Assured Social Media

Internet marketing strategists swear by social media networking sites and especially twitter. Why twitter, because it is one of the fastest growing sites in this sector. Twitter boasts of millions of users and more are signing up every day. This is good news for all those are looking to advertise online.

Where can you find instant access to millions of users all over the world? At twitter of course. Here is more, it is free and delivers messages real fast across its users. The fact that twitter expects its subscription to cross over 50 million this year is music to the ears of Internet marketers.

Learning to use twitter can help Internet marketers to effectively plan and place their marketing campaigns to generate increased revenue. However to be able to build sustainable business models, one needs to target the audience and stay invested. This is not a quick rich scheme.

Human beings are essential social animals and cannot live in isolation. We need communication and interaction to keep us going. Looking to build relationships is one of the instinctive things that we all engage in. Twitter has provided the ideal platform for people to stay connected and relate to one another.

You can use twitter to update your friends and pass on information. One can catch up on all sorts of current happenings with twitter news updates. The messages are often short and specific and are relayed real fast across your friends and contacts.

Any new entrant to twitter need not be overwhelmed with what is happening. It takes a while for it to grow on you. Just watch and join in when you find any conversation happening in areas of your interest. You will find yourself at ease in a while and feel that you belong.

Internet marketing strategy involves posting interesting information frequently on blogs, forums, e magazines, press releases etc which helps drive traffic to your web page. People who will twitter it across to others will pick up attractive and interesting information from your web page and your network will automatically expand.

Messaging on twitter works like a game. You keep receiving and sending our information. The message exchanges help you build followers and communities. You will often end up with a huge number of people following you.

The strategy of using social networking sites works like this. When your website receives traffic driven from your blogs, articles and forums and facebook fan page etc, the content if found good will be picked up by people and spread through twitter messages to the entire network.

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Although there are more people that prefer traditional blogging, microblogging is taking the world by storm. Twitter is one example that has garnered more than one million members in less than 5 years.

The good news is you can utilize Twitter to promote your business. Check out the tips below to find out how:

Create your business profile.

Tweet links up to your landing page which describes your business. Avoid adding any personal information and also remember that you are promoting your business, not yourself!

Use your e-mail contacts

Twitter will allow you to look for contacts that are found in your different e-mail accounts. This is one of the best ways to start looking for friends and followers because your e-mail contacts have already interacted with you on at least one occasion. They will likely have a good idea of who you are and what you do so they won’t need very much persuasion and can be the best people to help you connect with other people.

Use the search in Twitter

The point of using Twitter Search is to find out if others are talking about your company and to reply to their tweets. You want them to know that you’re already on Twitter and that you value and consider what other people are saying. You can use this feature at http://search.twitter.com/

Limit your tweets.

There are 2 ways you can limit tweets: First is to make sure you talk about something useful with the 140 character limit. Second is to not tweet too much or you could flood your contacts’ space, which can be pretty annoying. You don’t want to annoy your followers or they will stop following you.

A great application you can use is actually http://www.tweetlater.com/ which permits you to schedule your tweets.

Talk about something other than you.

Just because it is your business profile does not mean you are limited to only your business. Though it is necessary to tweet about your accomplishments, new products and services, and other information that is related to your enterprise, Twitter users may feel that you are self-serving and using the website only for promotion.

Additionally, tweeting on popular yet neutral topics can help you gain exposure to new contacts and potential followers. Adding a # symbol before a socially popular keyword such as #Sports will display your tweet to others interested in and searching for that keyword. If they like your tweet they may decide to follow you and followers are the cornerstone to Twitter exposure.

You can use Twitter to share tips related to your niche. Jetstar, for example uses the website to give away travel guides to their contacts. You can post links to images or articles that are of interest to your followers to increase the variety in your tweets and encourage them to interact.

Post different questions

This is a truly excellent way of generating feedback and interaction from your contacts. It can also give you an insight to what others think about your business. Additionally, it makes your friends and followers feel valued because they have been given an opportunity to contribute something to your business.

Use your landing page

A landing page can also be called a conversion page because it’s the place where browsers and searchers are converted to customers and clients. When you need a credible and powerful landing page without a lot of effort, there are thousands of templates choose from at Ad2Action.com.

Use Twitter with your other social networking sites

On Twitter, you update it more frequently, so you will want to add this application to your Facebook or LinkedIn page. This way if your contacts are not following you on Twitter, they can still see your real time updates.

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Youtube has changed the face of modern video entertainment. However, with its popularity comes a downside: There are literally millions of videos all competing for the same eyes and ears every day. How do you get your video noticed amongst this melee? There are ways to grab viewers attention.

There are some tactics to get your video noticed on the leading social video site.

1. Put some time and effort into perfecting an adequate title for your video. This is often the first thing a viewer will see before they click on your video – give them an excuse to find out more. Also remember that many viewers search based on certain keywords. A few well-placed words can help your video appear higher on search lists.

2. List your video in the right category. Remember that viewers looking for comedy videos will search under “humor,” not under “documentary.” Don’t try to trick viewers by placing your videos in unexpected places either.

Your traffic will benefit from a correct listing. Otherwise, placing your video in the wrong place will make it difficult for viewers to find it. It will certainly make it difficult for your video to make it arbitrarily before potential viewers.

