Posts Tagged ‘Business’

What Every Business Owner Needs To Know About Social Media Marketing

Wednesday, November 16th, 2011

Social media is all about creating and spreading the news. If you know what social media, then should already know what social media marketing is. Social media marketing is all about spreading the news about your website all over the web using online communities and social networking websites. You can start your social media marketing by just joining online communities and social networking websites and sharing and contributing to them.

First, it’s free in terms of monetary investment. There is no cost to participate in these networks except your time. However, make no mistake about it; you will have to invest a chunk of front-end time into this type of optimization. You must become familiar with the communities and participate long enough to establish a name for yourself before anyone will take serious notice of you.

What is different about social media marketing?

In short, everything. Social-media optimization is not at all like web site optimization, though it should be part of your overall optimization strategy. Instead of adding keywords in the right places, tweaking your meta tags, and digging up the right balance of links, you’re doing something different creating relationships, generating content, and tagging the Web. Don’t sell it short. The value of social media has already been proven by many organizations on the Web.

One thing to keep in mind as you’re considering social-media optimization is that it’s not as simple as throwing a few crumbs at a social network and waiting for people to come along and share those crumbs with their friends. They won’t.

If you try to advertise on social media blindly, you will get rejected by the peers real fast. People are in social media sites so that they can socialize, they don’t like blind promotions and advertising targetted at them. It is the fastest way to get lost in social media world. The people populate the social media scene are not easy to win over and if you promote your products blindly to them, you will be wasting your time.

What you need to do first is to join the social media networking website and start adding friends. Join the communities and start creating relationships. Don’t even think about marketing before you create a good presence on the community. Once you create the presence and brand awareness you ca start your marketing.

“Sharing is Caring” should be your motto when you enter the world of social media marketing. Sharing your knowledge and partipation in discussions is the key to get popular in social media world. You can do this either by writing an article on a topic that your friends might be intersted in or by answering questions and sharing your knowledge on niche forums are the best way get popular among people in the social media word. Always remember that content is king and sharing is caring.

Many internet marketers around the world also have the same question – What is Social Media Marketing ? Do you want to learn how to get massive traffic and customers for your business attend the SEO Certification in Singapore.

What Is All These Fuzz About Keyword Research?

Tuesday, November 15th, 2011

Keyword selection is the most important part of Search Engine optimization. The keywords that you choose will decide where your site will end up in the online world and what your search engine rankings will be. Keywords decide whether a particular person looking for a specific stuff will end up on your page or not !. Selecting the right keywords for your website means the difference being somebody or nobody on the SERP.

Therefore, when you\’re picking keywords, you want to be sure that you\’ve selected the right ones. How do you know what\’s right and what\’s not? You\’ll be looking at two types of keywords: brand keywords and generic keywords.

Brand keywords are keywords associated with your brand. It seems pretty obvious that these keywords are important; however, many people don\’t think they need to pay attention to these keywords because they\’re already tied to the site. Not true. If you don\’t use the keywords contained in your business name, business description, and specific category of business, you\’re missing out. If you don\’t own them, who will? And if someone else owns them, how will they use those keywords to direct traffic away from your site?

Generic keywords are those keywords which are not directly related to your business but related to the products or services that you are providing. for example, if your website digitalprizm.com provided online marketing and social media marketing to clients, the generic keywords for your website should be social media marketing, seo company Singapore etc.

We should classify keywords into two types, Organic keywords and inorganic keywords. Organic keywords are the ones that you do SEO for and gets listed on top the keyword results without paying anyone. Inorganic keywords are ones that you pay the search engines get your site listed on top of the natural results for.

When you think about purchasing keywords, these fall into the pay-per-click category. When you stumble upon a keyword that works, that falls into the organic category. As you begin considering the keywords that you\’ll use on your site, the best place to start brainstorming is with keywords that apply to your business.

Every business has its own set of buzzwords that people think of when they think about that business or the products or services related to the business. Start your brainstorming session with words and phrases that are broad in scope.

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Options For Template Design For PowerPoint

Monday, November 14th, 2011

Choices in template design for PowerPoint are very numerous. There are a variety of selections available that come standard in the program. There are also many others that can be downloaded from the Internet today.

A Power Point presentation program is often used when you want to present something to a large group of people. You can select a design layout for the entire presentation or you can pick a different one for each page. There are many different options to select from.

