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Try to create videos in the preferred formats such as .avi, .wmv and .mov. Try to give people as many options as possible because people have all kinds of different software on their machines. You always want to make your processes as user friendly as possible.

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It is also a good idea to watermark your videos especially if it is commercial in intent. You want to do this so you can help to brand yourself or your business. This also makes sure that there isn’t any misuse of your video by anyone. Do not be concerned if you’re new to this as watermarking is just another feature of all video creation software. If your video looks really nice, then you should protect it as much as possible.

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You videos will most likely be commercial in intent, so think about watermarking them in case they get spread around. This is because when your video gets shared on multiple sites, it will give you the brand recognition you need to get identified by your target market. People will rip off your video if they really want to, but it can help to discourage some. The ability to watermark is almost always, if not always, a function of the video creation software you are using. It does not hurt anything, and it only takes a few seconds to add a watermark.

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