Promotional Video Production for Beginners
If we’re feeling confused or insecure about something, we should always take a look at the statistics in order to find out the next logical step. If you’re a marketer and you’re looking for the best way through which you can rank on Google, have you ever considered using a promotional video production?
What the statistics show us is very interesting: more than 50 percent of searches that were performed on Google a couple of years ago were looking for a video. That should be enough for you to seriously consider implementing a sales video in your webpage and capitalizing on its huge potential.
If you still want numbers and not opinions, it is very well known that the big difference between a site that uses a sales video and another one that uses text is their higher conversion rate. In many cases, the conversion rate for site A that uses a promotional video production and markets the same product as site B, which in turn uses a text sales copy, is 7 times higher.
But, even if you decide using a promotional video, what do you put in it? While it’s rather obvious, to make a video you will need graphics, sound and, the most important thing of them all, content.
It’s advisable that you use a human voice to do the narration, once your written sales copy is finished. A human voice will trigger emotions from the visitor and this can lead to a purchase, especially if you pushed on the right buttons. Make your promotional video as short as possible. It’s recommended that it should have at least 2-3 minutes and never exceed the 4 minute mark. The first thing someone checks is how long the video is, remember that. And the sight of a long video might lead to indifference his or her part.
After you finished writing your sales copy (which you should have about 300 words for a 3 minute video) together with the call-to-action, make sure it is proof-read. Record your voice over it and you’re pretty much done. A message that is simple and well expressed will make the visitor relate to it so remember to be as straightforward as possible.
Remember that your promotional video production is not meant to necessarily explain everything about your business. Whether on your website or on YouTube, you need to leave out enough information to lure your audience to come inquire about more. Being vague is alright, make sure that you don’t reveal too much at once, nor should you try to.
Need the services of an online video marketing firm for your corporate video production? Check out landingpagedesignshop.com for more tip and tricks.
Tags: corporate video production, landing page design, online video marketing, promotional video production, Video Marketing
