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There are hundreds of thousands of small businesses in America today and all of them are looking to market their business better to generate new customers and clients. Many businesses are still using traditional forms of advertising and marketing. Methods such as yellow pages, television, radio and newspapers. Unfortunately many of these methods are old and don’t work as effectively as they once did.

There are many things you can do to market your business whether it’s local, global or national to stretch your promotion and marketing dollars further and get better results. Methods such as email marketing, social media marketing, search engine marketing and article marketing are just a few. Video marketing is also another great way to market your business using the power of the internet.

One benefit to email marketing is that when people subscribe to your newsletter you can consistently contact them as time goes on and keep them updated with content to educate them in a specific area along with promotions and discounts or notification of new products or services. Email marketing is a great way to keep in contact and it is very effective overall. You can really begin to grow your business and generate consistent business through email marketing.

Another method that is extremely effective which I personally use and love is video marketing. Video marketing is great because they can see you or your presentation and connect with you and your voice and it’s much more personal. If you teach about a specific area you will generate a lot of interest and attraction in a specific space. This attention can be monetized by selling products and services related to that topic. I recommend using youtube as part of your video marketing efforts and make sure to educate through the videos and give value instead of just trying to sell over and over. [youtube:qKZMdaxgs98?fs=1;Go To: [link:Main Street Marketing Machines 2.0 Bonus];http://www.youtube.com/watch?v=qKZMdaxgs98?fs=1&feature=related]

I hope that this article helps open up your eyes to new ways to market your business online. To learn how to use these even more effectively along with mobile marketing which is a large growing trend go to the website below and see if main street marketing machines fusion 2 is right for you.

Take care and have a great day!

David King

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In our earlier issue, we discovered the methods on how to get individuals to like your Facebook business page. In this issue, we will talk about how you can reap the benefits of promotions, contests, and giveaways to pull in more individuals.

Using a social media management site purely for promotions, contests and giveaways is a good way to evaluate whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.

The positive aspects of this are two-fold because making the advertisement exclusive will bring in a new set of fans which is always necessary when trying to build online presence. Contests engage more people to your page.

Now that you know this, let’s proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.

First of all, be sure all needed contest mechanics and posts are accessible to the Facebook users only. The small business should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Also, it’s important that the mechanics are straightforward. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. In general terms, almost all contests are not even allowed. You are not allowed to have an official contest posted in your wall.

However certain exemptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within just three months.

For businesses that are able to use prize draws, there are numerous of business applications that help produce these. Contests for Fan page is an application that was developed by Wildfire and can help neophytes in producing contests with photo, video, writing and graphical entries. You can also pimp out your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. For easier navigation, you can place in a contest widget in your Fan page in order for participants to link straight to a micro site. There are also other contest builder tools like Vertigo and Strutta.

Part of bringing in many participants is presenting a really irresistible reward. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.

A contest that’s monitored successfully will most certainly bring in lots of prospects to the company. For some small businesses, campaigns like these may need a great deal of effort. However, this can be one of the most efficient strategies to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Earning profits on Facebook!

Facebook for Business taking advantage of ads from the site are simply great ways to earn the success you want in online marketing. Learn more about Facebook marketing here.

In the last issue we discussed about making use of Facebook Groups for your business. Today, we will be talking about the right ways to connect with people on Facebook.

Although people are more or less aware of what right Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.

When it comes to Facebook marketing, there are a number of things you have to bear in mind when addressing people.Each application should be carefully studied. However you use Facebook, whether for personal or business purposes, consider that your actions online, while not all, can have a big consequence within your world. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. Also , there are some that rant about their bosses, spouses or in-laws online.

Here are a few things to bear in mind when dealing with people online through Facebook, more so if you’re using it professionally.

