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Online Video is all the rage with over 31 billion views in November 2009. So why aren’t you using it to help market your company and products? You don’t know how? Well we can help you get started with these quick tips but if you really want to learn more head to a place like ReelSEO they have a huge assortment of articles and are experts in the industry.

First and foremost you need to be clear on what the message is that you want to get across. Do you simply want to raise brand awareness? Then you might benefit from a viral video with some interesting or comedic content that will spread across the internet on its own. Perhaps you’re trying to get people to buy your product a situation where you might want to do a totally informational video or perhaps a hand-on review of the product to let people see how it works, what it does or why they should get it.

After you’ve got a grip on what you want to say you can start looking at some more technical points. The think you must do is include a way for the viewer to interact or get more information. That means dropping a link, contact information or other way for them to move forward. If you’ve got a product to sell then you need a call-to-action in the video. After all, if they are watching the video, they probably searched for the info and might be ready to buy. Give them the opportunity to do so.

Speaking of finding the video, another tip is to make sure you optimize your video for search engines. That means including the best possible metadata like title, description and keywords. On top of that you can also include text-based subtitles and closed captions. This not only gives more text for the search engines to find but it also includes information for those who can’t hear or don’t have sound capabilities on their PC (common in some work environments).

Viral videos are called so because they spread themselves meaning you don’t have to do all the work. You do have to give viewers ways to share those videos so they can go viral. Linking the video to YouTube, Twitter and Facebook is essential. Myspace is another outlet. By giving tools to the viewers you are enabling them to help you by spreading the word on their own. In the end it’s what’s needed to get the word out in a big way.

These are just a few online video marketing tips and there are hundreds more that will help you get up and running with an online video marketing campaign. Information is key to your strategy and you should be sure you have all the pertinent information prior to beginning. Sure, you could go to an agency and have them do it all for you. Or you could equip yourself with the proper tools and go do it yourself. It is a question of time versus money. [youtube:S9Y1_jXB4UA;[link:Video Marketing Services];http://www.youtube.com/watch?v=S9Y1_jXB4UA&feature=related]

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Marketing is a massive part of any business, especially an online business. Marketing is how businesses get known to the general public and how people make the decision to buy whatever the business is selling. So a business needs to make sure that their marketing is a good outreaching method for that business. Here you will find 2 major reasons why marketing on YouTube needs to be apart your businesses marketing plan.

The first reason YouTube needs to be a part of any businesses online marketing strategy is because of the amount of traffic that is on this site. Right now, YouTube is the third most visited site in the whole world. This means that there are millions of people every day on YouTube looking up and watching videos on thousands upon thousands of different topics.

A big part of marketing is to get your business in-front of as many people as you can. With millions of people daily on this site, having the ability to get the audience of just a small fraction of these people can dramatically increase the results that your business is experiencing.

Secondly, you have the ability to target your marketing very specifically. Whatever type of market your business is in; there will be people on YouTube researching and watching videos on that subject. This makes it very easy to target a specific market, make a video just for that market, and then get that market to watch the video.

For example, say your business is selling shoes. You go ahead and make a little series of videos teaching people about the important of having comfortable shoes and what a shoe really needs to do this. Then at the end of the video you show your web address. Then the people that are interested in learning more about what you’ve just be talking about will go to your site and check out what you have to offer. And poof, a highly interested qualifies buyer is now on your site learning more about what your business is doing.

So if your business is on the web but it’s not utilizing the power of YouTube to market, you might want to reconsider it. There are a lot of people there and you can target the type of person you want to come back to your site very easily.

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Once your video is completed you will need to upload it to a site that hosts videos. There are a number of video hosting sites available to the public most of which will allow you to upload for free. Sites such as Metacafe, YouTube, Viddler and Dailymotion are just some of them. The most popular is without too much doubt YouTube but it would make sense for you to upload your videos to as many sites as you can.

My main focus for this article will be on YouTube but most of the other sites operate in a similar fashion.

When you first set up your YouTube Channel, as you must if you wish to upload videos, you should look to fully use the account to promote your site. You should let your audience know who you are and what website you are promoting by using the information boxes on your account. Tell people who you are what your life is like and why they might be interested in anything you have to say. Do not oversell your business in this area, the idea is for the viewer to find out more about you, like your videos and then be curious enough to go to your website where you can entice them into joining your list.

