Assured Social Media

Our last issue dealt with the subject wealth creation on Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your business.

The Groups application has recently been transformed making it a lot easier to navigate. Notice that compared with Fan pages, the Groups application is not the best choice for use if you’re building a target market. A Group can be kept concealed from other Facebook users in case the moderator chooses to do so. With Groups, one is allowed to chat, send emails and post photos to a given group of people.

While the Groups element has its share of strengths, it also has some limitations when compared to Fan and Business pages on Facebook. To get the most out of this application, some businesses either assign a staff to maintain it using a personal account or be watchful when attaching contacts to their Facebook business page. Even the business owner can implement this right away.

Let’s quickly check out a few ways to apply social media management and using the Facebook Group Application to your advantage:

As A Way To Interact With Other Businesses Within The Industry You’re In

No matter what industry you are a member of, a good discussion on the key points and issues of the network is one way to build your status whether through formal meeting places or through casual discussions in a medium like Facebook. For many other business owners, this could indicate talking to competition and revealing things that they aren’t expected to. Then again, they’d be surprised to know that a lot other online marketers are enthusiastic to share what they know. Don’t leave out yourself from sharing some of your expertise and experience to other people. It might just be a peg for a prospect to choose you later on.

– As An Assistance Group

Do you have numerous concerns regarding advertisements and other aspects of operating a home business? What if you need to talk to the admin regarding a few issues about business? With Facebook for Business you can easily do this with as much openness or privacy as you want.Your team will be thankful for the written support. It is also a way to celebrate small milestones in the department you belong to or with the company at large.

– As a Call for Corporate Social Responsibility

Are you contemplating about running a fundraising activity inside your group? How about if you need to communicate with the charitable organization your company is involved with? Facebook will give your efforts a strong sense of accountability. Not only that, it will also help you become more organized should there be a need for some volunteers from your team. If you decided to make the discussion open or accessible to everyone, your customers and other companies might even include themselves.

As A Way To Keep Up With Staff Members Not all sectors need a closed office. As such, these companies need a way to update their employees of the happenings in the Administrative side. Any issue that need to be discussed within the staff can be done online with the use of Facebook Groups. Discussions can be done through chats as well as posting of updates at the wall.

Make sure you look for your next issue soon. We will concentrate on the right ways to interact with your fans and friends on Facebook.

Are you already using Facebook for Business? If not, you’re missing a lot on profits! Find out more about Facebook marketing here.

Do you know your audience? These are the people who will be using your service or product. Knowing them can help you tailor your message to resonate within your market. What do they enjoy doing? Where do they hang out. How do they prefer to buy? How will they use your product or service?

These are just some of the questions that will get you closer to identifying your target market. Once you are very clear on who will be using your product or service, you will be able to move on to the next step.

Everyone has something to say but not everyone has the desire or the time to read your message. It’s not about you it’s about THEM so think of the best way to get your message across. A picture paints a thousand words, can what you want to say be vocalized better with a graphic?

Remember, time is short and most of us are on information overload so clarifying your message is vital in today’s marketplace.

Branding: From your logo to your choice of font, it’s all about sending a strong and consistent message every time you are in contact with your customer. Things like colors, shapes, themes and tag lines come across differently from print to the web but a consistent message is vital. The value you offer is expressed not only in the products or services you offer, but in every aspect of your business image. This includes your marketing collateral and a consistent vision statement that you create on your website and social profiles.

Content: In today’s world content is king. The more relevant, quality, variety, and freshness you can offer people in your newsletters, posts, tweets, and other communications the better.

Engagement: Once you know who your target market is and where they hang out, you will be able to engage in conversations that are meaningful to them and that relate to your product or service. Be interested in what they are looking for, so you can share some interesting content and they will be interested in what you have to say.

Consistency: Be there and be there often; with interesting information and positive comments. If your Facebook page has multiple likes and lots of friends it’s essential to keep it fresh and new everyday. If you go stale so will your viewers.

Karmen Reed is a founding member of International Social Media Association, and the Blogging Coordinator for Women in Consulting as well as the Social Media Chair of Women’s Networking Alliance. To learn more about her services, visit her site

Learn How You Can Create Your Facebook Business Page

In the last issue, you learned why it’s important to create a business presence using Facebook In this issue we are going to talk about creating a page for your enterprise on Facebook.

There are some confusions as to how to separate your Facebook Business Page from your personal page. It used to be that with out a personal page, you couldn’t make a business page for your company.