You can select a layout that is used for the entire presentation or you can select individual designs for each page that you create. There are many options also that will allow you to download an entire presentation into which you will place your information. If you are new to the program, using an option such as this can help you to eliminate much of the frustration that you might feel when trying to do one yourself.

Layout options might include boxes for text, graphics, photographs or charts. You might include all of these options on one page or you might use one page for one of these choices on their own. It is important to keep in mind that this is a visual display, so you might want to use at least some graphics or animation to break up the text.

There are some industries that use this type of program extensively for a variety of different types of presentations. Some still use the Power Point program while others use a more advanced option for their presentations. In some venues, use of the program can require the use of a projector which many people find difficult to set up. As a result they opt for a simpler solution.

Template design for PowerPoint options is quite varied today. You can select a variety of different layouts for your presentation or just use one type throughout the entire slide show. Instructors in college and high school often will use a presentation such as this during lectures.

Over the years PowerPoint has become a popular program for many companies. Every day it is used by millions around the world. But not every user possesses the time, inclination or know-how to create their own powerpoint video for work or other purposes. If you’re one of these types of people, then visit the Article 10 Presentations site to fill your PowerPoint needs!

Increase Your Website Traffic And The Cash You Earn Through The Use Of Social Media

Monday, November 14th, 2011

Getting traffic for your websites or affiliate links is one thing that every Internet marketer has trouble with. Of course what you really want is targeted visitors which is in fact harder to get. Here we are going to look at the real difference between site visitors and targeted visitors and why you really need the targeted prospects to reach your goals. In addition we are also going to show you tips on how to use social media sites to get the targeted prospects you need.

The word traffic represents the number of people who arrive at your site or affiliate link every day. Although getting traffic is actually simple and easy, acquiring targeted traffic is the only way you will find yourself making any money. When you’re getting generic visitors to your internet site, they don’t actually care about what your promoting. When someone comes to your site trying to find exactly what your selling, that is thought of as targeted traffic. Allow me to demonstrate, lets just say that there is a man or woman reading a pet care blog, while looking through the blog these people see a link which says “Never Worry About Flea’s Again!”, and so they click on it because they need to get rid of flea’s, that is definitely targeted traffic.

Social media websites is one way to get targeted visitors to your websites without having to pay a fortune in pay per click promotions. Lets have a quick look at YouTube. This one social media site gets over a billion page views every day. And the major search engines are responsible for delivering more than fifty percent of that traffic to YouTube. Now think about this for 1 minute. You go to a search engine and search for information on how to build a bird house. Now lets say we have a YouTube video clip on that first page that is named, “Learn To Build A Bird House”. Many people will click on that link simply because they would prefer to watch a video about this than go through instructions.

Now here is where the targeted traffic portion comes in. The video itself is not really showing you how to create a bird house it is somebody just building a quick bird house, however at the end of the video you can add a little something to tell people to use the link below for comprehensive instructions. Needless to say when they click the link or type in the web address inside their internet browser they are taken to a site which is promoting a bird house building book. It is exactly what you call targeted traffic because your supplying them precisely what they need. The possibilities of these people buying the information is much higher than people who saw this site in a traffic exchange.

Needless to say there are more social media websites you can use apart from YouTube. It is possible to make the most of Myspace and FaceBook to receive even more high quality targeted visitors. If you want to achieve success and acquire lots of targeted visitors, social media sites are a great way to get going. Another thing you should never forget any time marketing like this on social media sites is to not build your pages to look like spam. Be sure to read their terms of service because you don’t want to invest all your time advertising on these sites, doing it wrong, and having all your hard work removed because you violated their TOS.

I am a fully qualified and exprienced SEO consultant who has been helping businesses get the most from their online presence for many years. I regularly write on a range of topics from SEO to internet marketing as well as software development and affiliate marketing. Check out my Aberdeen SEO website

The best multilingual seo advice on the web

Sunday, November 13th, 2011

Having a multilingual website is a good thing. This means having customers and reader in multiple countries. But creating Search Engine optimized content for a multilingual websites is a big headache. Also multilingual SEO is a nightmare for the SEO consultants since they have to triple their efforts to get the website ranked on the first page.

