Posts Tagged ‘social marketing’

Exactly How To Use Youtube . Com With Ones Web Marketing Campaign

Sunday, October 24th, 2010

As an online marketer, I am at anytime looking for original ideas to generate traffic, increase conversion rates and get far better search rankings in the various search engines along with less hard work to put into it. I think this must be the core perspective of just about any web marketer and I have seen that it is effective previously. Every time there’s some completely new website that exposed completely new possibilities and I failed to employ it, I saw my traffic and search engine positioning drop. Why is that? Well, I am speculating that Google at the same time notices all of these advancements and includes these things into their ranking elements more rapidly as people assume. Likewise, whenever I identified a brand new platform and applied it, I observed an increase in equally visitors and search rankings.

Youtube isn’t really a starter in the web. The website has been online for quite a while and they have been the predominant video-platform for virtually since they were founded. Nowadays, there is hardly any serious level of competition for YouTube anymore. The moment Google acquired this website it started growing even more, additionally integrating a number of sociable aspects. Whether this is a consequence from them buying the website I really don’t know, but Google’s search engine really seems to like YouTube video’s.

Due to this, Youtube . com is by natural means the very best website when it comes to marketing with video. Not only is it the 2nd biggest search engine globally, but Google, the dominating search engine, likes to display video clips up high in it’s results also. That fact makes it even more ideal for marketing purposes. But for several unusual reasons, online marketers have not actually been implementing it as ideal they could have done. I should confess, I myself have not applied the site for quite a while, reasoning it has not been really worth my effort. It felt like such a vast amount of effort in order to produce new video-content on a consistent schedule and I wasn’t sure regarding what influence it would have. And so, I rather focused my time as well as energy at the ordinary online marketing sectors that I was used to.

With that, I made a huge mistake. marketing with video’s might possibly not be as fast to implement yet if you know how to accomplish this, it can certainly have a huge impact on equally traffic as well as search engine marketing efforts. Traffic is understandable, in the event that you compose a terrific video, this will become viral and lots of people will link to your video or even to your website. That’s lots of quick income. Yet this also has an impact on your internet site itself. Not only will the video itself rank fast and easy. When you integrate it within your own site, it may also improve your site’s rankings. I often hear of a number of professional internet marketers that video clips in your internet site undoubtedly has some good effect on the Google search engine results. Don’t you agree that’s what we want?

And so, just how can one apply video-marketing? First of all, start a YouTube account and set up a channel. Develop a lot of fantastic content about Janome Sewing Machines that can go viral. Pick up followers and friends at Youtube. This sounds uncomplicated, but this will need a good deal of both effort and energy. I do not want to waste anymore of your minutes, so get started and become a video-marketer!

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The Benefits Of Social Networking In Internet Marketing

Wednesday, October 20th, 2010

If you are a online marketer and you have not been residing in the actual wilderness during the last few years you have most probably observed the actual changes that have happened regarding social media systems and their use within online marketing. These platforms once had virtually no value for real marketing purposes for 2 reasons. Firstly, they did not possess enough end users to really end up being well worth the effort and time. Next, those people who used social networking weren’t interested in purchasing something, they simply wished to connect with friends.

The very first thing obviously belongs to yesteryear. Whenever Facebook went past the five hundred million users mark they proved to everyone that there’s come a entirely brand new era – the actual era of social media marketing. But now, we’re nevertheless bound to problem number 2 – individuals on Facebook are not precisely awaiting individuals to sell them something. They like the final place on the internet where its not retailers that attempt to get their attention however their family and friends. To begin with, social networks tend to be about meeting up with former friends as well as new, fascinating individuals, not really regarding profit for anyone.

So how do we cope with this? As online marketers we might obviously just ignore what the people want and start blasting Facebook, Twitter and alike along with ad’s and spam. I have not tried it but I’m sure there are ways we can get past the security guards. Keep in mind how e-mail started out as being a personal thing, until retailers started e-mail marketing, that ultimately led to junk-mail? With social networking it’s nearly like we get an additional chance of doing points right. Starting all over again. The question is – how should we do this?

It is actually quite easy if we simply learn how to alter our thought process a little. Don’t try and promote some thing, try and promote yourself. Social networking is all about you, how you think, you dress, you are. The key to social advertising would be to end up part of an online neighborhood and build some type of impact in it. Once you have achieved that, you can begin talking about your items and websites in ways which are suitable for them. Do not say something similar to “exclusive offer, just $ 50”. Rather, simply share this news regarding your own products making this something fascinating. Should you wish to become a social networking professional, you need to rethink your whole marketing strategy.