But not anymore. Facebook is now far more flexible when it comes to generating accounts for business purposes. This makes it simpler to get your company noticed on the web using Facebook as well as keep your images separately and protected.

When practicing social media management, it is important to differentiate the two though. Where business is concerned, experts recommend having a business page instead of a Personal Profile. Although profiles are designed for folks, pages, on the other hand are far more suitable for organizations, businesses, individuals who have celebrity status or any person who needs professional presence in the Web. This way, the far more apt term need to be Business Page.

It would be best if you start with a page right away rather than converting your profile to a business page as this is a lot easier and less time-consuming.

To get started in Facebook for Business, you will have to go to the site and create a page. This can be done quickly and easily, just follow the steps given and also you can check out Facebook’s assistance center should you need some help.http://www.facebook.com/help/?page=904

Pick the first one.

After that, you will be asked for a page name, and if you are the official representative of the entities you created. Be sure that you have also studied the Facebook terms so you will not have any difficulty with your account being deactivated for violating their guidelines later on.

The website can be very strict when it comes to multiple accounts so be careful not to mix your personal account together with your business page. Also, you will want to answer the basic questions in your Fan page as this is helpful in adding more credibility to your site like the business background or history, business locations along with contact numbers.

The great thing about Facebook marketing is that it gives you the advantage of analyzing.With these advantage, you will be able to evaluate the amount of traffic coming to your site as well as easily account your activities. Your business will also have the ability to simply engage customers to promos and just as simply figure out whether these promos are helpful in driving visitors to your page and to the overall sales. This is not available in a regular profile page.

Also, a Facebook page allows you to take advantage of its ‘Like’ button. The Like Button will provide you with an indication of customer base. The number of possible ‘Likes’ to your page is unlimited unlike in a normal page profile page where individuals are only limited to 5000 friends.

One thing you should keep in mind in your business page is to maintain professionalism. You must also be consistent in updating your page to obtain the respect of individuals. There will be instances when you will be tempted to make your page more lively and interactive as it should be but always remember that raising awareness to your brand is the most important thing. Each and every action or in this case wall post released should move towards an image of professionalism despite the site’s easily casual manner.

Look out for the next issue of Facebook for Business. We will discuss about how Facebook can help you bring in new customers.

There are lots of free ways to promote anything online. However, Facebook marketing is surely powerful when it comes to getting targeted traffic. In addition to that, using Facebook for Business allows you to interact with your target audience.

Facebook happens to be the biggest social network today, with absolutely no big competition. Facebook clearly dominates the internet and that means that it is heaven for advertisers and promoters. With half a billion users, Facebook offers all advertisers, including you, the ability to put laser focus into targeting prospects. It doesn’t matter which product or service you need to promote, there is an audience for it on Facebook. The following article gives you an insight into what Facebook can do for you and how you can leverage this new advertising platform in the best possible way. [youtube:Qocum3PQJpQ?fs=1;[link:Autoresponders];http://www.youtube.com/watch?v=Qocum3PQJpQ?fs=1&feature=related]

Advertising on Facebook is just like advertising on any other site, a fact you should remember. For this reason, finding the best ad is critical and that is why must split test everything. Finding the best ad is the first thing you want to do when you start advertising on Facebook and the only way to find that ad is to compare the efficiency of different versions by testing them alongside each other. Split testing is nothing new, and has been around for a long time now. The key is to remember that split testing on Facebook isn’t a one-off endeavor and should be done repeatedly to ensure you are constantly improving your ROI. It is also important to be patient because it can take a while to find a campaign that is successful.

The rate of conversion of will depend on the destination page, even if Facebook ads are highly effective at driving traffic to any type of page. Instead of sending people to your site, you will see better results if you create a fan page where you send people to from your ad. Why? Doesn’t Facebook work for websites? While Facebook does work at generating traffic for sites, this approach is more effective at increasing conversion rates and achieving quicker growth. People are very familiar with fan pages on Facebook, which means they can instantly connect with them if they land on them. Besides that, the conversion rate will be considerably high because joining your fan page takes a simple click on the ‘like’ button. Once you have built a base of fans, you can communicate with them regularly through Facebook updates.

