Assured Social Media

Being a well known online entity probably comes under the list of ‘difficult things to achieve’. Is it possible to show off content without grating on the online sphere and do I really need to follow thousands of people I couldn’t care less about? Maybe you don’t, but using online platforms like Twitter is practically crucial. Don’t bother needlessly following users who don’t care about what you’re tweeting, carefully select your audience. It’s pointless having such a huge following if none of them are paying attention, so ensure you’re following worthwhile people.

So you’re now asking yourself how exactly you get so many followers in the first place, how to get that ball rolling? There is no magic formula here on how to create Twitter followers, but this article will attempt to take you through a few hints and tips that can help your efforts.

A way of beginning your online presence is to identify influencers. An influencer is a person or business on twitter with a loyal and readily established following. Making an influential connection might possibly result in a retweet of something relevant or mention a mention in a post, and this will be shown to many viable followers. Definitely don’t constantly bombard your influencer with a stream of posts, this will not help you achieve followers. Anything relevant that you can contribute to in their feed, it may result in a valuable conversation.

What’s often forgotten is that once your following is there, it’s important to ensure they remain interested, to do this you have to have a fairly regular feed of relevant and interesting things to say. Another mention in the Lambda films video is to keep an eye on trending topics so that you’re up to date with current affairs. Of course, not every trending subject is going to be relevant to your business, unless your company involves something to do with Justin Bieber, but it’s a good idea to keep an eye on them. Hashtags can also make what you’re tweeting about more accessible, those who might be interested in the subject matter of your post can find it via the hashtag. So hashtags are actually very useful tools.

Use Twitter and other social networking as a marketing tool, and your business will be seriously impacted. They are an easy communicative sphere between you, your customers, clients and even other businesses. It is key for businesses to jump on the online platform. So jump on, grab a microphone and sell your business ideas.

If you’re looking to use Video For Business, then visit the experts, the Video Production NorwichCompany, Lambda Films for production and advice.

The production of a corporate video requires a great deal of planning and pre production if it’s to be a smooth and effective process. There are multiple messages and visions in play, not least the contrast between the videographer and the corporate client. In order to ensure your corporate video production goes off without a hitch, take a look at these simple steps to really nail down the creative direction of the production early on.

When researching ways to make this pre-production process smoother and more efficient for the future, I narrowed the steps down these few, including scripting, storyboarding, and a treatment to ensure the final intentions of the project are clear.

Scripting and storyboarding are essential in the pre-production of a project, they ensure that there is a vision and plan for when it comes to the filming. They both tackle vital features of the filming process. Scripting is important to make sure that all the necessary content is included, whether this is a solid formed script leaving no room of improvisation or bullet pointed topics of conversation. Scripting is not only used for speech but can also be used for movement, to convey a particular message through the body language of the actor or actress.

Scripting and storyboarding are fairly similar, one dealing with the people/person being filmed and the other dealing with those behind the camera, shooting the action. Storyboarding allows for a visual for the different shots that will used throughout filming, so that everyone included has a clear idea of what the final product will look like shot by shot, and also so that shooting on the day runs smoothly.

Finally, a treatment is designed to enshrine the core values of the finished product so that no matter how much extra footage is captured, the editor can pick and choose content that bests reflects the original treatment, ensuring the client receives a project in line with their original intentions.

Pre-production is vital or the coordination of what is going to be filmed and includes many stages that cannot to ignored (as I learnt). It effects the whole filming process and makes your life easier in the long run, with efficiency and ease when it comes to shooting. If you apply these techniques to your own videos, let me know how you get on in the comments below!

Take a look at our example videos Masters in Public Policy, and Masters in International Relations for a demonstration on good pre production techniques.

Working in the corporate video industry has its differences from them up in Hollywood. Namely, you’ll spend most of your day working with non-professional subjects and often, it’s their performance which will make or break your corporate production. Nerves, a lack of understanding and bad directing are all reasons for poor performances in front of the camera and it doesn’t have to be this way. In this article we’ll take a look at a few tips to help you achieve a stressless and succinct interview with non-professional talent.

