Posts Tagged ‘facebook’

Social Media Agencies: 3 Reasons Facebook Ads Matter

Thursday, November 12th, 2015

If there\’s one thing that can be said about Facebook, as a platform, it\’s that it\’s nothing short of massive. Anyone who has used this website can agree, and it\’s safe to assume that they can attest to the impact of advertisements as well. Facebook ads seem to perform rather well, and social media agencies across the board can observe their progress. For those who have been curious about using this particular ads, here are 3 reasons to take the plunge.

As firms such as fishbat can tell you, Facebook ads matter due to how well they reach customers. Not only are they able to appeal to regular users, but possible newcomers may be introduced to them as well. What this means is that there is a tremendous amount of reach that social media agencies, across the board, can take advantage of. When it comes to growth, it\’s easy to see that these ads matter in the long term.

It\’s also possible that, depending on what industry you\’re in, you\’ll be able to gain an advantage over competitors. No matter how long particular businesses have been around for, the thought of them implementing Facebook ads isn\’t exactly a certainty. What this means is that you can cover ground they haven\’t even touched yet, ensuring that you reach the attention of even more consumers. As a result, you increase the likelihood of cementing yourself as a thought leader.

What about the level of reach that can be obtained through various forms of content? Video is just one of the examples to consider, especially when given just how well it can engage people. In fact, one can make the argument that this surpasses written or audio content in certain ways. However, any social media agency can attest to the importance of variety, seeing as how Facebook ads will not have nearly as much impact when it\’s absent.

For those who haven\’t taken advantage of Facebook ads yet, hopefully the points covered earlier have given you enough inspiration to do so. To say that these ads matter would be an understatement, given the litany of brands that have been showcased by them over the past number of years. If you\’re looking to bring your brand to the next level, the help of social media agencies will be worthwhile. Don\’t hesitate to embrace the capabilities offered by Facebook.

For further information about Facebook ads, please contact fishbat today.

Facebook\’s Topic Data For Online Marketing Companies

Wednesday, April 15th, 2015

To say that information is powerful, in this day and age, would be an understatement. There are several different databases across a number of websites, amongst the most powerful being social media networks like Facebook. As of late, it was announced that said network will be releasing topic data to specific advertisers. For those who do not know, here are some of the major talking points that online marketing companies can draw your attention to.

SocialTimes put forth a piece that went into detail about Facebook\’s distribution of topic data. In short, this piece of news will allow advertisers to see what, exactly, their consumer bases are talking about. It\’s a tremendous talking point, to say the least, and it stands the chance of helping those companies operate in more effective ways. This service will seemingly become open to more parties, though those in the United States and United Kingdom are the only ones at the time of this writing.

Sometimes, it\’s difficult for businesses to market their products to people because they aren\’t able to get into their minds. They cannot easily see what they are talking about, which is a problem to put it mildly, and what happens is that it creates an unnecessary rift between clients and companies. However, topic data will allow those very companies to see how to change their business strategies. There are quite a few examples online marketing companies can draw attention to.

In a grocery store, certain products are sold based on how high the demand is. For example, if clementines are in season, thereby making them more desirable to consumers, that very store would stock them. This level of knowledge can be obtained through topic data, which online marketing companies can support. It\’ll also lead to bolstered sales, which is the ultimate goal of various online authorities, fishbat included amongst them.

When topic data is used in this way, there\’s no doubt that there are higher rates of success to be had. After all, companies have to appeal to their audiences, since this is the only way in which they can reach as much success as possible. Without this level of knowledge in place, sales will not occur at the level clients desire. I believe that this is the main reason why topic data matters, and why it may very well play a huge role in advertising in the future.

If you\’d care for more specifics about Facebook, in general, please contact fishbat.

3 Facebook Oversights To Avoid, By Internet Marketing Companies

Thursday, March 19th, 2015

Internet marketing companies can speak volumes about the possibilities associated with Facebook. This type of social media website is one of the strongest, which goes without saying, and I believe that this is best illustrated by the many businesses which use it. Some of them go about this more effectively than others. For those who find themselves struggling, as far as engagement on Facebook is concerned, there are quite a few points to draw attention to.

If you want to talk about social media platforms that people use the most, Facebook is definitely a name that Internet marketing companies will focus on. It\’s a platform that attracts people of various backgrounds, meaning that there are going to be numerous ways in which the website in question will be used. Some practices are less effective than others, as reputable firms the likes of fishbat can tell you. In order to better engage others on Facebook, please make note of these 3 oversights.

