Posts Tagged ‘facebook’

All About Facebook

Monday, November 7th, 2011

It is interesting to think that Facebook was unveiled in February 2004 and has increased to more than 500 million members, it truly is an extraordinary achievement. It is a feat of epic proportions and a tremendous success story which also reflects the increasing popularity of social networking.

There are people today whose career is now dependant of Facebook. There is a continuous battle between independent application developers and development companies such as Zynga, around the world including web design London.

Zynga is a fantastic illustration of success with Facebook. After being in business for nearly three years the business has an annual income of more than $100 million dollars and are accountable for some of the most well-known applications on Facebook, specifically Farmville and Mafia Wars.

Nevertheless, in the interest of fairness and objectivity, you might claim that Facebook is really a bit like Marmite. You either love it or hate it. My fourteen year old niece for instance will gladly devote hour after hour on Facebook, whereas I may spend possibly five to ten minutes on it every day or two.

Exactly how many instances have you been out with close friends, possibly you had a few dozen too many drinks and made a total fool of yourself, which would have been okay pre 2004 because even if your friends did have cameras and took pictures there was basically no site which could humiliate you in the unique way Facebook can.

The impact of Facebook has also spread to businesses and could now effect careers. It is widely documented that employers will try and find your profile on Facebook, just to observe if there is something you maybe forgot to point out. You’ve the ability to share with the world positively everything that you like and dislike, your favourite music, food, movies and your political and religious affiliations.

For some, the volume of details has gone too far. It’s frequently claimed that knowledge is power, and if that’s the circumstance Facebook is all powerful simply because they have knowledge of more than half a billion members. Some may question what possible problems might come from all this information?

Well a whole lot really. To start with, firms will go to great lengths to gather data on customers and Facebook is a giant and rich data bank of consumers. Since 2004 advertising has come to be increasingly significant for the business mainly because it brings in income. With Facebook businesses can set up highly targeted adverts, so one might argue that at least users aren’t inundated with random advertising. Through localizing the website Facebook is sending out a strong message of willingness to develop their service which is certainly encouraging.

There is also a substantially darker side to personal data and information which was demonstrated during World War 2. In Germany and in other places in Europe, as the Nazis grip spread to Poland, France, Holland and Belgium the census’ of the nations were used to hunt down Jews and other political enemies. Certainly this is a rather extreme example with the dark side of data but it did happen and does show how data might be used in the most unfortunate possible way.

This article has been written by the author, Alex Blaken. Should you require any more Facebook Business please visit his Facebook resources!

Make Facebook Ads Do Awesome Work For You

Tuesday, June 28th, 2011

Facebook is one of the fastest growing social networks today, with more than 500 million people worldwide – and the best part? Half of them login to Facebook each and every day. This means that the best thing you can do for your promotional efforts is to take part in Facebook’s advertising platform. Keep reading to learn the best ways to advertise on Facebook and get as much from the system as possible.

Read the advertiser guidelines for Facebook thoroughly. This is an important step because without really understanding what guidelines you should be following, your ad can get into trouble, making it difficult for your campaign to survive. There are a lot of new advertisers who find themselves being penalized for breaking rules even though the rules are all really easy to follow.

Don’t let emotions rule you when you’re investing your hard earned money in Facebook advertising. Negative feelings, such as greed, can wreck your advertising efforts and really deplete your advertising budget. You have to be very careful about how you’re investing your money and keep a close watch on the return on investment.

There are plenty of new Facebook advertisers who end up losing their campaigns because they just do what their guts tell them to do. Finding a little bit of success can make you very excited which can lead to lots of bad decisions that end up ruining your advertising campaigns. Rather, you should pay attention to your target audience and adjust your campaigns accordingly to improve the click through rate. This won’t all happen overnight; it takes a lot of time so you need to be practical and not emotional.

When a campaign proves that it can generate good results consistently, then you can take things to the next level but until then, go slow. Facebook advertising is the way of the future, which will require an intelligent approach on your part as well as a few calculated risks.

Want to know how the top marketers create a targeted list of people interested in advertising, and use it for their business? Do what smart people do and go to this article about lead generation and learn these tips from the pros.

Make Facebook Ads Do Awesome Work For You

Tuesday, June 28th, 2011

Facebook is one of the best social networks online today and has virtually no competition. Advertisers love Facebook because it is a presence that dominates. There are tons of users on Facebook waiting to be targeted with precision–something you need to start doing if you haven’t done so already. No matter what you have chosen to sell or promote, you’ll find people who want it on Facebook. This article will teach you about how Facebook and its advertising system can help you and the best way to take advantage of that help.

