Posts Tagged ‘Video Marketing’

How To Deal Effectively In Front Of The Camera?

Wednesday, November 30th, 2011

I know lots of people are scared with that and for me personally when I first setup, I was exactly the same. I was worried about how my hair would seem, I was worried about how my shirt would fit, I was worried about how I talk, all of that type of stuff. And it was nerve-racking. But before long, after rehearsing, after doing this often, I felt much more at ease. And it’s just like public speaking or getting onstage and talking to people in a large crowd.

Even today actually I still get worried communicating facing an audience of many people so it goes to show that it’s not something which just comes naturally. But what I wished to reveal to you inside this video today is to offer some ideas regarding how to be able to make videos and be at ease looking at the camera and it’s very much applying thing. It’s not something which will just come effortlessly to you but after you get the hang of it, it will become very easy and that’s how I’m fortunate to produce a lot of videos in a short time because I can just hop in front of the camera and just share with you my knowledge and tips regarding how to do it.

If you’re not at ease with doing the camera first, that’s good. Script it out. Jot down some notes. However the most important thing is just jot down an overview or guide so this way you don’t get mentally empty. You could stand in front of the camera and communicate using your guides. And it’s okay if you’ve got to appear at the script here, it’s okay to scan it off sometimes but ensure that you have your full attention with the camera. Second tip I would like to give you is imagine like there is a person looking at you like a friend whom you are speaking with. And it’ll be like gazing or speaking with somebody like you’re introducing them to the first time about a certain issue.

The third tip I want to give you is transform into interview style and it’s actually not that difficult to do. So once more, it’s very similar to number two except that you don’t have to appear facing the camera, you could actually look at the side which is what I’m going to do at this time and pretend there’s someone facing you. And have a list of questions or you’re pre-prepped.

So as you could see that wasn’t that difficult. You could stand in front of the camera, facing at a different angle and get an interview type of style. So that is my third tip there and really there’s not much more that I can offer in terms of how to overcome the fear of that but I think what is important is rehearsing. And overtime, after you become at ease to get facing the camera and communicate and reveal ideas like this it will become much, much easier I can guarantee you do that because actually, I’ve accomplished it. This is how I speak everyday, I communicate to my wife like this as well so before too long it will become very easy to be able to connect with you and I hope that’s how you feel when you watch these videos with me.

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How quality video production can change your business marketing

Wednesday, November 30th, 2011

Video production is one of the most essential pillars of any successful video marketing campaign. Without the power of internet videos, a business shouldn't expect to see the best side of announcement. The net videos have become famous over time and now they easily dominate the use time for regular Internet users. Ignoring video marketing and quality of video production for a marketing campaign can turn out to be a lethal blunder due to acclaim of net video.

When you create a video, you've got to make sure that your video has highly valuable content. This is the first thing that a top production company will do for you. With excellent talent in the creative office of a video production company, you will not find ‘bad ‘ content in your videos. Such firms will certainly research the market to bring the best content according to the wishes and linking of your target audience.

Apart from the creative work from a top video production company, you may receive diverse other benefits like high quality of shooting equipment, fantastic lightening and other things to enhance the general quality of your mpegs. Once you have these videos, you can simply market them without effort. You can leave the marketing to your video production company since these firms typically offer promoting services also.

You've got to publish your mpegs continually since they won't become viral without regular publishing. Even if you are getting videos form a top video production company, they are going to fail to snatch the awareness if you don't post them on a schedule. Your audience should know when the new video is coming out.

Ensure that your prime quality videos have a direct effect on your audience. This could only become possible when the video is produced after all-embracing market research. Make them social to get some more interaction thru your mpegs.

Greg Dickson is the head of Video Marketing and video SEO for Bespoke Banter. Bespoke Banter is one of the leaders in providing Video PR for the clothing business. For a full video production and PR service then make sure you visit bespoke Banter.

