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Did you know that a video sales letter is the number one way to communicate with consumers?

Debatable?

Hardly…. According to statistics, Video sales letters have more authority in the public’s eye than text ever could. No matter how solid your sales copy maybe is, a video explaining the very same points puts your sales copy attempts to shame.

Why?

A Squeeze Video is the reincarnation of the personal sales man approach, and you could not get even better results if you had people walking around knocking on people’s doors promoting your product.

This is because the people viewing your video have already shown an interest in buying your product, what they need next is the right amount of incentive to buy, presented in a way that is psychologically effective.

But it’s not enough to just have a video, like anything else; it needs to be done correctly.

While many people turn to YouTube to promote their services, what you really need to do is host your video right on your website, as the first thing that people see when they find your services.

There are many different people creating videos, either for themselves or others, but what im talking about is professional Video sales letter production that brings together copy-writing, animation and a slick voice-over to create something that looks and sounds like any commercial that you would see on T.V.

What you end up with is a visual representation of a thought process, facilitating a realization that you product really is all you claim.

So what makes a good Video sales letter?

Well, first off is the script.

This is just like any other sales copy, maybe a little more simplified. This is the heart of your video, and it is crucial that you get it right. So what do you look for?

-Short and sweet
-Clear and easy to understand by those limited by limited understanding of the language
-Under 3 minutes

These 3 points are proven to be the foundation of any good Sales Video letter. While your sales copy might be a little more in depth, you don’t necessarily have to pick between one or the other.

A Video sales letter is just the best way to get your foot in the door. It is a fact that a video will deliver your message more often than a sales copy can, and while some people might not read your entire sales copy, they will definitely watch the entire video, meaning that everything that you want to say will be said.

Let’s face it. A Video sales letter is everything that a sales copy isn’t and more, and unless you’re featuring one on all your websites, you are missing out on a good chunk of your leads.

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