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There are hundreds of thousands of small businesses in America today and all of them are looking to market their business better to generate new customers and clients. Many businesses are still using traditional forms of advertising and marketing. Methods such as yellow pages, television, radio and newspapers. Unfortunately many of these methods are old and don’t work as effectively as they once did.

There are many things you can do to market your business whether it’s local, global or national to stretch your promotion and marketing dollars further and get better results. Methods such as email marketing, social media marketing, search engine marketing and article marketing are just a few. Video marketing is also another great way to market your business using the power of the internet.

One benefit to email marketing is that when people subscribe to your newsletter you can consistently contact them as time goes on and keep them updated with content to educate them in a specific area along with promotions and discounts or notification of new products or services. Email marketing is a great way to keep in contact and it is very effective overall. You can really begin to grow your business and generate consistent business through email marketing.

Another method that is extremely effective which I personally use and love is video marketing. Video marketing is great because they can see you or your presentation and connect with you and your voice and it’s much more personal. If you teach about a specific area you will generate a lot of interest and attraction in a specific space. This attention can be monetized by selling products and services related to that topic. I recommend using youtube as part of your video marketing efforts and make sure to educate through the videos and give value instead of just trying to sell over and over. [youtube:qKZMdaxgs98?fs=1;Go To: [link:Main Street Marketing Machines 2.0 Bonus];http://www.youtube.com/watch?v=qKZMdaxgs98?fs=1&feature=related]

I hope that this article helps open up your eyes to new ways to market your business online. To learn how to use these even more effectively along with mobile marketing which is a large growing trend go to the website below and see if main street marketing machines fusion 2 is right for you.

Take care and have a great day!

David King

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Video marketing is one of the greatest strategies that you can use to promote your products or services on the web. Just before you begin filming, you will need to make sure that you actually have something to record. The first step you must do is stop seeing your video audience as dollar signs. You have to be convinced that the video you create is valuable for your audience. They will not take you seriously or go to your internet site if they really feel that you have nothing to offer them that they can truly use. The focus of your video marketing campaign ought to be your audience and not how many dollars you’ll be able to make.

Discover a way that you can give them information that they can use. Examine the product that you’re marketing. What’s its purpose? Does it solve a problem? Is it a popular item that has a less typical use that you can inform them about? Is it one thing that will change their lives or enhance their circumstances? Can you explain how to make use of it correctly inside the video? Taking the time to answer these questions will give you ideas as to what you’re going to say in your video marketing film.

Soon after you choose the general topic of the video, it’s time to start filming. Begin with an effective, attention-grabbing introduction. Once you grab the audience’s attention at the beginning of the video, they will be a lot more willing to view the remainder. So, start your video with music or sound effects if it is proper. Or, create a frame that asks a question about an issue that’s certain to make your viewers curious. You can also use a controversial statement instead of the question.

Soon after the introduction, talk directly about what you hope to cover inside the video. If it really is a sales video, then say so upfront. If you’re teaching a course, then it may well be helpful to lay out an outline for the course so that it’s possible for your audience to follow along. You could do this using powerpoint slides. Discuss your points clearly and use examples. If you are talking about a life changing product or service, then share stories of transformations or testimonials. If feasible, share photographs from the changes that have occurred. For instance, if you are promoting a weight loss product or service, you can present before and right after pictures of the products’ users.

The last thing you’ll want to cover in your video marketing presentation may be the call to action. You must tell your viewers what you want them to do at the end. If you want them to go to another site and purchase your merchandise, you should notify them about it. If you want them to basically rate or comment on your video, then it would be wise to tell them how they can do that at the end of your video. Sometimes you may just want their contact information to send them info related to the product or service covered in the video. You cannot assume that your viewers will automatically provide you with their email address with out a formal request. Abide by these guidelines and you will have great results in your video marketing campaign.

You can obtain far more video marketing suggestions at SimplyFactual’s website. If you like this article, you may also enjoy a free how-to seminar on video marketing concepts at her website.

An ideal venue for marketing a small business or an entrepreneurial venture is YouTube advertising. It provides the unique opportunity to place an ad that genuinely reflects the personality and character of your business. You can provide information in the way that you believe will speak most clearly and engagingly to your ideal customers or clients.