If you want traffic to convert into sales, you’ll need to make sure that your landing page is designed in a way to grab sales. This is another way of saying that when someone winds up on your landing page, they should find it easy to buy. You can achieve this by giving away coupons along for the product you’re selling. This is a unique strategy to boost the sales of your products, because ultimately business is all about re-investing your profits. The more sales you make with this method, the more cash you will have to spend on future Facebook advertising campaigns.

Don’t let emotions rule you when you’re investing your hard earned money in Facebook advertising. Negative feelings, such as greed, can wreck your advertising efforts and really deplete your advertising budget. You have to be very careful about how you’re investing your money and keep a close watch on the return on investment.

You shouldn’t try to run before you can walk when it comes to your campaigns so don’t start off on too grand a scale. Just because your campaign is generating results, which can be exciting, there is no reason for you to overdo it. Since products and markets differ, not all campaigns will generate the same results.

You can see that developing a solid Facebook advertising strategy centers on your focus on making your ad’s performance better. When you’re new, you need to be patient to see any good results but what matters more than results is the approach you decide to take. There really won’t be any looking back once you have figured out the best way to build a good campaign with creative ads so that people will click on them a lot.

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Develop A Facebook Business Page!

Tuesday, June 28th, 2011

Creating a Facebook Business Page is the first step towards understanding News Feed Optimization. This will be the future in Facebook Viral Marketing.

With the incredible pace that Facebook is developing and shaping the web marketing scene, it is a foregone conclusion that this is where money making business dealings are being made.

Take your online business to further heights with a Viral Facebook Business Page and its Marketing Tools that allow you to create a professional and unique custom looking page.

To create a successful Facebook Business Page you should first follow these few simple rules. First you need to give your Facebook Business Page an audience and to do so would mean doing a little work yourself. Join Facebook Groups that have lots of people in them and then leave a link of your page. Soon people will ask to become friends and you can then add these contacts to your Customer List.

If you want to drive customers to your Facebook Business Page fast, then you might want to consider offering these potential buyers some Free Content like Videos, Pictures, Coupons or Giveaways. Free stuff will inspire them to SHARE your Facebook Business Page more often.

Your Facebook Business Page will ultimately fail if you do not maintain it on a regular basis. This means adding new content to keep your fans happy. Introduce a new promotion on your page or even add some new pictures or videos. Show your customers and fans that you are proud of your Facebook Business Page.

Most people will lose interest soon if you do not update your page. Try to be very creative with your Facebook Business Page and its appearance. You want people actually LIKE your page so as to come back often.

These Facebook Business Page Tools will get fans and potential customers to LIKE your page immediately which will benefit you in the long run once you have your LIST.

With little effort, you will be soon be creating attention grabbing Facebook Business Pages that will inspire more and more people to join your page. Build your CLIENT LIST with these easy to use Custom Marketing Tools.

Are you ready to own a Viral Facebook Business Page and put a stamp on your Brand. This software utilizes LIKE and SHARE bookmarks along with Video HTML, WordPress Plugins, and Custom Themes that gives your page a professional and unique look.

Find out NOW how to take your Facebook Business Page to the next level. News Feed Optimization and SEO for Facebook is here to stay, so take advantage while you can.

Get started marketing & advertising your business to millions of eyes right away with your own custom facebook business page.

How Can You Compel Readers To Like Your Facebook Page

Monday, June 27th, 2011

Finding much more Likes to your Facebook Page involves generating folks conscious that it exists. Page Likes can be tricky, and which is why we give this brief tutorial on how you can get rid of the tricky component. No matter whether you’ve a little blog geared toward men and women looking for “procera memory” or perhaps a bigger web-site in the “Model Trains” niche, you will come across these recommendations to be beneficial.

You can encourage people to leave a comment just by putting that feature on your landing page. Discovering what people who are in your audience think is always a very helpful exercise. This help you get more Likes because any comments made on your landing page can be broadcast to the users news feeds, which in effect can get you more traffic to your Page. Just contract out with some programmer to set this up unless you know how to code Facebook apps. You can get a lot of free advertising by using your own Facebook property, which is your profile, and then simply show people the link to your Fan Page.

If you aren’t aware of it, Fiverr is an online marketplace where you can buy and sell any service for five dollars. The sort of no-brainer tactic employed at Fiverr is getting fake Likes, but they are only fake in the sense they are not from your target audience. Bear in mind that this is all not completely upfront and is just for the sake of appearance. Also it is important to understand that you will need to allow the Fiverr person to have access to your Page so they can issue their recommendation. So of course this means you will need to place your trust in this person, so look for people with a lot of positive feedback. We cannot guarantee or promise you anything, so read over the feedback and see what you discover.