If You’d Like To Earn Money Online, You Need To Study How To Use Video Marketing Like A Expert

Tuesday, November 29th, 2011

Video marketing will continue to grow as the ways to sell on the net develop more easily everyday. If you have any kind of presence online it has the probability to greatly increase your visitors and brand awareness as a result of the amount of options you have in getting your message across. There are literally billions of views for online videos every month from all the video sharing sites. That number is increasing and the fact is that the length of time people will actually watch a video is also increasing.

More information on using video marketing revealed

It is the perfect viral tool and has benefited from all the other social sites such as Twitter and Facebook. The sharing of a video is easy to do on social sites that grow as a result of associations and the referring of like minded people. This is now more deeply accelerated by new technology reaching the market everyday. Videos are ideal for the many tablets and modern phones that are being introduced to the marketplace. People are buying these gadgets and you only need witness what is going on around you to observe how many of us are using these kinds of products.

Many of us are still not incorporating video as part of our online efforts despite all of the benefits it can deliver to a business. Viewing ourselves on camera or just thinking we cannot in reality do it is probably putting quite a few of us off. Making a video is actually not that difficult and can be achieved to suit your budget. For example, there are numerous instances where a straightforward flip camera is used and is quite satisfactory for what you need to produce. With regards to what you are looking to produce, the condition for you to appear on camera is frequently not needed in any case. A proven video method uses a mixture of power point and a screen capture product from a corporation like Camtasia. There are even websites like Animoto where you can add images and choose music and text to go with these and a video will be produced for you.

The variety of video you actually generate may very much depend on the type of online business you run. If you understand your customer base subsequently this helps you produce something suitable. If you need to be seen as an expert in your field for instance, educational type presentations can quickly get you noticed. Additionally, if you are reviewing merchandise then actually doing some kind of filmed demonstration can be very effective to help people decide. A number of the most viral videos have some type of humor in them and so if you have got the personality for this, you can rapidly make an impact.

Video marketing is not going anywhere soon, so now is the moment to start using this to increase your traffic and your revenue online.

Mike has been focusing on a broad selection of topics that range from Iphone China to Health Insurance In China. I promise you will turn out to be very entertained!

The simple way to make video marketing simple

Tuesday, November 29th, 2011

If you're using videos to advertise your business, you can make the entire task far easier. With help from certain tips, you'll easily manage your video marketing campaign. You'll also get more from your mpegs with the aid of these tips.

Many individuals resist video and don't even try it out. They just accept that the videos aren't going to work for them. When you try the videos, you will easily know whether they are going to work for you or not. If your audiences react tenderly to your movies, you can plan a new campaign to take advantage from the video fans. With glorious videos, you may easily do lot of good to your business.

If you're too shy to feature in your business videos, you can simply use Google Search Stories. With assistance from Google Search Stories, you will be in a position to tell your spectators about your best online properties. Though these videos are perfect alternative for convention video campaigns, they may still do you favor.

Your business ought to have an internal cheerleader that may lead your promotions in the videos. This is mostly tough but you have got to find one. With assistance from a company star, you can create video celebrities and benefit from their acceptance. An individual working at company offices and has a pleasant smile will do the best job mostly.

If your video marketingcampaign does not receive your ordinary attention, it is going to die at last without bringing you any benefits. You should publish videos constantly since you'll only find your place in the market after you post regularly. But this shouldn't lower your video quality. If you post a video every third day but it doesn't have the quality, you aren't going to benefit from it. Make sure that you post your videos on the schedule once it is set.

Greg Dickson is the head of Video Marketing and S.E.O for Bespoke Banter. Bespoke Banter is one of the leaders in providing Video PR for the clothes business. For a full video production and PR service then ensure you visit bespoke Banter.

Who is Tired of paying for leads?

Monday, November 28th, 2011

One of my favorite topics. I love the concept of video marketing for many reasons. And video marketing is rapidly gaining in popularity thanks to the emergence of You Tube, and distribution tools like Traffic Geyser. More online business people than ever before are utilizing video marketing as a powerful means of free lead generation.

But don’t get discouraged that so many people are using this medium to promote their business. The good news (for the emerging savvy Internet marketer – that would be you) is that most people are doing it pretty badly.

