Posts Tagged ‘twitter’

Lawyer Marketing: How To Leverage Social Media To Get Exposure For Your Blog

Thursday, July 22nd, 2010

If a lawyer asks me how to use Facebook, Twitter, and other social media services to generate more clients, one of the first things I ask is if they have a blog. Even though social media can be very powerful promotional tools, having a blog gives you something to promote.

Lawyer marketing with your blog: Fastest results possible please.

I like the thought of a quick, easy return as much as the next person. However, this approach does not lend itself to long term success when lawyer marketing with social media. An occasional comment or status update will never offer the substance of a good blog post. Sharing your blog material through Facebook, Twitter, and other social media sites is a great way to enter the conversation.

If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.

When you maintain a blog that provides valuable information, this serves two important purposes when used with social media:

1. Your blog will gain exposure through the social media outlets. When you write thoughtful blog posts, people will get a better understanding of your ideas and offerings. This will increase the likelihood that they check out your blog or website where they can be converted into prospects.

2. People will come to respect your expertise. Posting your thoughts and professional opinions on a blog will help you develop a reputation as a thought leader in your field. Status updates or short comments will not achieve the same level of respect.

The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.

Learn how to build your professional reputation online with our free attorney internet website marketing tools. Find out advanced attorney internet website marketing techniques and strategies.

Guidelines For Twitter Marketing

Thursday, July 22nd, 2010

Social networking is one of the most effective and cost-efficient ways to gain more traffic and more customers to your business. The most popular sites include Facebook, MySpace, and of course Twitter. Twitter is a micro-blogging website that enables people from all around the world, including celebrities and famous personalities, to post updates about anything and everything about them in just 1 to 2 sentences.

It is simple and it keeps matters brief which makes it also easy for ‘supporters’ to reply and make comments on it. Due to this outstanding idea, Twitter has made close to a million or more members up to date of which most of a large portion of such a community is made of the online marketers, that are also referred to as ‘twitter marketers’. Following are some of the most valuable tips that are worth trying out if you are interested to employ Twitter as a marketing device and keen to learn twitter marketing from the basics:

Begin your twitter marketing campaign by creating an account that is similar to the name of your business. This will make it easier for your followers and potential customers to connect with you. You can also improve recognition on Twitter by using your business logo as your profile picture.

Be personal with your followers. Don’t just mass follow every single person in the Twitter community as this will only end up either in acceptance with lack of interest or total rejection from the person you followed. Tweet interesting things and respond to people who replied or commented on your tweets because this is just one of the many simple steps to building good relationships with your followers.

Once in a while you could direct your clients to your website by tweeting self-promotional tweets. Always link you website to your tweet to enable those people who are interested in your business to click and browse. Furthermore, avoid to spam your followers with uncalled for posting of tweets or generic ads that link up to your online business. Keep self promotions in balance and do not overdo it.

Involve your followers through twitter concerning contests, promos and other exciting activities. Encourage them to check your website for additional information or share tiny URL links to pictures and videos of your brief events and promos.

You will be able to judge for yourself when the time is right, then once you are convinced, send them exciting news, be generous and give away prizes and offer perks by means of Twitter. Rest assured you will be flooded by joyous responses following the good exciting news you sent tweeted to them.

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To Help You Build Your Online Business

Tuesday, July 20th, 2010

If you do not have an up-line that is familiar with the new techniques of network marketing, you will be amazed at what you will learn. You do not want to be a super sales person and pitch a product or business. It is about selling yourself, not a product or business. People like and trust friends not businesses or things. This new way of network marketing is very interesting and unique. It is fun to make new friends and help people to reach there goal in life and be successful with your MLM.

When you are spinning your wheels trying to get your business up and running. You could be suffering from information overload. You will need to understand the new method of network marketing. The old way of promoting your business or product is just that old. There is a new way of learning to do marketing through attraction marketing that is becoming very successful.

When you start working online, especially on the social networking sites like Facebook and Twitter. Most people start hammering away at people promoting their business opportunity. You are saying here I am with the best product and company you should join now. Nobody wants to hear it, they have been there to many times. If you notice only your associates are commenting on your links.

The internet is changing the way that we do business. If you are pitching your business and getting no serious interest, leads, or opt-ins, it is because nobody cares. Do not waste your time and money. Social networking is about friendship and giving people value. You have to keep a good attitude and work towards a proper strategy and you will succeed. As you get into a new way of thinking you will find that everything will start falling in place. Your old way of thinking is not used any more in this type of marketing.

