out.

Our last issue dealt with the subject wealth creation on Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your business.

The Groups application has recently been transformed making it a lot easier to navigate. Notice that compared with Fan pages, the Groups application is not the best choice for use if you’re building a target market. A Group can be kept concealed from other Facebook users in case the moderator chooses to do so. With Groups, one is allowed to chat, send emails and post photos to a given group of people.

While the Groups element has its share of strengths, it also has some limitations when compared to Fan and Business pages on Facebook. To get the most out of this application, some businesses either assign a staff to maintain it using a personal account or be watchful when attaching contacts to their Facebook business page. Even the business owner can implement this right away.

Let’s quickly check out a few ways to apply social media management and using the Facebook Group Application to your advantage:

As A Way To Interact With Other Businesses Within The Industry You’re In

No matter what industry you are a member of, a good discussion on the key points and issues of the network is one way to build your status whether through formal meeting places or through casual discussions in a medium like Facebook. For many other business owners, this could indicate talking to competition and revealing things that they aren’t expected to. Then again, they’d be surprised to know that a lot other online marketers are enthusiastic to share what they know. Don’t leave out yourself from sharing some of your expertise and experience to other people. It might just be a peg for a prospect to choose you later on.

– As An Assistance Group

Do you have numerous concerns regarding advertisements and other aspects of operating a home business? What if you need to talk to the admin regarding a few issues about business? With Facebook for Business you can easily do this with as much openness or privacy as you want.Your team will be thankful for the written support. It is also a way to celebrate small milestones in the department you belong to or with the company at large.

– As a Call for Corporate Social Responsibility

Are you contemplating about running a fundraising activity inside your group? How about if you need to communicate with the charitable organization your company is involved with? Facebook will give your efforts a strong sense of accountability. Not only that, it will also help you become more organized should there be a need for some volunteers from your team. If you decided to make the discussion open or accessible to everyone, your customers and other companies might even include themselves.

As A Way To Keep Up With Staff Members Not all sectors need a closed office. As such, these companies need a way to update their employees of the happenings in the Administrative side. Any issue that need to be discussed within the staff can be done online with the use of Facebook Groups. Discussions can be done through chats as well as posting of updates at the wall.

Make sure you look for your next issue soon. We will concentrate on the right ways to interact with your fans and friends on Facebook.

Are you already using Facebook for Business? If not, you’re missing a lot on profits! Find out more about Facebook marketing here.

Learn How You Can Create Your Facebook Business Page

In the last issue, you learned why it’s important to create a business presence using Facebook In this issue we are going to talk about creating a page for your enterprise on Facebook.

There are some confusions as to how to separate your Facebook Business Page from your personal page. It used to be that with out a personal page, you couldn’t make a business page for your company.

But not anymore. Facebook is now far more flexible when it comes to generating accounts for business purposes. This makes it simpler to get your company noticed on the web using Facebook as well as keep your images separately and protected.

When practicing social media management, it is important to differentiate the two though. Where business is concerned, experts recommend having a business page instead of a Personal Profile. Although profiles are designed for folks, pages, on the other hand are far more suitable for organizations, businesses, individuals who have celebrity status or any person who needs professional presence in the Web. This way, the far more apt term need to be Business Page.

It would be best if you start with a page right away rather than converting your profile to a business page as this is a lot easier and less time-consuming.

To get started in Facebook for Business, you will have to go to the site and create a page. This can be done quickly and easily, just follow the steps given and also you can check out Facebook’s assistance center should you need some help.http://www.facebook.com/help/?page=904

Pick the first one.

After that, you will be asked for a page name, and if you are the official representative of the entities you created. Be sure that you have also studied the Facebook terms so you will not have any difficulty with your account being deactivated for violating their guidelines later on.

The website can be very strict when it comes to multiple accounts so be careful not to mix your personal account together with your business page. Also, you will want to answer the basic questions in your Fan page as this is helpful in adding more credibility to your site like the business background or history, business locations along with contact numbers.

The great thing about Facebook marketing is that it gives you the advantage of analyzing.With these advantage, you will be able to evaluate the amount of traffic coming to your site as well as easily account your activities. Your business will also have the ability to simply engage customers to promos and just as simply figure out whether these promos are helpful in driving visitors to your page and to the overall sales. This is not available in a regular profile page.

Also, a Facebook page allows you to take advantage of its ‘Like’ button. The Like Button will provide you with an indication of customer base. The number of possible ‘Likes’ to your page is unlimited unlike in a normal page profile page where individuals are only limited to 5000 friends.

