Archive for the ‘Facebook Marketing’ Category

Facebook\’s Topic Data For Online Marketing Companies

Wednesday, April 15th, 2015

To say that information is powerful, in this day and age, would be an understatement. There are several different databases across a number of websites, amongst the most powerful being social media networks like Facebook. As of late, it was announced that said network will be releasing topic data to specific advertisers. For those who do not know, here are some of the major talking points that online marketing companies can draw your attention to.

SocialTimes put forth a piece that went into detail about Facebook\’s distribution of topic data. In short, this piece of news will allow advertisers to see what, exactly, their consumer bases are talking about. It\’s a tremendous talking point, to say the least, and it stands the chance of helping those companies operate in more effective ways. This service will seemingly become open to more parties, though those in the United States and United Kingdom are the only ones at the time of this writing.

Sometimes, it\’s difficult for businesses to market their products to people because they aren\’t able to get into their minds. They cannot easily see what they are talking about, which is a problem to put it mildly, and what happens is that it creates an unnecessary rift between clients and companies. However, topic data will allow those very companies to see how to change their business strategies. There are quite a few examples online marketing companies can draw attention to.

In a grocery store, certain products are sold based on how high the demand is. For example, if clementines are in season, thereby making them more desirable to consumers, that very store would stock them. This level of knowledge can be obtained through topic data, which online marketing companies can support. It\’ll also lead to bolstered sales, which is the ultimate goal of various online authorities, fishbat included amongst them.

When topic data is used in this way, there\’s no doubt that there are higher rates of success to be had. After all, companies have to appeal to their audiences, since this is the only way in which they can reach as much success as possible. Without this level of knowledge in place, sales will not occur at the level clients desire. I believe that this is the main reason why topic data matters, and why it may very well play a huge role in advertising in the future.

If you\’d care for more specifics about Facebook, in general, please contact fishbat.

Need Help With Facebook Marketing? Read On.

Wednesday, April 15th, 2015

Do you dream of success? Do you want your profits to reach all of the goals you have set? If so, then Facebook marketing may be a great way for you to be able to have all of these things and more. This article will detail the steps you need to take when it comes to creating your campaign.

Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a \”Promotions\” tab and highlight items you have on sale, coupons you\’ve made available or even contests you\’re running. It\’s a great way to allow your followers to easily keep up with what\’s going on.

Facebook is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.

Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It\’s a great place to promote your current offerings, products, and services. Plus, it\’ll give a little personality to your Facebook page which is always a plus.

Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.

Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.

A Facebook advertisement can be a good investment. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can use your own budget, doing as little or as much as you want to do. In addition, you don\’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. You have the ability to stop the ad at your convenience.

Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.

Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.

If you do not have time in the day to maintain a Facebook page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.

If you want to use Facebook marketing to benefit your business, that is a great decision. Not only do so many people use Facebook on a daily basis, but they use it to share with friends and family. Allow people to spread your message by creating a Facebook page for a marketing avenue.

Do not register to paying solutions that claim they are able to assist you to get much more subscribers. You have got no way of realizing how new subscribers will be targeted. It\’s best to promote your best facebook marketing strategy web page your self to make confident each of the subscribers are likely to purchase your goods or publish your updates with their buddies.

3 Facebook Oversights To Avoid, By Internet Marketing Companies

Thursday, March 19th, 2015

Internet marketing companies can speak volumes about the possibilities associated with Facebook. This type of social media website is one of the strongest, which goes without saying, and I believe that this is best illustrated by the many businesses which use it. Some of them go about this more effectively than others. For those who find themselves struggling, as far as engagement on Facebook is concerned, there are quite a few points to draw attention to.

If you want to talk about social media platforms that people use the most, Facebook is definitely a name that Internet marketing companies will focus on. It\’s a platform that attracts people of various backgrounds, meaning that there are going to be numerous ways in which the website in question will be used. Some practices are less effective than others, as reputable firms the likes of fishbat can tell you. In order to better engage others on Facebook, please make note of these 3 oversights.

One of the worst ways to socialize with others, on Facebook, is to knowingly spark confrontation. This can be related to any topic, but what you must know is that starting a fight with someone on Facebook is one of the quickest ways to lose friend. Not only will the verbal one-on-one duel prove to be heated, which goes without saying, but others can jump in and offer their two cents as well. Prevent these kinds of fights, no matter how much your views may differ from others.

