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Communicating effectively with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.

For a long time in the history of marketing communication, media remained the stronghold of newsmakers and advertisers and communication was mostly one way from the marketer to the reader.

However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself.

The basics of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the speed with which everything happens. Technology has brought down the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing power of the Internet as a mode of communication and a source of information.Before and After Facebook.Like we discussed, most of the learning before the proliferation of Facebook and social media happened through advertisements on television. During the days of conventional media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.

But much before common users could take control of the content on the World Wide Web, the way we see it today, there was a time when content creation was the forte of those well-versed in HTML programming and web scripting languages. However, with the advent of services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.

The fact is that whether you are there on Facebook, it is very likely that someone or the other from your customer base may be making a mention about you. Your brand presence during such a situation is important to either thank the customer for any accolades or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on gathering information and insight into what their customers really want and how they seek to accomplish those needs. A lot of money is spent on brand research that delves into the awareness levels of the brand vis-a-vis competition.

Today, brands – both big and small – have a presence on Facebook. Some of them use it with more innovation than the rest.

Brand Pitfalls on Facebook

Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the immediate wrath of users, which had an adverse impact on the brand.

Customer Insight… Really

Word of Caution – World of opportunity in Facebook

This information can be readily accessed freely floating on a social networking platform, such as Facebook. All the answers that a brand may want to seek are hidden in the conversations happening through wall comments, photographs, tags, fan pages, and many such avenues through the same platform of Facebook.

All of this information is first hand, with honest responses. Coming Face to Face With Customers.Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

Do not be a big brother – be a cheerful friend to your customers. The big brother attitude, which worked fine in traditional media, can kill your brand on Facebook. Any showdown of brand arrogance or one-upmanship is given a bitter response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is fun to speak with.

Do not advertise, converse – Blatant advertising, or use of social networks for incessant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

Create branded applications: Applications can range from entertaining games with your brand to useful tools related to your product.The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this as a marketer, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express. The customer is free to share his positive as well as negative experiences with your brand, which can influence other customers watching your brand carefully.

This is where you need dedicated efforts of professionals who understand the dynamics of the medium, which is very different from what conventional media marketers are generally used to. Facebook can hence help you come face to face with your customers. It becomes extremely important for you to know how this medium and conversations should be managed.Get more information here for the best Facebook training available: http://tinyurl.com/FacebookHyperTraffic-Exposed

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There are all sorts of different tools that you might want to incorporate into your marketing plan when you are promoting your business and your products and services. One such tool available would be the idea of creating brochures, but this will simply be a waste of money unless you create something that is interesting that stands out. As such, consider a few of these basic tips on brochure design.

Of course, you need to start off by planning the brochure properly. You need to know exactly who you are trying to target when you plan your brochure and you need to figure out whether or not it will be used alongside other marketing materials such as adverts or catalogues as well.

Try to fiddle around with the different shapes on offer when you design your brochure. It is necessary for you to simply go down the traditional route of using a standard A4 shape or something similar. Instead, look for other options available to you as a brochure design that incorporates a more interesting shape might be more eye-catching.

Of course, it will start off with the cover and therefore this needs to be catchy. It is important that you convey your message on the front of the cover in a professional fashion so that people are more likely to pick it up and look inside.

Of course, once they do open up a brochure it is important that you supply them with quality content and information that is easy to digest. Make sure that the content of your brochure design is not overpowering and confusing and incorporate signposts to help people navigate around it.

Visualize as much as you can within the brochure design as well. Add any images and pictures to any of the content that you use if it is applicable.

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Facebook SEO is extremely important. When your profile becomes regarded for highly searched terms, you’ll considerably raise the amount of people following you.

You don’t want to market this page at the expense of your principal money making site. Yet, if your site is ranking, than try getting your Facebook profile ranked also?

Nonetheless, don’t simply center on Search Engine Optimization for Google. Facebook has numerous internal searches by itself. It’s essentially a huge internet search engine, though most people do not consider it like that. As a result, you want to get ranked within Facebook as well as Google.

