Assured Social Media

Social marketing is becoming much more popular because of the popular social networking websites such as Twitter, Facebook and MySpace. You can use a social market to get people to visit your website and it is an extension of your corporate brand.

Social marketing is in the business of change, whether it is behavioral change or attitude change, social marketing can also be described as the field for social change. In today’s world, who holds more influence to create these changes, a journalist, advertiser or a social marketer?

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. It can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society’s well being as a whole.

Social marketing is important because users take social networks seriously. It is whenever more than two individuals collaborate online or offline for content generation and distribution and harnesses the viral power of social networks in order to grow both the frequency and the reach of conversations exponentially.

Social marketing is maturing to the point where the mainstream is now transitioning from the trial and error tactical phase of the learning curve to the strategic phase. Marketers are learning to begin their social marketing initiatives by researching the medium and monitoring target audiences to determine realistic objectives.

Social marketing is a popular approach. But will it do the trick? Social marketing is not always a success. If the attitudes and behavior changes you are encouraging are still not perceived as beneficial, acceptable and attainable by the priority population, it may not be worthwhile to develop a social marketing campaign at this time. Social marketing is all about trust and for it to be effective, consumers not only have to trust the brand, but social media as whole.

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Your website ‘door’ is wide open and nobody’s walking in. Here are 5 ways to generate more traffic.

A few years ago I was in Grand Central Station and was literally overwhelmed. I have a few crowd issues that I won’t discuss at this time. Suffice it to say that as we walked into the lobby I saw people everywhere. Some sitting. Some standing. People moving in every direction. Everyone was on their own mission with their own purpose. People moved with haste. No dawdling, except for those who were planning to stay all day.

Wouldn’t it be nice if your website generated traffic like that? That would be ‘grand’. Getting traffic from multiple directions with a specific purpose and mission. Traffic that sought you and found you so they could garner some key information from you to help them perform a task or reach a goal.

It’s possible. And it can be done for F*R*E*E.

The traffic sources are only limited by where and how you choose to market yourself and/or your products.

I’m sure you’ve read about marketing yourself on Social Sites, like:

1. Facebook – Behind Google, facebook is the #2 trafficked site. Everyday people are joining by the thousands. If you’re going to conduct business, you should create a fan or business page. They don’t like people using their personal page to conduct business. If you join groups you can talk to like-minded individuals or at least those who have similar interests.

2. LinkedIn – This is a site for professionals. This is not the place for witty status comments and family pictures. The people here are about business and professional matters. If you respect that you can use it to your advantage. With the median income of LinkedIn users being ~$109,000 and about 40% of the members being business owners, this is indeed fertile territory.

3. Youtube – Video marketing is huge. Youtube is another top 3 trafficked site. Whatever can be said with words can be said even better and more readily with a video. People like videos. If you check out youtube you’ll see that the quality of the video is really irrelevant. The content is what matters. Virtually everything you’re looking for can be found on youtube. Why not include your business in the line-up?

4. Twitter – You can update your followers all day long with your tweets. This site currently holds the #5 ranking for amount of traffic. Because it processes millions of tweets daily, it’s a great place for marketing.

5. Article writing – This is one of my favorite. Virtually any topic can be covered. You can then publish the articles on free article sites, LinkedIn, and/or your blog. Article marketing is great because the written word is eternal. The content should be focused on adding value. Answer the questions that meet people’s needs. Be concise. Don’t succumb to the desire to market your business within the article body. Let the resource box be the place for that.

This is definitely not an exhaustive list as there are many other options, like myspace and free classified ads. In each of these above mentioned venues, you have the opportunity to tailor your profile to inform your visitors of who you are and what you do. You want to add a nice professional picture of yourself so people can put a face with your name.

All of this generated traffic is to be sent to your primary site. You want to be sure to update it regularly and make it inviting and easy to maneuver. Driving traffic to an outdated site is like marketing suicide.

Arlissa Pinkelton

Find Out The 7 Mistakes Most Multilevel Marketers Are Making And How To Do It Right And Increase Your Leads. Arlissa Pinkelton is a leader in the area of Internet Marketing Via Social Sites. You can find additional articles on this subject written by her at Arlissa Pinkelton Blog.

Many often ask do Facebook ads work. Well, yes they do get a few clicks but if asked do they get as many clicks Google AdWords, that answer would be no.

Facebook ads just so happen to catch someone’s eye while they are surfing their page, not because they plan on buying your product or service. However on Google, folks are looking for whatever product or service you have to offer. After all that is probably they started searching the net anyway.

But this doesn’t mean that Facebook ads don’t work, it just means that whatever you are advertising needs a lot exposure before it will get successful clicks. Your Facebook ads don’t generate profit from the click rates; they are based on the profits your advertisement brings it.