Many small business owners and entrepreneurs have been misinformed about YouTube. Advertising on this medium has only recently increased because of misunderstandings. There are three pieces of misinformation we can correct:

1. If you listen to the champions of social media, you are likely to believe that all social media have experienced explosive growth and there is every reason to expect that this will continue into the future. This is not true. The truth is that the popularity of social media is declining. This does not mean you should ignore social media. It means you should plan what you will do and where you will promote your business. For example, the Business Journals reported last year that 75% of all Americans have viewed an online video.

2. Television news and talk shows are enamored of Twitter at the moment. There is a significant following for some businesses and media outlets on Twitter. But this is not the case for businesses, especially small business and entrepreneurs. The average business (all businesses of all sizes) has only a little over 100 followers on Twitter. Its best use might be to point to your YouTube advertising video.

3. You probably believe Facebook is more important and popular than YouTube. This belief would have been accurate last year, but during the last months of 2009 and the early part of 2010, Facebook’s popularity has declined sharply. A business or personal visibility on YouTube will be far more useful in 2010.

The ROI on YouTube advertising is mind-boggling. For little or no cost, you can upload videos that tell your story in a unique and engaging way. Here are my top four reasons for using YouTube advertising:

First, unlike television advertising, you do not need to pay for a time slot or rely on only the people who are watching when your ad runs. Posting a video for YouTube advertising is free. What is more, once posted, it is always available for people to see. Whenever someone executes a search for one of the keywords you attach to your video, it is accessible. Think of YouTube advertising as the ad that never sleeps.

Second, your video has the same chance as any other YouTube advertising video posted to strike a chord with the right group of people and suddenly go viral. In a recent survey by MarketingProfs, LLC, 20% of the people interviewed reported being very pleased that one of their videos had gone viral.

Third, YouTube advertising really can be done on a shoestring. You honestly do not need professional actors, ad writers, a director, time in an expensive studio and the rest. Just sit down and turn on your web cam or give someone your digital video camera and start filming!

Fourth, YouTube advertising videos can also be entertaining. There is no reason you can’t have fun making your video. You can inform and entertain at the same time. People don’t want to see the usual TV commercial. They want something fun and interesting.

One of the best YouTube advertising videos was a 60 second clip about a man shopping for a dog house that would be his new residence after he gave his wife a small appliance for Mother’s Day. It was only at the end of the clip that the viewer learned that the clip was made by J.C. Penny to advertise a Mother’s Day sale on diamonds.

YouTube advertising can cost you almost nothing – just make your video and post it to the site. Just be sure to add a creative and entertaining flair. Be sure there is a clear call to action. Later, if you have the budget to invest, you might want to consider some of the paid advertising programs offered by YouTube.

What can you expect to achieve? Of the people who used YouTube advertising for PR purposes, 29.1% said it worked great, while another 49.3% said it worked a little (according to the MarketingProfs Fall 2009 Survey). Of businesses that posted a video for YouTube advertising and used the analytics from the site to profile the people who viewed the video, 28.8% said it worked great and 35.6% said it worked a little.

The keys to success in YouTube advertising are creativity, entertainment value, and maybe some fun. In the process, fit in just enough information about your company, your products or services, and your brand. With some luck and the attention of the right people, you could also become an overnight sensation, just by investing some time in YouTube advertising.

If you own a small business or professional and want more information about YouTube advertising, view the short video, “How You Can Send 25,000 New Prospects to Your Web Site Every Month – For Free” at http://internetleadgenerationacademy.com/freevideo.htm

If you want to engage in internet business world, then you probably need a website where buyers can view your products or services you offered. However, because internet marketing rapidly boost for quite some time now, you need something that would compel your targeted viewers to pay a visit to your site. We cannot avoid competitions today.

Video marketing has become a must have skill for today’s internet marketer and you must learn effective video marketing tips to increase sales of your products and services. Top Video Marketing Tips – Top Marketing Secretes Revealed right here:

Websites like YouTube has inspired and successfully contributed to the growth of video marketing. Video marketers are driving huge traffic to their sites by uploading substantial number of videos on this website. To ensure that your probable customers are not snatched away by your competitors, you cannot ignore placing your videos at such website.

Videos numbering in the thousands are used to generate traffic by video marketers who drive it to their site by uploading videos on YouTube.

If you have not done this kind of strategy and your rivals did, then you better get started. There is a great tendency that they will steal your potential customers away from you.

