Assured Social Media

For a long time I’ve been avoiding the Twitter phenomenon. That is, until recently. A fellow associate of mine encouraged me to join and even explored some of the reasons why I hadn’t done so. I simply told him that I didn’t understand the need to Tweet and the real purpose of using Twitter. With some convincing, I signed up for an account.

After learning how to use Twitter by opening an account, and then adopting the use of tools that would allow me to make more out of my Twitter experience, I’m finding a number of different aspects valuable to my everyday activities, hobbies, and social relationships.

With so many varied interests, its always been a real challenge for me to find like minded individuals who are in to so many of the same things that I am. Twitter has solved this problem for me. Not only can you find others who share similar interests or vocations, but you can follow posts made around a given subject area or topic. This is a good indication of what’s being discussed across millions of users. Not only do you have access to individuals sharing the same interests you have, but also celebrities. I never really thought that I would care to have access to what one celeb or another was doing, but it definitely makes people seem more approachable. I’ve also sent and received Tweets from celebrities, bringing into reality the fact that they’re human too.

When you find a community of individuals who share your interests, concerns, and are willing to have a discussion around them, it enriches your experience. This is especially true as I have built a small following of people within my area of interest. When I have a question or topic that needs discussion, this group is always willing to share what they know and comment on my messages, also called tweets. When users respond to one of my messages, pushing it out to their followers, it is called re-tweeting.

The greatest benefit of connecting with other with whom you chose is that you can filter the information and respond when the mood strikes. By using applications that allow you to prioritize Tweets or search for specific conversations, you can quickly see benefit in the information that’s being shared. Often times, individuals include links to valuable content and information that they have come across on the web. This is both useful and time consuming when related to a particular need you may have.

I resisted social media at first for a variety of reasons. Now that I have some experience with a tool like Twitter, I believe that I fully understand my initial hesitation. The reason why I didn’t use it initially was because I didn’t see the point. What I didn’t realize was that the only way to get the point of using Twitter was to first use it. Now that I have, I understand and appreciate the value it delivers.

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Twitter is among the greatest social networking websites and expanding every single day, presently with more than 40 million people all over the world. People today start using Twitter for many good reasons, through friends to be able to retain in track each and every other’s activities, to popular celebrities accumulating much more followers however our use varies, so let us discover how to earn money with Twitter.

Thus, how does Twitter generate income for you? Actually there are numerous of methods, the most popular is applying a program. This is generally links you being a publisher with voluntarily paying out businesses for your “tweets”. The cost ranges for something in between $.50/0.25 to $4.00/2.00 for each twitter update when you have close to one thousand followers. A number of the large twitter users have got more than 100,000 followers and may also get paid as much as $40 for every twitter update.

There are several ways of gaining followers: Firstly, you could spend your own time following people with the aim to be followed back. This is fairly common and after time can create a good follower base. Secondly, you could spam your twitter profile address everywhere and anywhere and hope that someone will be kind enough to follow. Thirdly, you could use a quality program that does it all for you, from un-following the people who don’t follow you to automatically following people.

There are few things you need to bear in mind if you choose to use the following route. I have found on average for each person you follow, there is a 1/3 chance they will follow you back. Twitter unfortunately has a tool which stops you being able to follow people once you hit 2000, until you gain 2000 followers. So with that in mind, you will need to un-follow the people who are not following you back. If you have never used Twitter before, that’s pretty tricky.

After the 2000 limit, Twitter will allow you a 10% margin so you can only follow 10% more people than there are following you, so once again you will need to make sure you drop all the people who are not following you otherwise, you’re not going to generate a large number of followers in a hurry. For that reason I do recommend a quality program to help with your venture but I will be honest, they vary from $60 – $200. As this is not a sales pitch, I will confirm that it is still possible to create a good follower base with out one of these program but I must admit it did make my life easier.

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Video marketing is just one of many ways to build publicity online for your business. It also happens to be one of the most neglected methods. That means if you get into using video in your internet marketing, you’re going to be ahead of the pack still. It’s always good to get in on things early so you can take full advantage of them.

Around 150 million browsers will be watching online video by the end of the year. That means you could have a piece of the action. All it takes is a little effort. Marketing your products with media can be extremely effective.

How do you start? Many people aren’t sure what to do once they’ve decided to go with video. They see that it is constantly changing and don’t know where to start. You can read on to get some ideas.

First, avoid making videos for the simple reason that you can. You should work hard to make sure that you have a range of information covered. No one really wants to watch advertisements online!