If you want to go a step ahead of the others in promoting your Facebook Page and increasing your Likes, then use business cards to do so. Always take advantage of anything you can to promote, and getting your own unique business cards made does not cost much at all. You can Google business cards or even use Vista Print as they have a great reputation. Business cards are taken more seriously, so throw in the link to your fan page and people will most definitely check it out.

There are no ends to what is possible with promoting anything, and that is why you should explore everything.

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Why Facebook Marketing Confuses Some But Not Others

Monday, June 27th, 2011

It is interesting how many people still do not quite get the gist of Facebook marketing. The reason why it’s misunderstood is not because it’s difficult to deal with, but rather due to lack of right knowledge to leverage it. There is tremendous versatility with Facebook, and the possibilities for business growth are staggering. So how do you really go about the whole process of using Facebook marketing for your own advantage? Let’s find out in the following article.

Seriously, your Facebook fans and audience in your niche will think you are terrific if you would only offer them something that will solve their problems. You know what valuable means, so give them something special that ‘wows’ them. As you know, this is all about being social and that means giving, or sharing with whomever. When you focus your efforts on giving real value to your prospective customers, in any form, in return you can expect them to let others know since they would want others to experience the same value that they received. You package it in the most convenient form you can think of, and then lay it on them. Do something to get the attention of people, but make it useful and valuable.

The shiny object syndrome is alive and well and will be forever because that is the nature of us humans. One approach that seems to be pretty effective is to make your offering, but use a script that requires people to ‘like’ the page so they can get access to it. Everybody gets the thing they have their eyes on, and you get a like for your page. This bribe could be anything of value, but it should be something that your prospects shouldn’t ignore. Do you honestly think your freebie is good enough to command a price tag? Make something so good it can be sold, and then you may be onto something.

The one thing you really want to avoid is having too much that is glaringly different with your marketing.

To the extent you can do it, try to create your properties using the similar themes. This is how you can help people to be comfortable with you because all will be familiar with them.

The Facebook marketing suggestions we have just given you will allow you to be more successful in this exciting environment. It will take time to develop, but you can make this grow into something very worthwhile. It all begins with doing the right things so you can have something to build upon.

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Facebook Marketing – A Powerful Business Tool

Monday, June 27th, 2011

The direction of social networking has reached the vast majority of us over recent years and there is no doubt that Facebook has emerged as the monster of the industry. One billion people using the website is a realistic prediction due to the fact there are already more that six million from a business that only started in 2004. It is not surprising therefore that business owners realize this has to be part of their marketing mix taking into consideration the amount of people their message can reach out to. So let’s take a look at why this is now seen as an essential element for marketing online.

If you ask many people about Facebook, they still consider it a place to catch up with friends and discuss what they have been up to in their everyday lives. The social side, however, is where marketing opportunities can be observed since people will often give negative or positive reviews of being a customer themselves. If your own business is mentioned in the right way, this is enhanced by the actual fact that the number of hours users spend on Facebook is growing and a good reputation can propagate virally.

Facebook business addresses are now being used on all types of adverts whereas at one time you would simply see the websites shown. A Facebook page is what these businesses are providing so much attention to and they are distinctive from our personal pages for instance. The fact that personal users can help promote a Facebook business page is where real relationship marketing can certainly come into play. The process of liking a page is exactly how this can happen and the very fact a page has been liked can then feed through to other people in that person’s network. Facebook can therefore take a business right across the web and this is why social sites are looked at as so important.

The advantages of developing a well thought out page is simple to fully grasp. If a page offers some incentive, this may be in return for giving an email address and liking the web page. This has the dual effect of building your list and also the number of likes of your page. This marketing approach can really speed up your financial success on the internet.

A Facebook page is actually free traffic and if you are prepared to pay for some advertising, you can further increase your marketing reach. Facebook ads have been shown to compare very well with ads on Google in terms of expenditure and the results achieved and are now being more widely used. The importance of looking at the effectiveness of any kind of paid traffic is the same when using Facebook.

Facebook shows no sign of slowing up and if you are truly serious about profiting online, then using its marketing power is something you should take advantage of now.

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The Best Facebook Advertising Techniques

Sunday, June 26th, 2011

Facebook advertising offers something unique and that is the ability to laser target your campaigns and for this reason it has seen tremendous growth as more and more entrepreneurs realize what they can achieve. In this article, we will look at some techniques that will allow you to squeeze maximum ROI out of your campaigns.

Make sure that you have read and that you understand the guidelines Facebook has laid out for advertisers. This is one of the most important parts of advertising on Facebook because if you don’t understand the guidelines you need to adhere to, you might break a rule or get into trouble and that makes it a lot harder for your campaign to keep going. Lots of people who are newbie advertisers on Facebook find their promotional and advertising campaigns in trouble because they didn’t follow the very simple rules set forth by Facebook. Since Facebook has such a huge network, the rules are strict because they need to keep everyone in line so it is just better to follow the rules.