When you begin working on line you have to learn new strategies so you can promote your opportunity and you find yourself struggling to get qualified leads. You are not alone, this being a big problem but with a good solution. If you are generating 1, 2, or even 5 leads a day, this will not get on top of your team. If you are wanting a 5 figure income per month, you will need at least 30 leads per day. Do you like calling people? You will have to call each and everyone of them if you want to succeed in your endeavor. Most people do not share this information with you. They actually want to sign you up and get your money. The quality and quantity of leads and your follow-up on the telephone are essential.

If you are not having the success in your business that you need then you may be missing some of the most effective marketing strategies. Without he proper marketing training and generating 30+ leads per day then you need more information.

Simply put there is a step by step blue print that answers all of these major problems and will get you started marketing your business in the correct way for your success!

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Social Media Day And Social Media Marketing

Sunday, July 18th, 2010

British Columbia’s Capital city, Victoria, officially dubbed June 30 to be Social Media Day. This was even proclaimed by the city’s Mayor, Dean Forntin. The owner of local company Idea Wave approached city Councillor Chris Coleman, which got the ball rolling on this monumental day. Mashable, a popular online social media magazine picked up the story, generating massive interest worldwide. The magazine noted that Victoria was the first city worldwide to officially proclaim a Social Media Day.

A gathering was held at the Empress Hotel in Victoria’s inner harbour to celebrate the day and give the opportunity for avid social media users, as well as users who are just starting to explore and learn the value of social media, a place to meet and mingle. There were a large number of local Twitter users, who even introduced themselves to one another by their Twitter handles.

Victoria social media marketing and search engine optimization company, Stikky Media, decided to celebrate Social Media Day by hearing what others had to say about their experiences with this powerful network of communication. They started a contest over Facebook, (http://www.facebook.com/stikkymedia), encouraging participants to “Like” the page and post on the wall how social media has positively impacted their lives. Entrants will have their names entered in a draw, which will be held July 22, 2010, for the chance to win an iPad!

At the time of writing, three days into the contest, several entries have been made to the draw. Each entry reflects on the personal experiences of that particular person and what amazing things social media has done for them. For example, several entrants shared stories reflecting on how social media, Facebook in particular, has allowed them to reconnect and share pictures with family members and friends who live far away.

Stikky Media, whose name refers to its ability and goal to make ideas “stik”, is a popular social media marketing company, offering social media marketing set up packages, social media marketing monthly maintenance packages and social media marketing consulting. Do not hesitate to contact them if you could use some social media marketing guidance, or want to win an iPad!

Prior to implementing a social media marketing adventure, make sure you connect with Stikky Media who are professionals in social media marketing for small, medium and large brands and organizations.

Twitter Analytics Modern Day Marketing

Saturday, July 17th, 2010

Social media marketing is a must for any brand or company wanting to achieve mass penetration of the general public in both home countries and worldwide, a good social media plan should have both long term and short term goals. Twitter crm will help businesses understand their long term, medium and short terms and can also help with other business issues. Since the internet started in 1993 it has made sense to use it as a cost effective advertising medium, but as the internet has the long tail effect, meaning the possibilities of advertising are endless the marketer no needs to be very selective in whom to advertise to.

Social media marketing is a must for any brand or company wanting to achieve mass penetration of the general public in both home countries and worldwide, a good social media plan should have both long term and short term goals. Twitter crm will help businesses understand their long term, medium and short terms and can also help with other business issues.

Twitter one of the latest social media platforms to grip the world collects over one million individual tweets on a daily basis, to use twitter analytics to help understand just what potential this data has can provide to any marketing agency, company or indeed famous individual then you must first understand and make sense of the tweet curve.

Social media marketing is a must for any brand or company wanting to achieve mass penetration of the general public in both home countries and worldwide, a good social media plan should have both long term and short term goals. Twitter crm will help businesses understand their long term, medium and short terms and can also help with other business issues.

By using the vast amounts of data collected every day will not only save huge amounts of time but also help lower costs which will help with ROI (return on investment) for a company. In short making good use of marketing data is a must for any company, it can however be expensive and many times outdated, using the tweet curve and twitter analytics can save businesses thousands upon thousands.

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Direct Online Marketing

Saturday, July 17th, 2010

Online marketing or web marketing is an interactive medium of promoting products and services. Quick response is a factor that differentiates online marketing from other platforms of promotion. Internet is the most useful and popular invention after electricity.

One can easily find information on any topic very easily on the internet, it makes the information very appealing as it is available for free and millions of users are viewing it. Internet is a medium which allows the users to keep in touch no matter even if you are thousands of miles away. People buy products on the internet. Web advertising includes ads that appear on search engines, flash banners and affiliate online marketing.

