Know Pay Per Click Marketing
If you plan to explore your business online then using the search network of Google Adwords to reach your targeted customers won’t help. On these search networks your ads appear only when people are looking for what you offer but that is not enough compared to the targeted online users that could benefit from your products or service. Paid search within no time has become the most important component for online advertising. There are many ways through which online marketing is purchased one of them is CPC or PPC ads.
In economical terms we can say, the higher you bid the higher your advertisement will be displayed in the list. You pay only when a user clicks on your links and it redirects to your website. You don’t pay to the whole list, you only pay for clicks. This way you pay only for the traffic attracted to your site, there are no other hidden costs included. Pay per click or cost per click is also known as pay per ranking, pay per position, and pay per placement or cost per click. This kind of advertising enables you to list your site at the top of search engine results by advertising on keywords that best describes your service or products.
The website that utilizes pay per click ads will display an advertisement when a keyword matches an advertiser’s keyword list or when a content site displays relevant content. All these advertisements are called sponsored links or sponsored ads which appears to the top right hand side on search engine results pages or anywhere a web developer chooses on a content site.
The main advantage of pay per click advertising is its relatively low cost method of generating traffic to your website. It generates traffic immediately and is a responsive and fast method for creating buzz for your website. It is also more flexible as keywords can be adjusted, added or deleted according to your preferences and the current market conditions. It is also more economical as compared to the other traditional advertising strategies. It is the most affordable form of marketing on the internet.
Marketers have to bid on keywords to use in small ads they create. This marketing service is not for free and so one needs a separate budget and it’s difficult for all the small business owners or those who are starting with lower budgets. In pay per click marketing, visitors come only through click. As every coin has two sides, pay per click ads suffers from a number of significant disadvantages. So you need to pay for each click and the traffic stops coming in as the campaign stops.
There are many companies in the market which offer this type of marketing. Digital Spark which is a UK based company is also one such company which offers pay per click advertising. They also offer SEO packages, & trainings, Pay per click campaigns, social media marketing etc.
For information about the range of services being offered by different SEO Company in UK, check out Ethical SEO UK for details.
Tags: digital marketing, facebook, Facebook Marketing, marketing, myspace, online advertising, online marketing, online reputation management, orkut, pay per click, pay per click advertising, ppc, SEO, social media marketing, twitter
