Posts Tagged ‘video’

Stepping Stones For Video Marketing Newbies

Monday, September 20th, 2010

Nowadays Video Marketing is the most common drift and individuals in countless companies are generally implementing and reining in its authority to be able to elevate visibility with regard to their own companies Reaping benefits for its authority and taking advantage of Video Marketing’s all-pervasive captivation will demand that you will need to get away from the top 10 newbie mistakes.

Video professional, Mike Koenigs, reviewed the topic variation of the top 10 newbie mistakes and I will widen on them as well as offer deeper recognition. So let us embark on with number 10 and function our solution to the number one.

10.Submitting without testing the campaign . Is the most common mistake that the notorious do for destroying newbie and veterans as well. Success and prosperity in this business if often left on the desk because of the absence of trying. The root for this is usually the passivity and of course the pride

9. Not employing the minimal third of the video. The minimal third of a video gives fantastic real estate to furnish a proactive approach and link to your website and so several entrepreneurs do not reap some benefits of it.

8. No posts to research term definition. In these days, other than idleness right now there is really no purpose as making use of the Google Wonder Wheel might guarantee that you are likely to be putting on appropriate key phrases and also terms in which Google adores. In other words, Google is transferring a search term related video or any content articles for that problem on a silver platter.

7. Not making a good RSS (Podcast) channel. This maybe an easy thing to do and yet it is remarkable how numerous folks ignore creating an RSS channel.

6. Not coping with the training videos. You comprehend what they say, “Practice makes perfect” and despite the reality that you can delegate just about anything at all, you need to do sufficient training to realize the procedure of creating high quality videos.

5. Not putting together business gains. Effective results are reliant on your ability to make variations, capture data, evaluate it and generate a lot more changes. Putting together business gains, can supply you the facts that you can right after that make your changes and adjustments.

4.Researching a poor keyword . A lot of individuals perform basic keyword research and decide not to commit that small amount of time to uncover those money making keywords and phrases that will detached you from your own competition.

3.Not having a better understanding on how to utilize Search Engine Optimization functions. SEO is an art form which can be perfected and mastered. It normally takes time, effort, hard work and the excellent news is actually that you can actually outsource this piece completely.

2. Not detailing a phone number in the review of the video or the lower third of the video. Have the application of speaking about your phone number each chance you get.

1. Giving up to very quickly. Internet Marketing is not rocket science. Concentrate, hard work and applying all of the tips above , techniques and methods you learn will yield massive success. The reality is which the majority of individuals quit prior to the success occurs. Be sure that, that will not end up being you.

Learn more about Video Marketing Secrets. Stop by Albert Melo’s site where you can find out all about Video Marketing Top 10 Newbie Mistakes and what it can do for you.

Take Advantage Of The Great Opportunities You Can Get From YouTube

Sunday, September 19th, 2010

YouTube may not be the biggest website in the world, but it is pretty close. In fact, they say that it’s actually the second largest search engine in the world right now, bigger than Yahoo, Bing, and anyone else. How’s that for an impressive stat when you consider the fact that it doesn’t even bill itself as such? It is really developed this community atmosphere despite its large size. And it does this by allowing people to promote themselves.

You can promote yourself through YouTube too. It just takes a little savvy and web know-how to make it all work.

People on YouTube adhere to a strict timeline.

Regular uploads indicates to your followers that you are sincere in your dedication to them. You want to create a loyal following of people who will regularly watch your videos much in the same way as people do with TV shows. Also put some effort into making your channel page look appealing.

People will also pay more attention to you if you can manage to engage them personally. Also be prepared for some biting remarks on YouTube. You get a different clientele on YouTube and some of them can be a bit cutting in their remarks.

It leads to greater communication between the viewer and the audience-member and that builds up over the course of time. This bond is exactly what will fuel your growth over time for two reasons. First of all, you’ll generate repeat visitors from these very same people. Secondly, they’ll help to fuel some word of mouth growth by telling their friends about what you do.

It’s easy to ask a simple question of your viewers – and one that can be easily answered in the comments section of the site. Put other videos in your playlist that you think might be useful to your visitors. This doesn’t have to be just your own videos.

