Posts Tagged ‘marketing’

Use these Easy Video Marketing Tips

Friday, November 11th, 2011

There are tons of ways to market your product online but one method that’s gaining fast popularity is video marketing. So, it’s our pleasure to be here and talk to you some more about several solid video marketing tips that do work well if you use them. Take a look at these niche resources – simple marketing video examples; water restoration Fort Myers and Tampa water damage restoration.

With video marketing, you are trying to bring visitors to your blogs or websites. In order for you to get this, your video needs to be seen. You are aiming to reach your specific target market, not just pull in random viewers. You will achieve this by making a video that is high quality, enticing, containing information that is geared towards your viewers needs. You will have to take some time and work at creating something different, but the end result will be worth it. Another good thing is the video can have the chance to go viral, being passed along to millions of other internet users. By showcasing high quality video with somewhat controversial content you will reach an audience that will spread the video all over the world. You have to bring out the best in your video by giving your viewers a reason to spread it around or share it. For example,if you are involved in the car modification business, and are trying to make videos related to that, you can find some attention grabbing or shocking stories related to that, make a video and share it on Youtube or another video sharing site. The kind of response such a video gets can be huge when compared to a regular video that you use in video marketing. You can come up with lots of ways to create a video that people will watch and want to share with others. Make the effort to do some research on information relevant to your target audience, and include something that will excite and amaze them. If you get better at making videos, in time your videos may go viral and you will see a huge increase of people viewing them.

We believe the above thoughts and tips must be taken into account in any conversation on video marketing. But there is so much more that you would do well to study. We believe you will find them to be very helpful in a lot of ways. However, we always emphasize that anyone takes a closer examination at the general big picture as it applies to this subject. So we will give you a few more important points to think about.

There are many things you can do to help yourself such as always using good planning, plus you can even study videos made by others. There are so many factors you can learn from other video marketers. This is a simple strategy that can potentially be worth much more than you can imagine. All you need to spend, really, is your time, and it’s a free education with a serious potential ROI. All it takes is some searching in your market for videos, and they are out there have no doubt. This is how you get inspired by the others and actually adapt from their practices. You need to look for videos in your market, so it’s hard to say how many are available to study from. Nothing wrong with getting started today, and if you’ve never made a video – relax because it’s easy and you can get ideas from other people.

Video marketing stands out from others because you can let others have their say about your work for the whole world to see and improve on. This can also entice more viewers once to visit once they see how popular your video is.

Overall, video marketing is becoming popular due to the amount of online media and the response from the videos themselves.

The writer is an online marketing and advertising specialist – who writes on numerous home cleaning related issues such as carpet cleaning Orlando and carpet cleaning Orlando FL.

Anatomy of Facebook Marketing Fan Page

Thursday, November 10th, 2011

Now some of you may be wondering: why should anyone bother using a Facebook page to market their brand if a regular profile can be used to connect with people?

The main problem with this type of thinking is the fact that Facebook profiles have a contact limit of about 4,500. Once you reach the limit, you can’t accept any new friend request. Another problem is that your profile page is a personal page; you don’t want to make the mistake of inter-mixing your personal life with your public life on Facebook.

Third, you will not be able to add third party applications to a regular Facebook profile. Third party applications and plug-ins can help make a Facebook page really shine.

While having a Facebook page is good; having an interactive, attractive and interesting Facebook page is much better. We strive for a level of excellence when we open up doors of opportunity in Internet marketing; the same holds true for Facebook marketing.

Let’s take a moment to examine the various parts of a Facebook page:

1. Wall. Both Facebook profiles and pages have walls. The wall was designed to act as the central activity hub of the Facebook page. Both you and your fans can upload material to the Facebook wall.

You’re able to post text, videos and pictures on your wall. Your fans, those who have clicked the “Like” button on your page, can post as well. When something is posted on your wall, the post will also be published on the news feed.

2. News feed. An endless roll of information that is generated by activity on the Facebook page best describes the news feed. Any new activity on wall will instantly be posted on your news feed.

3. Status updates: Regular status updates aren’t limited to the Facebook users with regular profile pages. You should also post regular updates to your Facebook page; as they administrator is it vital that you keep the page active. Your updates will be seen by the fans of your page via their news feed page.