When setting up your channel user name it is important that you use a name that gets people wondering what you are about. If you just use your own name it is not really going to grab the attention of anyone, so use an interesting one for example milliondollarguru or makemoneytonight. The idea is for you to be noticed more.

You will have to select the type of channel and the category in which you wish to place your videos. Select Guru as your channel type, people assume that this status has to be earned so it will give you can edge right from the start, and I would suggest education as the type, after all I am assuming that you wish to educate your viewers. If these do not sit right with your own reasons for Video Marketing then choose what is appropriate for you. Do not forget to brand the channel background and colour scheme to your own brand if you have one.

When you are ready with the channel set up it is time to upload your videos. I would suggest that you try to upload a couple on the first day if you can and then make sure that you are regularly adding videos. I would look to do at least two per week until you have a decent amount on the channel and then add them as you want. This will make sure that the content is fresh and that any subscribers that you get receive regular notifications of new videos.

Once you have your channel set up and your first videos uploaded you should switch your focus to marketing your channel. You cannot expect people to visit your channel and view your videos with out you letting them know that you are there. You should look to subscribe to about ten channels, similar to yours, every day, leaving a positive comment on their channel. A good proportion of these will return the favour to you. Also visitors to their channel may well look at the channel comments and be curious as to who left the comment and visit your channel too.

Once you have subscribed you can look at their videos and leave a comment on them. Each time you leave a comment you also leave a link back to your channel. People viewing these channels are generally interested in your niche and so may well take a look at what you are doing. If they like your content they will look to find out more about you and this will eventually lead them to your website and opt in list.

You should always be positive and never negative when you make a comment. It is not very much fun when someone goes to your channel and is spiteful simply because you have said something bad about theirs. Even if it is a lousy channel be tactful for your own sake.

Apply these few tips to your Video Marketing campaign and you will see the number of channel and video views steadily increase. This can only increase the flow of traffic to your website and increase your value in the eyes of your subscribers.

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Your website ‘door’ is wide open and nobody’s walking in. Here are 5 ways to generate more traffic.

A few years ago I was in Grand Central Station and was literally overwhelmed. I have a few crowd issues that I won’t discuss at this time. Suffice it to say that as we walked into the lobby I saw people everywhere. Some sitting. Some standing. People moving in every direction. Everyone was on their own mission with their own purpose. People moved with haste. No dawdling, except for those who were planning to stay all day.

Wouldn’t it be nice if your website generated traffic like that? That would be ‘grand’. Getting traffic from multiple directions with a specific purpose and mission. Traffic that sought you and found you so they could garner some key information from you to help them perform a task or reach a goal.

It’s possible. And it can be done for F*R*E*E.

The traffic sources are only limited by where and how you choose to market yourself and/or your products.

I’m sure you’ve read about marketing yourself on Social Sites, like:

1. Facebook – Behind Google, facebook is the #2 trafficked site. Everyday people are joining by the thousands. If you’re going to conduct business, you should create a fan or business page. They don’t like people using their personal page to conduct business. If you join groups you can talk to like-minded individuals or at least those who have similar interests.

2. LinkedIn – This is a site for professionals. This is not the place for witty status comments and family pictures. The people here are about business and professional matters. If you respect that you can use it to your advantage. With the median income of LinkedIn users being ~$109,000 and about 40% of the members being business owners, this is indeed fertile territory.

3. Youtube – Video marketing is huge. Youtube is another top 3 trafficked site. Whatever can be said with words can be said even better and more readily with a video. People like videos. If you check out youtube you’ll see that the quality of the video is really irrelevant. The content is what matters. Virtually everything you’re looking for can be found on youtube. Why not include your business in the line-up?

4. Twitter – You can update your followers all day long with your tweets. This site currently holds the #5 ranking for amount of traffic. Because it processes millions of tweets daily, it’s a great place for marketing.

5. Article writing – This is one of my favorite. Virtually any topic can be covered. You can then publish the articles on free article sites, LinkedIn, and/or your blog. Article marketing is great because the written word is eternal. The content should be focused on adding value. Answer the questions that meet people’s needs. Be concise. Don’t succumb to the desire to market your business within the article body. Let the resource box be the place for that.

