Posts Tagged ‘marketing’

Advantages from Video Marketing That You Can Rely On

Monday, December 5th, 2011

All businesses on the internet would love to have more video marketing; however you do not want to cause unexpected problems just because you did not have all the facts about it, beforehand. How well you understand the people in your particular niche is critical, and it seems to us, based on observation, that lots of marketers have no clue about it. The success of all your marketing and advertising rests on the degree of knowledge you have about your target. Obviously you want to see something reflected in your results, and this one strategy is designed to do that. Any niche market will only relate to the words you write when they are in terms used by the audience of that particular market. Even in the shortest marketing message, your words must still be able to build that bridge through strong identification with what you say and how you say it.

If you’ve been looking around for a promotional technique for your online business that is result oriented, you need to check out the use of video marketing. A number of businesses have used video marketing and have noticed a great boost in their profits. A number of marketers new to the business have given video marketing a try – and experienced marked success. Remember that all products are unique, and they each require different approaches to hit the correct market demographics; the promotional techniques that made money for ABC company may have no relevance to you. Thus it is imperative that you analyze your product to determine the appropriate advertising tactics and strategy before you make the leap into video marketing. In this article our goal will be to look at the various benefits available to you from video marketing and whether or not you can incorporate them into your business.

Video Marketing proves to be a method which is gaining popularity rapidly as greater number of marketeers are utilizing it. There are immeasurable benefits to using video marketing, which is one reason why so many webmasters are relying on it to bring targeted audiences to their blogs and sites every single day. Even though videos were not used as a marketing medium in the past; now video marketing is in full swing. The trend is spurred on by the rising popularity of video sharing web sites such as Metacafe and Youtube.

If you answered a resounding YES, it’s time for you to take a look at video marketing. If you’re paying attention, then you know that the Internet is shifting at warp speed. Everything is about video now. As some experts say, the Internet is now ‘video-ized.’ In order to keep up, your marketing has to be amazing, eye-catching, attention-getting and something different. You can no longer depend upon just snazzy text. A lot of people surfing the web today are logging in to search new content, but they much prefer watching it rather than reading it. These are people who are more likely to feel at ease with learning on a visual basis, wherein all of the senses play a part. Video marketing capitalizes on this aspect of the internet user and engages the senses. Today, videos are all over the media – including sales letters, websites, newsletters, landing pages and more. Video marketing has proven to be very effective and highly beneficial. We are here to discuss some of the true advantages of video marketing and what it can do to help your online business.

Possibly one of the most obvious benefits is that you gain the ability to reach a portion of your target audience that prefers to watch videos versus reading ad text. This is a big plus point because it helps your content reach out and appeal to people who believe in learning through visuals. The video sharing web site YouTube has become so popular and powerful that it receives more visitors every day than the company that owns it, Googles, does. This is just one indication of the power of video advertising to reach potential customers and spread the message to a large number of people. You should be capitalizing on this growth area and begin researching and producing high quality videos that feature valuable information about your business. And Youtube is only one of a vast and expanding network of video sharing online websites that can be used to promote products and services. This can be a great way to get some of that targeted traffic from these huge video sites. You’re just putting in the effort to get a piece of the traffic pie by being part of these portals. You will begin to gain subscribers for your video content and have a handle on all the videos that you upload after you begin putting out high quality, useful videos regularly. YouTube.com and other sharing sites offer the opportunity for you to create your own “video channel” to help you increase your popularity and daily traffic.

To round this article up, video marketing is definitely the marketing method for the years ahead. There is no doubt that if you utilize it effectively, you would be able to get targeted traffic to your site or blog on a continuous basis. Just remember that if you want to keep your marketing momentum going, you will need to steadily produce updated, informative videos that will appeal to your target market and keep them coming back for more.

One thing we think you will find is the range of what video on websites can do for your marketing and advertising efforts is considerable.