Doing multilingual SEO is almost similar to doing SEO for an english based website. You just have to do the same things but in a different language. Here are some guidelines for you to follow when you are planning to do SEO for a multi lingual websites so that you won’t get lost while doing it.

The first thing you need to do is to translate your keywords into the new language. It is a good idea to employ a native language speaker from that country to do this job since the lingual styles and perceived meaning of words different from place to place. In a case you can’t find a matching word for your key, you will have to look for new keywords for your website.

Translate your entire web content into the new language. Unless you are a native speaker or an expert in that language, you should hire some one who is either a native speaker or expert in that language. Customers you might lose in the future because of a badly translated website will cost you more that what you should pay a good translator today.

Search engines are using the same crawlers and ranking algoriths all around the web, no matter which language they are dealing with. So your can do the same optimization that you did for the english version of your website.

Include the proper links: This applies both to and from your English site to your foreign-language site, but also includes the appropriate links to English on the foreign-language site.

Make language options clearly available: If these options are not clearly marked, your foreign visitors could miss them, and then you’ll lose visitors before they’re fully engaged in your site.

Search Engine Optimization is really no different in any other language than it is in English. The biggest concern when translating your site to another language is the actual translation. The search engine optimization efforts are essentially the same, but mangling the translation could cost you just as much as not having a foreign-language site at all.

Choosing a SEO Consultant can be a tricky process. Many cowboys will promise you the world but deliver very little. Digital Prizm is regarded as a top SEO Consultant, and is one of the leading digital media firms in singapore, considered a safe choice for top five rankings on Google.

Use these Easy Video Marketing Tips

Friday, November 11th, 2011

There are tons of ways to market your product online but one method that’s gaining fast popularity is video marketing. So, it’s our pleasure to be here and talk to you some more about several solid video marketing tips that do work well if you use them. Take a look at these niche resources – simple marketing video examples; water restoration Fort Myers and Tampa water damage restoration.

With video marketing, you are trying to bring visitors to your blogs or websites. In order for you to get this, your video needs to be seen. You are aiming to reach your specific target market, not just pull in random viewers. You will achieve this by making a video that is high quality, enticing, containing information that is geared towards your viewers needs. You will have to take some time and work at creating something different, but the end result will be worth it. Another good thing is the video can have the chance to go viral, being passed along to millions of other internet users. By showcasing high quality video with somewhat controversial content you will reach an audience that will spread the video all over the world. You have to bring out the best in your video by giving your viewers a reason to spread it around or share it. For example,if you are involved in the car modification business, and are trying to make videos related to that, you can find some attention grabbing or shocking stories related to that, make a video and share it on Youtube or another video sharing site. The kind of response such a video gets can be huge when compared to a regular video that you use in video marketing. You can come up with lots of ways to create a video that people will watch and want to share with others. Make the effort to do some research on information relevant to your target audience, and include something that will excite and amaze them. If you get better at making videos, in time your videos may go viral and you will see a huge increase of people viewing them.

We believe the above thoughts and tips must be taken into account in any conversation on video marketing. But there is so much more that you would do well to study. We believe you will find them to be very helpful in a lot of ways. However, we always emphasize that anyone takes a closer examination at the general big picture as it applies to this subject. So we will give you a few more important points to think about.

There are many things you can do to help yourself such as always using good planning, plus you can even study videos made by others. There are so many factors you can learn from other video marketers. This is a simple strategy that can potentially be worth much more than you can imagine. All you need to spend, really, is your time, and it’s a free education with a serious potential ROI. All it takes is some searching in your market for videos, and they are out there have no doubt. This is how you get inspired by the others and actually adapt from their practices. You need to look for videos in your market, so it’s hard to say how many are available to study from. Nothing wrong with getting started today, and if you’ve never made a video – relax because it’s easy and you can get ideas from other people.

Video marketing stands out from others because you can let others have their say about your work for the whole world to see and improve on. This can also entice more viewers once to visit once they see how popular your video is.

Overall, video marketing is becoming popular due to the amount of online media and the response from the videos themselves.

The writer is an online marketing and advertising specialist – who writes on numerous home cleaning related issues such as carpet cleaning Orlando and carpet cleaning Orlando FL.

Why Bother Marketing With A Social Network Like Facebook?