Videos need to be either informative, funny or shocking. It’s even better if they fall into all three categories. This will help them go viral, which is the biggest benefit of online marketing. With this, you don’t have to do anything after having created the short movie, you’ll just need to watch people share between themselves. A good campaign can go worldwide in hours with the use of Twitter and Facebook.

So, once you have created a quality video that hits a key point for being viral, you can hope it goes viral. However, there are other ways to help ensure that your information is spread far and wide.

Submit to multiple sites. This is a great way to ensure that more people see you. While YouTube is still the biggest video site online, you might want to try places like Vimeo or Hulu where other people will watch it. There are a number of higher quality sites available and you can submit to all of them for added views.

Social media sites like BetterNetworker, Facebook, LinkedIn, MySpace, Twitter are all good spots to share links. They tend to be the best way to get your work out there fast. After all, you can’t really expect anyone to find you without realizing that you exist.

If you have an email list, this is a wonderful place to promote just about anything you do. Try to blog about it as well. Every business site can benefit from having a blog which will boost search engine rankings. It can also be a great place to show off your latest media projects.

Make sure that you tag all videos appropriately on every submission site. The description and title should also use keywords to help increase rankings in search engine results.

These can all be very good ways to make video marketing work for your business. It can go huge if you want it to. In fact, if you take the time to plan it all out, you’ll see great results. Just do your best to make sure it all goes viral.

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Videos are becoming one of the most popular ways to promote products and service. Let’s look at some simple video marketing strategies that can help you to get more traffic and sales.

With video marketing, you are trying to bring visitors to your blogs or websites. In order for you to get this, your video needs to be seen. You are not trying to reach any random people, you are working to reach a specific group. The best way to achieve this is to create a video that is attention grabbing and relevant to your target audience. If you want to video to be effective, you will have to be creative and innovative, but it will make a big difference. Your video has the chance to go viral, gaining exposure to millions of people worldwide who may visit your website as a result. You could create a unique video that has strong, controversial content in it and before you know it, it’s all over the web. Make the best of your video by creating something that your viewers want to talk about and spread around. For instance, if you’re in the “Yoga Training” niche and want to create such videos related to it, you can search and find some highly controversial or shocking information that is related to Yoga, turn it into a video and share it on the video sharing sites. The kind of response such a video gets can be huge when compared to a regular video that you use in video marketing. There are many ways to create a video that people will want to watch and share with others. You want the video to make your viewers interested in what you have to offer, so do some research and include information that will arouse their curiosity. Once you become good at creating such videos, it becomes extremely easy for you to get traffic in a snap because when visitors come to you virally, they come in huge numbers.

For all the videos that you host on your own website, make sure you have a video site map which would help you filter page rank and at the same time help the search engine spiders find your videos easily. You want to use targeted keywords in your video links to ensure that the search engines can perform their searches effectively. The reason why a sitemap has become so important is because the search engines have gone really advanced and they want to serve the best results, in the fastest possible way. A quick way to give the search engines access to your videos is through a video site map.

The one thing that video marketing does better than other forms of marketing is to allow people to help improve on your work by letting them share their ideas with you. This would also bring in more interested viewers when they see that the video is popular.

If you aren’t using video marketing to promote your business, you should start now, as there’s no better way to get publicity, brand recognition and traffic. Just identify your niche market and then create videos that will make people want to keep returning to your site. Remember, it’s fine to make nice, simple videos that tell your story; they don’t have to be of professional quality.

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YouTube may not be the biggest website in the world, but it is pretty close. In fact, they say that it’s actually the second largest search engine in the world right now, bigger than Yahoo, Bing, and anyone else. How’s that for an impressive stat when you consider the fact that it doesn’t even bill itself as such? It is really developed this community atmosphere despite its large size. And it does this by allowing people to promote themselves.

You can promote yourself through YouTube too. It just takes a little savvy and web know-how to make it all work.

People on YouTube adhere to a strict timeline.

Regular uploads indicates to your followers that you are sincere in your dedication to them. You want to create a loyal following of people who will regularly watch your videos much in the same way as people do with TV shows. Also put some effort into making your channel page look appealing.

People will also pay more attention to you if you can manage to engage them personally. Also be prepared for some biting remarks on YouTube. You get a different clientele on YouTube and some of them can be a bit cutting in their remarks.

It leads to greater communication between the viewer and the audience-member and that builds up over the course of time. This bond is exactly what will fuel your growth over time for two reasons. First of all, you’ll generate repeat visitors from these very same people. Secondly, they’ll help to fuel some word of mouth growth by telling their friends about what you do.