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Discover How to Gain Numbers of Views on YouTube

Sunday, December 4th, 2011

You do not have to be a genius to up your number of views on YouTube, as it is mainly about showing people the things they want to see and then gaining the advantages.

If you are aware of the desires of your target audience and you can provide them with those videos, then you should not stay back when it comes to expanding the number of individuals who watch your videos.

The upcoming article discusses some advice that is easy to put into use by any marketer of YouTube, for increasing their video view count.

Only Upload Videos that Deserve to be Watched:

The excellence of your YouTube channel is dependent upon the kinds of videos you upload to it.

From time to time, you will think, on a lark, about uploading a disorganized video on, although if there is nothing truly significant about, then it will just be a waste of time and effort.

Your channel subscribers will begin to become unhappy and lose their trust in your materials, so this is a bad idea.

Only upload videos that are relevant to your channel and those that are worth watching.

Be aware of the videos you are selecting because in due course, your triumphs will be reliant on this issue.

Use Interesting Thumbnails:

This is one strategy that never lets you down when you are trying to get targeted attention on YouTube.

If you focus on using interesting/compelling thumbnails for your videos, you will find more people actually ending up watching your videos.

You need to make sure that you are using the right thumbnails for your videos, due to the fact that an upwards of 70 percent of view to videos are created by Related Videos.

However, this certainly does not mean that you should mislead or misguide your potential viewers by showing a thumbnail that is not related to your video.

The last thing you would want to do on YouTube is spoil your reputation by losing the trust of your viewers.

You need to be straightforward and blatant with your style in any way that you can, so that your viewers will be thankful for you endeavors, instead of blaming you for destroying their trust.

On social media sites, such as YouTube, getting your target audience to have faith in you is imperative.

Allow Embedding:

A mistake that many marketers of YouTube make is to put a cap on the number of times their video can be shared and this does not allow the videos to be embedded.

If you are not going to allow others to embed your videos on their website or blog then you are obviously going to limit your reach and stop your video from getting more views and exposure.

Do your best to take delight in the knowledge that some of your viewers might be so fascinated with your video that they want to post it on their blog or website.

Also, allow your viewers to rate and comment on all of your videos so that you are able to make them more interactive.

Your videos should be easily viewable, in order for your viewers to be of assistance in sharing them.

YouTube and viral marketing work great together, so why would you want to limit this combination?

Last but not the least; do not give up if success is hard to find, because persistence is the only skill that will pay off.

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If You Wish To Grab The Interest Of Your Site Visitors The Website Talking Spokesperson Videos Program Can Help

Saturday, December 3rd, 2011

Very many people have a tough time with an approach that uses video marketing and making certain decisions, but unfortunately that is a fact of business life. That is part of the reason most new marketers have such a tough time with it.

If you find that terribly disconcerting, then it is all right if you can get past it and keep momentum going. One common complaint is having no clue where to begin, and once again that is something easily fixed. The more decisions you make that perhaps are not the best, then you will learn from them and become more knowledgeable. Once you have have survived for a while, then you will see your mistakes dwindling in numbers. We are always pretty excited to talk about approaches that could be new to you because that means we are sharing our success with you.

In all likelihood you have already encountered one of these spokes people when you went to a website. This is something which in all likelihood grabbed your attention and had you paying attention to them until they were through with their introduction. Simply because men and women actually want to hear what these people have to say to them they don’t ordinarily click away from your site to quickly. For those of you who do not understand, this is exactly the sort of program that the Website Talking Salesperson Videos is all about. One thing you need to not be worrying about is spending too much on this sort of addition to your internet site, mainly because it’s extremely affordable.