Regular status updates is a quick and easy way of keeping your fans up to date on any promotional events, sales or any change in operating hours etc. Be brief though; an update is limited to 160 characters. If you have more to say you can post it via a Facebook note or your can have a link directing them straight to your website.

4. Discussion: This particular feature allows individuals to create separate threads so that specific topics can easily be discussed on the same page.

Some of you might be a bit nervous about having a forum about your business on your own Facebook page, but don’t worry – unless a social media crisis suddenly emerges from your own discussion board, it’s perfectly fine for people to have genuine dialogs about your product.

People normally post positive feedback on dedicated product/business pages. However, there will be times when some irate customers will post their negative reviews.

As the administrator and owner of the Facebook page, you have the power to respond to these irate posts and clarify points and issues. As the owner of the page, you also have the power to remove posts that might damage your business’ reputation.

5. Applications: To really make your Facebook page interesting and fun to use, use the applications that are available to Page users. I’m sure you’ve seen the Facebook logo on many websites you have visited. By pushing that app button you can easily visit that business or blogger over on Facebook and maybe even “Like” their page. This is one of the most popular apps used on Facebook pages.

Learn how to make money with Facebook by using your social network to drive traffic to your site and increase brand awareness.

Why Bother Marketing With A Social Network Like Facebook?

Thursday, November 10th, 2011

On first glance, Facebook may look like a polished version of some of the older social networking site like MySpace. So for some, Facebook may not be all that impressive at first. So why advertise with Facebook?

Facebook was built using the original fundamental principles of the older networking sites; then Facebook took it to the next level. This network is unique in its ability to flawlessly combine regular social networking activities, business networking, gaming and advertising in an easy ready to use package.

Apart from the technical features of Facebook, this social network is growing every day. To date, Facebook has over five hundred million active users. By ‘active’ we mean individual Facebook users who log on to the social network every day to interact with contacts, play casual online games, click ads, etc.

Facebook is the best place to be whether you’re aiming for a local market or an international market.

Most Facebook users, approximately 70% are from countries form around the world; the other 30% are from the United States. An estimated 2.5 million private, government, nonprofit and commercial websites are directly linked to Facebook. This linkage provides a much speedier and convenient way to reach more people.

With a simple click, a person can “Like” a linked website or a Facebook Page becoming a subscriber. This information appears instantly on that person’s Facebook wall as well as on the walls of all of that person’s contacts. After YouTube, Facebook is the definition of viral.

So what if you are always out and about and don’t have access to your home computer? Not a problem. Facebook predicted this particular problem and quickly established a quick and effective extension of the original Facebook site known as Facebook Mobile. Anyone with a cellular phone and a basic internet connection can access this social network through Facebook mobile.

The device you choose isn’t important. Whether you use a Samsung, Nokia, iPhone, iPad or a Blackberry; they will all work just fine with Facebook Mobile. Simply log on to Facebook and then you are free to actively interact with friends and family; you can even play games if you wish.

Much work is still being done on the mobile version with improvements being made regularly. The main focus of these improvements involves allowing the mobile customer to have the freedom to use the applications available on the Facebook network.

It appears that the goal of Facebook Mobile is not to create a mirror of the original Facebook platform for personal computers and laptop computers, but to create a whole new Facebook experience for mobile users.

Of course, there is the convenience factor, but that’s just one component in an extremely successful formula. To date, a staggering two hundred fifty million Facebook users log on to their accounts using Facebook Mobile.

It is quick and easy to learn how to advertise free on Facebook! Facebook can help you generate traffic to your site over night!

Make Facebook Ads Do Awesome Work For You

Tuesday, June 28th, 2011

Facebook is one of the fastest growing social networks today, with more than 500 million people worldwide – and the best part? Half of them login to Facebook each and every day. This means that the best thing you can do for your promotional efforts is to take part in Facebook’s advertising platform. Keep reading to learn the best ways to advertise on Facebook and get as much from the system as possible.

Read the advertiser guidelines for Facebook thoroughly. This is an important step because without really understanding what guidelines you should be following, your ad can get into trouble, making it difficult for your campaign to survive. There are a lot of new advertisers who find themselves being penalized for breaking rules even though the rules are all really easy to follow.