Online shopping is also cost effective as it saves your traveling cost and you can gives you the pleasure of shopping comfortably from your home. Digital Spark is a platform which allows online marketing of your products and services. Online marketing provides immediate publication of information and has no geographical barriers.Internet marketing is very profitable, an individual who has access to internet can buy products online anytime and anywhere.

You can then reach your target audience by sending them mail which contains information on your product along with a link which will direct them to you website. SEO company is one such firm which deals in internet marketing, it promotes products and services online. E-mail marketing also helps you to reach thousands of potential customers. You can contact a service which may sell you e-mail addresses of interested customers.

Pay per click, banners ads, pop up ads and article marketing are some variants of online marketing. With just few clicks you can get access to millions of potential customers. Internet advertising is not only fast and quick but also affordable, it is relatively inexpensive.

Article marketing is also a variant of web marketing. It helps promoting your website and cuts down competition. Article marketing increases the chances of website visibility. However, it can be expensive in a way if you wish to place your ad on a very popular website. If you can’t afford a banner ad on a website, you can definitely place a link on the website as you may be able to afford pay per click advertising.

Online internet digital marketing is an upcoming advertising platform for marketing your products and services, in fact many experts are of the opinion that online marketing will continue to rise in popularity and will be one of the best promoting platforms in future.

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Reach Your Target Audience Through Social Media

Saturday, July 17th, 2010

Internet is an excellent marketing tool for businesses whether large or small. It is an excellent mix of technical expertise and marketing skills. Similarly social media marketing is a recent component of organizations that integrated marketing communications plans.

Growth of such marketing has also impacts the way organizations communicate with their customers. It is a process of promoting your site or business through social media channels and it is a powerful strategy that will get large amount of traffic towards your sites. This marketing is a platform that is easily accessible to anyone with internet access.

Social media marketing is an effective way where the company can see its business growing online. Through this marketing, the organization can increase their brand awareness among their customers, and facilitate conversations with the customer. It is a means by which the company can gain customers, and manage their companies’ reputation online.

Promoting your business using such type of marketing on various sites is a lucrative business proposition since they offer steady traffic every day. It is a tool which is highly beneficial and promising to any enterprise. Many organizations that use such marketing techniques are able to target individuals based upon specific interests. It is a low-cost promotional method that will easily give you large numbers of visitors.

This marketing technique includes advertising, personal selling, direct marketing, sales promotion and many more. The advantage of this method of marketing is that it is natural, defensible, and low cost with high returns and many more. It is an innovative manner of business promotion using internet tools to build customer trust and loyalty. It offers a low cost method to companies to enhance sales.

Social media marketing has exploded on the scene and everyone is scrambling to get their company presence on Twitter, YouTube and Facebook. It includes marketing offers such as Social Networking Profile Selection and Development, Relevant Blog Research, Blog Commenting Campaigns, Community Outreach Programs, Online Reputation Management and Improvement, Online Brand Loyalty Programs, Blogger Outreach Programs, Online Viral Video Promotional Campaigns and Overall Social Media Marketing.

Digital spark which is a UK based company provides you with all the services like search engine optimization, Pay Per click, Social Media Marketing, Web analytic, E-commerce and many more. It enables you to build a website that will get the traffic towards the website. As this is related to youth as they surf sites like Facebook, Bebo, Twitter, YouTube and many others. It has also added another level to the method and meaning of nurturing customer relationships. If you can harness it, without the extra cost wouldn’t that be great.

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Know Pay Per Click Marketing

Saturday, July 17th, 2010

If you plan to explore your business online then using the search network of Google Adwords to reach your targeted customers won’t help. On these search networks your ads appear only when people are looking for what you offer but that is not enough compared to the targeted online users that could benefit from your products or service. Paid search within no time has become the most important component for online advertising. There are many ways through which online marketing is purchased one of them is CPC or PPC ads.

In economical terms we can say, the higher you bid the higher your advertisement will be displayed in the list. You pay only when a user clicks on your links and it redirects to your website. You don’t pay to the whole list, you only pay for clicks. This way you pay only for the traffic attracted to your site, there are no other hidden costs included. Pay per click or cost per click is also known as pay per ranking, pay per position, and pay per placement or cost per click. This kind of advertising enables you to list your site at the top of search engine results by advertising on keywords that best describes your service or products.

The website that utilizes pay per click ads will display an advertisement when a keyword matches an advertiser’s keyword list or when a content site displays relevant content. All these advertisements are called sponsored links or sponsored ads which appears to the top right hand side on search engine results pages or anywhere a web developer chooses on a content site.