When you think about it you will find $37.00 is all you will have to invest to get one of these professional spokes folks for your site. You can needless to say end up spending more and this will all depend on just how long you want the video to be. What this means is that if you require a video explaining everything about your internet site it is going to cost more compared to a quick video used as an introduction. So in order to keep your costs down simply thanking people for stopping by and checking out your internet site will be the most cost effective technique to get started with this technology. Has our discussion sparked any new ideas about what you can do in your web business? Perhaps you have already had some limited exposure to the video work of SEO London and to include even using it in some campaigns. The flip side of that coin is asking your self if you can benefit from expanding your marketing methods. On the other hand, it does seem in our experience that most businesses want to do more. Perhaps that easiest path to growth is through scaling existing campaigns, and then seek to add what you can that is all new. But in reality the most successful people have worked to build and learn as much as possible. One more thing worth mentioning would be that high definition is included with all videos they create. So you will not need to be concerned with getting a low quality video for your site as these are all top notch developed videos.

If you take a look at their internet site you are going to realize that you can add one of these to your website for as little as $37.00. One thing I should point out about this price is that this is the starting price and the actual cost will vary depending on length of your video. So if you require a video which is 5 to 10 minutes long it’s obviously going to be more expensive when compared to a video only a minute long. A $37.00 video with more than likely cover the person thanking your website visitor for coming to your internet site. We do know people in business who seem to have a closed mind when it comes to something new such as a method for marketing or advertising, and they are leaving a lot of money behind as a result. You will be positioning your self for the greatest gains with this simple approach. For ages, people have been encouraging others about using video like SEO London does, because their results were so good. Not necessarily at all with what we are talking about today, but there are other methods and ideas that are sold and not really the best choices for people to use.

If you are impatient and fail to do your due diligence, then you are obviously taking certain risks with your time and possibly money. If you actually give what you buy a shot, then if you do not perform solid research is when you are pressing your luck. If you are past that stage, then chances are excellent you are good to go and will be fine. Chances are you will know about the most common marketing methods, but there are some that are not as well-known yet they are effective, too. One thing that will happen on its own is that if you stay in this long enough, then you will have to do these things just to survive. Additionally you are not going to need to be concerned with the quality of these videos as they’re actually all recorded in high definition. So no matter who you pick for your spokesperson the grade of the audio and video will likely be spectacular.

You should also recognize that you’re not going to need to pay each month to have this person on your website. What this means is after you purchase this video you own it and you are able to add it to any site you want and leave it on there for providing you want for the one time price. You’ll most definitely realize that this sort of program will have the ability to help you keep your visitors on your internet site. So if you have been having troubles converting your traffic, this might be the answer searching for.

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Why Google+ Brand Pages May Be A Serious Competition Against Facebook Business Pages

Saturday, December 3rd, 2011

Because the launch of Google+, internet entrepreneurs haven’t stopped talking about how exactly it may potentially impact Facebook. The controversy between the two social networking platforms is a favourite subject around the Toronto social media. Seriously, Google+ might be a menace to Facebook and of its leading features, the company Pages, can draw target marketplaces on the greater level.

More reliable statistics: Google Brand Pages will probably be integrated with Google Analytics. For anybody who has used Google Analytics formerly, you’ll be able to appreciate the worth this could include analyzing and assessing the requirement for your Brand Page in the marketing perspective. Thinking about this, the Facebook Statistics, ‘Facebook Insights’ may need a repair to have the ability to deal with the greater information Google Analytics can have to Google+ Brand Pages.

More room for customisation: It has been stated the Google+ Brand Pages will grant more customisation. This doesn’t just reference advertising and positioning of ads over the actual brand pages, but additionally to high quality page skins. Our high quality skins might be similar to people being presently placed on YouTube. Getting this function restricted to Brand Pages will make sure the problems faced by Bebo when profile skins elevated being popular don’t happen for Google.

Further effect on search ratings: Most substantially, Brand Pages on the internet present search engine optimization options in further building internet search engine ratings, particularly Google+. Because of the growing requirement of websites, content and links shared on these platforms might have an optimistic effect to get further credibility for your website. With Google+ already aligned with Google – the search engine optimization implications might be significant. Will acquiring a brand page on the internet for your business help your research ratings? Will receiving specific +1’s via Google+ push your site ratings greater?