YouTube has more than 87 million unique visitors daily, 26% of all those referrals come from Google and such other search engines. You must try to fill niches before your competitors do, or else you would lose out on targeted traffic. All things being equal the customer will click on the link he or she sees first, so try to make that link your own and use it advantageously.

The first tip for video marketing would be to identify your customers. You must select a niche that suits your web content and try to channelize it for increased traffic. Your motivation for making a video is because you want to utilize it to get visitors to your site, so make it your strong point and drive traffic to your site by utilizing solid call to action all through your video. Focus on your customers and lead them to take action and visit your website or blog.

Secondly, make a video that is concise and purposeful. Don’t fluff around as it may detract customers. Make a precise video that focuses on your key selling points. Customers are not interested in viewing long or dull videos. Prudence and the success of your website lies in devising a video that is crisp, and conveys the message to your prospective customers in a short period of time.

You can make or break a customer in the first few seconds and therefore focus should to attract customers through this video and make them your valued website visitors.

Thirdly, try to make the video on your own. If you are shy to come in front of the camera then you can write an article and employ slides to create a video out of it. Be passionate about the video as people respond to emotions rather than cold rational words, try to engross the viewer and make him take note of you and your products and services.

Finally, if you feel satisfied to your video, upload it to popular video posting sites to reach your maximum target audience. By using these tips you can go way over and maximize the marketing world by using your video alone.

Get exclusive inside info on fantastic video marketing tips, tricks and advice now in our comprehensive review of how to market videos .

One of the latest forms of marketing to be established successfully is viral marketing. Viral marketing means having information about your company being passed, like a virus, from one person to another. Video viral marketing means using a video sharing website to promote your business and encouraging viewers to pass links to each other to increase its exposure.

Viral marketing has been increasing in popularity due to its low cost and high effectiveness. But how do you make a video that has the ability to go viral? Well that is what we are going to look at below.

The predominant factor that must be adhered to is that your video must be entertaining. The video must be informative, controversial, remarkable or just plain funny. You must cause the audience to want to show their friends or co-workers the video, thus starting the chain.

You do not need a huge marketing budget to make a viral video. You just need a good idea and some time in front of the camera. Ensure you shoot a few takes to get the video just right.

With most videos, unless the content is top notch, viewers will switch off after a few minutes. It is best to limit your video to around two minutes to avoid that situation. Once a viewer switches off, so does their encouragement to pass on the video.

When a user searches, the words they enter into the search box are matched up to the keywords used in the video descriptions. It is imperative that you write a detailed and accurate description with appropriately related keywords to increase your videos exposure.

In the past, some businesses have attempted uploading corporate-sponsored videos to YouTube, trying to make it look consumer generated. This tends to have a detrimental effect on the success of the video as people are not stupid, it is generally easy to spot if a company is doing this and users will not take kindly to it.

Creating a video series can help your cause at you can generate increased interest and, hopefully, repeated exposure. Considering the costs involved, why not?!

What is the point of making a fantastic video if nobody watches it. It can be frustrating after uploading your video, to look back and see only minimal hits. The way to overcome this is so obvious some people fail to even consider it. You must tell people about your video! Create links on your company’s website, add a link in your email signature, post links on blogging sites and make sure all of your employees know it is there. Although it may take a while to get going, once started, it will grow in exposure exponentially.

Learn More : Viral Marketing

Videos are now one of the leading promotional tools for online marketers. Let’s look at some simple video marketing strategies that can help you to get more traffic and sales.

You’ll need to build as much awareness about yourself as possible, so create a Youtube channel and keep cranking out videos and updating your channel. It seems many online marketers avoid adding more videos to their channels, on whatever particular site, and that’s a mistake with marketing strategy. The only limit to the amount of traffic you can generate is your willingness to do the work to get it. What you want to achieve are lots of subscribers to your video channels, and you can build a base of fans about your subject. You can do a lot to establish trust and credibility in your market if you put out good content.

If viewers want to embed your videos on their sites, they only have to copy and paste the code, so make sure you let them do this. This would not only help your video get more exposure but at the same time it will get you targeted backlinks from relevant websites. This means there’s no reason you should want to prevent people from doing this, as it only helps you. This is how you end up with a viral video, as more viewers watch it, embed it and then spread it to others who do the same.