One of the worst ways to socialize with others, on Facebook, is to knowingly spark confrontation. This can be related to any topic, but what you must know is that starting a fight with someone on Facebook is one of the quickest ways to lose friend. Not only will the verbal one-on-one duel prove to be heated, which goes without saying, but others can jump in and offer their two cents as well. Prevent these kinds of fights, no matter how much your views may differ from others.

You are probably familiar with game invites on Facebook, too. Titles like Farmville and Candy Crush Saga are ones you\’re probably familiar with, especially with the potential invites that you, or your friends, may send out. The problem starts to stem from the idea of too many invites being given, since these come across as spam instead of legitimate invitations. For the sake of increasing socialization on this particular social network, reduce the number of invites that you send out to others.

Inconsistent posting is yet another mistake that\’s often linked to Facebook engagement. For those who do not know, the posts which show up on news feeds are usually determined by how certain users are engaged. What this means is that you spend time liking and responding to your mother\’s posts, chances are that she will pop up on your feed more than your other Facebook friends. This can be reduced with less engagement, though, so keep this up for the future.

For information about what Internet marketing companies may offer, contact fishbat.

(Un)Welcome To The 21St Social Media Century

Sunday, March 15th, 2015

\”I can\’t believe he liked her picture!\” I hear this exact phrase and the like ushered regularly. Young adults and teenagers are obsessed with all things social media. People have especially begun to normalize the act of \”stalking.\” Why do we find no issue with digging into people\’s lives and discovering any and every piece of information we can? Simply put: because we can.

As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?

The answer is: absolutely. Companies and organizations pay particular attention to their followers and those that mention and share them on a social network. Companies realize that if there\’s one thing changing the way people do business it\’s social media. We live in the \”Golden Age of Customer Service\” and we can thank the immediacy of social media for that. I have seen many companies do a great job connecting with customers and yet several other organizations completely fail in their networking attempts.

For this reason, many corporations choose to work with a social media agency to handle this aspect of their business. In an article published on Yahoo Finance, fishbat, an agency leading the way through this uncharted territory, offers some solutions on how to avoid these types of errors. The fourth tip in the article, titled, \”Fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips\” is \”utilize social media.\”

Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, \”19 Companies That Made Huge Social Media Fails\” lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend\’s sister\’s cousin, keep in mind who might be typing your name into google\’s search engine.

For details about social media, and how it can be utilized for marketing, contact fishbat today.

Facebook & Following The Steps Of Long Island SEO Firms

Sunday, February 22nd, 2015

To put it simply, there are several platforms utilized by Long Island SEO agencies. One of the most prominent – and I am sure that others will agree – has got to be the site known as Facebook. This is seen, by many, as one of the strongest platforms on social media. Of course, there are certain strategies that work better than others. In order to expand your potential success, on this website, here are a few points that you\’d be wise to emulate.

To start off, and reputable firms like fishbat will agree, you have to be wary of how often to post. Long Island SEO agencies know that while posting content on Facebook is important, it should not be done in excess. You may be better off doing three posts a day, at minimum, which should prove to be the most useful strategy. You may do a couple more, if you\’d like, but keeping the posting done to a minimum will alleviate any concerns which might be had with potential spam.

Intrigue is yet another critical component that Long Island SEO workers can tell you about. Keep in mind that while an audience can be amassed, in the long term, it\’s another task entirely to keep them interested in you and the message you\’d like to convey. If you were to look at the social media page of Wendy\’s, for example, you\’ll see that many of their posts are laced with humor. Even if it\’s downright silly, at times, it rarely fails to get engagement going.

Facebook pages are also effective in that they can host a series of events. Let\’s say that there is an upcoming public event that anyone, in a particular area, can attend; it would make sense for relevant information to be shared about it. Digital seminars can be discussed as well, provided companies have the interest and means to present them. To put it simply, events can gain much greater traction if they are announced across Facebook pages.

To put it simply, Facebook is one of the strongest platforms that any business can make use out of. Keep in mind, though, that it can only be of use if there are certain strategies set in place. If you are curious as to what this entails – and the aforementioned talking points gave detail – consult those who fully understand the importance of Long Island SEO. Only then will you be able to build a Facebook page with a strong degree of worth.

For further information regarding Long Island SEO services, contact fishbat today.

Will Facebook\’s Amber Alert Feature Draw In Online Marketing Firms?

Sunday, February 8th, 2015

By definition, Amber Alert is described as an abduction security system designed for children. In 1996, this system was put into place and since that time, companies like Google have been able to make use out of it. Facebook, from what I have seen, will become the latest company to get onboard, which I\’m sure will be of interest to online marketing companies across the board. For those who are curious as to what this entails, please read on.