Thursday, November 10th, 2011

On first glance, Facebook may look like a polished version of some of the older social networking site like MySpace. So for some, Facebook may not be all that impressive at first. So why advertise with Facebook?

Facebook was built using the original fundamental principles of the older networking sites; then Facebook took it to the next level. This network is unique in its ability to flawlessly combine regular social networking activities, business networking, gaming and advertising in an easy ready to use package.

Apart from the technical features of Facebook, this social network is growing every day. To date, Facebook has over five hundred million active users. By ‘active’ we mean individual Facebook users who log on to the social network every day to interact with contacts, play casual online games, click ads, etc.

Facebook is the best place to be whether you’re aiming for a local market or an international market.

Most Facebook users, approximately 70% are from countries form around the world; the other 30% are from the United States. An estimated 2.5 million private, government, nonprofit and commercial websites are directly linked to Facebook. This linkage provides a much speedier and convenient way to reach more people.

With a simple click, a person can “Like” a linked website or a Facebook Page becoming a subscriber. This information appears instantly on that person’s Facebook wall as well as on the walls of all of that person’s contacts. After YouTube, Facebook is the definition of viral.

So what if you are always out and about and don’t have access to your home computer? Not a problem. Facebook predicted this particular problem and quickly established a quick and effective extension of the original Facebook site known as Facebook Mobile. Anyone with a cellular phone and a basic internet connection can access this social network through Facebook mobile.

The device you choose isn’t important. Whether you use a Samsung, Nokia, iPhone, iPad or a Blackberry; they will all work just fine with Facebook Mobile. Simply log on to Facebook and then you are free to actively interact with friends and family; you can even play games if you wish.

Much work is still being done on the mobile version with improvements being made regularly. The main focus of these improvements involves allowing the mobile customer to have the freedom to use the applications available on the Facebook network.

It appears that the goal of Facebook Mobile is not to create a mirror of the original Facebook platform for personal computers and laptop computers, but to create a whole new Facebook experience for mobile users.

Of course, there is the convenience factor, but that’s just one component in an extremely successful formula. To date, a staggering two hundred fifty million Facebook users log on to their accounts using Facebook Mobile.

It is quick and easy to learn how to advertise free on Facebook! Facebook can help you generate traffic to your site over night!

Learn What It Takes to Get Better Advertising Results

Monday, November 7th, 2011

With so much business being conducted online, we now have a wide number of advertising alternatives to choose from. If your advertising methods aren’t well suited to your audience, however, you’ll have a hard time making sales or conversions.

Before you can hope to get any results from your ad, you first have to capture your prospect’s attention in the first place, which is why the headline is so critical. So don’t overlook the headline when you’re writing your ad, as this is your first chance to influence your prospect.

You want to make the headline eye-catching and interesting, but also related to your main topic. The best headlines are usually brief and powerful, rather than just informative. You want to be creative when you make your advertisements; the fact is that creativity is absolutely necessary and something that should take top priority. Of course it isn’t as important as being relevant. Your ad needs to be relevant while simultaneously delivering lightyear wireless review whatever it is your prospects are looking for. An ad that is creative but irrelevant is just as detrimental as an ad that doesn’t fulfill the basic advertising tenets. Getting good results from your advertising depends on how well you can present your ads and relevancy always matter.

Getting a higher response from your advertisement is not just about how you create it, but it’s also about putting the right offer out there. One effective strategy to boost your sales is to offer people a whole package, consisting of several or many great products, and online mlm business selling it for one price. Doing this will boost the cash flow from your advertisement, allowing you to get the needed capital to reinvest into better advertising for your other products. Even if your profit margin isn’t great with such an offer, this is a way to get leads and offer your prospects great value, which can pay off in the long run.

You may try out all kinds of advertising methods, but no matter what medium you’re using, you have to stick to the same rules.

The advertising guidelines we’ve shared with you aren’t exactly revolutionary, but all it takes to succeed is following a proven system. When running ads, try to pinpoint what is and isn’t working so you can gradually improve your results.

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All About Facebook

Monday, November 7th, 2011

It is interesting to think that Facebook was unveiled in February 2004 and has increased to more than 500 million members, it truly is an extraordinary achievement. It is a feat of epic proportions and a tremendous success story which also reflects the increasing popularity of social networking.

