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If five years ago you could have counted the number of corporate video production services on the web on the finger of your one hand, nowadays the competition has become nightmarish. A big reason why this is the case is that technology has evolved to the point when almost anyone who owns a PC can offer video production services.

Another big factor why the video is such a big item these days is that the customer or the web surfer is always on the lookout for the best website he can find. And nothing screams quality more than a carefully placed video on your website.

More and more people who are into selling realize how important are the video sales letters compared to the outdated sales letters that can bore today’s customers.

Although it doesn’t seem like it, online video marketing is a big deal already, and many marketers start opening their own video production services or for those who afford it look for a great company to do the work for them.

So let’s try to learn to choose video production companies. Note that an expensive company doesn’t necessarily imply that it is the greatest option.

Many times, the small companies may offer you a better care, because they also want to satisfy all your needs to get better known and probably make a hit contract with you.

Always choose the company that besides putting together the video also has the ability of creating scripts. What is a script? It’s basically the skeleton of your video.

Another thing that the company you choose should accomplish is to have a great set of tools to being able to make high quality videos. So be assured you verify this before hiring anyone.

Another aspect you have to be careful of when choosing a company, is to make sure they at least have professional tools to being able to make high quality videos and not just rubbish.

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If we’re feeling confused or insecure about something, we should always take a look at the statistics in order to find out the next logical step. If you’re a marketer and you’re looking for the best way through which you can rank on Google, have you ever considered using a promotional video production?

What the statistics show us is very interesting: more than 50 percent of searches that were performed on Google a couple of years ago were looking for a video. That should be enough for you to seriously consider implementing a sales video in your webpage and capitalizing on its huge potential.

If you still want numbers and not opinions, it is very well known that the big difference between a site that uses a sales video and another one that uses text is their higher conversion rate. In many cases, the conversion rate for site A that uses a promotional video production and markets the same product as site B, which in turn uses a text sales copy, is 7 times higher.

But, even if you decide using a promotional video, what do you put in it? While it’s rather obvious, to make a video you will need graphics, sound and, the most important thing of them all, content.

It’s advisable that you use a human voice to do the narration, once your written sales copy is finished. A human voice will trigger emotions from the visitor and this can lead to a purchase, especially if you pushed on the right buttons. Make your promotional video as short as possible. It’s recommended that it should have at least 2-3 minutes and never exceed the 4 minute mark. The first thing someone checks is how long the video is, remember that. And the sight of a long video might lead to indifference his or her part.

After you finished writing your sales copy (which you should have about 300 words for a 3 minute video) together with the call-to-action, make sure it is proof-read. Record your voice over it and you’re pretty much done. A message that is simple and well expressed will make the visitor relate to it so remember to be as straightforward as possible.

Remember that your promotional video production is not meant to necessarily explain everything about your business. Whether on your website or on YouTube, you need to leave out enough information to lure your audience to come inquire about more. Being vague is alright, make sure that you don’t reveal too much at once, nor should you try to.

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Did you know that a video sales letter is the number one way to communicate with consumers?

Debatable?

Hardly…. According to statistics, Video sales letters have more authority in the public’s eye than text ever could. No matter how solid your sales copy maybe is, a video explaining the very same points puts your sales copy attempts to shame.

Why?

A Squeeze Video is the reincarnation of the personal sales man approach, and you could not get even better results if you had people walking around knocking on people’s doors promoting your product.

This is because the people viewing your video have already shown an interest in buying your product, what they need next is the right amount of incentive to buy, presented in a way that is psychologically effective.

But it’s not enough to just have a video, like anything else; it needs to be done correctly.

While many people turn to YouTube to promote their services, what you really need to do is host your video right on your website, as the first thing that people see when they find your services.

There are many different people creating videos, either for themselves or others, but what im talking about is professional Video sales letter production that brings together copy-writing, animation and a slick voice-over to create something that looks and sounds like any commercial that you would see on T.V.

What you end up with is a visual representation of a thought process, facilitating a realization that you product really is all you claim.

So what makes a good Video sales letter?

Well, first off is the script.

This is just like any other sales copy, maybe a little more simplified. This is the heart of your video, and it is crucial that you get it right. So what do you look for?

-Short and sweet
-Clear and easy to understand by those limited by limited understanding of the language
-Under 3 minutes

These 3 points are proven to be the foundation of any good Sales Video letter. While your sales copy might be a little more in depth, you don’t necessarily have to pick between one or the other.

A Video sales letter is just the best way to get your foot in the door. It is a fact that a video will deliver your message more often than a sales copy can, and while some people might not read your entire sales copy, they will definitely watch the entire video, meaning that everything that you want to say will be said.

Let’s face it. A Video sales letter is everything that a sales copy isn’t and more, and unless you’re featuring one on all your websites, you are missing out on a good chunk of your leads.

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Marketers prefer video sales letters first of all because it’s more efficient than any other type of presenting a product and second of all because it isn’t very expensive.

Plus, in the psychology of the user watching a video can seem to him far more helpful and entertaining than reading some text. Let’s face it, a lot of the content on the Internet is pure filler and this is why the user will always prefer to watch a promotional video production.

So people that are internet users are very lazy and prefer to watch a promotional video production rather of reading some long texts, and you should really try to use this as an advantage.

Corporate video production services can be found very easily if you decide to take a leap of faith and make huge changes to your site and business.

The thing with online video marketing is that you need to stay in touch with what people want and expect from you. And this thing can change very rapidly. And definitely, the thing that most marketers use these days is the video.

Even if sales letters still seem to you efficient, we advise you to change them into video ones, because there’s no reason why your profit wouldn’t need to get higher.

And I guarantee you that your profits will grow considerably by doing this. So start doing it and hope for the best! Video sales letters will definitely attract customers who might want to buy things from you. It would be a shame to not take advantage of this situation! It’s the perfect solution for you if you want your business to grow and develop! And more than that, it will attract new viewers!

It has been shown that text sales letters do not have the same impact on a person as a video sales letter.

The reason why video sales letters are more effective and popular with marketers is that they take less time to write and set up.

promotional video production