Archive for the ‘Video Marketing’ Category

Can Business Video Marketing Increase Your Sales?

Saturday, July 31st, 2010

Business video marketing is the answer to your advertising needs tool increase your sales and profits. Did you know that a single video clip can get a million views in YouTube. Almost everyone is familiar with YouTube which is now the 2nd biggest search engine on the web.

People all over the world have access to the youtube video site and they all enjoy watching a multitude of videos about everything under the sun. Making videos is nothing new. People have always videotaped events in their life. Now, videos have also proved to be a powerful tool in boosting sales for different products and attracting new business partners to businesses. This is often referred to as business video marketing.

The inception of Web 2.0 and other computer applications and software provide the people with some of the best tools in making an effective marketing strategy, one of which is online video marketing. There are also some sites and domains that offer free posting of video blogs or vblogs. All of these can be used in creating a highly effective marketing strategy such as business video marketing. Business video marketing is a process of making promotional and informational videos for a particular brand, product or service offered by businesses.

There are reasons why business video marketing can be highly effective. First, a lot of people have access to the internet. Employing business video marketing can reach a wide and diverse audience and can attract possible clients and customers that may be interested in the brand or products that you are promoting. People from different parts of the world can be reached by the videos without the limitations of the language. Moreover, a video is more understandable. Second, people are not attracted to heavily text webpages and creating a creative video can attract internet users.

Moreover, the average attention span that a person spends on a webpage is only seconds and minutes. A person exerts a limited amount of effort to understand what you are trying to say and convey. Since a lot of internet users are not voracious readers and have language barriers, videos are far more effective than written text. Thus, it makes business video marketing a highly effective advertising and marketing strategy.

A well-conducted research shows that creative videos attract more people and internet users as compared to creative written text. Through business video marketing, the consumers can see the products and witness how it is used. It justifies the saying, “to see is to believe.” People tend to remember what they see than what they read.

Online video marketing is far cheaper than putting an ad on the television and other forms of media. Plus, it is free or lesser in expenses and can reach a lot of people. Currently, a lot of companies and businesses are using the internet in advertising and marketing.

I’ve outlined a few of the reasons to use video marketing for your business. For a full marketing system and complete step by step guide on how to use video marketing and other marketing strategies be sure to click on the link in the author box.

Ellen Agius is a online marketer and marketing support. New online marketers are receiving success with the online marketing system she uses. Make sure you check out free training on online marketing systems.

Why You Do Not Have To Purchase Website Traffic

Saturday, July 31st, 2010

A lot of affiliate marketers believe that the only strategy to generate website traffic is to purchase it. But, this isn’t a great idea nor is it low cost. Some targeted traffic firms use automated targeted traffic generation scripts to send huge numbers of “visitors” to your internet sites. But, these guests don’t exist. The firm has a script running that visits your web page and fraudulently makes it seem as if people are visiting your web page. The end result is that you just waste your income. You need to focus on setting up your marketing campaign. This could be the ideal strategy to find out what type of marketing works for your site. You’ll be able to also profit from this knowledge by showing other site owners how they can properly advertise.

The top proven strategy to generate website traffic is article marketing. The guests that come to your internet site should be already considering the product or service you happen to be promoting. These guests are targeted web traffic. Start by writing content related to the product or service that is advertised on your internet site. Include things like a link to your internet site within the content. Then post this content to several article directories.

Be sure that your content is both informative and entertaining. You goal is to make your readers consider the product or service that you’re offering. The paragraphs in your content need to transition smoothly towards the next. This will encourage readers to read to the end. Continue submitting more content that is relevant to the same topic or niche to obtain a wider audience for your internet site.

An additional excellent solution to bring site visitors to a site is to utilize bookmarking web sites. Several affiliates basically bookmark the pages of their sites and hope that may be adequate enough to produce site visitors. For the most effective results, you must bookmark your posts as well. The titles from your posts will acquire the attention of other users using the bookmarking web sites. Some well-known bookmarking web sites to utilize are Digg, Reddit and Propeller. The site visitors you receive from these web sites are going to be very targeted.