This is definitely not an exhaustive list as there are many other options, like myspace and free classified ads. In each of these above mentioned venues, you have the opportunity to tailor your profile to inform your visitors of who you are and what you do. You want to add a nice professional picture of yourself so people can put a face with your name.

All of this generated traffic is to be sent to your primary site. You want to be sure to update it regularly and make it inviting and easy to maneuver. Driving traffic to an outdated site is like marketing suicide.

Arlissa Pinkelton

Find Out The 7 Mistakes Most Multilevel Marketers Are Making And How To Do It Right And Increase Your Leads. Arlissa Pinkelton is a leader in the area of Internet Marketing Via Social Sites. You can find additional articles on this subject written by her at Arlissa Pinkelton Blog.

YouTube may not be the biggest website in the world, but it is pretty close. In fact, they say that it’s actually the second largest search engine in the world right now, bigger than Yahoo, Bing, and anyone else. How’s that for an impressive stat when you consider the fact that it doesn’t even bill itself as such? It is really developed this community atmosphere despite its large size. And it does this by allowing people to promote themselves.

You can promote yourself through YouTube too. It just takes a little savvy and web know-how to make it all work.

People on YouTube adhere to a strict timeline.

Regular uploads indicates to your followers that you are sincere in your dedication to them. You want to create a loyal following of people who will regularly watch your videos much in the same way as people do with TV shows. Also put some effort into making your channel page look appealing.

People will also pay more attention to you if you can manage to engage them personally. Also be prepared for some biting remarks on YouTube. You get a different clientele on YouTube and some of them can be a bit cutting in their remarks.

It leads to greater communication between the viewer and the audience-member and that builds up over the course of time. This bond is exactly what will fuel your growth over time for two reasons. First of all, you’ll generate repeat visitors from these very same people. Secondly, they’ll help to fuel some word of mouth growth by telling their friends about what you do.

It’s easy to ask a simple question of your viewers – and one that can be easily answered in the comments section of the site. Put other videos in your playlist that you think might be useful to your visitors. This doesn’t have to be just your own videos.

Promote yourself on other social media outlets. Web places like FaceBook, Digg and Twitter are a great way to link back to your videos. Social media efforts can take up a bit of time but it will be worth it.

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Communicating effectively with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.

For a long time in the history of marketing communication, media remained the stronghold of newsmakers and advertisers and communication was mostly one way from the marketer to the reader.

However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself.

The basics of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the speed with which everything happens. Technology has brought down the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing power of the Internet as a mode of communication and a source of information.Before and After Facebook.Like we discussed, most of the learning before the proliferation of Facebook and social media happened through advertisements on television. During the days of conventional media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.

But much before common users could take control of the content on the World Wide Web, the way we see it today, there was a time when content creation was the forte of those well-versed in HTML programming and web scripting languages. However, with the advent of services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.

The fact is that whether you are there on Facebook, it is very likely that someone or the other from your customer base may be making a mention about you. Your brand presence during such a situation is important to either thank the customer for any accolades or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on gathering information and insight into what their customers really want and how they seek to accomplish those needs. A lot of money is spent on brand research that delves into the awareness levels of the brand vis-a-vis competition.

Today, brands – both big and small – have a presence on Facebook. Some of them use it with more innovation than the rest.

Brand Pitfalls on Facebook

Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the immediate wrath of users, which had an adverse impact on the brand.

Customer Insight… Really

Word of Caution – World of opportunity in Facebook

This information can be readily accessed freely floating on a social networking platform, such as Facebook. All the answers that a brand may want to seek are hidden in the conversations happening through wall comments, photographs, tags, fan pages, and many such avenues through the same platform of Facebook.

All of this information is first hand, with honest responses. Coming Face to Face With Customers.Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

Do not be a big brother – be a cheerful friend to your customers. The big brother attitude, which worked fine in traditional media, can kill your brand on Facebook. Any showdown of brand arrogance or one-upmanship is given a bitter response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is fun to speak with.

Do not advertise, converse – Blatant advertising, or use of social networks for incessant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

Create branded applications: Applications can range from entertaining games with your brand to useful tools related to your product.The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this as a marketer, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express. The customer is free to share his positive as well as negative experiences with your brand, which can influence other customers watching your brand carefully.