You are probably familiar with game invites on Facebook, too. Titles like Farmville and Candy Crush Saga are ones you\’re probably familiar with, especially with the potential invites that you, or your friends, may send out. The problem starts to stem from the idea of too many invites being given, since these come across as spam instead of legitimate invitations. For the sake of increasing socialization on this particular social network, reduce the number of invites that you send out to others.

Inconsistent posting is yet another mistake that\’s often linked to Facebook engagement. For those who do not know, the posts which show up on news feeds are usually determined by how certain users are engaged. What this means is that you spend time liking and responding to your mother\’s posts, chances are that she will pop up on your feed more than your other Facebook friends. This can be reduced with less engagement, though, so keep this up for the future.

For information about what Internet marketing companies may offer, contact fishbat.

(Un)Welcome To The 21St Social Media Century

Sunday, March 15th, 2015

\”I can\’t believe he liked her picture!\” I hear this exact phrase and the like ushered regularly. Young adults and teenagers are obsessed with all things social media. People have especially begun to normalize the act of \”stalking.\” Why do we find no issue with digging into people\’s lives and discovering any and every piece of information we can? Simply put: because we can.

As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?

The answer is: absolutely. Companies and organizations pay particular attention to their followers and those that mention and share them on a social network. Companies realize that if there\’s one thing changing the way people do business it\’s social media. We live in the \”Golden Age of Customer Service\” and we can thank the immediacy of social media for that. I have seen many companies do a great job connecting with customers and yet several other organizations completely fail in their networking attempts.

For this reason, many corporations choose to work with a social media agency to handle this aspect of their business. In an article published on Yahoo Finance, fishbat, an agency leading the way through this uncharted territory, offers some solutions on how to avoid these types of errors. The fourth tip in the article, titled, \”Fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips\” is \”utilize social media.\”

Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, \”19 Companies That Made Huge Social Media Fails\” lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend\’s sister\’s cousin, keep in mind who might be typing your name into google\’s search engine.

For details about social media, and how it can be utilized for marketing, contact fishbat today.

The Best Tips For Using Facebook For Marketing

Wednesday, March 4th, 2015

It\’s vital to learn how to market your business on Facebook. Without a Facebook presence, you look less legitimate and miss out on many opportunities to connect with customers. If you aren\’t sure what to do, don\’t worry. With a little education, you\’ll soon be up to speed on how to market your business.

Use all of the options available to you on Facebook when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including Facebook, that can give you some insight.

Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It\’s a great place to promote your current offerings, products, and services. Plus, it\’ll give a little personality to your Facebook page which is always a plus.

Consider surfing Facebook as your company instead of yourself. When you\’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.

Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It\’s never worth it.

Make regular posts on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business\’s purpose for the Facebook page, and stick to it.

Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?

Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.

Try to engage an open forum on your page. Let conversations flow on your page. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. Only intervene if the language or subject material is offensive.

Organize a contest and offer a prize to the contestant who gets the most votes. The subscribers who enter your contest will ask their friends to vote on their entry. This is a great way to get more visitors to your page and perhaps get some additional subscribers for your campaign.

Social media sites are all about making connections. If you want your Facebook marketing to be effective, your community has to feel like it knows you. Make an effort to interject a bit of your life and yourself into your posts. If people can identify with you, they are much more likely to buy from you.

As you can see, Facebook marketing isn\’t that hard once you understand what you\’re doing. Make sure to use the tips you just read consistently so that you can demonstrate to your customers that you\’re serious about your business. Soon you\’ll wonder why you ever tried to market your business without Facebook.

Create a posting method for your day. Constant posting is likely the largest issue that you can do for your best facebook marketing strategy, but in case you don\’t have a program, it really is easy to forget to complete it! Add this writing for your every day to complete list, and never go every day without having doing it.

Facebook & Following The Steps Of Long Island SEO Firms

Sunday, February 22nd, 2015

To put it simply, there are several platforms utilized by Long Island SEO agencies. One of the most prominent – and I am sure that others will agree – has got to be the site known as Facebook. This is seen, by many, as one of the strongest platforms on social media. Of course, there are certain strategies that work better than others. In order to expand your potential success, on this website, here are a few points that you\’d be wise to emulate.

