Promoting Your Business Using Video Branding
The beauty of video is the ability to represent your brand exactly how you see fit. By editing a video to highlight your company’s main assets you are adding a powerful tool to your marketing campaign and engaging potential clients with the most important information about your business. With video you can control your message.
Information conveyed using moving images have a far higher impact on the viewer than any other form of marketing. Information printed in text format, especially on the page, has an impact, but only if the person reads every word of that text. These days most people skim read, so very rarely get the full impact of your message. Videos can easily be updated and refreshed to showcase new products and encourage existing customers to buy more from you. They can be used to create buzz around you and your company.
The bonus of video branding is the potential for link building to your website and generating web traffic from internet based video submission sites. You can also use your video on social media platforms and on your website to engage potential clients and offer them a quick and precise idea of your services.
Not only can you create buzz on-line using video you can also create atmosphere and excitement within your company using the same video. Showing your promotional videos at staff conferences is a good way of raising the energy in the room and reminding everybody there of what your company is all about. Videos give your business a face and personality they are a big part of branding. Plus of course you can use video as a training tool.
How subtle or outrageous you are is really up to you. However, be careful not to go over the top because you can do a lot of good using video or lot of harm using video. Remember that the impression you give on a video is an almost permanent impression, so is a very important to get it right.
In the modern world there is another very effective use for video. You can use the same videos you would have used only for television commercials to promote yourself on the web. Videos can be spread across the web using social media platforms as well as being embedded into your own website.
Making a company video is a big project, but one that can bring your firm a lot of extra business, so it is well worth investing in one and using a professional team like www.leagus.co.uk to make that video.
Tags: Multimedia, promotional video, video, Video Marketing, video production