Don’t let emotions rule you when you’re investing your hard earned money in Facebook advertising. Negative feelings, such as greed, can wreck your advertising efforts and really deplete your advertising budget. You have to be very careful about how you’re investing your money and keep a close watch on the return on investment.

There are plenty of new Facebook advertisers who end up losing their campaigns because they just do what their guts tell them to do. Finding a little bit of success can make you very excited which can lead to lots of bad decisions that end up ruining your advertising campaigns. Rather, you should pay attention to your target audience and adjust your campaigns accordingly to improve the click through rate. This won’t all happen overnight; it takes a lot of time so you need to be practical and not emotional.

When a campaign proves that it can generate good results consistently, then you can take things to the next level but until then, go slow. Facebook advertising is the way of the future, which will require an intelligent approach on your part as well as a few calculated risks.

Want to know how the top marketers create a targeted list of people interested in advertising, and use it for their business? Do what smart people do and go to this article about lead generation and learn these tips from the pros.

Make Facebook Ads Do Awesome Work For You

Tuesday, June 28th, 2011

Facebook is one of the best social networks online today and has virtually no competition. Advertisers love Facebook because it is a presence that dominates. There are tons of users on Facebook waiting to be targeted with precision–something you need to start doing if you haven’t done so already. No matter what you have chosen to sell or promote, you’ll find people who want it on Facebook. This article will teach you about how Facebook and its advertising system can help you and the best way to take advantage of that help.

If you want traffic to convert into sales, you’ll need to make sure that your landing page is designed in a way to grab sales. This is another way of saying that when someone winds up on your landing page, they should find it easy to buy. You can achieve this by giving away coupons along for the product you’re selling. This is a unique strategy to boost the sales of your products, because ultimately business is all about re-investing your profits. The more sales you make with this method, the more cash you will have to spend on future Facebook advertising campaigns.

Don’t let emotions rule you when you’re investing your hard earned money in Facebook advertising. Negative feelings, such as greed, can wreck your advertising efforts and really deplete your advertising budget. You have to be very careful about how you’re investing your money and keep a close watch on the return on investment.

You shouldn’t try to run before you can walk when it comes to your campaigns so don’t start off on too grand a scale. Just because your campaign is generating results, which can be exciting, there is no reason for you to overdo it. Since products and markets differ, not all campaigns will generate the same results.

You can see that developing a solid Facebook advertising strategy centers on your focus on making your ad’s performance better. When you’re new, you need to be patient to see any good results but what matters more than results is the approach you decide to take. There really won’t be any looking back once you have figured out the best way to build a good campaign with creative ads so that people will click on them a lot.

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Develop A Facebook Business Page!

Tuesday, June 28th, 2011

Creating a Facebook Business Page is the first step towards understanding News Feed Optimization. This will be the future in Facebook Viral Marketing.

With the incredible pace that Facebook is developing and shaping the web marketing scene, it is a foregone conclusion that this is where money making business dealings are being made.

Take your online business to further heights with a Viral Facebook Business Page and its Marketing Tools that allow you to create a professional and unique custom looking page.

To create a successful Facebook Business Page you should first follow these few simple rules. First you need to give your Facebook Business Page an audience and to do so would mean doing a little work yourself. Join Facebook Groups that have lots of people in them and then leave a link of your page. Soon people will ask to become friends and you can then add these contacts to your Customer List.

If you want to drive customers to your Facebook Business Page fast, then you might want to consider offering these potential buyers some Free Content like Videos, Pictures, Coupons or Giveaways. Free stuff will inspire them to SHARE your Facebook Business Page more often.

Your Facebook Business Page will ultimately fail if you do not maintain it on a regular basis. This means adding new content to keep your fans happy. Introduce a new promotion on your page or even add some new pictures or videos. Show your customers and fans that you are proud of your Facebook Business Page.

Most people will lose interest soon if you do not update your page. Try to be very creative with your Facebook Business Page and its appearance. You want people actually LIKE your page so as to come back often.

These Facebook Business Page Tools will get fans and potential customers to LIKE your page immediately which will benefit you in the long run once you have your LIST.

With little effort, you will be soon be creating attention grabbing Facebook Business Pages that will inspire more and more people to join your page. Build your CLIENT LIST with these easy to use Custom Marketing Tools.