Fortunately, identical suggestions that work for ranking in Google are also productive for Facebook. Listed below are five of the most effective:

#1) Make use of keywords and phrases in your title

Always include your target keywords in your title. Many people don’t think about this.

Also, many users simply include as many keywords as they possibly can. This is whats called “keyword spamming” and it’ll most likely hurt your chances of getting ranked.

Be sure to use a title that’s appealing to human readers. If it’s not, individuals will view you as a spammer and avoid your page.

#2) Makes use of the keywords and phrases in the vanity URL

The URL you choose can make a big difference. This is whats called a “username” on the site. The URL will change to indicate the username you select, in the format facebook.com/yourusername. You want to go after the same keywords and phrases here you did in the title.

#3) Use the keywords and phrases in the “about” box

The “about” page will contain most of the content on your Facebook profile. Therefore, it is extremely important you have your primary keywords listed here, because you will not have an opportunity to insert them in other areas.

Try to add the major keywords at the beginning. You would like the search engines to see them immediately.

#4) Get inbound links

Doing a standard link-building campaign is a good idea. Quite simply, find links from directories, blogs and forums. Yet, an execllent method is to find more fans. This works because Facebook immediately applies links to your profile from your fan pages. Therefore the more fans you may have, the more links as well.

#5) Stay

Another thing you might like to do is continually read updates on the algorithm Facebook and Google use. This lets you know what they’re putting the most weight on, and will allow you to concentrate on that for your page.

The final thought is, Facebook SEO is very similar to conventional Search Engine Optimization. Use these five tips, and you’ll see a growth in your rankings in both Facebook and Google.

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A lot of successful selling today relies upon closely understanding consumer behaviour.

As a marketer, you will always be curious to realise what excites or incentives your customers into buying either your products or those of your rival.

Dependent on the purchasing and consumption cycle of your product, there may be one or two factors, which will define the sales conversion proportion for your product.

Toward Right Learning

A successful sale takes place when your customer understands his need and is certain that your product can satisfy that need in a trustworthy way.

Both these steps occur through a technique, which is sometimes known as learning. Therefore as a marketer, your job starts by making certain that the customer perceives his need and, as importantly, finds the solution in your product.

Right Learning and Right Talks

At this instant, you could be studying this piece on your portable computer or desktop. Remember the moment when you had decided to purchase your first computer. You have to have considered many factors before finalizing which PC to buy.

One of the vital call points for a consumer is his circle of reference. It is natural for you, as a purchaser, to talk with your informed chums about the best brand. Positive references from pals and friends help one make a choice.

How has Face book modified all this?

Research has demonstrated that customers do a large amount of product research on the Internet and much of the time decide to purchase the product either offline or online. Customers have realized the power of the Internet as a research and info resource to a significant degree globally.The fundamentals of consumer behaviour, learning, reference groups, and buying choices have stayed precisely the same.

However, what has changed significantly is the rapidity with which everything occurs. Technology has brought down the barriers in global communication. Social marketing websites, and rather significantly the rising acclaim of Facebook, bears a robust affidavit to the growing power of the Internet as a method of communication and a source of info.

Facebook and Online Reputation

The power of Facebook, as debated, has extended the remit of personal recommendation beyond the trusty conversation between mates.

Today, each Facebook user is free to make public his perspectives on your brand. The true effect of this occurs whenever these talks appear in searches and influence people’s viewpoint about the brand image.

Here is where online reputation, on a commonly accepted medium like Facebook, matters. In a nutshell… Handling a positive picture of your brand needs you to expand your reach, more than what you would do in the event of conventional media.

The conversational nature of social networking sites, such as Facebook, demands an alternative approach. Unlike one-time broadcast by the typical medium, Facebook stores each conversation and makes it available through the search option for any person who is curious to learn more about your brand.

That is the reason it’s a vital part of any brand plan to feature definitely on social networking internet sites, such as Facebook. Engaging specialists who have knowledge of handling brands through the new age of social networks is a growing practice that may help brands manage the new wave.