It is possible to also use video marketing to produce a lot more website traffic. There are numerous tools on the web that will aid you to make a video or slideshow presentation which you can upload to video web sites, like Youtube. These video web sites have millions of folks viewing them everyday. It is possible to get a percentage of that site’s visitors for your site to boost your sales. As soon as you upload your video, be sure to place your website’s link inside the video, inside the video description, and your profile. This single tip will get your web site noticed in a quick period of time.

If you need to generate website traffic and learn my secret affiliate marketing and advertising strategies, check out SimplyFactual.com for more details.

Internet Video Advertising’s Easy, Two-Tiered Strategy

Tuesday, July 27th, 2010

A lot of business companies these days realize the value of internet marketing to advertise their business online. Online video advertising is one of the most basic way to market your company in the internet.

Keywords are the major consideration that must definitely be provided in the video’s title, description and tags. Keywords are combination of words or phrase typed in Google look-ups, as well as other search engine websites. To make the video marketing powerful, good keywords must be used. One or two primary keywords in a single video must be focused, including rich and relevant title, description and tags will make your video marketing successful.

One way to easily create videos for your marketing promotions is to re-purpose any written content, like articles or blog posts, and use your written piece to easily narrate a couple of PowerPoint slides. Considering that content already exists, you need to make optimal use of it by way of making it into video format for all the website visitors that frequent the video sharing internet sites where your video will be located.

The next method when you finish creating your videos is to upload them to various video websites. Remember to make a theme and category that will best suit your subject to easily accessed by the viewer. Expect to receive various responses from viewers that will help generate traffic to your website.

Video podcast directory distribution is yet another juicy tidbit for your video, as there are millions of viewers that consume content every single day. This will have better exposure rather than those viewers searching in Youtube and other famous video sharing sites.

Video marketing, in addition to being one of the very best methods in getting free traffic to the website, is also the source of high-quality leads and extremely fast-acting when we talk of giving the best results in search engine rankings.

Video on the Internet is only getting bigger, and it is a medium that helps develop trust and engagement in your potential clients like nothing else. Internet video may very well be the single most beneficial promotion technique for your business.

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7 Great Things About Marketing And Advertising Your Company With Online Video Media

Monday, July 26th, 2010

You’ve read that making use of video marketing for your enterprise could bring amazing results. But do the rewards outweigh the effort it requires to put your video clip on the internet? In a word, Of course! Filming a video clip, editing and formatting it, posting it to the web with the right subject and description requires a little bit of time. However the payoff for online video marketing could be remarkable. Below are seven real advantages of marketing with video:

1. Personal Link – Specifically for online businesses, the personal link with your potential industry is a big selling factor. With video marketing , your viewers could really become familiar with you, eye-to-eye. They see that you are certainly a genuine, live individual. They begin to build a deeper connection with you and feel as if they actually have met you.

2. Social evidence – There’s an old saying: “Believe absolutely nothing of what you hear, and only half of what you see.” On the web it’s all too easy to be a fake and a fraud. Folks are distrustful regarding promises they read on the web, and rightfully so. But online video media puts a face to your words and making you more credible and reliable.

3. Site visitors – Individuals are viewing 2 BILLION video clips each day on Youtube by itself! That’s a great deal of visitors you’re missing if you’re not promoting yourself with video clip. It’s free of charge and simple to add your video to a lot of the video websites available on the internet.

4. Emotional Impact – The classic scary film is a superb illustration of how the sound has an emotional impact on us. The weird music comes in, instantly cluing you in that something bad is going to occur. Now, imagine mixing that sound with powerful video clips to influence the emotions of the audience and create a more persuasive message than with just text only.

5. Portability – Perhaps even more so then content articles and ebooks, video clip is convenient. iPhones, Mobile phones, iPads and all sorts of other gadgets permit video to be viewed on the move. You may also permit individuals to download video quickly so they are able to watch it again and again.

6. Demos – Critiques, case studies and illustrations are excellent ways to market products and services. It’s the key reason why commercials earn millions of bucks. Now there’s no need for you to be as bothersome as the Sham-Wow guy to earn money with video; you simply need to create videos that demonstrate and explain to your potential prospects why your product will be great for them.

7. Engagement – There are lots of reviews available on the internet to exhibit that video increases response and conversion rates. When somebody is viewing a video, you have their full attention – eyes and ears. In contrast to the written word, they’re not likely skip ahead or gloss over essential information. Many individuals will view a video from start to finish, letting you clearly create a message and proactive approach which engages your viewers.