If you just so happen to be paying for advertising per click, then this shouldn’t be a problem for you. As long as money is being made, that’s all that matters. Some marketers review their ad campaigns by the number of people who click on their advertisement.

To determine if an ad is working, check your sales date for how much you are making against the actual cost of advertising. This is easier if you are selling a product.

If you are doubling the money you spent in advertising or getting just a little more than you spent, than you can say that it was effective. But it’s up to you to decide whether or not the money spent and made was worth the effort.

To improve the performance of your Facebook ad is to compare the results from different ads and use the ones that produce the highest profit.

You will need to run different ads and compare the results of those to see which one is more effective.

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Most people from all walks of life these days spend at least a portion of their day on the Internet. They are typically looking for information or looking to buy something that they need or want. Marketing becomes very important if you have something to offer in the way of goods or services. Drawing attention to your product can be impossible at best if you don’t manage to land on the first page of the search results. Using Google video sitemaps for video SEO allows you to place a video in your search results with a thumbnail picture in the description.[youtube:kks0wPkX12I?fs=1;[link:How To Create A Google Video Sitemap – Tutorial];http://www.youtube.com/watch?v=kks0wPkX12I?fs=1&feature=related]

Every effort must be made to draw as much attention to your offering so that the consumer gets the chance to see what you have to offer. With the current habits of the average consumer as they are, you must land on the first page of the search results for them to even give you a fleeting glance. If you were to present a thumbnail photo of your product or service your chances of being seen are very good. The user can quickly see what they want and click through.

Grab the eye of today’s consumers by creating a video to go with your product or service and place it within the description so the thumbnail will appear in the search results. The new Google possibilities will work to the advantage of sellers and publishers.

The thumbnail will be placed on the left side of the listing and the text to the right with the description in text. This is a great way to capture the attention of those scanning search results pages because the eye naturally roves toward the images versus the plain text of other listings.

Research done on eye scanning patterns shows that the typical human eye will automatically go to the upper left corner of a page first. Then the scan goes down from top to bottom and then left to right. This is the case in a typical results page with primarily text descriptions on the page.

A thumbnail of your video added to the search description will make the eye gravitate toward your listing. When the human eye locates an interesting object, the user then goes to the description located in text to the right.

The human eye is automatically and subconsciously drawn to pictures. The brain then kicks in and does a scan for the desired object of the search. If there is a thumbnail that is relevant to the search, the user can click on that page and view the attached video. The idea behind video sitemaps is to bring that next level of attention grabbing material to the Google search pages. Your products will stand out and capture the natural flow of sight and page scanning.

If searchability is one of the most significant ways to draw a consumer to the desired page, then the Google Video Sitemaps for Video SEO may hold the keys to the kingdom. The video index system that Google is building will integrate the videos and their thumbnails into ordinary everyday Google searches.

Video Sitemaps can help to improve your marketing revenues for an online business. With VSEO, also known as video SEO, you enhance your page rankings, your traffic, and your video views.

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Social bookmarking is a large piece of your general link building & traffic strategy and must not be overlooked. Although immediate traffic will be of small consequence, the difference it will make to your search results is colossal. Read the rest of this article to understand the important factors you ought take into account out of social bookmarking.

* No Duplicates – Be sure the bookmark submission to each site is unique. Should you post the very same content to every single site, you wont get a lot indexed and are merely wasting your time. It is uncomplicated to spin your descriptions and headlines using a helpful content spinner.

* Headlines Must Be Likable – To be honest, not many people will have a look at your bookmark however construct a great headline anyway. It should not take any additional time and the people that do read your bookmarks are highly targeted and are likely to purchase.

* Short & sweet – For social bookmarks you need to keep your descriptions short and to the point. I find 100 words to be a good length. Definitely needn’t exeed 150 words as that is excessive.

* Focus Heavily On Content – Online it is agreed that content is king. Plenty of impressive content is all that will assist you to get a ;ot more more traffic. Discover what your web visitors really want and give it to them in an original and enticing way and you wont regret it!

* Call To Action – Your prospect is only interested in what’s in it for them. Be certain that your headline and also description contains an appealing call to action. Make sure to talk about good benefits to tempt your reader to click thru to your website.

* Leverage Your Time – Make use of an automated software solution or a reliable service for all your bookmarking needs. Bookmarking without automated systems is an enormous consumer of your time and will deject you with little or no results. Don’t fritter away your time. The time you are spending with submission you could be producing a lot more great content.