Obtaining understanding in the mistakes of Facebook: Google+ has the advantage of piggybacking in the mistakes, together with the very best facets of Facebook Business Pages. Google+ is attempting to brand Facebook as the place to become for just about any ‘social brand’ or celebrity. By doing this, they determine a location of distinction between Facebook Business Pages and Google+ Brand Pages. If Google+ Brand Pages get regarded as a detailed replica to Facebook Business Pages, the race to utilizing the organization of the Toronto social media market may be rapidly over.

Using these benefits presented above, it isn’t impossible to find out an in-depth competition involving the two platforms inside the coming several days. At these occasions, it may be exciting to find out how Toronto media will evolve.

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Look Into Stellar App Developers

Friday, December 2nd, 2011

You may ask “How can Facebook, generally geared towards the younger crowd, help my business?” Well, the answer is easy. Games on Facebook utilize a network of users to get more users and then get even more users to participate in the game. These games can allow a small business owner to then send promotional items to the end user of the game.

An app is software that can run in a computer, web, mobile phone or other electronic devices. These apps are then marketed on an app’s store where people can purchase a new app or search for apps that are free. Apps are attractive to many end users as they can link a person with their favorite websites in a matter of seconds with no hassles. As our mobile communication grows, so will our need and uses for apps.

As a small business owner, you are not unfortunately able to hire employees for all the tasks that need to be completed on a daily basis. Since you must stay on top of all aspects of the running of the company, being organized is very important. To assist in keeping you on time and on schedule, there are numerous apps that provide calendars, to-do list software, and important date and time reminders.

For a small business owner, you know that is is imperative for the success of your business, you must be a jack-of-all-trades. In order to manage the day to day operations of your business such as accounting, public relations, and client retention, you may want to look at using an app for each of these functions.

There are hundreds of app that can be used to handle the daily task of running your company, and we will look at several types of apps and what type of benefits and features these apps have to offer your business. The first important type of app that a company owner should consider is one that helps to manage the company’s finances. If you are not able to keep track of your assets and liabilities, your business will not be able to maintain financial stability and the long term outcome could be unfavorable.

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How To Make Twitter For Business Successful

Friday, December 2nd, 2011

Since the introduction of Twitter to the family of social media, millions have learned to use it as a way to communicate and network. While many people still think of twitter as just a fun way to socialize with friends and acquaintances, most companies have learned to use Twitter for business purposes. Companies can benefit significantlyfrom their twitter pages and are constantly looking to get more visitors on their page.

The more visitors a business gets on Twitter, the more it will get from it. To make Twitter for business a success, the first step for a company is to make a company account and give it a professional set up. It is important to remember that a Twitter page represents a company to a huge audience and potential customers, therefore businesses would aspire to make sure that their twitter pages represent them well.

The easiest technique for businesses to get more visitors is to tweet interesting content at least three to four times a day. Constantly providing their followers with interesting information ensures the companies’ followers attention and attracts new ones. Twitter for business is based on luring peoples attention to a company or a product. Companies can do very successful marketing on Twitter if they successfully draw peoples attention to them through their significant tweets.

Twitter for business does not only rely on its followers, its result is also based on the people that a company follows in return. To get more visitors, a company should follow people who regularly have interesting tweets on their page, subscribe to blogs that feature great links and to overall get inspiration from other successful twitter pages. One of the most valuable benefits a business can provide on Twitter is to be a filter for the information overload we deal with in the social media everyday.

Another idea for businesses to get more visitors on Twitter is to always immediately respond to tweets. It is a great way for companies to get involved with ones followers and establish good relationships with a company’s costumers. Twitter for business is a great approach to good customer service and has permitted companies to respond faster to feedback and costumer questions and complaints.