3. Make sure to include several keywords with your video submission. Keywords are basic descriptors to help viewers locate relevant video clips. A good rule to follow is to include at least three keywords with your video submission, though you can use as many as you want.

Videos that make smart use of keywords will get the most benefit from Youtube’s search algorithms. Case in point, lots of viewers love funny cat videos. But Youtube doesn’t know the difference between a cat video and a dog video, except for the use of keywords. So, if somebody searches for “funny cats,” videos tagged with those words will filter to the top first.

4. Youtube is a video-SHARING site. That means you can make use of the social aspect of Youtube’s services. Watch other people’s videos. Comment liberally. And, as often as possible, link back to your own videos. However, be careful to appear genuine. Nobody likes a link-spammer.

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These days, when you think of social networking on the internet, you will always have a mental picture of a blue letter “t” in your mind. Twitter has shot to dominance with many issues being evidence of that. A good number of people from all corners of this world will keep updating what they are up to on Twitter, be it a favorite hobby, to just being slumped on the couch on a weekend.

With all the popularity surrounding the website, Twitter will likely change into something different in future to keep up with the times. Therefore, it is justified to think about what evolution will cause the “blue t” to become in the near future. With about 50 million users, could it be a good idea to make bucks out of all these users.

For today’s businesses to make more progress in reaching the vast audience available in the social networking site, tweeter is planning to have paid-for accounts that the organizations can use to profile their businesses.

There is more to it than just getting additional privileges when you sign up for a commercial user account. With the premium payments, you will also get to enjoy premium services that individual users do not get.

The premium products are well worth their cost, as they will open to the registered business, a completely new realm of revenue sources because of business friendly applications and interfaces.

Therefore, you should expect such issues like enhances account verification procedures and other tools like traffic analysis. These will be a marvel for any business if things went commercial on Twitter.

However, every new idea comes with its own implication. There is always a conflict of interest in everything new. Therefore, if you are a loyal Twitter, you should not be surprised to find a targeted advert or two tucked into the interface in future.

These among other fears are those that Twitters should be very cautious about how they introduce the concept of premium versus free to use accounts. There needs to be some way to convince people that there will be no privileged users who get first class treatment because of money.

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Add a Facebook fan box: A Facebook fan box encourages those who are already interested in your content to stay up to date with your business by opting in to your Facebook page updates.

Facebook Ads: Facebook advertising is often cheap, and when pulled together correctly, can mean a successful campaign of achieving more Facebook fans. Highlight timely matters, new content, and relevant products on your Facebook page and promote it to targeted demographics on Facebook.

Facebook Like Button: Adding the “Like” button to your website or blog can allow readers that enjoy your content to share it with their friends and associates.

Encourage Facebook photo tagging: Have a local company or popular merchandise? Ask customers to upload images of themselves with your product, at one of your events, or at your company, then have them tag your Facebook page in that photo. When that happens, friends that view that photo will see that you’ve been tagged and potentially check out your page, possibly becoming a fan.

Use notes and replies: Partnering with another business, using a product, or attending an occasion that another business is throwing are all opportunities you can talk about on your own Facebook fan page and tag the other party involved. When tagging another fan page, your status update will then show on their Fan page, appearing before all their fans.

Tell people to follow you on Facebook: Straightforward enough, but do you add your Facebook URL to your email signatures or other profiles?

Social Media: Linking to your Facebook page from your other social media profiles when you’ve posted a recent announcement or article is another way to get additional views, and possibly fans, to your page. Just don’t overdo it.

PPC Advertising: If you’re constantly updating your Facebook page with products or important announcements, your page may benefit from running an SEM campaign. Timely ads that endorse events, sales, seminars, or information targeted to those that are searching for related keywords can mean converting views into fans.

Engage with your fans: Ask questions after one of your status updates, encouraging fans to leave comments. Every time a fan leaves a response on your page, their homepage wall will refresh to all of their friends, notifying non fans that that person just left a comment on your page. Curious parties will click through to your page and you have a potential new fan.

Ask your Facebook friends: When starting out, asking your Facebook friends to become a fan is customary. Just don’t overdo it and continue asking your friends to become a fan if they’ve ignored your first request.

Link to relevant and popular sites: Is there a related site that has recently posted an article that may be of interest to your fans? Link to it from both your website and Facebook fan page, both to update your fans of the content but also in hopes that the site may link back to you.

Use Keywords: Optimize your Facebook fan page and status updates with high volume, albeit targeted, keywords so that you’ll show up in both Facebook searches and search engine searches.

Increase the links: Link to your Facebook page from sites you own, content you write, and profiles you’ve created. The more links there are to your Facebook page, the better opportunity there is of it showing up in the search engines.

Add a landing page with content viewable to fans only: Landing pages on Facebook will help inform and encourage a person who happens to land on your page but isn’t sure whether they are really a fan or even what your page is about. You can also offer content only to fans who like your page, encouraging non fans to click the like button.

Post on a regular schedule: A stale page won’t encourage anyone to become a fan, and sporadic updates may encourage current fans to unfan you. Keep an editorial calendar and stick to a regular posting schedule on your Facebook page.

Rachel frequently writes about facebook advertising tips and Facebook marketing. To view the entire article and additional tips or download the free eBook, visit how to get more Facebook fans for free.