Are you ready to own a Viral Facebook Business Page and put a stamp on your Brand. This software utilizes LIKE and SHARE bookmarks along with Video HTML, WordPress Plugins, and Custom Themes that gives your page a professional and unique look.

Find out NOW how to take your Facebook Business Page to the next level. News Feed Optimization and SEO for Facebook is here to stay, so take advantage while you can.

Get started marketing & advertising your business to millions of eyes right away with your own custom facebook business page.

Methods To Obtain Excellent Video Production

Tuesday, June 28th, 2011

Getting videos produced for your business can be a very effective way to get your message across to your target audience. When video is produced properly, it can captivate and engage customers and get them to act. For professional video production you can check out Atlanta video productions.

In many cases, delving into video can be an intimidating undertaking. Locating the correct people to produce your video, its quality, and expense are always issues that arise. We’ll examine the potential problems and give some guidance on how you can have video produced for you.

It is not surprising that many shy away from adding video to their advertising campaigns. And this is actually a big opportunity for you because video works very well.

Creating content that is able to get your customers to act is a challenging task. Most often, you would like viewers to take an action that is a step in your sales process. If your message is not compelling, your audience just clicks away. See you later! You need professional story tellers that know how to weave your message with emotional triggers that get attention and ultimately get your audience to move towards your most desired action.

You might be under the impression that good quality video will have a very high cost. Nowadays, there are plenty of companies that can produce high quality videos for you at a reasonable expense. There are many video producers to be found on the web, nonetheless, making the right choice is still difficult. For the finest in video production contact Atlanta video production company.

A system that would work great would be one where you could list your project and budget and get a response from various video producers. Could this be feasible? There is no way for you to know unless there was a way that you could post your projects.

This method would surely increase your chances of quickly locating a competent video production company. It’s a competitive market so there are a lot of highly skilled video producers specializing in business video production that will work with you to fit quality at a reasonable cost.

Fast turnaround is definitely not typical for an average custom video. There is quite a lot of work to be done including writing the script, shooting the video, graphics, sound and editing. After you have sorted through numerous providers to find a suitable producer, you have to ensure that the process flows in an organized fashion in order to keep delays to a minimum.

A good way to handle this is to have a centralized work space where videos can be uploaded by their producer for review by your team and a place to ad editing notations.

It is imperative to have this set up, particularly for large teams and complex videos. This is particularly helpful when team members are in diverse geographical locations.

For professional video production you can check out Atlanta video productions

How Can You Compel Readers To Like Your Facebook Page

Monday, June 27th, 2011

Finding much more Likes to your Facebook Page involves generating folks conscious that it exists. Page Likes can be tricky, and which is why we give this brief tutorial on how you can get rid of the tricky component. No matter whether you’ve a little blog geared toward men and women looking for “procera memory” or perhaps a bigger web-site in the “Model Trains” niche, you will come across these recommendations to be beneficial.

You can encourage people to leave a comment just by putting that feature on your landing page. Discovering what people who are in your audience think is always a very helpful exercise. This help you get more Likes because any comments made on your landing page can be broadcast to the users news feeds, which in effect can get you more traffic to your Page. Just contract out with some programmer to set this up unless you know how to code Facebook apps. You can get a lot of free advertising by using your own Facebook property, which is your profile, and then simply show people the link to your Fan Page.

If you aren’t aware of it, Fiverr is an online marketplace where you can buy and sell any service for five dollars. The sort of no-brainer tactic employed at Fiverr is getting fake Likes, but they are only fake in the sense they are not from your target audience. Bear in mind that this is all not completely upfront and is just for the sake of appearance. Also it is important to understand that you will need to allow the Fiverr person to have access to your Page so they can issue their recommendation. So of course this means you will need to place your trust in this person, so look for people with a lot of positive feedback. We cannot guarantee or promise you anything, so read over the feedback and see what you discover.

If you want to go a step ahead of the others in promoting your Facebook Page and increasing your Likes, then use business cards to do so. Always take advantage of anything you can to promote, and getting your own unique business cards made does not cost much at all. You can Google business cards or even use Vista Print as they have a great reputation. Business cards are taken more seriously, so throw in the link to your fan page and people will most definitely check it out.