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You May Find That Social Bookmarking Is One Of The Better Ways To Promote Your Site

Thursday, December 1st, 2011

It is pretty amazing how much of a significant difference unique article wizard submitter is great for ultra spinnable minis can have, of course you have to consider certain factors. So then what you simply should do is gather as many facts as possible and think about them. Many people have created more problems for themselves because they did not gather all the related facts. You will be able to make the best judgements when you are confident you have all you need to know. The bottom line is you need to know the following about this topic so you can make an informed decision.

There are plenty of different ways that you are able to market your site and many of them are free methods. When it comes to finding the best ways to market your site you are going to realize that some methods can be better than others. One thing that individuals still ask me about is whether social marketing is something that they should be doing for their Internet sites. As you continue to read this article you’ll learn the reason why this is such a popular and powerful technique of advertising your site.

The particular search engines will use backlinks to help figure out how best to place your site in their results. While this is all appropriate to your discovery, a few items about article wizard carry more weight than others. But in the final analysis you are the only individual who can correctly make that call. We really are just getting started here, and hopefully you will be excited about what more is in store. The balance of this read contains much more that will help your particular situation. It is all about giving information that builds on itself, and we think you will value that. And as I am in addition sure most of you know that when you have lots of backlinks you end up getting higher positioning. Because the search engines will look at the website links you have as a vote for your site is why you wind up getting better rankings. So when they find lots of links pointing back to your website they will end up rewarding your Internet site with better rankings.

Another thing you should realize is the fact that you can end up getting traffic from the social bookmarking themselves. By clicking on the back link in the social bookmarking sites you’ll discover that individuals will have the ability to go to your site very easily. Of course you can join as many of these sites as you want and post links in every last one, supplying you with more direct traffic from these sites.

Another benefit of using these websites is the fact that you’ll be able to get the word out about your product, which will make men and women aware of you brand. This is great as this will put your product in peoples minds, so if they determine that they want to check out your product at a later time, they may remember your site. You will in addition be able to let folks know who you’re and what you’re offering. The people who remember you may automatically think of you as an expert as well as someone to turn to when they have a question.

There are a lot of other advantages connected with social bookmarking, but these reasons alone should be sufficient to get you to start bookmarking your site. If you still wonder if this is a good method to advertise, you can always look around for other opinions, but you will discover that they are all pretty much the same as mine. And so if you haven’t been using social bookmarking you will realize that this is something which you ought to start using as quickly as possible. Although this can sometimes be a little time consuming you’ll realize that the extra traffic and revenue will make it worth your while.

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How to Make Your Facebook Advertising More Effective

Tuesday, November 29th, 2011

It seems with the incredible numbers of users, that Facebook advertising has opened up tremendous opportunities for businesses all around the world. The main form of advertising here is very much like pay-per-click, but there are major differences. You can do a lot here, and the barrier to entry is much lower than it is at the major search engine we all know.

One of the most important activities you can do with any form of serious advertising is test. This is really advertising and copywriting 101, the basics, and that is why it makes a huge difference to learn those skills. Most or many IM marketers are aware of split testing, A/B type, even though the majority of them do not always bother with it. Your click through rates will always get better, and that is just in reference to conversion rates for your ads. Anytime you are doing this kind of advertising, you have to employ some kind of split testing if you want to see your results get better.

Even if the product you’re selling doesn’t fall into this category, you should try and think out of the box to give your prospects a better deal than your competitors.

So when you get them to your reveal tab, you’ll see that they are actually in a highly receptive mode. Of course you will need to do all the right things when it comes to how you present your page. Even if they like it and are there inside, you have to still have all the right things in place so they will become active, etc.

Once you submit your ads, then you simply need to wait for the approval process because Facebook uses people to review ads. Avoid being hasty and make judgments when you don’t see your getting approved there and then. No need to worry, if your ad is all right then it will be online in maybe a little more than an hour, or so. Since this is a live human process, then just be patient if there is any kind of hold-up or mistake.

