How social media can benefit your business
In the past online marketing could only be done through certain ways such as pay per click or search engine optimisation. While these methods are still as effective now as they ever were there is now another way for businesses to reach their existing audience and also to appeal to a new one too. Social media has been on a constant growth for a number of years now and it has now reached the point where some social networks are now for many the website which they use more than any other.
Social media can help businesses in a variety of different ways and that is why it is so important. The first reason is that social media can be linked to existing online marketing methods such as SEO. The two can be used together to produce excellent results and help a business increase their presence on the internet. The many social networks provide a great place for a business to place backlinks and optimised content.
The way businesses can communicate with their target audience when using social media is something which has never before been available. Businesses have the freedom to start pages and accounts which their audience can then follow. Not only will these followers receive any news from the business from then on but they can also provide feedback too.
Social media can be very cheap for businesses to use when compared to many other methods. A lot of people know the basics of social media already and so some businesses may be able to use an existing employee’s knowledge or send them on a training course. Alternatively they might choose to bring someone in to do their social media work or outsource it to an agency. While this will cost the actual social media is free to use.
Finally if that wasn’t already enough persuasion, there are the numbers. Facebook alone has had over one trillion page views from more than 870 million users and that is before taking into account other social networks like Twitter, MySpace, YouTube, Tumblr and many others. People can also use social networking on their phones now so businesses can reach their audience whenever and wherever they are.
Tecmark does a really good job at social media marketing across all the major and up and coming social networks.
Tags: digital marketing, facebook, Social media, social networks, twitter, Twitter Marketing