There are people today whose career is now dependant of Facebook. There is a continuous battle between independent application developers and development companies such as Zynga, around the world including web design London.

Zynga is a fantastic illustration of success with Facebook. After being in business for nearly three years the business has an annual income of more than $100 million dollars and are accountable for some of the most well-known applications on Facebook, specifically Farmville and Mafia Wars.

Nevertheless, in the interest of fairness and objectivity, you might claim that Facebook is really a bit like Marmite. You either love it or hate it. My fourteen year old niece for instance will gladly devote hour after hour on Facebook, whereas I may spend possibly five to ten minutes on it every day or two.

Exactly how many instances have you been out with close friends, possibly you had a few dozen too many drinks and made a total fool of yourself, which would have been okay pre 2004 because even if your friends did have cameras and took pictures there was basically no site which could humiliate you in the unique way Facebook can.

The impact of Facebook has also spread to businesses and could now effect careers. It is widely documented that employers will try and find your profile on Facebook, just to observe if there is something you maybe forgot to point out. You’ve the ability to share with the world positively everything that you like and dislike, your favourite music, food, movies and your political and religious affiliations.

For some, the volume of details has gone too far. It’s frequently claimed that knowledge is power, and if that’s the circumstance Facebook is all powerful simply because they have knowledge of more than half a billion members. Some may question what possible problems might come from all this information?

Well a whole lot really. To start with, firms will go to great lengths to gather data on customers and Facebook is a giant and rich data bank of consumers. Since 2004 advertising has come to be increasingly significant for the business mainly because it brings in income. With Facebook businesses can set up highly targeted adverts, so one might argue that at least users aren’t inundated with random advertising. Through localizing the website Facebook is sending out a strong message of willingness to develop their service which is certainly encouraging.

There is also a substantially darker side to personal data and information which was demonstrated during World War 2. In Germany and in other places in Europe, as the Nazis grip spread to Poland, France, Holland and Belgium the census’ of the nations were used to hunt down Jews and other political enemies. Certainly this is a rather extreme example with the dark side of data but it did happen and does show how data might be used in the most unfortunate possible way.

This article has been written by the author, Alex Blaken. Should you require any more Facebook Business please visit his Facebook resources!

Develop A Facebook Business Page!

Tuesday, June 28th, 2011

Creating a Facebook Business Page is the first step towards understanding News Feed Optimization. This will be the future in Facebook Viral Marketing.

With the incredible pace that Facebook is developing and shaping the web marketing scene, it is a foregone conclusion that this is where money making business dealings are being made.

Take your online business to further heights with a Viral Facebook Business Page and its Marketing Tools that allow you to create a professional and unique custom looking page.

To create a successful Facebook Business Page you should first follow these few simple rules. First you need to give your Facebook Business Page an audience and to do so would mean doing a little work yourself. Join Facebook Groups that have lots of people in them and then leave a link of your page. Soon people will ask to become friends and you can then add these contacts to your Customer List.

If you want to drive customers to your Facebook Business Page fast, then you might want to consider offering these potential buyers some Free Content like Videos, Pictures, Coupons or Giveaways. Free stuff will inspire them to SHARE your Facebook Business Page more often.

Your Facebook Business Page will ultimately fail if you do not maintain it on a regular basis. This means adding new content to keep your fans happy. Introduce a new promotion on your page or even add some new pictures or videos. Show your customers and fans that you are proud of your Facebook Business Page.

Most people will lose interest soon if you do not update your page. Try to be very creative with your Facebook Business Page and its appearance. You want people actually LIKE your page so as to come back often.

These Facebook Business Page Tools will get fans and potential customers to LIKE your page immediately which will benefit you in the long run once you have your LIST.

With little effort, you will be soon be creating attention grabbing Facebook Business Pages that will inspire more and more people to join your page. Build your CLIENT LIST with these easy to use Custom Marketing Tools.

Are you ready to own a Viral Facebook Business Page and put a stamp on your Brand. This software utilizes LIKE and SHARE bookmarks along with Video HTML, WordPress Plugins, and Custom Themes that gives your page a professional and unique look.

Find out NOW how to take your Facebook Business Page to the next level. News Feed Optimization and SEO for Facebook is here to stay, so take advantage while you can.

Get started marketing & advertising your business to millions of eyes right away with your own custom facebook business page.



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