One thing you should keep in mind in your business page is to maintain professionalism. You must also be consistent in updating your page to obtain the respect of individuals. There will be instances when you will be tempted to make your page more lively and interactive as it should be but always remember that raising awareness to your brand is the most important thing. Each and every action or in this case wall post released should move towards an image of professionalism despite the site’s easily casual manner.

Look out for the next issue of Facebook for Business. We will discuss about how Facebook can help you bring in new customers.

There are lots of free ways to promote anything online. However, Facebook marketing is surely powerful when it comes to getting targeted traffic. In addition to that, using Facebook for Business allows you to interact with your target audience.

In our earlier issue, we discovered the methods on how to get individuals to like your Facebook business page. In this issue, we will talk about how you can reap the benefits of promotions, contests, and giveaways to pull in more individuals.

Using a social media management site purely for promotions, contests and giveaways is a good way to evaluate whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.

The positive aspects of this are two-fold because making the advertisement exclusive will bring in a new set of fans which is always necessary when trying to build online presence. Contests engage more people to your page.

Now that you know this, let’s proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.

First of all, be sure all needed contest mechanics and posts are accessible to the Facebook users only. The small business should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Also, it’s important that the mechanics are straightforward. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. In general terms, almost all contests are not even allowed. You are not allowed to have an official contest posted in your wall.

However certain exemptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within just three months.

For businesses that are able to use prize draws, there are numerous of business applications that help produce these. Contests for Fan page is an application that was developed by Wildfire and can help neophytes in producing contests with photo, video, writing and graphical entries. You can also pimp out your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. For easier navigation, you can place in a contest widget in your Fan page in order for participants to link straight to a micro site. There are also other contest builder tools like Vertigo and Strutta.

Part of bringing in many participants is presenting a really irresistible reward. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.

A contest that’s monitored successfully will most certainly bring in lots of prospects to the company. For some small businesses, campaigns like these may need a great deal of effort. However, this can be one of the most efficient strategies to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Earning profits on Facebook!

Facebook for Business taking advantage of ads from the site are simply great ways to earn the success you want in online marketing. Learn more about Facebook marketing here.

In the last issue we discussed about making use of Facebook Groups for your business. Today, we will be talking about the right ways to connect with people on Facebook.

Although people are more or less aware of what right Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.

When it comes to Facebook marketing, there are a number of things you have to bear in mind when addressing people.Each application should be carefully studied. However you use Facebook, whether for personal or business purposes, consider that your actions online, while not all, can have a big consequence within your world. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. Also , there are some that rant about their bosses, spouses or in-laws online.

Here are a few things to bear in mind when dealing with people online through Facebook, more so if you’re using it professionally.

– Keep what needs to be Private, Private

Redundant as it may sound, this is the key rule many people put aside. The discussion and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a tendency to backfire you and your business. Do you really want your clients see you puking on your Friday night gimmicks? Or is that catty statement that was intended to be an inside joke between friends worth the misinterpretation by others? Remember, the Internet is forever. Your personal or professional contacts may see these later on if not today. If your life is like an open book, just imagine the consequence of you having to explain to them each and every action you made in the past.

When Using Facebook for Business, Stop Publishing those Game Updates

Those game updates will make you look incompetent towards potential customers. Remember that you do have the option not to post these updates. To you, it may seem like guilty pleasure. But for your potential customers, these may label you as unprofessional or even irresponsible. Of course, you don’t want to be seen this way, do you?

Avoid Posting Updates As If You’re Texting Them

Hd a gr8 tym @ lst nyts prty. Sounds professional? Not at all. Some people may forget that all the characters are at your convenience and besides, you have a relatively longer character limit, so make use of them appropriately. Text posting may turn off your potential clients and customers as it sounds a bit too amateurish. The same thing goes for posting nonsense words or mediocre things. In fact, stop posting just for the sake of posting. Although everyone is entitled to their own bit of cyberspace, these things have a tendency to get one other people’s nerves in the long run. Of course, you wouldn’t want to irritate your customers and clients.

– Choose Contacts Wisely

Don’t forget that all your posts will appear on their news feeds. Even their contacts will have the chance to see it. So it would be best if you only go for contacts that are targeted. Direct contacts are suitable. You only have a 5,000 limit for contacts after all. If you’re keeping a Facebook page for business reasons, then do not accept friend requests right away. Doing a little bit of research may do your business page good. You can un-friend some people later on after finding out that they aren’t within your target audience.

Watch out for our next issue. We are going to talk about using Facebook to provide value to your prospects and customers.

All successful online businesses earn the online presence they want with the aid of Facebook for Business. It’s your time to use Facebook marketing right now.