* Final Words – Depending on the market, USP, how well you compose your bookmark, and the amount of content you publish, you’ll acquire limited traffic from people viewing your social bookmark and going to your site. The chief benefit lies in getting your bookmarks indexed with the search engines which will result in top rankings and extra visitors to your site.

Like any good SEO Strategy You should continually make use of social bookmarking as part of an general plan of getting backlinks from a range of many other sources. Utilizing bookmarking by itself will never help you get the results you require and will only leave you feeling dissapointed. Bear in mind, the the “sum is greater than the parts”. This is markedly true regarding SEO. Variety in your link building strategy will award you the biggest benefit for your effort.

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Hundreds of people from all over the world are joining twitter every day. The membership is growing by the hours and is one of the most popular social networking sites preferred by people for communication and interaction.

Membership to twitter is free and one does not have to pay any money for any of the services here. You can send tweets to anyone else in the network including your friends and family or those you make friends with on the network. In turn you can receive messages from friends and family and keep in touch instantly with everyone.

The network works like an exchange where once you have send a message in the network to others say your family and friends, they in turn respond to or broadcast messages to everyone else known and the chain keeps growing. This is how messages about the latest events happening around the world, or some gossip about celebrities spreads like wild fire in a matter of minutes across the world.

Twitter and other networking sites are great platforms for people to promote their products and services. By running sales campaigns on these sites, marketing companies draw a lot of traffic to their own websites.

You can run attractive advertisements, invite people for promotional sales campaigns, run sales customer contact program for niche customer segment etc and put up catchy captions so that visitors are tempted to click on the advertisement and check out your site.

Once people start visiting your website and you have a substantial viewer ship and traffic, then you would be able to further prompt them to click on the links to your affiliate websites and thereby generate revenues for yourself.

This way twitter can be used by Internet marketing companies to generate traffic to their own websites.

You may take a while to build momentum and generate sufficient traffic into your website through twitter, but then once you have stabilized, you will find a steady flow of visitors which can be converted into sales leads to grow your business.

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Twitter sentiment is a term that is used to express, and truly keep track of, how individuals feel concerning topics and brands. You should utilize Twitter Sentiment to tap into feelings and tactically plan your social networking technique for greatest effect. Below are a few tools to follow Twitter Sentiment.

Twitter Sentiment – Named after the information it’s calculating, Twitter Sentiment permits customers track brands referred to on Twitter. You key in a search phrase, your business name for example, and the application highlights all good and bad tweets which contain that phrase. It also places them in a chart for convenient comparison.

This tool lists the tweets and color codes them – green for good sentiment, red for bad. This is beneficial because it allows you to see exactly how it is evaluating the posts. You are able to make positive changes to Twitter sentiment additionally it allows you to search for a particular date range. You can find this free tool at http://twittersentiment.appspot.com/.

It’s also an excellent program because then you can follow or answer pertinent tweets and use it to build your following and communicate online.

Social Mention

This particular program permits people to follow terms, or company names, to find out if they’re getting talked about over the internet. After that it rates the word by:

* Strength: the likelihood your brand has been talked about

* Sentiment: A ratio of positive to bad sentiment

* Passion: Measures the reality that individuals will look at your brand regularly

* Reach: Measures your range of impact.

It also lists distinctive authors, how long individuals mentioned the search term and top users. Like Twitter Sentiment, it lists the tweets that it used to create your data. http://socialmention.com/

Twendz

Twendz is a service that works like many of the other twitter sentiment analytical programs. It updates every minute and evaluates up to 70 tweets at a time. It looks for sentiment and tracks trends. They also have a We twendz pro service that watches, measures and evaluates strategic brand results. http://twendz.waggeneredstrom.com/

Twitrratr (Pronounced Twitter Rater)

Twitrratr is a sentiment program too and it reduces the key word into:

* Positive

* Neutral

* Negative

* Total tweets.

Merely key in your search word and get your results. Just like the other tools, it provides the data it used to create the data. It is a terrific way to monitor your brand, keyword phrases and to see what people say about your topic. It is a good way to find other people to follow and friend. http://twitrratr.com/

Twitter sentiment can be helpful to observe how everyone is responding to your brand or your competition’s brand. It’s also an excellent research tool to discover what key phrases people use, and what they’re talking about in your industry. This information enables you to develop content and to help build your online community.

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Like others, you too might have been interested about internet marketing. In this article, our main focus will be on Twitter marketing software and tools. There is not a single doubt that Twitter can prove to be a goldmine of the future as it is, largely and fast growing especially in the marketing areas.

In the previous articles, you have been told about the ways to make profile with keeping in mind the Twitter. You were also told in an article of mine, about finding of the users on Twitter as well.