It’s easy to ask a simple question of your viewers – and one that can be easily answered in the comments section of the site. Put other videos in your playlist that you think might be useful to your visitors. This doesn’t have to be just your own videos.

Promote yourself on other social media outlets. Web places like FaceBook, Digg and Twitter are a great way to link back to your videos. Social media efforts can take up a bit of time but it will be worth it.

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Like others, you too might have been interested about internet marketing. In this article, our main focus will be on Twitter marketing software and tools. There is not a single doubt that Twitter can prove to be a goldmine of the future as it is, largely and fast growing especially in the marketing areas.

In the previous articles, you have been told about the ways to make profile with keeping in mind the Twitter. You were also told in an article of mine, about finding of the users on Twitter as well.

Let’s come to Twitter Marketing software. You will find a large number of Twitter software but the one, which surpass all, is the TweetAdder. I have found that this software is gaining popularity but do know that before using it you should know its ins and outs.

TweetAdder is a wonderful marketing tool, which saves your time and also helps you out in searching out the twitter user and also integrates with them as well. In simple words, it a user friendly marketing tool.

The one drawback, which most people will find is its price. At $188, the full version is available, no doubt that it is worth the price but most people can not just afford it or will not on this software. Good news for you is that I have the perfect replacement for it.

The name of the software is Twitter Whistle and indeed it does possess TweetAdder’s features within it with a minor different interface. It will locate users, their tweeted words, bio keywords and pursue them. There a few new tricks it has of its own, such as you will be able to send your tweets using a specific RSS feed, plus its live feeds, which has been missed in TweetAdder, even though it is known as top marketing tool for Twitter. Secondly, you can also automate the Twitter Whistle near similar as you do in TweetAdder and chalk out tweets, which have been missed in another great software known as Hummingbird 2, priced at $97.

All these things must have made you think that Twitter Whistle’s price must be lower than TweetAdder, definitely it is. Your guesses would be around $90, $70 or even at $50 and you are wrong here.

I will tell you, hold tight, the Twitter Whistle costs only $39.99, which is around about $150 cheaper than TweetAdder. Do not be deceived by the cost and think that it is lesser software. It has been tested by us and we can say without a doubt that Tweet Whistle is as good as TweetAdder or Hummingbird 2.

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Communicating effectively with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.

For a long time in the history of marketing communication, media remained the stronghold of newsmakers and advertisers and communication was mostly one way from the marketer to the reader.

However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself.

The basics of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the speed with which everything happens. Technology has brought down the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing power of the Internet as a mode of communication and a source of information.Before and After Facebook.Like we discussed, most of the learning before the proliferation of Facebook and social media happened through advertisements on television. During the days of conventional media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.

But much before common users could take control of the content on the World Wide Web, the way we see it today, there was a time when content creation was the forte of those well-versed in HTML programming and web scripting languages. However, with the advent of services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.

The fact is that whether you are there on Facebook, it is very likely that someone or the other from your customer base may be making a mention about you. Your brand presence during such a situation is important to either thank the customer for any accolades or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on gathering information and insight into what their customers really want and how they seek to accomplish those needs. A lot of money is spent on brand research that delves into the awareness levels of the brand vis-a-vis competition.

Today, brands – both big and small – have a presence on Facebook. Some of them use it with more innovation than the rest.

Brand Pitfalls on Facebook

Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the immediate wrath of users, which had an adverse impact on the brand.

Customer Insight… Really

Word of Caution – World of opportunity in Facebook

This information can be readily accessed freely floating on a social networking platform, such as Facebook. All the answers that a brand may want to seek are hidden in the conversations happening through wall comments, photographs, tags, fan pages, and many such avenues through the same platform of Facebook.

All of this information is first hand, with honest responses. Coming Face to Face With Customers.Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

Do not be a big brother – be a cheerful friend to your customers. The big brother attitude, which worked fine in traditional media, can kill your brand on Facebook. Any showdown of brand arrogance or one-upmanship is given a bitter response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is fun to speak with.

Do not advertise, converse – Blatant advertising, or use of social networks for incessant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

Create branded applications: Applications can range from entertaining games with your brand to useful tools related to your product.The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this as a marketer, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express. The customer is free to share his positive as well as negative experiences with your brand, which can influence other customers watching your brand carefully.