In this article we’ll look at a few key things to remember when you’re conducting an interview that can help your production run more smoothly…

To kick off, let’s start with the relationship between interviewer and interviewee. Where possible, an interpersonal dynamic needs to be cultivated that breeds motivation and interest. To do so, sit down with your subject before the cameras roll, chat to them about the content, ask questions and be interested. Not only does this allow your subject to feel motivated by talking to an interested individual, it also creates mental furrows so they can answer your question more fluently.

If the subject remains nervous, despite all your easing-in methods they still might fidget. If they have fidgety hands then it’s usually a good idea to frame a tighter shot on them rather than attempting to repress their urges. Do everything you can to avoid this nervousness though, a casual conversation or run-throughs before the interview starts can make all the difference.

Additionally, allow your subject to have a degree of choice when choosing where to sit. While you may have the perfect composition in mind, remember that many interviewees may want to be in certain rooms or away from audiences and colleagues. Work with them to find a comfortable location and then work your composition around that. Forcing your subject to endure the scrutiny of their colleagues while talking is a sure fire way to stress them out.

Once your subject is completely at ease and your shot is well arranged, a good use of light and minimal makeup will vastly improve the shot, a shiny and dimly lit subject would be a terrible result to the hard work throughout your interview. This is vital, particularly if you’re going in for a closeup where every little facial detail is on show.

Hopefully these tips will come in handy when producing your corporate video and working with non-professional talent. Stay tuned for more articles from us and take a look below at some example videos.

Take a look at our example videos Masters in Public Policy, and Masters in International Relations for a demonstration on good interview techniques.

The online world is built with many platforms to share content on. From the favourite social media sites such as Facebook and Twitter, and then of course there’s the platforms with more scope to produce creative content, such as Vimeo, Vine and YouTube. Of these three, YouTube is the one that the masses are more likely to be familiar with. Some of you might be wondering right now what this has to do with marketing, YouTube has a reputation for endless amounts of amateur content, but can it not be a valuable marketing tool as well?

In other posts you might have read you’ll have seen I’ve talked about the benefits of viral videos and how bigger conglomerates are using them to market their own products. What we’re prone to forget is that in order for these videos to be a success, they need a popular video platform. Hello YouTube. The benefits of YouTube are endless, though you might not know it, there’s more to it than just being free and simple… which in itself is pretty smashing, all things considered.

YouTube focuses largely on how your video content is viewed on other online platforms. When you upload a video, you have the option to share it in at least ten different forms. The most common of these would be Facebook, Twitter, Google+… but then there’s others: Bebo, Tumblr, Reddit, Pinterest and Odnoklassniki (which, going off my five Russian lessons, is Russian – but that’s as much light as I can shed) are all on the extensive list. The analytical features on YouTube are incredibly clear and beneficial as well as allowing you to see whether you are targeting the right demographic. It is carefully assessed by age, gender, location as well as other means of analysis and is formatted in nice graphs so you can see where and who your video reaching – and be very smug when Madagascar is highlighted on the map feature, as unlikely as that is.

You might not know it, but Google has suspiciously close ties with YouTube… as a result YouTube often ranks highly in Google web results. I recently found out that YouTube is also the second largest search engine, so when you’re wandering in and out of web domains searching for the benefits of YouTube, like me, you might stumble across this video blog from Lambda Films, a Norwich online production company. It lists a few useful pros and cons when it comes to YouTube.

The video details how a ‘well optimised’ YouTube vid might appear above the web results in the Google ranks. This happens when Google selects it as quality content that contends with the other web results. In order for this to occur your video has to be well optimised though, and fortunately YouTube has a feature to tag the video with relevant subjects, so get tagging.

Although it’s free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up… so I’d advise using YouTube to any online marketer.

Watch Masters in Politics our latest YouTube video, and to learn more about video production and video marketing take a look at this video marketing course from Retina Burn.

4th Generation Communications is probably one of the industries leading players in Web Marketing. In a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you need to get your point across as quickly as possible.

We live in the digital age and our clients are being flooded with information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The amount of businesses fighting for clients attention is skyrocketing.

As business owners/marketers it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.

Videos are slightly harder than other types of advertising like banners, text advertisements, and photos. With those forms of advertising a client is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a bit harder. Mostly we can't force our shoppers to click on our video to watch it, it is totally up to them.