– Keep what needs to be Private, Private

Redundant as it may sound, this is the key rule many people put aside. The discussion and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a tendency to backfire you and your business. Do you really want your clients see you puking on your Friday night gimmicks? Or is that catty statement that was intended to be an inside joke between friends worth the misinterpretation by others? Remember, the Internet is forever. Your personal or professional contacts may see these later on if not today. If your life is like an open book, just imagine the consequence of you having to explain to them each and every action you made in the past.

When Using Facebook for Business, Stop Publishing those Game Updates

Those game updates will make you look incompetent towards potential customers. Remember that you do have the option not to post these updates. To you, it may seem like guilty pleasure. But for your potential customers, these may label you as unprofessional or even irresponsible. Of course, you don’t want to be seen this way, do you?

Avoid Posting Updates As If You’re Texting Them

Hd a gr8 tym @ lst nyts prty. Sounds professional? Not at all. Some people may forget that all the characters are at your convenience and besides, you have a relatively longer character limit, so make use of them appropriately. Text posting may turn off your potential clients and customers as it sounds a bit too amateurish. The same thing goes for posting nonsense words or mediocre things. In fact, stop posting just for the sake of posting. Although everyone is entitled to their own bit of cyberspace, these things have a tendency to get one other people’s nerves in the long run. Of course, you wouldn’t want to irritate your customers and clients.

– Choose Contacts Wisely

Don’t forget that all your posts will appear on their news feeds. Even their contacts will have the chance to see it. So it would be best if you only go for contacts that are targeted. Direct contacts are suitable. You only have a 5,000 limit for contacts after all. If you’re keeping a Facebook page for business reasons, then do not accept friend requests right away. Doing a little bit of research may do your business page good. You can un-friend some people later on after finding out that they aren’t within your target audience.

Watch out for our next issue. We are going to talk about using Facebook to provide value to your prospects and customers.

All successful online businesses earn the online presence they want with the aid of Facebook for Business. It’s your time to use Facebook marketing right now.

In the previous issue of Facebook For Business, you learned the best way to set up a business Fan Page from Facebook. Today, we will discuss about the ways you can get Facebook users to like your page.

Before actually doing something to get more ‘Like’ clicks, you should first know the primary problem when making your Fan Page as noticeable as possible. The major issue in using a Fan Page is the awareness of the Facebook users.

To be able to do this, the company must find other autos by which the URL address can be seen. You can try tapping into your employees and other contacts. Mention the launch of your Facebook Fan Page by sending ezines. If you’re a big company, then you can easily get a few hundred Likes within the company right away.

Many firms even make it compulsory for their personnel to include the Facebook account in their e-mail signature. This way, personal and professional contacts will be just a click away from the account. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.

All in all, the impact of social media management is incredible when played right. One should never stop trying to build awareness for their account. Simply put, Facebook needs unique visitors for your website to flourish.

Now that you know this, let’s move on to the difficult but not impossible task of getting as much ‘Likes’ as possible when using Facebook for Business. Getting Likes on Facebook is a confirmation of a company’s popularity. It tells how your business is very much visible online. The number of ‘Likes’ a Fan Page has dictates how powerful it is in reaching more prospective customers. You can get more ‘Likes’ by using your page proactively. It should give out frequent updates, upload photos that will entice potential customers and use applications that help share its promos and sales.

If you need help in doing this, then tap a group in your company to serve as moderators. Make HR or Marketing the primary group in charge. If however, you’re running a small business with a limited amount of employees or if you’re running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.

It can be daunting at first to try to achieve many ‘likes’ but remember that it can be much easier if you stay organized and consistent. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.

Treat the Facebook account like you would a newsletter and your clients the primary audience. Post updates that are always benefit-driven but not full of hype. A lot of fluff will ruin your reliability online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.

Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. By doing this, customers are easily led to the account and you will garner positive associations from it. Realize that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it’s important to take good care of your present customers as this will determine your level of “share-ability”.

Check out our next issue. We will go over the ways on how to use promotions, prize draws and give-aways to gain more Facebook Fans.