Promote yourself on other social media outlets. Web places like FaceBook, Digg and Twitter are a great way to link back to your videos. Social media efforts can take up a bit of time but it will be worth it.

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Using Video Marketing In E-mail

Thursday, August 19th, 2010

According to TubeMogul, which is a free website that allows you to upload your videos to multiple video sites at the same time and offers some great statistics on the success of your marketing efforts, over 50% of Americans will watch online videos. The data was revealed about three years ago. Today, video-sharing websites such as YouTube can be accessed all over the world.

One advantage of video marketing is that producing a video has become more cost effective. With the invention of the hand-held video cameras which are capable of producing videos in HD format, there is hardly a need for any additional software or technology. In fact, personal web cameras have been proven to be very effective.

But how do you really make it work for your business? Well here are some great tips:

Rename the video.

When you’re done filming and have uploaded the video in your computer it will likely have a very generic or even alphanumeric filename such as “vid001.mov.” I highly recommend that you rename your video prior to uploading it to the internet, bearing in mind the keywords you’ve chosen for your site or advertising. This way, your video will appear on the list of search results when a user searches for content using the targeted keyword.

Make sure you optimize the video

YouTube is the most well-known video-sharing website on the Internet to date, however there are actually many different ways you can display your videos, as many times as you want, on different websites. One thing you need to note is that a search engine such as Google or Yahoo are capable of cataloging videos and displaying them as search results.

Make sure you optimize your video, so that it will be recognized by the search engine spiders and will appear as a search engine result.

This means to ad your keywords to the title, description and meta tags or content paragraph of your video.

Adding landing pages

One purpose of video marketing is to invite users to visit your landing page and sign up for free information, register for an event or to buy your products or services. You can’t capture video viewers if there is nowhere to send them once they have watched your video. Make sure you put the web-address to visit your landing page throughout the video or at the end.

Because it’s the page that converts your searchers and browsers into clients and customers, you have to see to it that your landing page is well created. Ad2Action makes it easy for you to create a dynamic Landing Page with hundreds of templates to choose from and a collection of editing tools to customize your page and make it enticing to your targeted audience.

Ad2Action.com also allows you to immediately send your landing page to your social networks so your videos can be seen by your friends on Facebook, MySpace and other social networking websites.

Keep your time in mind.

You have to make sure and set a time limit for your videos. With so many videos on the Internet, your window of opportunity to capture a viewer’s attention is small! If your video viewers notice it takes too long to explain something or that they have to watch multiple videos to get your message, they will get bored. Once they are bored, it is easy for them to close the video and move on to something else. Therefore, make sure your videos stay within the ideal time frame of 2-5 minutes.

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Get More YouTube Views Today!

Monday, August 16th, 2010

Have you ever considered using YouTube as a marketing tool? Probably not. What probably springs to mind when you hear the term “YouTube” is a vast library of mindless videos about anything and everything. But that’s not the case at all. Sure, if it’s a mindless diversion you’re looking for you’re quite likely to find it on there, but YouTube is also a great place to market your business. Want to learn more? Keep reading.

The first thing to remember is to upload video content that is the right length. If you make your video too short, you’ll come across as not having an in-depth knowledge of your topic. If on the other hand you upload videos that include too much information or too much filler content and are therefore too long, you’ll lose your viewer’s attention before you can sell the click through to your website. Both situations are bad for business.

It may not be easy to figure out the exact length a video should be, what information you should include and what you should leave out. It can be worthwhile to test-market your video on friends and family, that’s not always as accurate a gauge as feedback from those with a vested interest in your company is. Follow your instinct, upload the video you think you should, and wait for feedback. You’ll be able to judge from the feedback (or lack thereof) whether you’ve hit the mark or not.

Another very effective way to ensure you get more YouTube views is to keep your content specialized. If you can establish yourself as THE go-to source for information on a certain topic or niche, you’ve got it made. If, on the other hand, your information is generic enough to be found from numerous sources, your viewership will be diluted.

The bottom line for all of this is that YouTube is no longer just a place to divert yourself from what you really ought to be doing. You can gain some serious exposure for your business on YouTube if you know how to harness it.