Two Things That Will Get Your Customers To Look At Your Video

There are two vital aspects that you must get right to increase the chances of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they are going to keep moving.

Videos that are less than a minute will get played more frequently than a video that’s 2 to 3 minutes. Although three minutes might not appear like a long time, on the Web it is an eternity.

Video Marketing On A Budget

Many small to medium size companies are so busy fretting about the day to day activities that they forget things such as brand naming. This is a critical facet of your marketing program and may be taken seriously, because in the long run it will skyrocket your ROI.

Use Video Presentation campaigns to build up your name brand and to push traffic to your website. Explainer videos are also another superb method to increase your leads.

Within the confines of video marketing, the promotional video can a difficult format to define. As the name implies, the objective of a promotional video is just to raise awareness and promote something…anything! It could be an event, an product, a new initiative or just an exercise in brand building. This makes it difficult to ascertain what a promotional video should necessarily imply, especially as people and clients use the terms promotion and corporate video interchangeably. In this article we’re going to attempt to clear away some of the misunderstanding of what a promotional video is. be far-ranging in content and style with the only real objective of informing the viewer of something…anything! It doesn’t necessarily have to sell or persuade, but just raise awareness of a relevant item. It might be an exercise in brand building, or the benefits of a product. In this article we’re going to take a look at defining the promotional video format a little more.

A promotional video really can take any form, however the way I see it, is that the objective is to create a return. To do this, it must be universal enough to appeal to as many people.

To achieve this level of universal appeal the video content should be light enough to avoid alienating or confusing your audience and ensure you include some sort of call to action at the end to encourage response. It could be argued that promotional videos are not unlike television adverts albeit not constrained to the 30-second timescale. In this way promotional videos have more opportunity to include further information, interviews, talking heads and testimonials.

However, one mustn’t get too carried away with the lack of enforced timescale – attention spans online remain short and indulgence in branded and commercial video content is rare. This is why it is important to retain a light, soft sell approach in order to capture the attention of online audiences and where possible entertain while promoting.

So, the promotional video is designed as a maximum reach tool (within your chosen demographic), light-hearted at least and entertaining at most. It should revolve around a clever concept where possible in order to maximise share ability and attempt to encompass as large a swathe of your key audience as possible.

In the next set of articles we’ll take a look the structure and definition of alternative video marketing formats that you can use to raise the profile of your business online, engage with new customers and of course, sell more.

This information and much, much more is all in Ryan’s Video for Business video marketing course, or for examples and articles on effective video marketing, try Retina Burn, Ryan’s video marketing blog for your needs.

Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In order for video marketing to work it must be properly implemented. This article is chock full of several video marketing tips that will help to improve your business.

Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don’t have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.

Do not assume that video marketing has to be about making viral videos. Viral videos are a great marketing tool among certain audiences but keep in mind that your niche might not be likely to watch and share viral videos. Besides, not all viral videos convey a positive image of the brand they promote.

Find the right person for the video. Perhaps you are not as comfortable in front of the camera as you need to be. Speak to your employees, or perhaps your friends, to find someone who can be an effective cheerleader for your company. This will enhance the promotion of the product and get more people to view.

Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.

For people who are new to video marketing, try to keep your videos short. Around 30-45, seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.

If you want to promote a product, create a video to demonstrate it. How-tos are one great way to use videos to your advantage. Personal awareness of how a product works is sure to motivate individuals to make purchases.

When producing a video testimonial for your products, let your satisfied customers do the talking. Instead of creating a 100 percent scripted dramatization, allow the customer to speak openly and naturally about their experience. Many consumers prefer to rely on personal testimonies over the canned words of a salesperson or marketer.

If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips. This organized, clustered way of presenting your videos will help to draw more viewers, and thus more customers.

When producing a video testimonial for your products, let your satisfied customers do the talking. Instead of creating a 100 percent scripted dramatization, allow the customer to speak openly and naturally about their experience. Many consumers prefer to rely on personal testimonies over the canned words of a salesperson or marketer.

When you’re posting videos using WordPress, check out video sitemap extensions which allow you to easily add the new video to your current video sitemap. Without such a sitemap, Google won’t index your videos and therefore viewers who are searching for them will never be lucky enough to find them.