This is where you need dedicated efforts of professionals who understand the dynamics of the medium, which is very different from what conventional media marketers are generally used to. Facebook can hence help you come face to face with your customers. It becomes extremely important for you to know how this medium and conversations should be managed.Get more information here for the best Facebook training available: http://tinyurl.com/FacebookHyperTraffic-Exposed

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Google buzz is one of the newer social network websites today, and it’s quickly gaining popularity. Just one reason, obviously, would be the Google label that is attached to it. Nevertheless, it isn’t merely popular for this reason. There’s plenty of substance to support it.

Tips on how to access it?

It’s actually completely found in your Gmail account, and it’s free. You just need a Gmail account.

Who would benefit from utilizing it?

Anyone just looking to meet up with friends might use it. Nevertheless, it’s particularly effective for businesses.

It is inspired by Facebook, Twitter as well as other well-liked social sites, as it takes on aspects of each. For example, it allows you to add photos and videos. And you can easily have a conversation with additional users. All this enables you to give your business personality.

So how could your company reap the benefits of it? Allow me to share five reasons you might want to begin to use it:

#1) Post exactly where you are

One of several benefits of Google Buzz is that it works great with mobile devices. This permits you to post wherever you would like, quickly and easily.

The idea even has a attribute that permits you to speak into the cell phone, and this will automatically convert what you are saying into a post. Basically, you don’t even have to write. This solely works with certain programs, but it may be extremely convenient.

And you can allow other folks learn your location publishing from, if you would like. This can be useful if you wish to offer your threads a lot more personality.

#2) Convenient

It links with the more proven social websites. Therefore, you can view other people’s activity on Facebook and Twitter without even needing to leave Google Buzz. What this means is you can easily see other people’s tweets from the comfort of the Buzz platform.

#3) Portion your posts

Among the exclusive features concerning Google Buzz is that you can choose who you are posting to. For instance, you are able to just submit to a specific group of connections, or the entire Buzz network. All of it depends on who you want to observe your post.

This is especially helpful for businesses. In particular, when you have a listing of confirmed customers, you can do a write-up only they’re able to view. And you’ll next create a message for those who haven’t ordered from you yet. Consequently, you’ll be able to tailor your posts to your market, just like segmenting an email list.

#4) Blog compatible

You are able to link your Buzz account to your weblog. As a result, once you improve your blog, it’ll remodel your Buzz account. If you have lots of followers, this might result in a lot of cash provided you’ve got good blog articles.

#5) Filter

In case you are subscribing to others’ RSS feeds, the Buzz includes a filter that removes posts that would not represent interest for your requirements. You just notify it what to block. This saves you time, mainly because you no longer need to sort through numerous posts you do not care about.

The bottom line is, you’d be wise to utilize Google Buzz, since it gives your company character. Although it will require time and effort, the Buzz can be be extremely successful for you.

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Social networking is certainly numerous things. It’s a great company developing device. It’s an excellent social networking and learning tool. And when applied properly it’s really a great selling tool. Here’s how to market with social networking.

#1 Use social media to create a brand. Social Media is a wonderful brand creating device. Brands are essential because they assist a prospective client to make an identity for yourself. When you have a powerful brand identity your prospects will think of you first whenever there is a need. Building a brand with social networking needs time to work. It requires creating a plan, a message, and a brand image.

Choose what image or brand you intend to communicate and then create a plan to get it done. Your plan will likely involve communicating on the net. As well as placing messages on social networking websites, and making a profile that represents your brand, you will interact in a manner that is consistent with your message.

#2 Make use of social media to improve likeability. For many businesses their brand is their personality which is easy to communicate by way of social media. We all buy from individuals we like and from individuals we connect with. Social networking is a wonderful method to communicate who you are and what exactly you’re about so you can efficiently communicate your own personality. Always be warm and friendly, be amusing, be helpful, be who you are and your target audience will connect with you and ultimately buy from you.

#3 Utilize social media to gently, quietly market your products or services. You have to be watchful with social networking. People join social networking internet sites such as Facebook and Twitter to socialize, not to shop. They do not like nor will they answer blatant sales messages.

You can occasionally publish a promotion or a new product on social networking internet sites. The best results tend to result from campaigns that are specific to your connections on that site. For instance, “Facebook Friends 20% off Promotion.” However, it is also important to test and monitor promotion strategies to discover what your target audience reacts to. Take great care when using social networking to supply useful information and interaction or you will let down prospects.