To start off, and reputable firms like fishbat will agree, you have to be wary of how often to post. Long Island SEO agencies know that while posting content on Facebook is important, it should not be done in excess. You may be better off doing three posts a day, at minimum, which should prove to be the most useful strategy. You may do a couple more, if you\’d like, but keeping the posting done to a minimum will alleviate any concerns which might be had with potential spam.

Intrigue is yet another critical component that Long Island SEO workers can tell you about. Keep in mind that while an audience can be amassed, in the long term, it\’s another task entirely to keep them interested in you and the message you\’d like to convey. If you were to look at the social media page of Wendy\’s, for example, you\’ll see that many of their posts are laced with humor. Even if it\’s downright silly, at times, it rarely fails to get engagement going.

Facebook pages are also effective in that they can host a series of events. Let\’s say that there is an upcoming public event that anyone, in a particular area, can attend; it would make sense for relevant information to be shared about it. Digital seminars can be discussed as well, provided companies have the interest and means to present them. To put it simply, events can gain much greater traction if they are announced across Facebook pages.

To put it simply, Facebook is one of the strongest platforms that any business can make use out of. Keep in mind, though, that it can only be of use if there are certain strategies set in place. If you are curious as to what this entails – and the aforementioned talking points gave detail – consult those who fully understand the importance of Long Island SEO. Only then will you be able to build a Facebook page with a strong degree of worth.

For further information regarding Long Island SEO services, contact fishbat today.

Will Facebook\’s Amber Alert Feature Draw In Online Marketing Firms?

Sunday, February 8th, 2015

By definition, Amber Alert is described as an abduction security system designed for children. In 1996, this system was put into place and since that time, companies like Google have been able to make use out of it. Facebook, from what I have seen, will become the latest company to get onboard, which I\’m sure will be of interest to online marketing companies across the board. For those who are curious as to what this entails, please read on.

Facebook will soon be working with the National Center for Missing and Exploited Children, allowing Amber Alerts to be sent through the social media page. Specifically, messages will be tailored to individuals based on the locations given on their profiles. What this means is that messages given to New Yorkers will not be the same as those given to New Jersey residents. In the words of Emily Vacher, who serves as Facebook Security, Trust and Safety Manager, the social media channel will become, \”…the world\’s largest neighborhood watch.\”

The alerts given will be detailed as well, offering as much information as possible to help those who may be interested to help. A litany of details will be shown, ranging from photographs of the abducted children to vehicle license plate numbers. What this will do is make the work easier, for those who would like to pitch in. It will also ensure that everyone has the same amount of knowledge in mind, which only makes this endeavor that much more promising.

Should a story like this become heightened by online marketing companies? I believe this to be the case, especially when given the idea that Amber Alerts, and their accompanying information, can be shared out to other Facebook users. Even if they aren\’t part of the same residential area, the fact that this can be done only speaks volumes about the aforementioned partnership. For reasons like this, a story such as this should reach the attention of various firms, fishbat included.

It\’s easy to see that Facebook is doing a tremendous thing, as far as this story is concerned. Given the importance of child abduction cases, and the attention which should be drawn to them, it\’s easy to see that Amber Alerts are invaluable. It\’s also vital to note that the information tied to these alerts can be distributed to other individuals, thereby allowing more attention to be drawn to a number of cases. From what I have seen, this will only allow abduction cases to be remedied sooner.

Kindly contact fishbat if you\’d care to learn about optimal online marketing services.

\”user\” & Why Long Island SEO Experts May See The Term Decline

Wednesday, January 14th, 2015

What are some of the most common words we associate with those who purchase products? I am sure that \”customer\” would be viewed as the go-to word, which is understandable. However, I\’d like to think that it has been changed to make it seem friendlier, as \”guest\” has been used more often. Social media, Facebook in particular, may start to see similar changes to the word known as \”user.\” It\’s a point to evaluate and I am sure that those who specialize in Long Island SEO can do so.

According to an article on The Atlantic, Facebook director of project design Margaret Gould Stewart said that Facebook does not use the term known as, \”user.\” The reason that Gould gave was that the company wanted to refer to these individuals as, \”people,\” even when it comes to outlining analytics and the like. It\’s an understandable business move, on the part of Facebook. After all, Facebook fans want to know that they are being viewed as more than just statistics.

It seems like just about any major company wants to see certain words used over others. For example, when I worked in retail, we were instructed to refer to our customers as \”guests,\” since it was seen as the friendlier term. In fact, it was to the point where using \”customer\” by accident resulted in a minimal reprimanding. This, to me, showed just how important certain terms were and how much businesses focused on them being utilized.