This is where you need dedicated efforts of professionals who understand the dynamics of the medium, which is very different from what conventional media marketers are generally used to. Facebook can hence help you come face to face with your customers. It becomes extremely important for you to know how this medium and conversations should be managed.Get more information here for the best Facebook training available: http://tinyurl.com/FacebookHyperTraffic-Exposed

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Over the last few years video marketing has become one of the most important marketing methods for Internet marketers. There are so many benefits of creating videos in order to drive traffic to your website, so let’s just consider a few of these now.

One of the most obvious benefits is the fact that you can attract an enormous audience through your videos. Millions of people all over the world spend hours of their time watching random videos, and in addition to this it is a lot easier to watch a video then read a web page. As such, you can attract many more people through the use of your videos then you would simply by writing content.

Videos are also extremely search engine optimisation friendly. All of the major search engines just love videos, and there are an excellent search engine optimisation tool for any Internet marketer to use.

With all of the advancements made with technology, it is also very simple to access videos on the Internet anywhere, any time. Due to the fact that you can check the Internet on your cell phone people are now able to watch videos at any time when they find themselves with a few minutes throughout the day.

You can also reuse content that you may have already have written for your blog or website by creating videos as well. Creating new content all of the time can be difficult for many Internet marketers, and as such you can simply rehash old content you have used by reading it out instead of using it as written consent.

It is also much more simple for you to establish yourself within your niche market as a particular expert in a particular field by using videos rather than simply by providing written content. This is extremely important for any successful Internet marketer and therefore you can establish yourself far more efficiently through using videos.

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When you get involved in video marketing you are likely to come up against thousands of similar videos within your niche market. As such, it is crucial that you take steps to make sure that your videos are striking and will engage the viewer. With this in mind, consider these following tips.

It is absolutely crucial that you understand your market as much as you possibly can. You need to be able to sympathise and empathise with their needs so that you can speak directly to them.

Always keep your energy levels high when you are in front of the camera. When someone is an energetic speaker they can be reading anything and it will seem far more interesting. If you simply sit there or stand there and talk in a very droll voice with no energy, this will put anyone off.

Try to incorporate effects into your video, particularly during the introduction. If you can use some interesting imagery, colour, or scenery, this will help to engage the viewer immediately. Once they are engaged they are much more likely to stick with you.

Talk to the camera as if you are talking to a friend. Try to be colloquial, laid-back, and natural, but all in all always make sure that you are yourself. Speak to the camera as if you are chatting casually to a friend about something, but try to include an element of professionalism as well.

One final tip to consider is preparation. Preparation is absolutely crucial towards proper performance, and therefore you need to make sure you know exactly what you are going to say and how you are going to say before you turn the camera on.

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Social bookmarking can be considered as one of the most easier ways to attract various potential customers to the websites. There are many ways to accomplish this task. This can be done by considering various social bookmarking websites available on Internet.

This can be considered as an important tool to promote your website on Internet. The task can be accomplished easily by submitting the links or URLs of the web page on to social bookmarking website. This helps you to share your contents with anybody in the world by using single click without spending even single money.

If you are interested in promoting your website through social bookmarking website you can continue reading this article and can always keep in pace with this useful service.

These social bookmarking websites can also be used in order to know about various news happening around the world. This is provided by delicious which is one of the old social bookmarking websites available on Internet. You can make use of the facility of the tags by subscribing them and you will be notified on any update that is happening to your chosen tag.

Reddit is another similar website which serves the purpose of social bookmarking. This website enables users to place votes on many links posted by other users. This will be placed in an area which can be seen by others.

The next social bookmarking is Diigo. This, as they say: “is two services in one — it is a research and collaborative research tool on the one hand, and a knowledge-sharing community and social content site on the other.” People use Diigo for a variety of reasons, like: seeking jobs, make a personal shopping lists and many students use it to keep track of their research.

Clip marks.com is another social bookmarking website which enables people to clip various portions of the web pages. This enables them to clip text, videos and images and can be shared on the website. They can also bookmark the clips that are shared by other users.

Stumble Upon is one of the largest social bookmarking website with nearly 500 categories. You can set up an account and choose various categories according to your interest.

So to get the best from those services just do like this: make an account with some of them (if you have the time make many accounts) and start to use them. Surf the Internet and bookmark also other sites, not only your own. This is very important to make other user interested on you, is not difficult to understand the reason.

In short just use them as is meant to. You’ll see in a little wile that your effort will be “paid back”.How? First the use of these services is going to give to your website an higher ranking, if your account/s are going to be more popular on these Social Bookmarking sites, so is going to be more popular your own site.Remember do not publish only your own links! Happy Blogging!

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