Promoting the Graco Snugride infant car seat upon Myspace is really hard. However building relationships with loving parents is not that hard. After you have a positive connection, you are able to mention you have web site along with interesting evaluations about baby child car seats. Can you see the power behind this principle? Do you can. Because if you think about it, Facebook alone has over five hundred million users. Think about the rest of the socialnetworks like Twitter, Myspace, Youtube and co. Think about all those individuals you can get to your website to purchase something. Do you see the power right now?

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Using Social Networking In Your Business

Wednesday, October 6th, 2010

Since there is so much interest in social networking, I thought I would share some information with you. Below is a great list of ideas to promote your business using social networking:

Limit yourself to 3 choices

How many social networking sites are out there?

There are too many, in fact, we have lost count of them because there are so many.

While you are free to join as many as you want, you may really want to limit your options to the top 3 in order to get the most effective use of your time and energy. While this rule may be reconsidered if your goal is to drive as much traffic as possible to your landing page, or search for niche specific customers, we recommend the following three networking sites to appeal to all businesses and professions:

1. Digg

2. Facebook

3. Digg.

Make us of their applications or plug-ins

Most Social networking sites come with exclusive plug-ins and applications. You need to take advantage of these and utilize them for your own professional and personal purposes.

For example: Facebok allows you to integrate with twitter into your profile. This is very advantageous to you because there could be people on your facebook that are not subscribed to Twitter and they can see your short message without you having to post the same message twice. Digg also allows you to immediately upload and share stories by adding one button to your blog, another time saving tool that can increase the overall value of a single effort.

Be very friendly

This includes one forgotten rule of salesmanship, be human. Make sure that you are sensitive to people’s feelings, give them a chance to interact with you by asking them about their posts or answering a question of theirs even if they are not related to your particular business.

Don’t be stiff or business like and avoid coming out like a salesman. Most of all, do not spend all of your time just promoting yourself or products or your followers can become bored with you. I cannot emphasize this enough! Most people want interaction and information. While they may not be seeking the products or services you provide, they will learn that you are a person to be respected and when they are finally seeking your product, they will find you are the expert they are searching for.

Consider your landing pages

We’ve talked about Landing Pages for quite a while and I still consider them to be one of your best tools on social networking websites. When you’re simply using Facebook or Twitter for the sole purpose of meeting and making friends, while that is still very important, you’re defeating the purpose of building a social networking campaign. The ultimate goal is conversion and having a well designed landing page for your web-presence is like having a skilled receptionist in your office. It will take care of your customers wants and needs, even when you’re not available to help them directly.

You have to make sure that first your landing page is working effectively and is able to communicate clearly and efficiently. Think about it in terms of having that secretary or receptionist I mentioned earlier. Would you hire a receptionist who was rude, un-attentive or incapable of answering the questions posed by your customers? Would you employ an auto-mechanic to answer technical support calls for a computer software and information technology company? No. Then why would you permit this kind of behavior from your landing page?

Fortunately, Ad2Action.com offers an array of designs which you can conveniently modify to fit your needs, whatever your business profile may be. You can also keep track on your campaigns to determine which of your marketing effort are providing the bulk of your traffic and utilize your time to focus on those areas.

Think about your business profile

Upload a picture! It doesn’t have to be a picture of your smiling face if that doesn’t appeal to you but it should be a picture which represents you and your personality or your niche or business, such as your company logo.

Some people will use pictures of their children while others will use their pets. That is a great idea. It shows that you are human and might provide of opportunity with others that have similar interests. If you upload a picture of your dalmatian, you could possible find people that have barely spoken to you in the past and are now offering a new relationship because it just so happens that they have a dalmatian also.

Let your bio, user name, posts, and any other interest groups you select be a reflection of who you are as well as your business. Make a clear distinction between your personal and professional information, and be certain before you post a personal comment that it will not reflect badly on your business.

Accept all opportunities you come across to direct your followers to your landing page, without overwhelming them.

Utilize all aspects of social marketing by directing your traffic to your landing page. Before creating your landing page, check out Ad2Action.com

Social Marketing Is In The Business Of Change

Tuesday, October 5th, 2010

Social marketing is becoming much more popular because of the popular social networking websites such as Twitter, Facebook and MySpace. You can use a social market to get people to visit your website and it is an extension of your corporate brand.

Social marketing is in the business of change, whether it is behavioral change or attitude change, social marketing can also be described as the field for social change. In today’s world, who holds more influence to create these changes, a journalist, advertiser or a social marketer?

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. It can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society’s well being as a whole.

Social marketing is important because users take social networks seriously. It is whenever more than two individuals collaborate online or offline for content generation and distribution and harnesses the viral power of social networks in order to grow both the frequency and the reach of conversations exponentially.