Overall, video marketing is a powerful tactic which is only rising in popularity. Since video is not going away soon, you need to explore the options and find out how fast and simple online video marketing could be.

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Marketing Online With Youtube

Sunday, July 25th, 2010

Youtube is one of the most visited sites online. Because of the fact that everyone has a broadband connection by now, youtube has become a main stop for anyone surfing online. YouTube is one of the first websites online to have been built around all types of videos, and its ease of use and variety of videos has made it extremely popular.

If you’re a marketer, I need not tell you that youtube is one of the best places to market your products or services. I’m sure you’ve heard of the term “viral video”. YouTube’s embed feature allows anyone to place videos on his blog or website, so by creating funny or informative videos, marketers could spread their message far and wide.

If you have a business and you decide to promote it on youtube, you will be one step closer to making your services or products popular for free. Here are some types of videos that tend to do well:

Infomercials – If you have a few commercials, you can use youtube to expose it to more people. Unlike with television, getting your commercial on air doesn’t require thousands of dollars.

DIY (do-it-yourself) videos – Even if most users of youtube are on there because they want to be entertained, many of them come online looking for information. Tutorial videos are extremely popular because people want to watch how something gets done rather than read about it. This type of video is perfect if you have a product you want to promote.

Events Coverage – If you’re in the entertainment business, events planning and offline marketing, you can show people a clip of the events you’ve handled or gone to . Showing people what you can do is more interesting than forcing them to read through texts and still photos.

Here are some simple steps you can take to increase your video’s chances of success.

Take care to put your video in the right category, and make full use of tags. Think like a marketer when adding tags and descriptions so that people will find your videos easily. If your website address is not in the video, you can simply use the description field to mention your website.

Be sure to allow embedding, comments and ratings. Let people share your videos on other social networks so that your video can go viral. All in all, youtube is an invaluable marketing tool

Successful guys like Russell Brunson and Mike Filsaime has used Youtube a lot. Visit us if you want to learn If you want to learn Make money online.

Outsourcing Your Video Marketing

Wednesday, July 21st, 2010

So you are not a technical or audio/video whiz, or you’re so occupied together with your other business management tasks that you already know it’s worthwhile to outsource your videos if it’s ever going to get prepared. It is attainable to outsource your video successfully. But like any outsourcing you do, it’s essential to prepare and concentrate on who you’re hiring.

This is what you want to bear in mind when hiring a freelancer for your video advertising:

Know What You Want: If you do not know what you want out of your associate or your advertising and marketing, how will you anticipate anyone else to know? If you can express precisely what you want from your assistant then you should have an excellent chance for getting just that back from them when the venture is accomplished.

Check Their Video Portfolio: Examine the abilities of the individual you are considering hiring to see if their fashion fits your needs. Ask for references – and examine them!

Prepare Materials and Logins: If there are specific materials and login information your assistant will want, it’s going to prevent a lot of time for those who put together the whole lot ahead of time. In case your assistant must email you each time they want one thing, you will hold up the development while they wait for you to answer back.

Discover Reference Examples: Locate a number of videos with the look and feel you want and forward those to your assistant. It will assist your assistant be certain they’re clear regarding what you are looking for.

Ask For Referrals: Asking for referrals is a great way to find qualified contractors. For those who see a video online that you just significantly like, make contact with the site owner to ask who produced it. You may know what sort of quality you’ll be getting while you hire this way.

Be Open to Solutions: Your contractor is an expert, so be open to ideas from him or her. Clarify your high-level goals, and then allow them to do their stuff.

Having an ideal staff affiliate or even a full group to handle your videos generally is a real load off your mind. Just keep in mind that successful outsourcing requires a careful blend of preparation and clarity in your goals, and willingness to let go and let the experts take over. When you hit that sweet spot, you may cross one more off your To-Do list.

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3 Reasons Why You Should Use Videos For Acupuncture Marketing

Wednesday, July 21st, 2010

Different search engine optimization methods are used to enhance an acupuncture marketing strategy. There are some who make use of social networking sites, microblogging website and social bookmarking sites. How about videos? Did you know that video is a very effective marketing tool?