Let’s come to Twitter Marketing software. You will find a large number of Twitter software but the one, which surpass all, is the TweetAdder. I have found that this software is gaining popularity but do know that before using it you should know its ins and outs.

TweetAdder is a wonderful marketing tool, which saves your time and also helps you out in searching out the twitter user and also integrates with them as well. In simple words, it a user friendly marketing tool.

The one drawback, which most people will find is its price. At $188, the full version is available, no doubt that it is worth the price but most people can not just afford it or will not on this software. Good news for you is that I have the perfect replacement for it.

The name of the software is Twitter Whistle and indeed it does possess TweetAdder’s features within it with a minor different interface. It will locate users, their tweeted words, bio keywords and pursue them. There a few new tricks it has of its own, such as you will be able to send your tweets using a specific RSS feed, plus its live feeds, which has been missed in TweetAdder, even though it is known as top marketing tool for Twitter. Secondly, you can also automate the Twitter Whistle near similar as you do in TweetAdder and chalk out tweets, which have been missed in another great software known as Hummingbird 2, priced at $97.

All these things must have made you think that Twitter Whistle’s price must be lower than TweetAdder, definitely it is. Your guesses would be around $90, $70 or even at $50 and you are wrong here.

I will tell you, hold tight, the Twitter Whistle costs only $39.99, which is around about $150 cheaper than TweetAdder. Do not be deceived by the cost and think that it is lesser software. It has been tested by us and we can say without a doubt that Tweet Whistle is as good as TweetAdder or Hummingbird 2.

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Do you think Facebook is raking in the cash on those ads on the right side of their website? Well, the odds are they are, but maybe not quite as much as people over at Google’s AdSense program.

There is a natural reason for the dichotomy. It’s not arguable that a lot of people would have an opportunity to see an ad on Facebook. More than 108 million people are now using the site every month, up from nearly 103 million people before all this happened on the way.

So, are Facebook ads ineffective? Certainly not. Well, don’t be too quick to take these results at face value. After all, it’s kind of like Google saying AdWords ads are more effective. It’s just not reliable.

Facebook quite often gets a really bad rap from the people who are pros in the marketing game. But why? As you tinker around and try to match your products perfect demographic target you will see that Facebook will give you an actual number on approximately how many people your targeting will reach.

What makes all the difference is whether or not the ads are cost effective for the company that uses them. Nice little targeting feature that I’m sure has Facebook affiliate marketers jumping for joy.

For example, if you have spent $50 on ads on Facebook and the return is a profit of $100, then you can suggest it was an effective advertisement. Seems like a great way to get a nice high ROI.

You can make your ads even more effective through the use of a few tricks and tools. Let’s look a few years down the line when half of the web is using Facebook connect. That’s a widget we all could use.

In order to see the results, you will have to track what happens over the course of several ad campaigns.

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People get habituated to using twitter. They discuss personal as well as business things. They may discuss what they are currently doing. They would also talk about important matters of business. A lot of people tweet messages about whatever problem they are currently facing in their personal life.

A few others talk about goals and resolutions they are currently pursuing. All this gives you an opportunity to reach out to potential customers quickly and for free. Whatever niche you are in, you can grow your business using twitter.

Your first aim should be to build a huge list of followers on twitter. You will have a chance to market your products or services to these people. Here are some helpful tips to give you an idea how to attract a lot of followers in less time.

Be Practical While Setting Goals:

It is very unlikely that you will gain thousands of followers within few weeks of opening an account on twitter. So be patient and set realistic goals. Initially, go after easy goals. After achieving these, you can then aim for something higher.

For example, you can have an initial goal of getting at least 100 followers within a month. After deciding on a reasonable goal and setting deadline for it, now work really hard on achieving this goal.

Don’t worry too much at first about making sales or other such things. You can worry about them at a later stage. Right now, just give your full attention to achieve your initial goal of 100 followers within a month.

Give Away Something of Value:

While making tweets, provide valuable information for others. Offer them free tips, techniques and information related to your niche. Don’t just tweet about your products all the time.

A big mistake people make is that they will just tweet about their own articles or products. You should be willing to share articles and blog posts of others if you find them useful or informative. This way you will gain a lot of credibility. It is an easy way to gain a lot of loyal followers.

Use Relevant Keywords in Your Tweets:

An easy way to attract more readers is to include relevant keywords in your tweets. People search on twitter web site using keywords. They can find your tweet if it contains the keyword they used while searching. So, try to include the popular keywords related to your niche in your tweets.

You should include the important keywords in your tweets as well as profile pages. At the same time, try to make the profile pages interesting for the reader. This is tough to do as there is a limit on the number of words you can use. So you have to use your creativity here in order to make your profile interesting without using too many words.

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