#4 Advertise. Many social networking sites now provide highly targeted marketing options. Like all advertising strategy, its smart to invest wisely, test and track for optimal return on investment. However, business owners experience success using social networking advertising possibilities.

#5 Incorporate your social networking interactions into your business internet site. It’s about making a community. After you have a group of people who follow you, trust your authority and credibility, and then selling by way of social networking is simple.

The key to using social networking to market is by using it as a device to create your relationship with your prospect. Utilizing it as a medium to provide a sales message usually doesn’t work. Fit the message to the medium and utilize social networking to create awareness, traffic, preference, brand, and your local community. Selling will happen naturally and the possibility for gain will be huge.

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Have you ever considered using YouTube as a marketing tool? Probably not. What probably springs to mind when you hear the term “YouTube” is a vast library of mindless videos about anything and everything. But that’s not the case at all. Sure, if it’s a mindless diversion you’re looking for you’re quite likely to find it on there, but YouTube is also a great place to market your business. Want to learn more? Keep reading.

The first thing to remember is to upload video content that is the right length. If you make your video too short, you’ll come across as not having an in-depth knowledge of your topic. If on the other hand you upload videos that include too much information or too much filler content and are therefore too long, you’ll lose your viewer’s attention before you can sell the click through to your website. Both situations are bad for business.

It may not be easy to figure out the exact length a video should be, what information you should include and what you should leave out. It can be worthwhile to test-market your video on friends and family, that’s not always as accurate a gauge as feedback from those with a vested interest in your company is. Follow your instinct, upload the video you think you should, and wait for feedback. You’ll be able to judge from the feedback (or lack thereof) whether you’ve hit the mark or not.

Another very effective way to ensure you get more YouTube views is to keep your content specialized. If you can establish yourself as THE go-to source for information on a certain topic or niche, you’ve got it made. If, on the other hand, your information is generic enough to be found from numerous sources, your viewership will be diluted.

The bottom line for all of this is that YouTube is no longer just a place to divert yourself from what you really ought to be doing. You can gain some serious exposure for your business on YouTube if you know how to harness it.

All of this is very much within your reach even if you don’t think you have the time or the know-how to make it work. To get more YouTube views, all you have to do is enlist the help of social media marketing company uSocial.net. They’ll take care of everything.

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YouTube is really the undeniable front-runner when we’re talking about web 2.0 sites. Web juggernaut Googl bought over YouTube, which should be a clear indicator that YouTube is here to stay. It’s the number-one video-sharing site on the Web, and because of that, it can be an invaluable promotional tool for your business, if you know how to get more YouTube views for your content. That part is easy, however. All you have to do is read this article and you’ll be well on your way.

Find the balance in your videos. Don’t upload too-short videos, or else you could be discredited by your viewers. Conversely, don’t bore your viewers with long, drawn-out videos.

Convey your message fast. Viewers won’t take the time to watch a long video just to try to mine through the fluff to find the information they want. Keep it simple, keep it to the point, and keep it short. Otherwise, your viewers will move on to the next thing on their to-do list without ever really having heard what you have to say.

But don’t just slap together any old video that spews out facts like a shopping list. You still have to create the kind of content that will engage your viewers in some way. Whether you aim to educate, inform or simply to entertain, the goal is to create something that will keep your viewers interested long enough for you to convey your message.

There is a seemingly endless number of YouTube videos available for viewing, and it’s not always easy to stand out from the crowd under those circumstances. If your goal is to get more YouTube views, you’re going to have to find out how to be original. One way to do this is to narrow your focus so that your content is more specialized. Give people no other choice but to get the information they want from you, and then deliver content they won’t forget.

As a web 2.0 site, YouTube is very community driven. Getting involved in the YouTube community is a great way to get yourself noticed and drive traffic to your content, too. Comment on other people’s videos or even upload video responses. Create and inspire conversations. Before long, you’ll start to see that your videos are getting more views than ever before.

I know, I know: You may not want to spend your precious time trying to get more YouTube views. Fortunately, uSocial.net has devised a program so you don’t have to. With uSocial.net, all you have to do is purchase a package from them and they will drive targeted traffic to your videos.

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