Here are 3 Reasons Why You Should Use Videos For Acupuncture Marketing:

1. It’s cost effective.

Videos are cost effective. Sometimes they can be costly by it would all depend on which company you choose to provide for you. There are a lot of options available. It’s just a matter of you taking time and being keen on choosing which company to get. Make sure that you choose a company that will provide everything you need so in that way you would not be looking for others to provide additional services. Make sure that you get what you want in one package. This not only saves you time but money as well.

2. Video creation is not time consuming.

Video creation is less time consuming than most search engine optimization methods like article writing and link building. You can have your videos in less that 3 weeks if you choose the right company.In article marketing, you have to wait weeks before your article will be fully published to article directories. But for video marketing, once you have the video, you can just use it, upload it, and it works real time.

3. Videos can be posted to popular and free video submission websites.

YouTube is the popular website for video submission and sharing. You can submit your video in your account and let interested audience watch it. Don’t forget to fill up the section for tags so that your video will be searched for your keywords. You can also insert your video to your website, mostly on the homepage. Some Internet users prefer to watch videos than hear podcast or read an article.

Always remember, the success of your video marketing as part of your acupuncture marketing strategy, you have to have everything planned and laid out. Make sure to include titles and tags that are relevant to your video content always. Make it more interesting including short descriptions to your videos and add your main website’s url too. Once your videos are ready, you can now start your acupuncture advertising and raise your search engine ranking by driving more traffic to your website. Good luck and have fun uploading those videos.

For some excellent free acupuncture advertising training, be sure to follow this link to the Dream Practice Coaching website. Then visit my acupuncture marketing membership site to help you build your dream practice.

Add To Your Pocket Book With The Computer Video Recorders

Tuesday, July 20th, 2010

You need to be using the computer screen recorder to build your internet advantage. You need to use online video to promote your website. If you do not use this modern method of promotion you are leaving business on the table.

If you do not have one you will not get the impression you want from your visitors. Think about how you react when you go to a website and you see a video. You will in most instances watch at least part of the video even if you do not have time.

In most cases you at least start to watch the video. If you do not have the time to watch the whole video you will book mark it and come back later. Now do you not want people to do the same with your video and website?

You can create your own video easier than you think. You can use the screen recorder to make a professional looking video. You need a power point or similar presentation and then you will need the software to record the screen slides that transfer to video.

You can if you like add music or a audio presentation. You can use your own voice in the presentation or dub another voice with special software. It is simple to do all of this. You will now have a professional video you can upload to your website.

You can also take advantage of the social media craze and upload your video to the social media websites where many can see your video without going to your website. You will of course want your website in your video so people can visit your website once they see your video.

You can also use the screen recorder to make email lessons that are related to your website. An effective way to promote your product or service on the internet is to offer an internet course.

Rather than simply sending your lessons in text form you can create a video presentation. If your course is designed to promote your membership site then people will be impressed by your video presentation and will be more likely to join.

You can find as many uses for the computer screen recorder as your imagination can think of . Try it out today and see what ideas you come up with. You will be happy you did.

Many individuals are turning to desktop screen recorder and computer screen capture to increase their bank accounts and customer satisfaction.

Marketing Advice From Videographers About Using Video

Monday, July 19th, 2010

If you’re one of the people not using video in your marketing today, then you should be. Video is a powerful medium and one of the fastest growing forms of marketing. There has been massive growth in traffic to sites like YouTube. Video can even now be downloaded to mobile devices. Using careful choice of headlines and keywords, videos can be targeted to a particular market segment allowing the people who are most likely to buy from you to see your videos. Why is video so powerful? It’s simple to build rapport with your prospect. People are used to the power of television and love to watch videos. Nothing replaces face to face contact, the sound of your voice, or your expression. It’s not easy to get out and meet with everyone that we’d like to personally, especially when much of our business comes from the internet and not just our local community. Adding video to your marketing plan gives your prospects the opportunity to not only hear the excitement and passion in your voice and to build a relationship with you. Here are some different ways to use video in your marketing:

Use video on a home, landing or sales page.

Video email – your job in the email is to get your prospect/client to click on a link which gets them to a micro site with your video.