And for someone who understands how the medium works, how attraction marketing works and how information marketing works, this will narrow the pack substantially.

Alright, down to the basics. Why is video marketing such a powerful medium?

Internet video is now the most sought after commodity on the search engines (Google, Bing, Yahoo, etc.). These search engines love video content and will generally push your posted videos up in the free search results (also known as the “organic” or “natural” search results).

30,000,000,000 web videos are watched every month in the United States. That’s right, videos. In fact, videos now comprise THIRTY BILLION. This represents 60% of all web traffic.

Not only is there tremendous video traffic on the internet, but surfers who are looking for videos are a highly desirable demographic. 71% of You Tube viewers are employed (repeat after me – we don’t want to particularly target broke people – sad for them, not much use to you). 15% are students. The median income of a You Tube viewer is $75,000. Almost 50% are married ( not totally relevant, but interesting fact), and 70% are college educated.

When you combine and apply the fundamental principles of attraction and information marketing in your videos, along with smart keyword research, you can learn how to dominate the search engines.

So, what to talk about in your videos. Content rich subject matters that people can use or at least related to. The conversation can be relevant to current events or it can even be amusing. The videos can be about what ever you want.

In short , you will kill two birds with one stone here. You will attract the people who are looking for what you have to offer, by positioning yourself as a leader and an authority in your industry, through the delivery of the valuable, useful and relevant information they are searching for.

Now would be a great time to discuss what you don’t do. This is very simple and easy to remember – and hopefully, you will have already guessed what I am about to say.

Don’t talk about yourself, and pitch your business. Ever. I mean it – EVER.

This is an ‘old school’ offline marketing technique. Leave it in 1980 where it belongs.

Remember why people are online looking for information. They are not looking for you, or your business in the first instance. They do not care about you (they don’t even know you yet), or your ‘next best thing’ biz opp.

They are looking for information that will help them to answer a question, solve a problem, or make a decision.

So, to the content you will post. Answer people’s questions. Deliver high quality, accurate information that your niche might be searching for. Be generous. Don’t hold back your best stuff. Serve it right up front and center. This is counter intuitive, I realize, but it will establish your expertise, and more importantly, trust between you and the searcher. People will be more inclined to take the next step in your marketing process, if they can see that your primary intent is not to blatantly pitch them.

Now, I don’t want to give you the impression that your story is not important. It is. Vital, in fact. But not right up front. The purpose of your personal blog, website or social media profile is to allow your prospects to get to know you better. And this is the appropriate place to tell your story.

You do not want to be posting lengthy “War and Peace” style videos, two to three minutes long is plenty. Aim to cover one Q and A per video.

Your videos will serve to educate your prospects, establish you as a person of value and allow you to direct your viewer to take the next step in your marketing process.

All you are EVER trying to “sell” is the next click. Where you send people to next will depend on how you have designed your pipeline. It may be to a landing page, or your blog. But, and this is also important – they should find what you tell them they will find when they get there. Make sure you transition your viewer in a smooth and logical way to the next place.

Video marketing is particularly powerful when you combine it with a Pay Per Click strategy. The idea is to build your list relatively quickly using Pay Per Click, and then communicate with your list on a regular basis via your auto responders. In this way, you can let your list know that you have posted a video on topic “X”, provide them with the link to view the video, and invite them to comment on your post.

This will increase the views of your video. And if people have been invited to leave a comment, they will have had to watch your video through to the end. If the viewer actually leaves a comment, pat yourself on the back. This is a marketing trifecta, because Google rewards all of these elements by giving your video a higher ranking in the organic search listings.

You will not need any fancy equipment to record your video, in fact $150 will get you a snazzy Flip camera, which will do the job perfectly.

Now, just a couple of other snappy tips:

Choose a quiet location to record your video. The sound of background noise (traffic and wind in particular) is very distracting.

Outdoor locations are great, but make sure you are not squinting into the sun, or wearing sunglasses (we made the sunglasses mistake in our first videos – people like to be able to see your eyes).

If possible, make sure the viewer can see your hands – again, a trust issue.