If you intend to use a special landing page for the traffic you generate through Facebook, ensure that you are using a squeeze page to grow your subscriber list. Yes, you sure can send visitors directly to your sales page, but by capturing the contact information on your landing page first, you have a bigger chance of making the sale in the future by following up with them. It is a lot easier to convince a subscriber to make a purchase that a first time visitor. All internet entrepreneurs are aware of the value of follow-up marketing that involves keeping in contact with potential customers to convince them to make a purchase. “Drip marketing” is another name for this method.

While Facebook has great metrics, if you don’t understand them all that well, it’s easy to get confused about how things are going. For example, the “Action” number you see displayed in the Facebook Ads Insights Dashboard refers to the number of fans your ad has generated. When you pay attention to your metrics, you should have plenty of lasting success within the Facebook advertising system. It shows you what you might be doing badly and how you can do it better.

Facebook ads need more work than just a few lines of writing and a couple of clicks for placement. To prevent failure you need to be patient and persevere by making wise and practical decisions and do some hard work. All Facebook advertisers with successful campaigns will tell you the same thing: consistency and hard work are the keys to success.

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Demystifying Facebook Marketing for Greater Results

Sunday, June 26th, 2011

There really is no need to prove that Facebook marketing is here to stay and works. There is so much happening with Facebook and other social sites that it would be insane to ignore it. However, if you look around, you’ll see that many businesses simply don’t get Facebook when it comes to marketing. You will discover that it is not all about commenting on walls and making a fan page. If you want to do this, then keep reading so you can learn more about Facebook marketing.

Facebook is very much like a social place where people can also discover your terrific content. Let’s say you create a free PDF report that would be beneficial to your target audience; go ahead and dispense it through Facebook so that a large number of people may have access to it.

Keeping your fans informed about what you are blogging about is very easy with fan page updating. The fact is, not everybody is going to visit your website or blog every day, so the more you update your page with links to fresh and new content, the more traffic you’ll generate.

The shiny object syndrome is alive and well and will be forever because that is the nature of us humans. So why not take advantage of this factor and bribe your prospects with something of good value, and make them “Like” your page before they can get access to it? It’s a win-win situation because your prospects will end up getting what they want, and you’ll have one more fan to boast of. This bribe could be anything of value, but it should be something that your prospects shouldn’t ignore. Obviously it will have value if you believe it could be sold if you tried to sell it. You simply must make, or use PLR, something that has real value.

If you currently are absent any kind of email list, well then here you go because you can use your fan page for that, too. There is nothing unusual about this practice because it is what all email marketers do this, anyway. Once you have people on an email list, then you can engage them the traditional way. It also enables you to continue having an ongoing conversation with all those who have shown interest.

You will have the power to capture the attention better of your audience with solid Facebook marketing information. This is all about building value into your business, and of course you can expand it greatly. Try to get it right in the beginning so you do not have to go back and fix things.

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What Facebook PPC Is All About

Sunday, June 26th, 2011

For sure, in the modern saturated and also volatile environment of famous Google PPC numerous leading web marketers are certainly turning to Facebook PPC. In fact, Facebook is really used at the moment to build a list of good friends, potential customers or business colleagues and so on.

But it is necessary for you to remember that Facebook is not that sort of platform for you to promote your current business. And the way our internet marketing industry is really set up, many individuals are definitely offering the same products or businesses. In fact, that thing which actually differentiates you is your individual brand.

In fact, Facebook with its big number of users is a great opportunity to target your own PPC campaigns. Moreover, it also provides you with a tool to really introduce yourself to your targeted market and create your own brand. For sure, you should differentiate yourself in the modern crowded market. Thus you need to create a quite compelling brand mission and also differentiate yourself from other competitors. In addition, you should explain how exactly you are different and also how you are really unique.

For sure, via many different optional and fixed options you are able to create your branded site, involving your opt-in page with numerous sales funnels without the costs of a web designer and some hosting expenses. Moreover, there aren’t any limitations to the customization applications.

You main goal here is building your loyal list of those followers who are really excited to view your basic content. That’s why you should make your own content quite compelling and also incorporate many different multi-media options, for example like photo and video ones. You need to remember to actually differentiate yourself! And finally, you should provide a quite consistent message, strategy and content. And try to share those tips which definitely demonstrate immediate value.

Have you ever imagined that facebook pay per click ads can be used in internet business? Now it is real. Internet marketing is a very creative thing where practically everything becoming popular and attracting visitors is used. So don’t lose this opportunity and find out more about facebook ppc now.



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