You can make an additional income source if you know how to properly implement Facebook marketing. Have you already decided to use Facebook for Business? If so, see here.

Twitter is great for internet marketing, but if you keep making the same mistakes everyone else does, you’ll fail. The following are the mistakes and the answers to avoiding those mistakes Affiliate Marketing Tips.

Avoid the first common novice mistake which is to get too involved with your followers. Even though it’s important to keep tweeting random things that will really interest your followers, it’s important differentiate between a professional Twitter account and a personal one. No matter what subject you’ve chosen, you should only talk about that subject and you would want to stay away from what you did at your brother’s bachelor party last night. Your followers won’t be interested in how much fun you had at the last night’s party or why you think Mondays are boring. They want specific information about that one topic that they can use. You can let your hair down and be funny or laid back, but you should keep it within the realm of the niche you’ve focused on. Look for funny video clips and other things that are within your subject matter and let your followers know about them. While you’re not solving any of their problems, you’ll appear fun and someone they want to follow more closely. This helps in a big way because people get to know the real you, and yet you’re still within your target niche. If you want others to know more about you, such as how much fun you had at that party last night, that’s for a personal Twitter account, just make sure you keep your personal account separate from your business one.

You also have to understand the atmosphere on Twitter, which is based on light discussions and fun, not tweets that are dry and humorless. As a Twitter marketer, you should tap into this and make it work for you. Make sure your tweets are varied and lighthearted so people will enjoy reading them. You don’t want to get stuck only talking about one subject all the time. You won’t keep your followers for long this way. Being dry will only backfire in the long run and make your followers quit you. Add some real spice to your tweets and keep looking out for interesting information that you can share with your followers. All of this is a way to build your credibility and presence, and you’ll find that it helps you to sell your products. Use Twitter wisely, but at the same time don’t forget to make it fun.

Being too reformed and conservative on Twitter is the wrong way to handle this social networking program. If you want to make strong bonds, you need to be friendly with people and make them trust you. You should be able to do this easily as you can make friends in varying ways with Twitter. You can answer questions, take part in discussions and also ask questions to others Internet Marketing Tips.

It’s worth the effort, then, to write some good tweets on your main topic and then start to look for followers, who are more likely to follow you at that point. All in all, Twitter marketing can do wonders for your business, if you know how to utilize it without making the above mistakes.

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Social bookmarking sites let you generate and discuss links that point back to a web page. To do this, you basically need a title, a description, and a tag. This enables other people to view it and write about it with other people. If you want to let people know that you have a website, social bookmarking will be the way to go. You will discover hundreds of social bookmarking web sites available for you to set your website link on. Continue reading for several points about bookmarking.

One of the rewards of bookmarking is faster indexing by the search engines like google. The more backlinks that you get from these sites give you a superior page rank. High page rank equals much more search engine targeted visitors. You can also locate individuals who write about your same interest on these internet sites. These folks might exchange ideas with you and bookmark your content material. It is important that you construct a reputation of offering quality content material to other users of these bookmarking services. This way people will naturally grow to be enthusiastic about what you submit.

If you sign up to a bookmarking website, be sure it is a do-follow internet site. A no-follow website is a web site that the search engines won’t recognize as having a link to any website. So, even if you place your hyperlink on that site you are not obtaining a backlink to your own web site. To be able to get a higher page rank from the search engines like google, you will need to devote most of your time submitting your bookmarks to do-follow internet sites.

It may be time consuming to subscribe to all of those sites. But it is going to be worth the investment of time as you produce a lot more targeted traffic on your web site. To assist you in signing up for these internet sites, there’s a free bookmarking service named Social Marker that permits you to place a link on 50 of the best social bookmarking internet sites in under 15 minutes. Keep in mind though that not all the sites are do follow bookmarking sites.

You will want to select the do-follow websites, subscribe to those sites, and then submit your individual bookmarks. If you have both personal and business websites, you’ll definitely want to subscribe for multiple accounts at these web sites to keep your bookmarks separate.

