Internet Business: A Good Start For Prolonged Success
Wednesday, July 28th, 2010Financial experts say that the first two years of any new business are the most critical. These first couple of years makes or break the highest percentage of businesses and the first six months of that are the most critical. Setting your internet business up for success from the very beginning is paramount to many years of profit and success. There are some things that you can do as the entrepreneur to increase your odds of survival.
Probably the most important thing you can do when starting an online business is to not invest all of your money on that business. Make sure you have enough money saved up that if your business starts failing, you have enough money to live on comfortably until you can come up with an alternate plan.
And you should always have and alternate plan. You should have some form of contingency arrangement to fall back on if you do not hit it off like you had expected. If possible, a good suggestion is to maintain your regular full time job while running the online business. This may be extremely demanding on you, but the pressure of having a failing business and no supply of income would be greater. And having a second income for a short period would be a nice security blanket.
When you are deciding on what type of business you want to have, make sure it is not something that everyone is already doing. If too many people are selling the same products, your profits will suffer. Test the market using already available selling tools to see what the demand is.
In the same token, do not spread yourself too thin by trying to offer too many services. Pick a few similar or select products at first and see how they go. If they do well, slowly add more to your selection.
Also, do not spend too much money on massive inventories of products. Buying in bulk may save you money and increase your profit margin, but if the business starts failing, it will be more that you will have to liquidate. Do not bulk buy until your business is established.
Only buy what you need for your internet business. Unlike other types of businesses, online ones do not require that you invest large amounts of money on lavish eye candy to attract your website. Your customers will not know if you run your business from your living room or your garage. Instead, spend more time making your website appealing.
Learn about online marketing and website development. As with any other business, you should never run in without some background knowledge. Take your time to get to know the ins and outs of providing your services online. If website development is too difficult for you, consider hiring freelance or profession web developers. Freelance web developers can be cheap, but have a wide variety of experience levels but oftentimes do not offer guarantees on their work. Professional services, however, are more expensive and usually promise satisfaction.
Starting a business has some degree of risk. There are things that you can do to mitigate those risks and ensure that your internet business makes it well past the six month mark and beyond the two year mark.
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