The main advantage of pay per click advertising is its relatively low cost method of generating traffic to your website. It generates traffic immediately and is a responsive and fast method for creating buzz for your website. It is also more flexible as keywords can be adjusted, added or deleted according to your preferences and the current market conditions. It is also more economical as compared to the other traditional advertising strategies. It is the most affordable form of marketing on the internet.

Marketers have to bid on keywords to use in small ads they create. This marketing service is not for free and so one needs a separate budget and it’s difficult for all the small business owners or those who are starting with lower budgets. In pay per click marketing, visitors come only through click. As every coin has two sides, pay per click ads suffers from a number of significant disadvantages. So you need to pay for each click and the traffic stops coming in as the campaign stops.

There are many companies in the market which offer this type of marketing. Digital Spark which is a UK based company is also one such company which offers pay per click advertising. They also offer SEO packages, & trainings, Pay per click campaigns, social media marketing etc.

For information about the range of services being offered by different SEO Company in UK, check out Ethical SEO UK for details.

Twitter Analytics The New Sales Force

Friday, July 16th, 2010

Twitter analytics is the process of harvesting the raw data that is collected on a daily basis from over 100 million tweets provided.

A recent example of the a company using the tweet curve was a multinational solicitors who make a lot of money from helping members of the public when they have being involved in a accident such as a road traffic accident or RTA as they are most commonly known. The company used the power of the tweet curve and twitter analytics to harvest data on an ongoing basis for industry key terms which was then collected, filtered using a very high degree of filtering including, location, age, gender and a further 12 factors and made contact with the individual direct.

The heart of any businesses in any country around the world from Japan to USA to England is its sales team. The strength of a company’s sales pipeline can determine many things from the director’s private jet or new BMW M3 or it may be just as simple as being able to keep the doors open for another month and pay the staff. A good traditional sales pipeline comes from hard work and lead creation, however in the modern age of the internet there are more ways than ever before to build a sales pipeline and gain new custom the most impressive of these new ways is twitter analytics and the tweet curve.

A good traditional sales pipeline comes from hard work and lead creation, however in the modern age of the internet there are more ways than ever before to build a sales pipeline and gain new custom the most impressive of these new ways is twitter analytics and the tweet curve. The UK technical policies dept , recently stated that if a business is not using the power of social media to its full capabilities then in 6 months it is likely that they will be closed down. Businesses have not taken this news lightly and are proactively looking to partners to help them understand the power of the tweet curve.

A recent example of the a company using the tweet curve was a multinational solicitors who make a lot of money from helping members of the public when they have being involved in a accident such as a road traffic accident or RTA as they are most commonly known. The company used the power of the tweet curve and twitter analytics to harvest data on an ongoing basis for industry key terms which was then collected, filtered using a very high degree of filtering including, location, age, gender and a further 12 factors and made contact with the individual direct.

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Why Twitter Is Essential For Anyone Doing Business Online

Thursday, July 8th, 2010

By now you know that Twitter has taken on a life of its own. What was once considered a micro-blogging site is now the topic of most online conversations. You might be asking yourself what that may mean to your business and more importantly what it means to you.

After some time I opened up my own account on Twitter. This was mainly due to curiosity and the fact that Twitter like discussions are happening throughout the internet. I soon found out that Twitter operates like many other social media sites and web tool in that it is a communication vehicle that helps you communicate to your niche in real time.

One of the aspects of Twitter that is so vital to me is the ability to stay on top of information in my industry. With so many information sources out there, its impossible to consume it all. By following certain people in positions of influence within the industry I can quickly find out whats worth my time and what isn’t. More importantly, I can access information that’s been referred from others I trust versus simply trying to locate it on my own.

In addition to following people and the industry information they’re sharing, you can also find others who bring value to your day. Whether its connecting with someone who is humorous or provides you with daily thought, your list of people to follow is completely in your control. This gives you a great deal of flexibility and more importantly filters information that you want to receive.

Another great benefit of Twitter is that of a following. In addition to following other people, others can follow you. Over time, this allows you to build a large list of followers. You may be asking yourself what type of benefit this provides but for those of you who are marketing online, you know that its all about building a list. Twitter is the ultimate list of like minded individuals who value what you have to say, share, or promote.

Once you’ve established a list and provide a good deal of value through your thoughts and ideas that are shared on a regular basis, you can begin offering information on affiliate products or your own products and services. When you do this the right way others will learn more about these offers and even make a purchase. This is direct marketing at its best. One must be careful though as you don’t want to abuse your list.

Twitter can provide an ideal channel for building a list of prospective followers and adding value. Begin with an understanding of your audience and provide valuable information that can help them succeed. Once you’ve build up a trust level, offer products or services that can help them solve a problem. This will improve your business and help your followers as well.

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