Social marketing is maturing to the point where the mainstream is now transitioning from the trial and error tactical phase of the learning curve to the strategic phase. Marketers are learning to begin their social marketing initiatives by researching the medium and monitoring target audiences to determine realistic objectives.

Social marketing is a popular approach. But will it do the trick? Social marketing is not always a success. If the attitudes and behavior changes you are encouraging are still not perceived as beneficial, acceptable and attainable by the priority population, it may not be worthwhile to develop a social marketing campaign at this time. Social marketing is all about trust and for it to be effective, consumers not only have to trust the brand, but social media as whole.

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Learn To Use Twitter To Erupt Your Internet Traffic

Thursday, September 30th, 2010

Twitter marketing is unlike traditional marketing because you are not really selling products, but you are solving people’s problems. In this article, we will discuss a few of the Twitter marketing tips that you can use in the beginning. The Empire Formula.

When you begin participating in the Twitter community, it’s important to show your Twitter network that you’re a good person to deal with and not just someone who’s throwing sales posts at them. Besides, who wants to associate to someone who’s only interest is spamming people with constant sales spiels? If you post something that could be seen as offensive to them, it’s easy for them to stop following you. Finding followers on Twitter can take some time, but losing them can take a single unthoughtful post. However, if you post considerate tweets, those followers will look forward to more. Earn their respect by offering them your own respect first, and you’ll soon have a loyal following.

More and more online marketers are now seeing the potential of Twitter marketing. When you are on Twitter, you should pay attention to trending topics, as these can be used to your advantage. These are timely trends which go away after a while, so you need to take advantage when the time is ripe. If you are on the lookout for the hottest trending topics, you can create content with these in mind. As you learn to identify trends with the best potential, you can start to attract quick blasts of traffic to your site. To do this, however, you must be on the lookout for hot trends all the time, so you’re ready to write about them. Don’t be concerned if you don’t understand everything right away, you will get more proficient at it soon.

If you want people to notice your tweets, you have to make them noteworthy. Go out of your way to make your tweets noticeable and original, so they are not ignored. Yet you don’t want to send out random tweets on any subject just to be noticed. Nothing is more unprofessional than getting random tweets when you’re actually expecting something specialized. Empire Formula Review.

Overall, Twitter can offer you a great way to build your online business profits and expand your list at the same time. Jump in and make the most of the Twitter marketing opportunity right in front of you.

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People Stay Online All The Time – How To Market To Them

Monday, September 20th, 2010

When used strategically, Twitter can be an invaluable tool for networking, information filtering, tapping into a human search engine and for reaching your target groups. Learn how this new feature can help in marketing your company and assist you in building a community of followers that can help in the growth of your business.

People stay online all the time on social networking sites for their business purpose like marketing any product or information. Also it helps keep you in touch with friends and relatives or even for entertainment purpose. It is primarily being used to provide subscribers with information on service and product offerings but it has also been particularly useful in building a loyal customer base.

Today, more and more online business owners are turning to email marketing as their primary means to generate sales and leads, not only because the results are easily tracked but also because it is an inexpensive platform to market services on a large scale. You meet individuals and get to know them by sharing knowledge about each other. Those you like and/or share interests with become part of your “network”. The marketing magic kicks in when those in your network start chatting about you.

Social marketing is all about harnessing cutting-edge technology to the advantage of both the brand and the customer. Competition is steep as more and more brands adopt social marketing strategies with companies hoping to stay at the forefront of the industry.

Websites such as Facebook and MySpace are excellent to find consumers based on the locality. You can find both sellers and buyers via these social networking websites. Times have changed and its actually harder for a marketer to get the consumer to his account manager, so it’s time for you to go to your customers online comfort zone like Facebook, blogs, Twitter, Linkedin.

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categories: social,marketing,facebook,twitter,online marketing,social marketing,internet

Social Marketing Using Twitter

Friday, August 27th, 2010

Although there are more people that prefer traditional blogging, microblogging is taking the world by storm. Twitter is one example that has garnered more than one million members in less than 5 years.

The good news is you can utilize Twitter to promote your business. Check out the tips below to find out how:

Create your business profile.

Tweet links up to your landing page which describes your business. Avoid adding any personal information and also remember that you are promoting your business, not yourself!

Use your e-mail contacts

Twitter will allow you to look for contacts that are found in your different e-mail accounts. This is one of the best ways to start looking for friends and followers because your e-mail contacts have already interacted with you on at least one occasion. They will likely have a good idea of who you are and what you do so they won’t need very much persuasion and can be the best people to help you connect with other people.