When you offer your niche a few free gifts via your landing page, this is a great way to convert traffic into sales. Today, if you take the time to check, you will see that lots of internet marketers are using this particular technique as a way to build e-mail lists. In addition to helping you provide value to your new subscribers, it shows of how much you know about your topic. This is a much better technique than just sending people to your product page because it will increase your conversion rate. Once you have the contact information of your prospect, you can easily follow up to deliver more value and ultimately increase your sales. The thing is that you want to make sure that you set yourself apart from all of the competition in your field and offer something of real value to the people on your list; don’t just settle for giving out some rehashed materials as your free gifts.

This is a naturally occurring thing: when our friends like a thing it’s plausible that we will enjoy it too. When your ad appears to one user and that user sees that it is already liked by a few of his friends, that user will be more likely to check you out. This is one of the more unique aspects of Facebook that you can’t get from other advertising platforms that are out there.

It is clear that advertising in the future will be on Facebook but to get the best results you should only take calculated risks and be smart about your approach.

You might wish to discover more on integrating online and offline marketing? You should check out these internet marketing strategies.

By now I hope you will have realised that social media marketing is the best method currently to grow your customers and your business. When you start out there are some things you must learn to be successful when building your social media identity.

It is probably obvious but nothing in this world is free. So, if you want to grow your business you will need to do some work. Currently, you may have some personal social media accounts but your business is unknown but if you plan your social media marketing campaign to consistently add value to prospective customers then you will generate new business.

You need to be consistent in your social media marketing. Your readers will come to expect information from you on a regular basis and if you fail to keep to your schedule then they will not return. This lack of consistent behaviour is one of the biggest reasons businesses fail to make an impact in the social media world – enthusiasm for a period and then nothing and then some more enthusiasm is the one of the biggest turn off for readers.

One of the other major mistakes people make is to just post promotional links to your business or products. If you have not kept in regular contact with your followers and then you just try to sell to them you will not keep your fans for very long. When using social media marketing you need to remember they are social sites – so be social.

Your business either already has, or you will develop, a public persona. That is how the rest of the world sees and hears what you have to say – it is more than just visuals it is language as well. Whatever you have built for your current marketing needs to be carried over into your social media so you present a consistent face to the world.

Your content should be written to show that you are the expert in your field whilst at the same time showing you are friendly and approachable. As in anything to do with internet marketing you need to know what your prospects are searching for so you can deliver it and enhance your reputation.

You are working in a niche market so when you create content you need to make sure it is relevant for your readers. If you are an expert in alternative energy sources do not start writing about making money online you will just drive your readers away. You need to develop a marketing plan that outlines what your are going to write about and when.

You need to be careful when you are starting in social media to avoid being listed as a spammer. Let us look at Facebook for example – it is the fastest growing site on the web and if it were a country it would be the 3rd biggest in the world. One of the strongest rule in Facebook is that you dont spam and that means if you dont know someone you shouldn’t ask to be friends with them.

In summary to make the best use of social media marketing you need to give your followers real value on a regular basis without selling to them and by doing so you are preparing them to buy.

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Facebook is amongst the highest profiting sites on the internet, weighing in at an projected value of ten billion dollars. And, searching into its promising future, Microsoft has invested into the business to share a tiny fraction of the ownership with its founder mark Zuckerberg. Possibly the reason that FB has caught such popularity is because it opens men and women to totally free lines of communication with individuals across the world or across the street in a real time and asynchronous way blending marketing, opinions and ideas and games perfectly for a few minutes of relaxation away from the “actual world”.

These days, Facebook also offers an ideal marketing tool as increasingly more people are seeking suggestions on this platform for any product or service they desire to buy. Facebook delivers you access to a significant group of people and through their advanced campaign setup, you can select demographic regions to target: this permits you to hit the target group of individuals that may possibly be searching for your item. This technique is greatest facilitated with study on demographics and their relation to whatever you’re selling. As an example, targeting an ad for mittens and scarves in the course of the summertime in Georgia might not be the top location for profit. During the winter inside the New England, you’d be able to obtain a a lot more solid return.

Even though you move inside your journey from basic to advanced functions in Facebook Marketing and advertising, you are able to take help from a good deal of tools . Advertising by way of Facebook without having any tools is like working with hand tools and trying to take care of a farm. Although feasible, you’d do much better to invest in capital machinery and power tools to create your job much more efficient and profitable. Facebook “power tools” are available which will boost your capacity to market on-line.

Furthermore to finding the software program for Facebook advertising, you can do several points – hire the services of an Seo advertising company that includes Facebook as one of the platforms in their marketing and advertising plan, or hire the services of freelancers who can add you advertisements on Facebook, or in case you are a programmer use a program script that blends both marketing and friending approaches on Facebook. All of these tools and approaches revolve around the truth that Facebook is turning every day into a far more profitable alternative.