Facebook advertising offers tremendous ability to place highly targeted ads, and that is just one reason you should check it out. Of course you still have to write copy that converts and know how to test, etc. Your first efforts will not be home runs, but that is normal so just execute the process in the right way. So what are you waiting for? The tips that we discussed in the above article are great for a start, so begin applying them right away!

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Ideas For Serving Your Customers on Twitter

Tuesday, November 29th, 2011

Internet marketers and webmasters have always used whatever ways they could to better serve their clients and customers. Giving the best possible customer service should be your top priority if you want to make it big. Twitter just happens to be one of the more prominent social sites that has risen in popularity over the last couple of years.

Beyond being great for micro-blogging, it’s great for offering your customers highly targeted service. However, the question that arises here is – what do you do to make Twitter work for you in this area? How can you get the most awesome results? The following article talks about three useful Twitter customer service ideas for you to use…

One of the first things that you should focus on is, providing Real Time customer service. If you do this, you can give your brand a boost by offering excellent customer support on Twitter. Your customers could have different trepidations that need to be taken care of at once. When you grant immediate customer service through Twitter, you can generally solve objections faster. With the ability to be more expedient in helping your customers, it gives you an edge over your competitors. When your customers do not experience a delay in your response, they will feel important. So do not keep them hanging any more, let Twitter make your service far better than what it could be.

It will ensure that you’re receiving more of positive comments than negative ones. When you focus on just this one thing, the better off your business is going to be. It is important, if you really want Twitter to work for you, that you are as engaging and as proactive as you can possibly be. So work your way up by practicing how straightforward you are.

The reason that Twitter works so well for customer service is pretty basic: it allows you to set up direct communication with the people who typically buy from you. It doesn’t matter what you want to get from your business; customer service with Twitter will help you get there.

If you’ve used Twitter even a little bit, you should understand how much value you can deliver to your customers with it. The nicest thing is that you don’t have to use it like regular customer service. It’s a good idea to view Twitter as a way to easily stay in touch with your buyers and clients. You can use it as a micro-blogging platform but the truth is that there is more value in it than that. So, if you haven’t yet begun to use Twitter to better serve your customers, now is the time to do that. Plan these things out for yourself and and try to use these ideas to take action.

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Who is Tired of paying for leads?

Monday, November 28th, 2011

One of my favorite topics. I love the concept of video marketing for many reasons. And video marketing is rapidly gaining in popularity thanks to the emergence of You Tube, and distribution tools like Traffic Geyser. More online business people than ever before are utilizing video marketing as a powerful means of free lead generation.

But don’t get discouraged that so many people are using this medium to promote their business. The good news (for the emerging savvy Internet marketer – that would be you) is that most people are doing it pretty badly.

And for someone who understands how the medium works, how attraction marketing works and how information marketing works, this will narrow the pack substantially.

Alright, down to the basics. Why is video marketing such a powerful medium?

Internet video is now the most sought after commodity on the search engines (Google, Bing, Yahoo, etc.). These search engines love video content and will generally push your posted videos up in the free search results (also known as the “organic” or “natural” search results).

30,000,000,000 web videos are watched every month in the United States. That’s right, videos. In fact, videos now comprise THIRTY BILLION. This represents 60% of all web traffic.

Not only is there tremendous video traffic on the internet, but surfers who are looking for videos are a highly desirable demographic. 71% of You Tube viewers are employed (repeat after me – we don’t want to particularly target broke people – sad for them, not much use to you). 15% are students. The median income of a You Tube viewer is $75,000. Almost 50% are married ( not totally relevant, but interesting fact), and 70% are college educated.

When you combine and apply the fundamental principles of attraction and information marketing in your videos, along with smart keyword research, you can learn how to dominate the search engines.