If you submit your RSS feed to some good directories, your videos can reach a wider audience. This would allow you to gain more exposure for your videos since there are many people who use an RSS directory to search for relevant feeds and subscribe to them. Once people start subscribing to your videos through RSS, it gives your video marketing another strong channel to work through.

Just remember that video marketing is a young area, but it can be very powerful if you do certain things the right way. So if you’re not taking advantage of it, then you’re leaving a lot of money on the table.

Video SEO is a great way to increase web traffic. Check out our websites for more tips too!

Tips for viral video marketing success offer ideas which one can use in order to experience tremendous success in selling products as one gets good returns. The conception stage involves producing the video before moving on to its distribution in a manner that will make it incredibly appealing to the audience and prompt them to share with as many people as possible.

The success and effectiveness of viral videos lies in having the target audience from in all the stages of production. This thus requires one to have a good understanding of the target audience in terms of what they like and what they like discussing the most. This is so because the videos have to elicit conversations among the online groups before they have their verdict on the products. A video that sticks will definitely be passed on to other online groups.

After identifying the audience’s tastes and preferences, one then needs to look for catch words that will ensure the video spreads as wide as possible. This will require one to employ creativity by using words that are uniquely sensational so that they can create a great deal of interest on the viewers whenever they come across the viral video.

Settling on the most appropriate catch words will then require one to employ all the possible efforts to ensure they achieve the purpose. Taking the best two and then working on them until they attain perfection can be a great way of capturing the viewer’s attention and cause them to distribute it further.

For a viral video to have positive effect, it requires to have an emotional appeal to the viewers that will make them connect and like the product. One should look for the most captivating level of appeal and with full cognizance of the competition that is in the market within the respective industry.

Viral videos are premised on creating interest to the viewers once they watch it and therefore one need to be cautious when it comes to dissemination. One should know that a video stay online without eliciting interest regardless of the efforts put in its production but there is a way of avoiding this and it is by using multi-platform distribution while disseminating them.

The video clip ought not to be so heavy that it makes it easy when it comes to downloading or embedding on a website, the two of which should be done free of charge. The gist behind all these efforts right from the beginning is to ensure that the video goes far much beyond what one can control and bring forth excellent results.

Timing for the release of the video is very important for one to reap benefits. This makes it important to have the videos in the right channels at the required time without fail. This is because most of the products being advertised tend to have peak seasons when they are much needed by the customers such as during holidays. Adhering to the above-mentioned tips fro viral video marketing is one step forward to ensuring that the audience is reached with great success.

Viral video marketing is wanted. Have you ever thought about marketing viral videos today? This is definitely going to get you that attention you want on the Internet.

Would you like to increase the number of visitors to your website and, along with that, sales? You may have tried SEO, Pay Per Click and other marketing tools, but have you thought about video marketing? It has become very efficient in the past few years. Here are some tips you need to learn if you want to bring your online business to success.

Firstly, you need to create a video. For example, it could be a video, where someone from your company greets people coming to the site and tells about the benefits you are offering. If you are advertising your company with a video on the other website, people will be expecting to see another videos when they come to your site. You simply can not disappoint them.

As soon as you have this, it is time to make your own video. It should be able to keep peoples attention. Then you have to ensure people click your video to view it, but before that collect info from them before you give what they want.

Once you have a video created, work on creating several links to that video so that people know where to find it. This means that you can go to social networking site and forums and post a link to your video. Once people come to it, you can be sure that you are going to be able to get their attention better than if you just had an article of some other kind of content there for them to find.

Then, you want to move on to SEO for the video itself. Now a lot of people try to make this a mysterious art. In reality it is nothing of the sort. It is just as simple as SEO for your website: Make sure that the keywords are specific and relevant to the content and that they are in places where the search engines can see them. This means in the titles and the alt tags and in the links to the videos themselves.

Finally, give your video a better and more professional look by adding captions to it. It will also provide a visitor with the info what the video is going to be about. If you follow these rules, your online company will always be in advance of your competitors.

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Online Video is all the rage with over 31 billion views in November 2009. So why aren’t you using it to help market your company and products? You don’t know how? Well we can help you get started with these quick tips but if you really want to learn more head to a place like ReelSEO they have a huge assortment of articles and are experts in the industry.