In all the options offered for advertising on Facebook, the most ideal answer would be to use Facebook marketing and advertising software program. This program automates the process of making friends and exposing a group to fan page and larger number of viewers, with a particular targeting approach. If you use Facebook marketing and advertising software program you will be giving yourself the competitive edge that you should sell your goods and services.

Staying connected together with your clients is important: when you create a fan-base at your company Facebook page you’ll be able to problem coupons for free without having the need of printing or placement within the newspaper and it is possible to track the results. Right now, Facebook can be accessed from practically all the Wi-Fi security systems without any kind of charges, even if it isn’t allowed at public schools. If you make good use of Facebook advertising software program, you can establish wide bases of friends and most appropriated target your desired audience for your ads and efforts in enterprise promotion.

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There are hundreds of thousands of small businesses in America today and all of them are looking to market their business better to generate new customers and clients. Many businesses are still using traditional forms of advertising and marketing. Methods such as yellow pages, television, radio and newspapers. Unfortunately many of these methods are old and don’t work as effectively as they once did.

There are many things you can do to market your business whether it’s local, global or national to stretch your promotion and marketing dollars further and get better results. Methods such as email marketing, social media marketing, search engine marketing and article marketing are just a few. Video marketing is also another great way to market your business using the power of the internet.

One benefit to email marketing is that when people subscribe to your newsletter you can consistently contact them as time goes on and keep them updated with content to educate them in a specific area along with promotions and discounts or notification of new products or services. Email marketing is a great way to keep in contact and it is very effective overall. You can really begin to grow your business and generate consistent business through email marketing.

Another method that is extremely effective which I personally use and love is video marketing. Video marketing is great because they can see you or your presentation and connect with you and your voice and it’s much more personal. If you teach about a specific area you will generate a lot of interest and attraction in a specific space. This attention can be monetized by selling products and services related to that topic. I recommend using youtube as part of your video marketing efforts and make sure to educate through the videos and give value instead of just trying to sell over and over. [youtube:qKZMdaxgs98?fs=1;Go To: [link:Main Street Marketing Machines 2.0 Bonus];http://www.youtube.com/watch?v=qKZMdaxgs98?fs=1&feature=related]

I hope that this article helps open up your eyes to new ways to market your business online. To learn how to use these even more effectively along with mobile marketing which is a large growing trend go to the website below and see if main street marketing machines fusion 2 is right for you.

Take care and have a great day!

David King

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In our earlier issue, we discovered the methods on how to get individuals to like your Facebook business page. In this issue, we will talk about how you can reap the benefits of promotions, contests, and giveaways to pull in more individuals.

Using a social media management site purely for promotions, contests and giveaways is a good way to evaluate whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.

The positive aspects of this are two-fold because making the advertisement exclusive will bring in a new set of fans which is always necessary when trying to build online presence. Contests engage more people to your page.

Now that you know this, let’s proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.

First of all, be sure all needed contest mechanics and posts are accessible to the Facebook users only. The small business should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Also, it’s important that the mechanics are straightforward. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. In general terms, almost all contests are not even allowed. You are not allowed to have an official contest posted in your wall.

However certain exemptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within just three months.

For businesses that are able to use prize draws, there are numerous of business applications that help produce these. Contests for Fan page is an application that was developed by Wildfire and can help neophytes in producing contests with photo, video, writing and graphical entries. You can also pimp out your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. For easier navigation, you can place in a contest widget in your Fan page in order for participants to link straight to a micro site. There are also other contest builder tools like Vertigo and Strutta.

Part of bringing in many participants is presenting a really irresistible reward. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.

A contest that’s monitored successfully will most certainly bring in lots of prospects to the company. For some small businesses, campaigns like these may need a great deal of effort. However, this can be one of the most efficient strategies to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Earning profits on Facebook!

Facebook for Business taking advantage of ads from the site are simply great ways to earn the success you want in online marketing. Learn more about Facebook marketing here.

In the last issue we discussed about making use of Facebook Groups for your business. Today, we will be talking about the right ways to connect with people on Facebook.

Although people are more or less aware of what right Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.