All of this is very much within your reach even if you don’t think you have the time or the know-how to make it work. To get more YouTube views, all you have to do is enlist the help of social media marketing company uSocial.net. They’ll take care of everything.

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How To Get More YouTube Views Quicker Than Ever

Saturday, August 14th, 2010

YouTube is really the undeniable front-runner when we’re talking about web 2.0 sites. Web juggernaut Googl bought over YouTube, which should be a clear indicator that YouTube is here to stay. It’s the number-one video-sharing site on the Web, and because of that, it can be an invaluable promotional tool for your business, if you know how to get more YouTube views for your content. That part is easy, however. All you have to do is read this article and you’ll be well on your way.

Find the balance in your videos. Don’t upload too-short videos, or else you could be discredited by your viewers. Conversely, don’t bore your viewers with long, drawn-out videos.

Convey your message fast. Viewers won’t take the time to watch a long video just to try to mine through the fluff to find the information they want. Keep it simple, keep it to the point, and keep it short. Otherwise, your viewers will move on to the next thing on their to-do list without ever really having heard what you have to say.

But don’t just slap together any old video that spews out facts like a shopping list. You still have to create the kind of content that will engage your viewers in some way. Whether you aim to educate, inform or simply to entertain, the goal is to create something that will keep your viewers interested long enough for you to convey your message.

There is a seemingly endless number of YouTube videos available for viewing, and it’s not always easy to stand out from the crowd under those circumstances. If your goal is to get more YouTube views, you’re going to have to find out how to be original. One way to do this is to narrow your focus so that your content is more specialized. Give people no other choice but to get the information they want from you, and then deliver content they won’t forget.

As a web 2.0 site, YouTube is very community driven. Getting involved in the YouTube community is a great way to get yourself noticed and drive traffic to your content, too. Comment on other people’s videos or even upload video responses. Create and inspire conversations. Before long, you’ll start to see that your videos are getting more views than ever before.

I know, I know: You may not want to spend your precious time trying to get more YouTube views. Fortunately, uSocial.net has devised a program so you don’t have to. With uSocial.net, all you have to do is purchase a package from them and they will drive targeted traffic to your videos.

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Marketing Advice From Videographers About Using Video

Monday, July 19th, 2010

If you’re one of the people not using video in your marketing today, then you should be. Video is a powerful medium and one of the fastest growing forms of marketing. There has been massive growth in traffic to sites like YouTube. Video can even now be downloaded to mobile devices. Using careful choice of headlines and keywords, videos can be targeted to a particular market segment allowing the people who are most likely to buy from you to see your videos. Why is video so powerful? It’s simple to build rapport with your prospect. People are used to the power of television and love to watch videos. Nothing replaces face to face contact, the sound of your voice, or your expression. It’s not easy to get out and meet with everyone that we’d like to personally, especially when much of our business comes from the internet and not just our local community. Adding video to your marketing plan gives your prospects the opportunity to not only hear the excitement and passion in your voice and to build a relationship with you. Here are some different ways to use video in your marketing:

Use video on a home, landing or sales page.

Video email – your job in the email is to get your prospect/client to click on a link which gets them to a micro site with your video.

Video syndication sites such as YouTube. Create your own channel.

Walk-on videos. When someone comes to your site they see you walking onto the screen talking.

Videocasting/Podcasting on blogging sites.

Webcasting.

Training DVD’s.

Recorded seminars and presentations.

Several options are available when creating your videos. It can be as simple as doing it yourself, or hiring a videographer. If you are going to do the video yourself, make sure that you look presentable and elude the image you would like your prospects to have of you. Be sure that your background is not distracting. The smallest thing can distract someone from the message you are trying to get across. Keep the video short; no more than 5 minutes (unless of course you’re creating training videos or doing a presentation) and packed with benefits for the potential user. Give your prospects an easy way to email and share the video with others. This will help to increase your traffic. Giving your prospects a still picture and a few bullet points to read while the video is loading is also an effective way to keep them engaged. Usually you would hire a videographer to shoot items such as training sessions, presentations, seminars, etc. When you hire a videographer you should ask the following questions:

Will they shoot the video in high definition? Do they have experience in both online and offline video? Ask about things like sound quality, lighting etc. Do they have experience in direct response marketing?