Use the search in Twitter

The point of using Twitter Search is to find out if others are talking about your company and to reply to their tweets. You want them to know that you’re already on Twitter and that you value and consider what other people are saying. You can use this feature at http://search.twitter.com/

Limit your tweets.

There are 2 ways you can limit tweets: First is to make sure you talk about something useful with the 140 character limit. Second is to not tweet too much or you could flood your contacts’ space, which can be pretty annoying. You don’t want to annoy your followers or they will stop following you.

A great application you can use is actually http://www.tweetlater.com/ which permits you to schedule your tweets.

Talk about something other than you.

Just because it is your business profile does not mean you are limited to only your business. Though it is necessary to tweet about your accomplishments, new products and services, and other information that is related to your enterprise, Twitter users may feel that you are self-serving and using the website only for promotion.

Additionally, tweeting on popular yet neutral topics can help you gain exposure to new contacts and potential followers. Adding a # symbol before a socially popular keyword such as #Sports will display your tweet to others interested in and searching for that keyword. If they like your tweet they may decide to follow you and followers are the cornerstone to Twitter exposure.

You can use Twitter to share tips related to your niche. Jetstar, for example uses the website to give away travel guides to their contacts. You can post links to images or articles that are of interest to your followers to increase the variety in your tweets and encourage them to interact.

Post different questions

This is a truly excellent way of generating feedback and interaction from your contacts. It can also give you an insight to what others think about your business. Additionally, it makes your friends and followers feel valued because they have been given an opportunity to contribute something to your business.

Use your landing page

A landing page can also be called a conversion page because it’s the place where browsers and searchers are converted to customers and clients. When you need a credible and powerful landing page without a lot of effort, there are thousands of templates choose from at Ad2Action.com.

Use Twitter with your other social networking sites

On Twitter, you update it more frequently, so you will want to add this application to your Facebook or LinkedIn page. This way if your contacts are not following you on Twitter, they can still see your real time updates.

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Learn Twitter Etiquette For Marketing Success

Friday, July 30th, 2010

[youtube:lWFEEWSzSz8;[link:Mastering Twitter] for Marketing Success;http://www.youtube.com/watch?v=lWFEEWSzSz8&feature=related]Mastering Twitter etiquette for marketing success can be achieved in a number of ways. Many small business are learning how to market themselves by utilizing Social Media sites. Twitter is a free service that is considered one of the most popular social media services in the world. Each communication is called a Tweet and is typically an update or source of information that is sent out to Followers on a particular Tweeter account.

Communications are sent out on Twitter by sending out Tweets. Tweets are updates that typically notify your followers on what you are up to. But for business purposes, Tweets should be used in a different manner. Business owners cannot afford to send out boring Tweets. You will not get a following and will not be able to promote your business. Your tweets need to be informative and interesting.

One of many tips or tricks to gaining more followers on Twitter that may lead to potential customers is to provide Tweets that add value to your visitors experience. It is important to make the Tweet informative and to be a constant and consistent resource to your followers. If you are a business that sells food products an attention grabbing Tweet would be to send out interesting links of special recipes associated with the products you sell.

For the most effective online marketing techniques to work, you have to first know exactly who is your target market. You must create Tweets that will specifically speak to a certain market segment. You must answer three very important marketing questions that address Who?, What? and Why?

For effective marketing you should be able to identify who your target market is and fine tune your Tweets so that they are appealing to your market. You need to know who you are going after in order to get the sale. If you do not target the right audience, then you are essentially wasting your time.

You also need to know what you expect to gain from your Followers. There should be a marketing goal. Every now and then, you can add Tweets directly related to your business. You may want to Tweet about a special sale or promotion you are having. But be careful not to overly sell.

Online marketers also need to know why they are sending our particular Tweets. This will help you send out the right Tweets that will get the highest response. The Tweets will come much easier if you know why you are sending them out. You will notice many businesses that do not utilize Twitter in the correct way. They will send out random Tweets about their dog or what they had for lunch but is this not information that will bring in more sales.

It is also important to be consistent with your Tweets. For effective online marketing, business owners should Tweet relevant information on at least a weekly basis. It is important to set a goal and then work your way up to it. If you are first getting use to using Twitter you may want to start out with weekly or bi-weekly Tweets. And then soon work your way up to weekly then daily Tweets. Sending out an informative Tweet on a daily basis can be challenging because you do not want to send out repeat Tweets. Mastering Twitter Etiquette for Marketing Success will take some practice. There are many value resource online and available in marketing books.

Jeramy Colvin is an Attraction Marketing Coach who helps MLM distributors get started making money online. He works with home-based entrepreneurs to brand themselves and develop online marketing plans. To learn how you can build a business online using his exact system, go to learn online marketing.



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