Why Bother Marketing With A Social Network Like Facebook?
On first glance, Facebook may look like a polished version of some of the older social networking site like MySpace. So for some, Facebook may not be all that impressive at first. So why advertise with Facebook?
Facebook was built using the original fundamental principles of the older networking sites; then Facebook took it to the next level. This network is unique in its ability to flawlessly combine regular social networking activities, business networking, gaming and advertising in an easy ready to use package.
Apart from the technical features of Facebook, this social network is growing every day. To date, Facebook has over five hundred million active users. By ‘active’ we mean individual Facebook users who log on to the social network every day to interact with contacts, play casual online games, click ads, etc.
Facebook is the best place to be whether you’re aiming for a local market or an international market.
Most Facebook users, approximately 70% are from countries form around the world; the other 30% are from the United States. An estimated 2.5 million private, government, nonprofit and commercial websites are directly linked to Facebook. This linkage provides a much speedier and convenient way to reach more people.
With a simple click, a person can “Like” a linked website or a Facebook Page becoming a subscriber. This information appears instantly on that person’s Facebook wall as well as on the walls of all of that person’s contacts. After YouTube, Facebook is the definition of viral.
So what if you are always out and about and don’t have access to your home computer? Not a problem. Facebook predicted this particular problem and quickly established a quick and effective extension of the original Facebook site known as Facebook Mobile. Anyone with a cellular phone and a basic internet connection can access this social network through Facebook mobile.
The device you choose isn’t important. Whether you use a Samsung, Nokia, iPhone, iPad or a Blackberry; they will all work just fine with Facebook Mobile. Simply log on to Facebook and then you are free to actively interact with friends and family; you can even play games if you wish.
Much work is still being done on the mobile version with improvements being made regularly. The main focus of these improvements involves allowing the mobile customer to have the freedom to use the applications available on the Facebook network.
It appears that the goal of Facebook Mobile is not to create a mirror of the original Facebook platform for personal computers and laptop computers, but to create a whole new Facebook experience for mobile users.
Of course, there is the convenience factor, but that’s just one component in an extremely successful formula. To date, a staggering two hundred fifty million Facebook users log on to their accounts using Facebook Mobile.
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Tags: advertising, advertising with facebook, Business, Facebook Marketing, Facebook page, Internet marketing, marketing, marketing with facebook, networking, social networks