There are no ends to what is possible with promoting anything, and that is why you should explore everything.

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How I Brand Myself On The Internet

Sunday, June 26th, 2011

Social media has come around and it is here for the long term. A different strategy for bonding with your target market consists of marketing your products and building your personal brand. This article will get you to see that social media can be put to good use by helping you create a strong brand.

Set Up a Strategy: If you really want to be successful in building your brand with social media, you really need to have a good strategy in mind for getting there. First things first: you need to know exactly what it is that you want to achieve and the specific steps you will take to do so.

The majority of the companies and the people who aren’t able to build a personal brand through using social media aren’t focused on a clear approach and, instead, are quite random in their efforts and activities. When you have a strategy it is a lot easier for you to actually apply your social skills to the brand that matters the most. Social media was never designed for direct marketing–no matter who you are–and that is why you need a strategy: it will give you a good picture. Don’t let your expectations get too extreme but don’t let them become too blurry either. Spark Interest: We are all appealing in one form or another. When it comes to social media, you can use this to your advantage. Everything that you pass along via social media must be something that indicates you are an interesting person who provides useful information. You are producing your own brand. This requires you to win your audience by giving value. This quality content can be anything such as videos, graphics or even a audio taping. As long as you continue passing along content, you will have the ability to produce a brand that people like and want to bond with. For instance, let’s look at Twitter. How can you explain that some people who use Twitter have larger followings than other people? If you are a loyal fan, you will realize that they tweet useful information and not garbage.

Be Transparent: Social media exists because it involves using real people and not the computers. In order for you to produce your personal brand and unbreakable relationship with these users, you have to be very obvious when using your particular techniques. This will give you the chance to see things from the viewpoint of your target audience and provide them what they are really searching for. By being crystal clear, you will not only build trust between you and your targeted market, but it will also have an impact on your overall business in a good way. For example, if your site was having unusual problems such as a bad server or other technical difficulty, then let your targeted audience aware of everything that happened. If someone is encountering mishaps with your product or service, offer your services and be available to help them in all possible ways that you can. Once when you take these suggestions to heart will you be able to build your brand by using social media.

Even though people claim that it is hard to do, building your personal brand with a social media site is not difficult. It will mean that you must work hard, not give up and be willing to commit to the goal. So what are you waiting for? Go and begin your brand building efforts.

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The Best Facebook Advertising Techniques

Sunday, June 26th, 2011

Facebook advertising offers something unique and that is the ability to laser target your campaigns and for this reason it has seen tremendous growth as more and more entrepreneurs realize what they can achieve. In this article, we will look at some techniques that will allow you to squeeze maximum ROI out of your campaigns.

Make sure that you have read and that you understand the guidelines Facebook has laid out for advertisers. This is one of the most important parts of advertising on Facebook because if you don’t understand the guidelines you need to adhere to, you might break a rule or get into trouble and that makes it a lot harder for your campaign to keep going. Lots of people who are newbie advertisers on Facebook find their promotional and advertising campaigns in trouble because they didn’t follow the very simple rules set forth by Facebook. Since Facebook has such a huge network, the rules are strict because they need to keep everyone in line so it is just better to follow the rules.

If you intend to use a special landing page for the traffic you generate through Facebook, ensure that you are using a squeeze page to grow your subscriber list. Yes, you sure can send visitors directly to your sales page, but by capturing the contact information on your landing page first, you have a bigger chance of making the sale in the future by following up with them. It is a lot easier to convince a subscriber to make a purchase that a first time visitor. All internet entrepreneurs are aware of the value of follow-up marketing that involves keeping in contact with potential customers to convince them to make a purchase. “Drip marketing” is another name for this method.

While Facebook has great metrics, if you don’t understand them all that well, it’s easy to get confused about how things are going. For example, the “Action” number you see displayed in the Facebook Ads Insights Dashboard refers to the number of fans your ad has generated. When you pay attention to your metrics, you should have plenty of lasting success within the Facebook advertising system. It shows you what you might be doing badly and how you can do it better.

Facebook ads need more work than just a few lines of writing and a couple of clicks for placement. To prevent failure you need to be patient and persevere by making wise and practical decisions and do some hard work. All Facebook advertisers with successful campaigns will tell you the same thing: consistency and hard work are the keys to success.

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