Facebook will soon be working with the National Center for Missing and Exploited Children, allowing Amber Alerts to be sent through the social media page. Specifically, messages will be tailored to individuals based on the locations given on their profiles. What this means is that messages given to New Yorkers will not be the same as those given to New Jersey residents. In the words of Emily Vacher, who serves as Facebook Security, Trust and Safety Manager, the social media channel will become, \”…the world\’s largest neighborhood watch.\”

The alerts given will be detailed as well, offering as much information as possible to help those who may be interested to help. A litany of details will be shown, ranging from photographs of the abducted children to vehicle license plate numbers. What this will do is make the work easier, for those who would like to pitch in. It will also ensure that everyone has the same amount of knowledge in mind, which only makes this endeavor that much more promising.

Should a story like this become heightened by online marketing companies? I believe this to be the case, especially when given the idea that Amber Alerts, and their accompanying information, can be shared out to other Facebook users. Even if they aren\’t part of the same residential area, the fact that this can be done only speaks volumes about the aforementioned partnership. For reasons like this, a story such as this should reach the attention of various firms, fishbat included.

It\’s easy to see that Facebook is doing a tremendous thing, as far as this story is concerned. Given the importance of child abduction cases, and the attention which should be drawn to them, it\’s easy to see that Amber Alerts are invaluable. It\’s also vital to note that the information tied to these alerts can be distributed to other individuals, thereby allowing more attention to be drawn to a number of cases. From what I have seen, this will only allow abduction cases to be remedied sooner.

Kindly contact fishbat if you\’d care to learn about optimal online marketing services.

\”user\” & Why Long Island SEO Experts May See The Term Decline

Wednesday, January 14th, 2015

What are some of the most common words we associate with those who purchase products? I am sure that \”customer\” would be viewed as the go-to word, which is understandable. However, I\’d like to think that it has been changed to make it seem friendlier, as \”guest\” has been used more often. Social media, Facebook in particular, may start to see similar changes to the word known as \”user.\” It\’s a point to evaluate and I am sure that those who specialize in Long Island SEO can do so.

According to an article on The Atlantic, Facebook director of project design Margaret Gould Stewart said that Facebook does not use the term known as, \”user.\” The reason that Gould gave was that the company wanted to refer to these individuals as, \”people,\” even when it comes to outlining analytics and the like. It\’s an understandable business move, on the part of Facebook. After all, Facebook fans want to know that they are being viewed as more than just statistics.

It seems like just about any major company wants to see certain words used over others. For example, when I worked in retail, we were instructed to refer to our customers as \”guests,\” since it was seen as the friendlier term. In fact, it was to the point where using \”customer\” by accident resulted in a minimal reprimanding. This, to me, showed just how important certain terms were and how much businesses focused on them being utilized.

\”People\” seems to be the new go-to term for Facebook, but whether or not it will stick remains to b seen. I believe that this will word will become the mainstay but what I see happening is more time taken to ensure that this happens, which I\’m sure many others will attest to. In media, nothing sticks immediately, which is why it\’s important to focus on the best efforts associated with Long Island SEO. These can be brought to the forefront by firms such as fishbat.

No one can argue with the fact that \”people\” seems to carry a more positive connotation than \”user,\” which is what Facebook has recognized. After all, no one should be generalized, especially when everyone has their own lives and responsibilities which are unique to them. As a result, this shift in terms makes sense. However, it has to be able to catch on and I am sure that it will do so, if it allowed the time and effort needed to make it happen.

Head over to fishbat if you would care to enlist the finest marketing utilities for your company.

Can Long Island Advertising Agencies Help Brands Through Facebook?

Monday, December 22nd, 2014

In order for a new company to make headway, in this day and age, social media activity is needed. The best way to start – and many Long Island advertising agencies will be able to agree – is to build and maintain a Facebook page in the long term. Very few will disagree with the notion that Facebook is a strong platform for communication purposes but it has to be utilized well. For those who aren\’t exactly in the know, these pointers should prove to be useful.

If you\’re going to utilize Facebook, as a platform meant to build your brand, you must know that this process isn\’t one that can be done overnight. In fact, you may soon find that this is a long-term event that will be carried out for months and months. However, this long stretch of time should not deter you. In fact, you may find that small spikes of activity will lead you to become more proactive, in this regard, so keep this in mind for the future.

Content is the first point that brands should consider when it comes to Facebook activity. To illustrate this, if you are in charge of a company that sells chocolate, you\’re probably not going to post an article related to farming, since these ideas do not exactly match up well with each other. Audiences require certain types of content, according to firms the likes of fishbat. This is one of the many points you\’ll recognize due to the assistance of Long Island advertising agencies.

