You Can Use Social Media Marketing To Deliver Important Information To Your Potential Clients
In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to give value to your prospective buyers and customers.
It’s a fact that half of all Facebook users visit their profiles everyday? This suggests that there are over 250 million of the social networks 500 million who might be able to see your Page.
Imagine being able to tap a percentage of that market for your own product or service. That represents thousands of dollars in return.
Then again only a few Facebook accounts have the capacity to acquire customers. Like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.
It’s essential that you first evaluate whether your Facebook business page is offering valuable results while keeping your reputation wholesome.
Do you want your business to raise a corporate attention among people on Facebook?
Do you want to add a touch of fun and excitement which will appeal to your target market?
Or are you just looking to create a community with which all questions and other concerns of your customers can be addressed?
Whatever the goal you have in mind, you must always execute your Facebook page with as much clarity as you would with your official web page. Avoid posting mundane or unnecessary things. This means resisting the impulse to post personal content or even things that seem fun but aren’t valuable to your audience.
Here are some other helpful hints you may find useful:
Ask For Testimonials
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and the like. In these modern times, social media management offers a number of benefits to businesses. They can use customer comments and testimonials as means to assure clients of the quality of their product. With that being said, asking your customers for feedback is a good idea. Of course, you would most appreciate highly favorable feedback if given under your own accord. Then again, this may not always be the case depending on the quality of your products or services. Consider offering special deals or gifts. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.
– Interact with Potential Customers
Whenever there are queries with regards to your products or services on Facebook, always make sure that you get back to them immediately. It would be a good impression for your Page and for your brand in general if their questions and issues are dealt with at the earliest time possible. If you are unable to do this, say sorry for the late reply.
To help you with answering questions, you should also hold as much details in your Landing Page (or your Profile Page). If all the information can’t be included in the space given, then try using a Notes Page or a similar tool.
– Post Relevant Pictures
There are business pages that use the Photos section while others use unique applications that enable them to showcase their products as well as post the product images. Whichever is the case, always make sure that the photos are of high quality. Featuring photos that look lifeless and uninteresting won’t appeal to prospects. Give as much detail as needed. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.
Remember these simple suggestions when coming up with content and you’ll have a good deal of prospects coming in to your business page.
Be sure to read our next issue of Facebook for Business soon.
Have you decided to use Facebook marketing to Get the top spot on Google. To find out more about taking advantage of Facebook for Business, check this out.
Tags: advertising, digital marketing, facebook, facebook for business, Facebook Marketing, facebook marketing for business, internet, Internet marketing, marketing, online marketing, social marketing, Social media, social media management, social networking
