Video Marketing: The Elements of an Effective Video Presentation for Your Network Marketing Business
Most internet marketers would agree that using videos to communicate with potential customers, business partners, and prospects is a very good idea. However, you may be wondering how to produce a video that will allow you to effectively communicate with these groups. Here are a few critical things to remember when making your video marketing presentations:
* Keep it Short and Sweet: Do not make videos that are longer than 5 minutes long. The goal of the video is to attract prospects, but most people will not sit and watch a long video presentation, so make sure you stay on the topic and get to the point.
* Give Value and Substance in Your Message: A great part of using video marketing is the ability to allow your audience to put a face with the message. If you use this to your advantage by being enthusiastic and interesting, your message will that much more effective. Understand that the goal is to get the viewer to take an additional action after they hear your message. Perhaps that action is to visit your website or opt-in to your mailing list. The way to accomplish this is by giving content that leads to the need for even more information. Let’s suppose that you are making a video about funded proposal marketing. You will initially make a video content about an overview of the funded proposal marketing process. However, in order for a viewer to create their own successful funded proposal marketing funnel, they must understand capture pages, autoresponders, etc. Offer to give your viewers access to this additional information after they take action and enter your marketing funnel. Make sure your content creates questions; that is a real key.
* Solve the Viewer’s Problem; Give them More Information: Since you now know that it is too your benefit to develop video content that requires your prospect to get additional info, you must make sure that you offer them a way to get the answers that they need for their success. One way to do this is by allowing them to return to your website or opt-in to your mailing list via a capture page. Giving your prospects valuable information will drive traffic to your websites and capture pages, and eventually build your downline.
Remember these tips when you are making your marketing videos. The most important thing is to get started and keep going. The more video content that you give to your target audience, the more positive results you will achieve. I wish you tremendous success with all of your marketing endeavors.
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Tags: home based business, lead generation, marketing, MLM, network marketing, networking, prospecting, Video Marketing