As you continue to build your Facebook presence, make sure that you stay in contact with fans. Chances are that you will gain these, as time goes on, so why not keep in touch with these men and women? This is especially true if they have questions related to your products, since this will give you the perfect opportunity to present the best answers possible. If you\’d like to maintain your brand\’s reputation, on Facebook, social activity is needed.

To say that Facebook pages have their advantages would be an understatement. Just about any and all companies on Facebook can agree with the fact that having presences is of the utmost importance. As you can probably imagine, though, only those companies which take the extra effort will be the ones who ultimately reach the greatest levels of success. With the aforementioned points in mind, such an endeavor may prove to be less painstaking.

To learn more related to what you have just read, kindly contact fishbat today.

Long Island SEO & The Value Of Facebook Safety Check

Wednesday, November 5th, 2014

In this day and age, in particular, safety is of the utmost importance. People want to make sure that they are taking the proper precautions to ensure that they are not only healthy but safe in the types of environments that they have positioned themselves within. Facebook seems to have focused on this factor, as evidenced by its latest tool, Safety Check. It\’s an interesting piece of software, as I am sure that any and all Long Island SEO companies will agree with.

Safety Check, for the uninitiated, is a type of feature that was recently brought to the forefront by Facebook. Essentially, it will allow family members and friends alike to know that their loved ones are doing just fine following a tremendous accident. To follow up on this, users with Safety Check will also be able to check up on others who were in the same area. With these points in mind, Safety Check is a type of feature that more than deserves to be noted.

Technology has evolved to the point where it seems as though just about everything can be implemented into smartphones. In fact, one can make the argument that smartphones are only a few updates away from taking on lives of their own, which is furthered by the safety of Safety Check. However, I believe that Safety Check is especially important following news like the story about the Japan earthquake and tsunami back in 2011. More people want to check on the well-being of loved ones, which is understandable to say the least.

Safety Check is not only useful, as Long Island SEO experts will be able to tell you, but it can be used across a number of devices. Those who rely on their mobile devices will be able to log into Facebook for the purpose of using Safety Check. However, this can be done by those who have access to a computer alone. Whatever the case may be, there\’s a level of accessibility that firms along the lines of fishbat will be unable to ignore.

The act of Facebook bringing life to an idea like Safety Check is one that has a number of benefits to consider. I believe that this will be able to prove useful from a safety standpoint, which is a point that no one will be able to argue with. Shouldn\’t Facebook users be able to possess a sense of peace of mind when it comes to the well-being of those they care about? A feature like this, if given the attention it deserves, can prove useful in the long term.

Consult fishbat if you\’d like to employ the best marketing services for your company.

Can Long Island SEO Experts Highlight Facebook’s Mobile Revenue?

Monday, August 18th, 2014

According to an article on USA Today, there has been quite the demand for mobile advertising. Facebook was able to answer the call and it’s not hard to see why. Given the fact that just about everyone has his or her own smartphone these days, the mobile front has a greater amount of emphasis placed on it. One would argue that it’s more prominent than PCs and laptops. However, what are some of the specifics that Long Island SEO enthusiasts may draw your attention to?

USA Today focused on the fact that Facebook revenue grew since turning its attention more so to mobile advertising. Specifically, Facebook’s revenue grew 61%, making more money with ads targeted to users on mobile platforms. These are high records on the part of Facebook, which is a point that anyone on the Long Island SEO side of things can agree with. In fact, it can bring attention to the idea that the social media mogul can only grow as a result.

Another point of interest, in the article, was that Facebook did not exactly get to this point without some struggles. In particular, Facebook had some trouble adjusting once it announced that it had become a publicly traded company, which is understandable enough given the rapidly-changing nature of business. However, the sign of a strong company is the ability to adapt to any change, regardless of scope. This is why I feel as though Facebook has been successful for so long.

Back to the idea of mobile ads, though, you may be curious as to how exactly these can be made successful for any company. According to firms along the lines of fishbat, the apps which feature these ads must be made with quality intact. They should be easy enough for anyone to use, regardless of their individual levels of experience on the technological front. Along with ads that are tailored to their interests, users won’t mind them as much, which is another successful point that Long Island SEO specialists can draw attention to.

Will Facebook continue to see growth if it continues down this particular path? I have to believe that this will be the case, especially since the company has been able to utilize mobile ads in order to draw some of the greatest profits. Of course, methods will change when it comes to advertising on the Internet and I am not sure if that will ever change. It’s all a matter of adapting to one’s surrounding and since Facebook has been able to do this well, in recent memory, it will not have to worry about attaining more revenue in the future.

For further details regarding Long Island SEO services, kindly contact fishbat today.



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