When it comes to Facebook marketing, there are a number of things you have to bear in mind when addressing people.Each application should be carefully studied. However you use Facebook, whether for personal or business purposes, consider that your actions online, while not all, can have a big consequence within your world. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. Also , there are some that rant about their bosses, spouses or in-laws online.

Here are a few things to bear in mind when dealing with people online through Facebook, more so if you’re using it professionally.

– Keep what needs to be Private, Private

Redundant as it may sound, this is the key rule many people put aside. The discussion and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a tendency to backfire you and your business. Do you really want your clients see you puking on your Friday night gimmicks? Or is that catty statement that was intended to be an inside joke between friends worth the misinterpretation by others? Remember, the Internet is forever. Your personal or professional contacts may see these later on if not today. If your life is like an open book, just imagine the consequence of you having to explain to them each and every action you made in the past.

When Using Facebook for Business, Stop Publishing those Game Updates

Those game updates will make you look incompetent towards potential customers. Remember that you do have the option not to post these updates. To you, it may seem like guilty pleasure. But for your potential customers, these may label you as unprofessional or even irresponsible. Of course, you don’t want to be seen this way, do you?

Avoid Posting Updates As If You’re Texting Them

Hd a gr8 tym @ lst nyts prty. Sounds professional? Not at all. Some people may forget that all the characters are at your convenience and besides, you have a relatively longer character limit, so make use of them appropriately. Text posting may turn off your potential clients and customers as it sounds a bit too amateurish. The same thing goes for posting nonsense words or mediocre things. In fact, stop posting just for the sake of posting. Although everyone is entitled to their own bit of cyberspace, these things have a tendency to get one other people’s nerves in the long run. Of course, you wouldn’t want to irritate your customers and clients.

– Choose Contacts Wisely

Don’t forget that all your posts will appear on their news feeds. Even their contacts will have the chance to see it. So it would be best if you only go for contacts that are targeted. Direct contacts are suitable. You only have a 5,000 limit for contacts after all. If you’re keeping a Facebook page for business reasons, then do not accept friend requests right away. Doing a little bit of research may do your business page good. You can un-friend some people later on after finding out that they aren’t within your target audience.

Watch out for our next issue. We are going to talk about using Facebook to provide value to your prospects and customers.

All successful online businesses earn the online presence they want with the aid of Facebook for Business. It’s your time to use Facebook marketing right now.

In the previous issue of Facebook For Business, you learned the best way to set up a business Fan Page from Facebook. Today, we will discuss about the ways you can get Facebook users to like your page.

Before actually doing something to get more ‘Like’ clicks, you should first know the primary problem when making your Fan Page as noticeable as possible. The major issue in using a Fan Page is the awareness of the Facebook users.

To be able to do this, the company must find other autos by which the URL address can be seen. You can try tapping into your employees and other contacts. Mention the launch of your Facebook Fan Page by sending ezines. If you’re a big company, then you can easily get a few hundred Likes within the company right away.

Many firms even make it compulsory for their personnel to include the Facebook account in their e-mail signature. This way, personal and professional contacts will be just a click away from the account. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.

All in all, the impact of social media management is incredible when played right. One should never stop trying to build awareness for their account. Simply put, Facebook needs unique visitors for your website to flourish.

Now that you know this, let’s move on to the difficult but not impossible task of getting as much ‘Likes’ as possible when using Facebook for Business. Getting Likes on Facebook is a confirmation of a company’s popularity. It tells how your business is very much visible online. The number of ‘Likes’ a Fan Page has dictates how powerful it is in reaching more prospective customers. You can get more ‘Likes’ by using your page proactively. It should give out frequent updates, upload photos that will entice potential customers and use applications that help share its promos and sales.

If you need help in doing this, then tap a group in your company to serve as moderators. Make HR or Marketing the primary group in charge. If however, you’re running a small business with a limited amount of employees or if you’re running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.

It can be daunting at first to try to achieve many ‘likes’ but remember that it can be much easier if you stay organized and consistent. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.

Treat the Facebook account like you would a newsletter and your clients the primary audience. Post updates that are always benefit-driven but not full of hype. A lot of fluff will ruin your reliability online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.

Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. By doing this, customers are easily led to the account and you will garner positive associations from it. Realize that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it’s important to take good care of your present customers as this will determine your level of “share-ability”.

Check out our next issue. We will go over the ways on how to use promotions, prize draws and give-aways to gain more Facebook Fans.

You can make an additional income source if you know how to properly implement Facebook marketing. Have you already decided to use Facebook for Business? If so, see here.