For an automated application that submits bookmarks to over 100 social bookmarking sites, produces several accounts and designates do-follow sites for you personally, check out this bookmarking software. Also, visit SimplyFactual to see how this tool is currently made use of.

Twitter marketing has become widespread as more people turn to it for product promotion but if you want to do it correctly you should know about the most common mistakes that hurt marketing campaigns Internet Marketing Tips.

If you are just starting your Twitter marketing campaign then you should take care not to start your promotional tweets too soon. Twitter is a great community that people use to connect with each other over various shared ideas and this is why you need to be subtle when you first start marketing on the service–become part of the community itself before you start sending out promotional messages. When you start getting followers those followers will expect your tweets to be of good quality. The worst thing you can do is start sending out obvious marketing messages–this turns off your followers and hurts your business.

A good idea is to give away a lot of useful information to your followers and to do that often because that will build a trusting relationship with them so that when you do decide to start sending out marketing messages the response to them will be more favorable. Besides that basic point, a bigger point is that being a valued member of the Twitter community can only help the feasibility of your long term business! So keep your marketing at bay, at least in the start. First get people to trust you and create a nice impression and then try to make money.

If you want to get better results for your marketing techniques a good way is to try to blend in on Twitter (which is pretty easy to do). Don’t be so gung ho about blending in, however, that you stoop to using bad language. You want to use proper language as you work on Twitter so that your reputation will still be in good shape. Many new marketers tend to ignore this piece of advice, not realizing that by doing so they are hurting their Twitter reps. Being informal in your posts is not wrong, but getting downright vulgar is not recommended. It’s important to be impersonal but at the same time you also need to create a balance and be professional. Not only will this make people less likely to follow you, you could lose some of the followers you already have. A good rule of thumb is to be polite, decent, direct and friendly to the people who follow you. How you present yourself in front of your target audience matters a lot, because ultimately that determines what kind results you get. Last but certainly not least: this very simple step does quite a bit to earn trust from your followers Internet Marketing Tips.

All in all, these are very simple mistakes that lots of people make on Twitter but if you try to avoid them in your marketing efforts, you’ll have a lot more success.

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Social media sites have been blazing hot in the past two to three years. As you probably already know very well (you do have an account – yes?), Facebook only seems to keep growing like an out-of-control virus or something. The company has over 500 million active users, which is actually a huge database of people who might be interested in various things. The marketing opportunities available are enormous, and all you need to do is figure out a good way to set your sights on them. What follows next are several Facebook marketing tips we know will help you if only you will use them.

The first and foremost goal that you should have with Facebook (as a business) is to brand yourself. Your fan page can become a powerful force in your marketing if you put effort into it – make people want to return and talk to you. Branding implies responsibility not only to yourself but also to your market, and it tells people that you are serious and an expert in some regard. A huge part of your ability to achieve the branding results you want lie in the value of your products or services.

There are plenty of interaction devices you can use such as surveys, polls, important news, controversial subjects, etc. Part of the biggest problem for online marketers is they do not fully understand their markets, and so you can learn about your market with your fan page. You will be accomplishing excellent research into your market, plus you can get to know people in a better way.

You should be sure to create a business profile because you will want to keep it separate from your personal profile. Always be professional on your fan page and anything related to your business. On the other hand, you do not always need to be 100% serious in your business dealings. People would enjoy a small break in the serious side of business, too. But just remember your main goal, which is to market your product in the best possible way.

You should always have a plan of action no matter what you do, and that includes Facebook marketing, as well. Your Facebook plan will include what you’re promoting, to whom will you promote it, how will you do it, and other marketing materials, etc. It’s very important to actually work towards growing your marketing efforts on Facebook by being crystal clear in your approach. If you put everything into a Word document, or anythng similar, then you can look at your plan and see more.

You can quickly get up to speed with Facebook marketing and do absolute wonders for your business bottom line. There are so many incredible opportunities at Facebook, and there are an almost endless supply of markets to tap into.