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Online social marketing is a trend that is not about to go anywhere. More and more individuals join social networking websites each day. In fact, Facebook is now the second most famous website in the world. If you don’t learn to take advantage of this by utilizing online social marketing to promote your company, your competition may very well pass you by.

So what do you need to do to promote your website using online social marketing? The easiest thing to do is post status updates about what’s going on with your business. It’s best not to make these sound too promotional. Social networks are not the place to be obnoxious about trying to get consumers to purchase your products. Although, it is completely appropriate to post updates related to what you are actually doing at the moment that relate to your website, such as “Getting ready for this weekend’s big sale.”

You may get away with concentrating more on your website in your status updates if you set up a fan page for the site instead of just using your personal account to post updates about your company. You may have to work harder to get individuals to follow your fan page but once you have followers, you know they are at least somewhat interested in your website so they will likely be interested in what you have to say about it as long as you are not just posting ads disguised as status updates.

Speaking of ads, there’s another way you can use online social marketing to promote your website. Social media sites such as Facebook often sell ads on their sites. You can purchase an ad for your website and use it to drive traffic to your site. You can also use ads to get more followers on your companies fan page.

Regardless of which method of online social marketing you use, the hard part is getting the traffic you attract through social media to buy anything. If you can get them to sign up for your fan page, you will have a better chance of eventually getting them to buy something because they will be exposed to your updates regularly. As your fans come to trust you more, they will be more likely to shop at your website.

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The main thing about social media is creating a trusty presence. You have to do this by making constant contact with your followers. After you build this trust with your followers, then you will be able to make a good social network campaign.

If you want to make your presence known, you must interact on the social media networks you are connected with. Make comments on statuses, update your own status, make tweets, and share helpful material with your followers.

Make sure to know and understand the unwritten rules of the social media sites you are connected with: the “like” button on Face book, the “RT” and hashtags on Twitter and making comments on personal blog posts.

Don’t always only talk about your products and services, in other words you don’t want to advertise all the time. You will come off as spam and followers may not think you are a real person.

Although your main objective is to promote your product or service, you don’t want that to be the only thing you discuss. In order to make your services known you have to do that through talking about others things as well. Decide what you will talk about when you are not promoting your business and when you will do so.

Keeping your focus, choosing what you want to say and where and creating a personality for yourself on your social media networks are probably the difficult part. Show your followers that you are a real person by adding a touch of personality.

The end result is the people you are connected with will start talking about you and what you do through this social media network and possibly others.

The best social media advertising comes from the people who are following you updating statuses and sharing their thoughts on these networks. If they speak positively about your products and services, others will recognize your business and want to follow you as well.

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First things first, start a website. Secondly, market it and yourself on Facebook.

It takes almost no effort to make sales via the Facebook method. Since people aren’t watching television and listening to the radio like they used to, businesses need to explore the new types of emerging businesses.

The key is to post updates as much as possible. Do it day and night and all throughout the day as well. Also, take advantage of dinner times.

Whenever you happen to update your blog, or add to your store or even think of something interesting, make a note of it on Facebook. Try posting general comments or questions on your page; you are likely to see an increased response from your fans. Post links manually into your feed as often as a day will allow.

A fan page might be a slightly different beast. There are lots of sites out there where you can share information about your business without needing to just point people to your site. Once you have it there, flog it for all it’s worth.

People who happen across the fan page can choose to like it. The numbers of people you could potentially reach are staggering considering that each person is attached to others.

By employing some of these strategies you can market your website in new ways. Facebook has a lot of potential for businesses and entrepreneurs looking for some targeted traffic.

Your updates will link to your friends’ walls to show them what you are doing. Create contests that can run within Facebook – maybe your campaign would push all contest entrants to Facebook. Then you could even move on to other things like referrals that get you into the game.

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The social media networks’ continued rise in popularity has given way to businesses using Facebook for marketing reasons. This is a bright idea on the part of the companies, as the social network giant has millions of people from all across the world who are registered to it. It furthermore has precise targeting capabilities. Marketers can target people by various demographic and interest groupings on the social networking site.