All of the other marketing techniques are great in their own right, but they don’t hold a candle to what video marketing can offer. Video marketing adds a certain level of success that is unmatched by anything. This article was packed with video marketing information, so use it to give your business more power.

It really is now coming to light, that if you’re not working with video marketing services as 1 of your key advertising and marketing arm, you are seriously missing the boat. And for anyone who is not number one particular on YouTube, do not fret an excessive amount of. The actual crucial is finding the message out to your target market place, your list, or to people that might be serious about your product or service.

Amazon is one of the largest websites on the Internet, one that is highly respected and trusted by people all over the world. Regardless of the type of product that you are trying to find, Amazon will usually have exactly what you need. Often times, they can ship the product to you within just a few days, making it one of the most reliable sources for merchandise on the web.

One of the easiest ways to ensure that you have a high volume of product sales every month is to use the crossover marketing technique. Let’s look at how this technique actually works, and how you might implement it to start making a higher percentage on commissions for every Amazon sale.

The trend analysis strategy that many people use when marketing Amazon products has to do with looking at what the current trends are right now, and locating potential buyers that may be interested in products listed on Amazon. The easiest way to do this is to use a website like Google trends to see what people are searching for on the web right now during by creating a website that can target these products, and driving visitors to your website, it is possible to make sales because of what is trending at the moment.

In relation to Amazon, there are specific categories of products in niches that are very much related. By targeting keywords that represent products that are less popular on Amazon, by targeting hundreds of them, through paid advertising, or if you are going to do organic advertising, the volume of visitors will be high enough where you would make a good profit from your efforts.

And finally, if people like what you are presenting on your Facebook page, they can also share this information leading to additional sales. Hopefully the Amazon trend analysis strategy will help you make money this year.

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There are variety of ways to market your local business. However, if you are not gaining visibility from your internet presence, then chances are you are losing ground every day to your competitors. You could have the most beautifully designed website in the world, but if no one sees it, it does not do you any good. That is one of the reasons why ranking for local keywords is more important than ever before.

When people look for a local business, they no longer just head to the yellow pages and let their fingers do the walking. Typically they will go to Google instead and type in a local keyword such as “lawyer Virginia Beach” or “plumber in Chicago.” The sites that come up in the Google search results are likely to be the very first ones that they go to. If your business does not show up for these top rankings, chances are that you will not even be in the running to get that customer’s business.

Usually with these local searches, a local maps listing comes up as well. This is another opportunity for your business to get listed. If you are not appearing on either of these search results, then one of your competitors are. Luckily, this is something that you can fix.

This process is known as search engine optimization (SEO). By hiring an SEO professional in your area you can get your share of the business from these profitable search results.

If you are not ranking on the first page for key local keywords in Google, then chances are your website is not going to be found. By claiming one of these coveted ranking positions, you can dramatically increase the number of new customer leads you get on a weekly basis.

WarriorForum.com – Traffic Jeet 2.0 is a website dedicated to exposing the advantages & disadvantages with an in-depth Traffic Jeet 2.0 Review.

Savvy business owners are aware that the Internet is full of wonderful marketing opportunities. Video marketing is a great way to bring in new customers. Putting videos out there that help others get to know you and your products will bring you customers from all over the world. The tips below will boost you onto the right foot and send you off in the proper direction.

Selling your own products and services online is a regular thing, there are a lot of business owners online who use the internet to grow their businesses. One way you can start implementing video in your business is by answering questions or providing the benefits of your products via videos. This format will be more effective when it comes to connecting with your followers and customers.

Most people will not watch a video if it is too long. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

If you plan on using platforms like YouTube to promote your products and services be sure to create videos that are well optimized to achieve higher rankings. Be sure to research the best set of keywords for your video and that your description and tags all include your targeted keywords. A little of video optimization will help you stay ahead of your competitors. The content of your video is also important so keep in mind that short videos work best.

Your audience quickly becomes a “global audience” when you use platforms like YouTube to expand your advertising strategy and begin making videos the more videos the better. Focus on providing asmuch value as possible in your videos, don’t simply sell. Now you know the secrets to video marketing success go out there and start using these strategies.

Learn more about increasing sales online check out how to make money with youtube videos, then visit our site for info on how to start an online business and what it can do for you.