Make sure you are confident about your subject matter before you start. Speak with authority.

Never use the words “thank you” “please” or “just”

E.g. “I’m just making a video to tell you about X” or “thank you for watching my video”. Sounds needy.

Near enough is NOT good enough. If you are not really happy about your video, don’t post it. Practice is the mother of mastery, so practice this skill until you are very comfortable about what you are producing. I personally think that a poor quality video does more harm than good.

Create some “interview” style videos. If you are part of a couple, have your spouse ask you the questions you want to cover. The presentation tends to be more relaxed when you work this way.

Try to avoid walking and moving around too much as you film – it can be very distracting, and detract from the material you are presenting.

So there you go, some ideas to get you going on a video marketing campaign. Make today a great one. Cheers,

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Boosting Your Video Views on YouTube

Saturday, November 26th, 2011

In order to get more views to your YouTube videos, you have to create videos that are high quality and targeted, and also apply some creative methods to market them. The strategies we’ll be sharing in this article have been used by many successful video marketers to get more views for their YouTube videos.

Create Help Videos in Your Niche: Certain styles of video are especially popular on YouTube, and you should be aware of this when choosing your approach. Generally, you’ll find that “Help Videos” work extremely well when you’re trying to leverage YouTube to get traffic to your website or blog. People that are looking for help videos are obviously trying to search for a solution, and if your video offers that solution to them then they will be more than happy to check out the link you suggest them. Many people searching for videos today are seeking answers, and an informative video can supply these in a convenient format; while you’re helping people, you’re also warming them up to your main offer. It’s fairly simple to address a basic problem in your niche and make a video about it, and this is an easy way to attract viewers and also visitors to your website. Use Interesting Thumbnails: When it comes to acquiring targeted attention on YouTube, this is one maneuver that never disappoints. If you concentrate on utilizing convincing and attention-grabbing thumbnails of your videos, you will notice that a higher number of individuals will sit down and watch your video. Because more than 70 percent of video views happen because of Related Videos you should always be confident that you are using appropriate thumbnails of your videos. However, this certainly does not mean that you should mislead or misguide your potential viewers by showing a thumbnail that is not related to your video. Spoiling your reputation and lowering the trust of your viewers is the last thing you want to do on YouTube. You should be honest and transparent in your approach in every possible way so that your viewers appreciate you and your efforts, rather than blame you for breaching their trust. For social media sites, like YouTube, gaining trust for your target audience is a must.

Keep Your Videos Concise: One of your aims on YouTube is to get people to share your videos with others. Word of mouth is something that can literally drive your YouTube success like anything if you can get right. Still, as the length of concentration for many YouTube users is not very long, you should concentrate on making short, yet fascinating videos.

Allow Embedding: Many YouTube marketers make an oversight by limiting how much their videos can be shared and this disbars the videos from being embedded. It is obvious that you will have too tight of control over how far your video can make it, as it will not be able to get as much exposure or be viewed as often if you do not permit other people to embed your video on their website or blog. Some people will find your video to be so remarkable that they want to share it through their website or blog, so you should do your best to feel happy about that. Also, allow your viewers to rate and comment on all of your videos so that you are able to make them more interactive. You should make your videos as open and approachable as possible so that your viewers actually help you spread them around. YouTube and viral marketing rally together, therefore why would you decide to control this grouping?

Ascertaining a continuation of victories with YouTube has to do with how well-liked your videos are and how many targeted views they can acquire on a regular basis.

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One Of The Best Methods For Getting Increased Traffic Is To Utilize Viral Marketing And Advertising

Saturday, November 26th, 2011

Plenty of internet marketers and entrepreneurs dream of someday creating a video that goes viral. When something like that takes off, it is feasible to get tens of countless millions to your website. The only real problem with viral marketing is just how unpredictable it can be. It is nearly impossible to find out what will strike the fancy of people and make them want to share it with the men and women they know. Internet buzz is quite real and as soon as it happens to you it can be an incredible thing. Needless to say, having said all that, you can add some viral qualities to the videos you’re making. Some strategies have proven to work nicely consistently, all other things considered equal and carried out properly.