So, what to talk about in your videos. Content rich subject matters that people can use or at least related to. The conversation can be relevant to current events or it can even be amusing. The videos can be about what ever you want.

In short , you will kill two birds with one stone here. You will attract the people who are looking for what you have to offer, by positioning yourself as a leader and an authority in your industry, through the delivery of the valuable, useful and relevant information they are searching for.

Now would be a great time to discuss what you don’t do. This is very simple and easy to remember – and hopefully, you will have already guessed what I am about to say.

Don’t talk about yourself, and pitch your business. Ever. I mean it – EVER.

This is an ‘old school’ offline marketing technique. Leave it in 1980 where it belongs.

Remember why people are online looking for information. They are not looking for you, or your business in the first instance. They do not care about you (they don’t even know you yet), or your ‘next best thing’ biz opp.

They are looking for information that will help them to answer a question, solve a problem, or make a decision.

So, to the content you will post. Answer people’s questions. Deliver high quality, accurate information that your niche might be searching for. Be generous. Don’t hold back your best stuff. Serve it right up front and center. This is counter intuitive, I realize, but it will establish your expertise, and more importantly, trust between you and the searcher. People will be more inclined to take the next step in your marketing process, if they can see that your primary intent is not to blatantly pitch them.

Now, I don’t want to give you the impression that your story is not important. It is. Vital, in fact. But not right up front. The purpose of your personal blog, website or social media profile is to allow your prospects to get to know you better. And this is the appropriate place to tell your story.

You do not want to be posting lengthy “War and Peace” style videos, two to three minutes long is plenty. Aim to cover one Q and A per video.

Your videos will serve to educate your prospects, establish you as a person of value and allow you to direct your viewer to take the next step in your marketing process.

All you are EVER trying to “sell” is the next click. Where you send people to next will depend on how you have designed your pipeline. It may be to a landing page, or your blog. But, and this is also important – they should find what you tell them they will find when they get there. Make sure you transition your viewer in a smooth and logical way to the next place.

Video marketing is particularly powerful when you combine it with a Pay Per Click strategy. The idea is to build your list relatively quickly using Pay Per Click, and then communicate with your list on a regular basis via your auto responders. In this way, you can let your list know that you have posted a video on topic “X”, provide them with the link to view the video, and invite them to comment on your post.

This will increase the views of your video. And if people have been invited to leave a comment, they will have had to watch your video through to the end. If the viewer actually leaves a comment, pat yourself on the back. This is a marketing trifecta, because Google rewards all of these elements by giving your video a higher ranking in the organic search listings.

You will not need any fancy equipment to record your video, in fact $150 will get you a snazzy Flip camera, which will do the job perfectly.

Now, just a couple of other snappy tips:

Choose a quiet location to record your video. The sound of background noise (traffic and wind in particular) is very distracting.

Outdoor locations are great, but make sure you are not squinting into the sun, or wearing sunglasses (we made the sunglasses mistake in our first videos – people like to be able to see your eyes).

If possible, make sure the viewer can see your hands – again, a trust issue.

Make sure you are confident about your subject matter before you start. Speak with authority.

Never use the words “thank you” “please” or “just”

E.g. “I’m just making a video to tell you about X” or “thank you for watching my video”. Sounds needy.

Near enough is NOT good enough. If you are not really happy about your video, don’t post it. Practice is the mother of mastery, so practice this skill until you are very comfortable about what you are producing. I personally think that a poor quality video does more harm than good.

Create some “interview” style videos. If you are part of a couple, have your spouse ask you the questions you want to cover. The presentation tends to be more relaxed when you work this way.

Try to avoid walking and moving around too much as you film – it can be very distracting, and detract from the material you are presenting.

So there you go, some ideas to get you going on a video marketing campaign. Make today a great one. Cheers,

What Everybody Ought to Know. Introducing, THE BLACK BOOK – The FREE eBook that takes you by the hand and shows you how to write your own pay check from home.Internet marketer



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