First and foremost you need to be clear on what the message is that you want to get across. Do you simply want to raise brand awareness? Then you might benefit from a viral video with some interesting or comedic content that will spread across the internet on its own. Perhaps you’re trying to get people to buy your product a situation where you might want to do a totally informational video or perhaps a hand-on review of the product to let people see how it works, what it does or why they should get it.

After you’ve got a grip on what you want to say you can start looking at some more technical points. The think you must do is include a way for the viewer to interact or get more information. That means dropping a link, contact information or other way for them to move forward. If you’ve got a product to sell then you need a call-to-action in the video. After all, if they are watching the video, they probably searched for the info and might be ready to buy. Give them the opportunity to do so.

Speaking of finding the video, another tip is to make sure you optimize your video for search engines. That means including the best possible metadata like title, description and keywords. On top of that you can also include text-based subtitles and closed captions. This not only gives more text for the search engines to find but it also includes information for those who can’t hear or don’t have sound capabilities on their PC (common in some work environments).

Viral videos are called so because they spread themselves meaning you don’t have to do all the work. You do have to give viewers ways to share those videos so they can go viral. Linking the video to YouTube, Twitter and Facebook is essential. Myspace is another outlet. By giving tools to the viewers you are enabling them to help you by spreading the word on their own. In the end it’s what’s needed to get the word out in a big way.

These are just a few online video marketing tips and there are hundreds more that will help you get up and running with an online video marketing campaign. Information is key to your strategy and you should be sure you have all the pertinent information prior to beginning. Sure, you could go to an agency and have them do it all for you. Or you could equip yourself with the proper tools and go do it yourself. It is a question of time versus money. [youtube:S9Y1_jXB4UA;[link:Video Marketing Services];http://www.youtube.com/watch?v=S9Y1_jXB4UA&feature=related]

If you would rather trust your company’s video marketing and VSEO efforts to the internet’s #1 source for online video SEO, consider ReelSEO. ReelSEO has an army of web video SEO specialists ready to provide your company with professional internet video SEO services.

Don’t overlook the power of a properly crafted press release any more. These solutions can be powerful marketing tools for any organization and business owners who think otherwise run the risk of losing out on some significant publicity. While the press release may be seen as a rather old-fashioned way of communicating today, due to the fact that we can almost instantly “like,” befriend or tweet somebody or something, conventional media outlets think otherwise.

You have to choose a good press release writer, as it’s important that the needs of the recipient are taken into account, just as much as the goals of the press release originator. This is so important, but if you don’t structure your document the right way, you may never get past the initial, roving eye of the busy news editor. They have to scan over hundreds of press releases every day and can only allocate a couple of seconds each in order to make the decision.

Every business should consider an opportunity, periodically, to create and distribute a press release. This should not be done for the sake of it though, as the release itself must be attached to a story. You must have a newsworthy event and cannot simply use a press release to try and sell something. Remember, “newsworthy” is the key and the news editor is looking for a hook of some kind to attach importance.

During the early stages, the press release writer should be careful to ensure that no fluff is finding its way into the document. It must be straightforward and to the point, with facts as they are and not swayed by opinions. Remember that a properly constructed document can be heavy hitting, whilst still being neutral. Be careful not to deviate too much from this approach.

It is truly the sign of the best press release writer when the editor accepts his or her document “as is” for publication. The editor finds it to be a breath of fresh air when quality material like this arrives on the desk. When your release is reproduced word for word, this is a mark of success.

There are so many different distribution channels for your press release, that it can be quite difficult to select. Some are web-based, others traditional or a mix of both. Always ensure that you are targeting you distribution to the most appropriate outlets based on your niche, your keywords or specialty. Whether you distribute only online, or to traditional media outlets, the scale of the distribution and the company’s expertise in actually reaching the important journalists will determine the appropriate costs.

Convention is everything when you choose a press release writer, as we must remember that editors are quickly scanning through a lot items looking for certain, conventional elements. The heading, subheading, contact details, release date, restrictions and body are all important and you should not overlook these conventions if you are to be successful.

We live in a new era of communication. Still, the ubiquitous press release has its own entrenched position in the marketing world and we can still gain considerably when we used its power correctly.

Click on the linked text to find out more about Professional Writing Services. Nigel Evans and Professional Writing Services maintain a comprehensive, free information blog on this complex subject. Learn more about the importance of a good press release writer and why you should actively consider the idea for your online marketing program.