There are plenty of people online who are prepared to do small tasks for a small fee. That is a little something you can leverage to your benefit in a wide variety of ways. Only the limitations of your imagination can hinder you. What some clever internet marketers do is use these small armies of people to do things like help a promotion become viral through various social book marking sites. This one is really not all that difficult to understand. Many Internet marketers use this quite effectively to add a tiny push to their new projects.

A lot of people enjoy entering competitions because they love to win things. Way before the internet ever came along, in fact many decades before, people loved contests. There is really something about folks–they love the thrill of trying to win and maybe being successful. It’s a breeze to start a contest of your own and conduct them through your websites and social media pages and anywhere else you would like to run them. Like in other areas, how you approach this is totally your decision and you can be as innovative as you want to be!

Some marketers find ways to creep through the Facebook system to obtain new fans. Or, they’ll use contests to get men and women at Facebook to like their pages or perhaps status updates. This really is effective but you’ll have to question the loyalty of the people who enter those competitions. It is one thing for an individual to become a fan simply because they sincerely like you or your content. But if they do it because they want to win a contest, you’re going to have queries about that person. So you may want to think about that one before using this strategy.

A great strategy is to give anything away for no cost whatsoever. As an example, you can have a great e-book that has solid information and facts in it, or even perhaps a software program. The viral strategy is to offer something equivalent for free and allow people to sell it or give it away. This has been extremely effective for building prospect lists and getting exposure. You’ll really want the content to have viral components to it but it doesn’t need to be super fancy to be effective.

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The Best Way To Perform Video Duplication

Saturday, November 26th, 2011

Many people adore preserving remembrances of some special parts of their lives such as marriage ceremonies and birthday celebrations, though only a few persons ever think about using Bay Area video production and video duplication as a method of preventing scarcity of these kinds of occasions. As the titles might imply, Bay Area video production is the procedure of shooting and revising an exclusive occasion, whilst video duplication is the procedure where video clip in one format is converted into numerous copies.

For instance, when you have Disks of various video, you could utilize the procedure of video duplication to make numerous copies of the exact same. In the placing above, making shooting a gathering and obtaining numerous copies of a film makes sense if you’d like to have copies of the films.

Perhaps one use of Bay Area video production and video duplication that might make sense to numerous is while you’re developing movies for mass circulation. For example, if you’re an organization marketing a merchandise, you need to have a movie demonstration of your merchandise in order to get to a substantial target audience. Having an expert company such as Bay Area video production to film and modify your video will ensure that your merchandise seems to be great. You’d moreover desire your video to be exhibited in many spots, so you will have to make use of video duplication to create a number of copies of the movies and then distribute them to wherever you need. Seeking to generate a number of copies by yourself never works, because it’d require too much effort and moreover doesn’t often yield the outcomes that one wants.

When one wishes to utilize video duplication, they would first of all ought to locate a business that does it. As has been reported above, executing the video duplication on your own doesn’t deliver the results for a lot of factors, so the only method to get it done would be to get a dedicated organization for instance Bay Area video production to accomplish the project for you. It’s furthermore generally a lot cheaper to do video duplication making use of Bay Area video production, since you’ll utilize economies of scale to lessen the total expense of the video duplication. In addition to that, building movie duplicates making use of Bay Area video production is substantially faster than if you decide to acheive it yourself, that is something which is commonly classified to be a way of expense saving, though it isn’t.

The essential issue to bear in mind, then, is that if you need to perform some kind of video duplication, you should do it with professionals as it’s less complicated, swifter and less expensive ultimately. However, finding a Bay Area video production company normally takes more than merely going on the internet and picking out one. You have to be confident that you’ll receive good quality when you perform the video duplication, so it’s often a great idea to vet any Bay Area video production company before you employ it. To that end, it’s suggested that one often looks at stuff like the buyer critiques of any video duplication company before they make use of it.