Your videographer should understand what you’re trying to accomplish with the video and should be effective at helping you get your message across. If you don’t feel comfortable being the person in the video there is plenty of talent you can hire to do a professional job for you. One last thought to leave you with to think about. As always in marketing it is important to track to see what is working best for your business. Video marketing is no exception. Tracking your video statistics is an essential part of your marketing. Generally there is the ability to track through accounts such as Tube Mogul. You can track stats for comments, ratings and cumulative views. You can track for specific days and even set a schedule to have the stats emailed to you at certain periods. Always explore your opportunities for visibility. There are several avenues and a variety of websites in the business of distributing videos to search engines. For more information and a free report and tips visit www.AudioVideoCoachAMS.com.

For additional information and a free report and tips visit www.AudioVideoCoachAMS.com

Why Commercials Are An Essential Marketing Strategy

Sunday, July 11th, 2010

A solid marketing plan will consist of multiple strategies working simultaneously to generate a brand image in the marketplace. These strategies can include print advertising in the form of ads, brochures, media kits, and press releases. Print advertising can also take the form of online articles, internet ads, blogs, online reviews, and other virtual text.

Increasingly, online marketing also entails the use of email campaigns, dedicated websites, and online video. All of these methods are sound and strong marketing strategies to consider including in your marketing plan and budget. While online advertising is a strong component of your sales and marketing strategies, it is only one piece of the puzzle.

Focusing all your marketing resources and budget in a single realm is not recommended. You reach varying audiences by employing several marketing strategies. Print advertising reaches some. Online marketing methods reach other members of the public. Video reaches many more potential customers, and well-placed commercial ads can help to establish a solid and recognizable brand name for your company in the market.

It is essential that you consider multiple video advertising outlets. Placing video ads on websites other than your corporate site can establish your name as recognizable with many potential consumers. These types of videos can also serve to drive additional visitors to your website through imbedded links or associated text ads.

The use of traditional commercials for advertising should not be overlooked. Commercials are an essential standard in the marketing field and as a strategy, they continue to serve businesses well. Television advertising is one of the most effective methods for reaching the maximum number of people.

No matter how much people surf the Web, read magazines, or glance through newspapers, they all still watch television. Television commercials can be placed on local stations only, for those companies with limited budgets and a more local appeal. They can also be placed with cable and satellite networks to reach larger and broader audiences. Television is frequently viewed online these days as well. Commercial advertisements are placed online with websites that provides streaming video.

There’s no doubt that large corporations benefit from commercial marketing strategies. There are names that we all recognize and one of the reasons we do is because of their brand image that’s been generated over the years through commercials. Commercial advertisements are not only for huge corporations though.

Often, small businesses avoid commercials in their marketing strategy because they feel television is the realm of big business and that a small company’s message will be lost in the myriad of commercials shown every day. Well-produced ads that are placed in the right commercial spots on television can be a perfect method for strengthening a small business’s image.

Television commercials accomplish multiple marketing goals for your company. They get your name out there and recognized. No matter the size of your business, a commercial can establish your name in the collective mind of the public. All the proof you need is to think of a local ad that you have seen frequently. Small businesses have undoubtedly taken advantage of commercials in your own town or city, and you likely recognize certain businesses even if you’ve never visited them yourself. This is as a result of their television commercials that you’ve seen periodically over the years.

Commercials also help you strengthen your image. Credibility is afforded to those who advertise via commercials. Regardless of the type of business, commercials promote a solid and credible picture in the minds of viewers. When consumers think about what businesses they should consider purchasing products or services from, they immediately think of those with which they are most familiar. Making your business well known and quick to come to mind is easily achieved through the use of commercials.

Commercials should be thoughtful and interesting. They need to be produced well in order to establish the image you desire for your business. Strong commercials can make a business, while weak or poorly crafted commercials can result in decreased business opportunities. You don’t want your advertising strategies to backfire; therefore, you should seek the assistance of a qualified video producer to work with you in writing and filming your commercials.