Video syndication sites such as YouTube. Create your own channel.

Walk-on videos. When someone comes to your site they see you walking onto the screen talking.

Videocasting/Podcasting on blogging sites.

Webcasting.

Training DVD’s.

Recorded seminars and presentations.

Several options are available when creating your videos. It can be as simple as doing it yourself, or hiring a videographer. If you are going to do the video yourself, make sure that you look presentable and elude the image you would like your prospects to have of you. Be sure that your background is not distracting. The smallest thing can distract someone from the message you are trying to get across. Keep the video short; no more than 5 minutes (unless of course you’re creating training videos or doing a presentation) and packed with benefits for the potential user. Give your prospects an easy way to email and share the video with others. This will help to increase your traffic. Giving your prospects a still picture and a few bullet points to read while the video is loading is also an effective way to keep them engaged. Usually you would hire a videographer to shoot items such as training sessions, presentations, seminars, etc. When you hire a videographer you should ask the following questions:

Will they shoot the video in high definition? Do they have experience in both online and offline video? Ask about things like sound quality, lighting etc. Do they have experience in direct response marketing?

Your videographer should understand what you’re trying to accomplish with the video and should be effective at helping you get your message across. If you don’t feel comfortable being the person in the video there is plenty of talent you can hire to do a professional job for you. One last thought to leave you with to think about. As always in marketing it is important to track to see what is working best for your business. Video marketing is no exception. Tracking your video statistics is an essential part of your marketing. Generally there is the ability to track through accounts such as Tube Mogul. You can track stats for comments, ratings and cumulative views. You can track for specific days and even set a schedule to have the stats emailed to you at certain periods. Always explore your opportunities for visibility. There are several avenues and a variety of websites in the business of distributing videos to search engines. For more information and a free report and tips visit www.AudioVideoCoachAMS.com.

For additional information and a free report and tips visit www.AudioVideoCoachAMS.com

Tips On How To Construct An Engaging Video

Sunday, July 18th, 2010

It’s a truth that there are literally billions of articles, photos, audios and other videos competing for your target market’s interest. If you have an lifeless video, chances are hardly any people are going to watch it. Hence, you will need to engage your target audience when creating your video if you want your hard work to pay off.

Creating efficient, engaging videos could take you time and practice, especially in case you do not feel particularly relaxed in front of the camera. The following pointers will help you on your strategy to effective video advertising:

Engaging Video Tip #1: Know Your Market

You can be engaging to your target market by understanding their shared interests, problems and pursuits. When you appreciate these things, you can automatically talk to them in their language and appeal to their benefit.

Engaging Video Tip #2: Keep Your Energy High

If someone is an energetic, charismatic speaker, they might read the telephone book aloud and make it sound good. Individuals respond to excitement, so be sure that yours is high. You do not need to over-hype it, but picture you are speaking to a group of kindergarteners and must work extra-hard to maintain their interest. Our ears are trained to pick up on change, so give your voice inflection and enthusiasm, varying its pitch and intensity.

Engaging Video Tip #3: Utilizing Effects

Using effects such as bright colors, engaging photos and motion and integrating them into your introduction and closing goes a long way toward engaging you audience. See what other people have done by watching videos on Youtube.com and come up with a model that works for you.

Engaging Video Tip #4: Eye Contact

Probably the most important aspects of person-to-person presentation is eye contact. Speak to the digicam like it’s an individual, a worthwhile prospective shopper or a friend. Be natural, be real and be yourself. Once more, this may increasingly take some practice however you will get it. Once you get good at making eye contact you can be nicely on your way to establishing useful relationships with your potential audience.

Engaging Video Tip #5: Prepare

If you are one of the fortunate ones that have the gift of gab, you could simply create a great video with little or no preparation. On the other hand, if you are like the majority of us, you will have to organize your thoughts in order to say what you need to say in order to get your idea across. Don’t forget to add in your call to action so your audience knows precisely what to do when they are finished watching the video.

Making an engaging video takes work. Nonetheless, it is well worth the effort as your video will probably be working for you twenty-four hours a day, seven days a week for many, many years to come.

Kent has worked from home for over 20 years. Check out his latest site http://www.safecarseats.net for great tips and reviews on safe car seats.



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