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Using Video Marketing to Get Actual Results

Wednesday, November 23rd, 2011

People love video content more than ever before so is it any wonder that video marketing is becoming so prevalent? Most Internet Marketers take video marketing quite seriously because of the potential that is within it. Thanks to the constantly rising popularity of video sharing portals like YouTube, there isn’t any wonder that this has begun to happen. You need to ask yourself, then, “how can I get as much as possible from video marketing and earn a real return on the effort that I put out?” What do you think you should focus on to make sure that video marketing actually gives you the results you want and get you the traffic you desire? Let’s take a closer look to find out.

Be Active: You need to put in real effort to understand who is sharing your video content the most so that you can work on building a long term relationship with them. There are tools you can use to monitor this sort of thing to figure out who your biggest advocates are so that you can actually talk to them, get their feedback and utilize them in a way that is valuable to you. If you can keep your hardcore fans satisfied, they’ll help you spread out your videos so that you can get the exposure that you want. The social media world is all about exchanging value, so make these big players feel valued and give them what they want. Measure Results: If you want to get as much as possible from your video marketing you need to be able to learn from your experiences and tweak your videos according to the results you are getting from your viewership. To determine the success of your campaigns, you need to understand the ROI you have so that you know whether or not the direction in which you are moving is a good one. There are lots of statistics like the number of viewers you have, how many times they play your videos, etc that are incredibly important. There are lots of great tools on the internet that can help you gather this sort of information which can help you decide which steps to take in the future.

Decide Your Goal: What is it that you want video marketing to accomplish for you? What goal is your biggest? Would you like your website to get better traffic? Are you hoping to increase product sales?

Collaborate As Much As You Can: There is one particular aspect of video marketing that can be quite helpful to you but that not many use properly and that is the collaboration with media partners who help you get the best placements around. Taking a partnership approach will allow you to get a better response from various outlets, which is why you shouldn’t ignore this part of the whole equation. It’s important to figure out how to create content that is mutually beneficial so that you’ll get as much viewership and engagement as possible.

It’s not the same and shouldn’t be treated as such.

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Video Marketing: How Powerful Is It?

Tuesday, November 22nd, 2011

Video marketing is amongst the fastest-growing on-line marketing and advertising methods right now. This is not surprising at all given how common video-sharing web sites are today. YouTube alone gets millions of hits every day.

In case you are an on the internet entrepreneur and you will be not utilizing video marketing, then you are missing out on a great deal of opportunities. Video marketing may be the new frontier in on the internet promotion. These days, folks would rather watch content than read it. This could sound unfair but it is correct. Individuals are basically finding busier and they want to consume content as rapidly as doable.

Video marketing might be a bit difficult in the beginning but as you get utilised to it, performing it will soon become a breeze. Furthermore, video marketing just isn’t as expensive as it used to be. You do not need to have an enormous spending budget to be able to generate a high-quality promotional video.

Here are a couple of confirmed guidelines on how you need to go about with video marketing:

1. Create a well-focused message. In video marketing, the video is just not the item. It is basically the channel by way of which you are going to tell folks about your product. With that mentioned, make the message as direct as possible. Go straight to the point and highlight the merits of your product. Video marketing is about introducing whatever you’re promoting to individuals as rapidly as doable. two. Make use of a powerful call-to-action hint. Video marketing is like writing a sales page. You need to place a couple of call-to-action hints all more than it. You should reach out to the viewer and give him an notion on what you desire him to do. Men and women that are new to video marketing frequently take this for granted. 3. Distribute your video to as several venues and platforms as doable. Video marketing is about getting your message out there. There are hundreds of video-sharing internet sites today. What you have to do is submit your video to several of these websites. You can find plenty of video marketing tools and software program that you simply can use to create the approach simpler. By way of example, Site visitors Geyser can be a video marketing tool that permits you to distribute your videos all through the net in a very effortless manner. You ought to definitely make use of this video marketing tool if you’d like to maximize your audience.

Video marketing can be a really powerful tool if you know how you can use it. What’s great about video marketing is that you don’t have to be concerned about duplicate content when submitting your videos to several internet sites.

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