You can also use a blog alongside your Facebook Page and you can use it to Make Money Autoblogging and rank high using SEOPressor.

Social networking has become increasingly important with regards to internet marketing efforts and it will not be long until it is one of the most important factors for successful marketing campaign. Now there are 2 major platforms – Twitter and facebook. In this article, I’ll be concentrating on Twitter as one of the key ways for local company proprietors to connect and communicate with their customers in order to find prospects.

So first of all, allow me to describe a bit about Twitter for you. A lot of people have used it in ways they really should not, with a very bad effect on their reputation. You see, Twitter is all about creating associations, sharing information, talking about funny video’s – primarily, it’s not about selling items to your followers! If you do not can see this it might be a total waste of time and money to begin a social media campaign for any product, for example a website about garden shed plans. It just wouldn’t have any effect.

Sure, you are able to choose to tweet just about you and your company. You can send tweets with special offers 8 times a day and do nothing else with your account. But, that would rather have a damaging impact on your company. Because, people won’t follow you on Twitter if you don’t have anything interesting to express. I understand that you simply think your product or service and special offers are extremely interesting and you are right, they probably are. But if you don’t have the best balance between talking about your personal products and providing some kind of value in one way or another for the followers, you Twitter campaign will not bring in the results you would like it to.

So what can you caused by make things more interesting and also have the success you want? All you need to do is usually to be a lot more interesting than the others inside your industry. If you sell garden shed plans, don’t just discuss them but also provide links to humorous video’s, wonderful infographics or unique content articles. The fantastic thing about Twitter is that it is about sharing stuff that don’t necessarily needs to yours. You are able to just share them together with your followers, providing great content and never have to create it first!

There are also a couple of very useful services you can use to improve your performance at Twitter. Now i’m far from saying you should use these to spam everybody, but use them in order to make things easier for yourself. Naturally, if you enable your Twitter account to operate totally on auto-pilot, your not going to win much. It is necessary that you simply tweet regularly about stuff that are intriquing, notable and fascinating for the people that you are targeting.

After you have got a stable foundation of followers, you can every now and then toss in a tweet about your products. Consider Twitter is about making new friends – why don’t just ask our pals to talk about our website web-sites? That’s the power of social networking – don’t miss it!

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Today, we are going to be concentrating quite heavily, on how one might get more friends on websites such as facebook. Keep in mind that many people who join these sites build up the type of friend’s lists that make them quite popular, as well as respected. If having such a list of friends is of a high level of interest to you, please consider reading further.

The most important thing that anybody can remember when it comes to this, is that you are going to have to send out electronic invitations to people you would like to be friend. Half of the time you do not even have to know them in real life, you just have to think that they seem interesting. Some people are really surprised at how much a friend’s list can naturally grow, almost on it’s own.

Some people actually love facebook so very much, that they take it upon themselves to set up an announcement from their website that allows them to let the world know that they will befriend any person who asks. These people become quite popular in the world of social networking because they have so many popular friends. Such people might open up the door to new groups of friends as well.

Special types of services are currently being sold on the world wide web, and many of them will directly offer lots of friends for sale. This is the easiest way to build a massive list, if you have the extra money to take advantage of such an offer. Before you use such a service, you might want to consult somebody who already has. This will allow you to know how legitimate the service’s claims really are.

One important piece of advice is to consider the many people that you might come across in everyday life. It is quite important to consider that many of these people will have a social networking membership, as such a thing is becoming so very popular within our society. Give your account contact information to everybody that you be friend, or come across, in everyday life.

It is quite important to keep in mind that some networking sites are very intelligent. The one called facebook is actually able to take a look at your current group of friends and actually recommend people that you might now. Don’t be surprised if somebody you haven’t seen in years comes up within your recommendations, as such a thing is actually quite common.

The reader should now be well on their way to developing some strategies that will allow them to get more friends on facebook.

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