Learn Why web marketers Like You Ought To Incorporate Fan Pages From SM To Get Online Presence
In our previous issue, you learned how Facebook helps businesses attract new consumers. Today, we will discuss more about creating a Facebook Fan Page for your company.
Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having reliable online presence, business is dead.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As pointed out in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. People look for official websites to evaluate a company’s credibility. However, a Facebook Fan Page, as long as it’s professionally managed, will do in case you have no website.
Another thing about credibility. a Facebook fan page is far more efficient that a personal account if you want to establish a sense of official presence to the details you place in your page. A profile page is less believable compared to a Fan Page. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.
For instance, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to distinguish your name. You can use descriptions like TASTY Philadelphia Homemade Ice Cream. This way, you are hitting two birds with one stone. You’ve just given out your location right away which helps your audience in determining your geographical background and you’ve found a way to make your name sound different from the other.
You can do this right after you have created your username. A user name can only be established once your Fan page has 25 fans.
Another good way to gain expertise for your Fan page is to answer all necessary questions in the profile. A profile that’s complete with background, short history, other contact details and store locations is essential. In addition to being complete, your content must also express some creativity. Most of the time, the profile is the basis whether people want to add you up or not. This should be the primary goal of a Facebook Fan page, to have a strong following online.
When using Facebook for Business, part of developing a good brand is by customizing it by adding store photos, product photos, notes and the like. Be careful with what photos to add. If you are posting photos and you don’t want them stolen, place a watermark as a warning. You must remember that you are building a brand here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Lastly, don’t forget to add your contact numbers, addresses and emails where they can reach you when you’re offline.
Besides Facebook, you can also use other social networking sites like YouTube and Twitter to get a more solid online presence.
That’s it. Be sure to read your next issue soon. You will learn how to get people to like your Facebook business page.
Is your business using Facebook for Business? If not, you better benefit from its potential right away. Find out more about Facebook marketing here.
Tags: advertising, digital marketing, facebook, facebook for business, Facebook Marketing, facebook marketing for business, internet, Internet marketing, marketing, online marketing, social marketing, Social media, social media management, social networking