\”People\” seems to be the new go-to term for Facebook, but whether or not it will stick remains to b seen. I believe that this will word will become the mainstay but what I see happening is more time taken to ensure that this happens, which I\’m sure many others will attest to. In media, nothing sticks immediately, which is why it\’s important to focus on the best efforts associated with Long Island SEO. These can be brought to the forefront by firms such as fishbat.

No one can argue with the fact that \”people\” seems to carry a more positive connotation than \”user,\” which is what Facebook has recognized. After all, no one should be generalized, especially when everyone has their own lives and responsibilities which are unique to them. As a result, this shift in terms makes sense. However, it has to be able to catch on and I am sure that it will do so, if it allowed the time and effort needed to make it happen.

Head over to fishbat if you would care to enlist the finest marketing utilities for your company.

Hone Your Facebook Marketing Skills. Try These Tips Today!

Friday, January 9th, 2015

Are your marketing campaigns falling flat? Do you need to reach a larger, more hip audience? Do you want to be able to easily market online? If you\’re having struggles with promoting your business, Facebook marketing may be for you. This article will tell you how to do it right from the get go.

Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you\’re a blogger you should put a link to your Facebook page at the end of your posts. Your Twitter page and other pages can be linked straight to your Facebook account.

Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don\’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.

Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.

Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn\’t work, you can stop it right away so that you don\’t overspend on it.

Have fun with your Facebook marketing. This seems like an odd tip, but really it\’s very important. A lot of people approach Facebook marketing as a serious job. It is, but your tone can\’t be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won\’t get much traction.

Consider investing in Facebook Ads. You can pay a fee to have a certain number of targeted Facebook users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.

Be sure to establish a personality for your brand. If people see that everything you\’re posting is bland or stale, they will see your brand the same way. Show a bit of personality, but make sure that you do this while remaining professional at all times.

Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn\’t working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.

Post videos on your facebook page. Depending on the business that you are in you could customize your video ideas accordingly. For example, if you sell a product, you could post a video that explains how to use the product, or a video showing why your product is better than the rest.

You should now have some ideas for focusing your own business marketing campaign around a strong Facebook presence. The information you\’ve read here will help you along the way. They can get you started on a successful marketing campaign.

Unique tabs can assist you develop your facebook marketing strategy more efficient. The tabs help you organize all of your facts on your business Facebook web page, which assists your guests when on your page.

Can Long Island Advertising Agencies Help Brands Through Facebook?

Monday, December 22nd, 2014

In order for a new company to make headway, in this day and age, social media activity is needed. The best way to start – and many Long Island advertising agencies will be able to agree – is to build and maintain a Facebook page in the long term. Very few will disagree with the notion that Facebook is a strong platform for communication purposes but it has to be utilized well. For those who aren\’t exactly in the know, these pointers should prove to be useful.

If you\’re going to utilize Facebook, as a platform meant to build your brand, you must know that this process isn\’t one that can be done overnight. In fact, you may soon find that this is a long-term event that will be carried out for months and months. However, this long stretch of time should not deter you. In fact, you may find that small spikes of activity will lead you to become more proactive, in this regard, so keep this in mind for the future.

Content is the first point that brands should consider when it comes to Facebook activity. To illustrate this, if you are in charge of a company that sells chocolate, you\’re probably not going to post an article related to farming, since these ideas do not exactly match up well with each other. Audiences require certain types of content, according to firms the likes of fishbat. This is one of the many points you\’ll recognize due to the assistance of Long Island advertising agencies.

As you continue to build your Facebook presence, make sure that you stay in contact with fans. Chances are that you will gain these, as time goes on, so why not keep in touch with these men and women? This is especially true if they have questions related to your products, since this will give you the perfect opportunity to present the best answers possible. If you\’d like to maintain your brand\’s reputation, on Facebook, social activity is needed.

To say that Facebook pages have their advantages would be an understatement. Just about any and all companies on Facebook can agree with the fact that having presences is of the utmost importance. As you can probably imagine, though, only those companies which take the extra effort will be the ones who ultimately reach the greatest levels of success. With the aforementioned points in mind, such an endeavor may prove to be less painstaking.

To learn more related to what you have just read, kindly contact fishbat today.



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