Choosing the right company to produce your commercials can help you get the most for your money in your marketing strategy. Finding the right placement locations and time slots for commercials is another way in which the right video firm can assist you in making the most of your video marketing. You may find that a single weekly, well-placed commercial can significantly increase your brand image in the market, and make your business one of the more recognizable and successful competitors in your particular niche.

Video Max Productions has been a high quality video production company for more than 20 years. During this time we have successfully produced over 500+ quality video productions. From (30 second) television commercials to hour long (3 and 4 camera shoots) of live performances, our video productions experience and expertise is both wide and varied.

The Power That Online Video Marketing Can Provide

Saturday, July 10th, 2010

Online video marketing is being talked about by a lot of people? There’s a reason why so many are using video on their website and other sites as well; video works much better than flat pictures and having a running audio can mean helping customers recall information quicker. Even if they don’t recognize that the information has been embedded into their memory.

Having the ability to get your prospective customers going into your website and then conveying to them the message that you intend is the power of video marketing. Overall sales will occur because of this. You won’t be able to wield the power of online video marketing unless you’ve got a deep understanding on how it works and how to create them. To help improve your business, try to consider using online video marketing tricks and tips.

Video marketing’s power also lies in the fact that people are more inclined to see moving pictures and hear audio than read bland text. Seeing a video with sounds will persuade folks to sit through and watch the whole video rather than look at an unmoving picture.

Audio increases the retention in people’s memories about what the product is and what you wanted to deliver across to them. Higher chances of your business’ website address and product can be remembered and can be attributed to audio. A message is more likely to be remembered when senses are involved such as hearing and seeing; this is amongst the advantages of video marketing.

When considering the use of moving pictures and audio for the power of video marketing, keep in mind that this doesn’t mean something that’s necessarily fancy or that could rival a Hollywood movie. A video with moving pictures and little dialogue is more than enough to pull off an effective video.

Considering the placement of the videos at a website page is important so as to maximize the power of video marketing. Your own homepage is the obvious choice, however, you can put a video on any number of pages in your site. Overwhelming your audience is not your aim. But you can put in videos on every page of your website, then you then have a lot of opportunities to get your message across.

Video marketing’s power needs to be wielded at different websites on the internet. It’s not unusual today for businesses to have their own MySpace or FaceBook page, and with good reason. People can view your site and immediately click on it to be redirected to your website.

If you know the power of video marketing, but is not sure how to begin working with it, then it is better that you speak with a professional about it. Anyone can walk you through with each and every step of video making which you can use to your benefit online. This will increase your business’ web presence and foundation.

Looking to find the best information on Video Marketing, then visit JimmieSchwinn.com to find the best advice on Internet Video Marketing for you.

An Overview Of Video Marketing Online

Wednesday, June 30th, 2010

All over the web, people won’t stop talking about their new favorite viral videos. It’s the new water cooler conversation. “Did you see that one where the kid bites his brother’s finger? What about the cat doing a barrel roll?” and so on. Some make these videos for fun, others for video marketing, but either way, this is more than just a fad. Here’s how these videos can help you.

It’s Replaced Word of Mouth

It’s really all about word of mouth in any era of advertising, but now with the internet, the word of mouth can spread more quickly than ever before. It’s really all about videos, in this sense, because people are more likely to post a great video on their blogs than they are to review that great restaurant they just went to. This sort of marketing really takes care of itself, because all you need to do to earn an international audience is just post the video in the first place. Your audience will take care of the rest.

Even When It Doesn’t Work, It Works

If you distribute your video through a website that shares ad revenue with you, you don’t even need it to bring in a ton of customers, you can start earning money on the ad revenue alone. This means that an entertaining video will serve two purposes: First, it leads people to your business, second, it makes money on its own.

How Can I Do It?

There’s a simple secret to online video marketing. That is that you can’t just MARKET, you also have to inform or entertain. So let’s say you sell computers. If you just post a video saying “Here are the new computers I have in stock”, very few people will bother watching it. But if you deliver humorously negative reviews against computer products you refuse to stock, if you show people some basic repairs they can make or review good products, you may just have a viewership developing.

One of the latest and most effective means of advertising today is video marketing. You can learn more about its benefits by visiting the website at http://TrafficGeyserSEO.com .



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