A couple of ways by which Facebook can help to promote a company’s products and services include the placement of advertisements; the implementation of company pages on the site; the sending of invitations to promotional gatherings through the social media site; the organization of promotional giveaways through the site; and the incorporation of the social networking giant into all other areas of the company’s promotional mix. These various methods will be looked at further below.

To begin, ads can be placed on Facebook in order to promote different goods and services. These ads can be placed on users’ pages. They are oftentimes relevant to what specific users are interested in, and they could even be targeted according to a person’s age and other variables. For instance, a 25-year-old woman who joined different cosmetics pages could see ads appear on her FB page about make-up for women in their twenties. She has the option of “liking” the ad and clicking on it for more information.

Company pages could be set up on FB as well. The more people who join these pages, the better. Firms can use their Facebook pages to update people about their latest activities, products, and services. Friends could invite other friends to join company pages. A company would do well to mention that it has a FB page within the other marketing materials that it sends out.

In addition to what was reviewed already, firms can set up promotional ventures through FB. Invites for divergent promotional events could be sent to people who have joined the firms’ pages. These invitations would be for events that promote the companies’ various products or services. For example, a fast food chain could send the people on its page invitations to receive a free cheeseburger on a given day. People can go into any of the chain’s locations on a set day and receive their free food. Such events provide firms with solid publicity.

Companies could also conduct marketing giveaways, or sweepstakes, through Facebook. Firms could post ads that advertise a sweepstakes. It should be required for people to register with a company’s website in order to enter the sweepstakes. This in turn helps a firm to add to its mailing list. This is critical, as a thriving corporate database of customer and prospect names is key to any firm’s marketing success.

Finally, businesses could make their FB page a part of all other marketing materials that are sent to people. To provide an example of this, their Facebook pages and websites should be promoted on all email, direct mail, and more pieces that are sent out. This will in turn encourage more prospects to become members of their FB pages. The end result of this will hopefully mean more website hits and profit for firms.

On a concluding note, more and more firms are using Facebook to promote their product offerings. They can do this through the placement of advertisements; the implementation of company pages on the site; the sending of invitations to promotional gatherings through the social media site; the organization of promotional giveaways through the site; and the incorporation of the social networking giant into all areas of the company’s promotional mix.

That Facebook page is more than just a way to keep in touch with friend. Businesses people are turning to facebook page marketing. We have a free facebook marketing strategy to show you.

With all of the visitors on this site you are sure to get traffic when using Facebook advertising. Tons of people can see your ad on Facebook daily. Giving several people your information at one time is a great way to promote your business or web page. Also this site offers you the ability to make ads straight from Facebook. This article will give you some ideas about promoting your business on Facebook. If you want more details, get full course about this tactic, like Hyper FB Traffic course.

Advertising on Facebook is a real plus when trying to get your web or blog page noticed. When you advertise with this site you have the capability of reaching over 400,000,000 people. Those kind of numbers are a for sure way to get your ad seen. A lot of people will use this website to show new events going on or to promote a sale there store is having.

When you use Facebook for your advertising to get your web page noticed you will see a jump in visitors to your site from them. This site has over four hundred million people registered to it. So you know this is a great way for your ad to be seen by many potential customers.

Giving large amounts of people your information at one time is a great way to get a lot of people to visit your internet website at once. You will at least a better chance of getting more traffic in the shortest amount of time possible.

When doing this its best to have some kind of deal for at least one of your products to entice people to show up on your site. When business slows back down have another item go on sale and remove the old sale item price back to its normal price.

Real time reporting is a benefit with this site. If you use Facebook advertising to get your ads to people, you will be able to see how many people and what the age and gender the visitors are who visit your ads. This helps you to see what audience you are reaching and can be a very useful tool because you want to open your website up to a broad amount of people of all ages and genders.

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Customers are the life blood of any business and communicating to them and hearing back from them is critical. Small businesses, just like many large corporations, can use social media to promote their brand and for customer relations. Online sites such as Twitter can be used to connect with customers and friends and to build a loyal following.

Individuals use their network of friends and associates to share information. A home based business can take the same approach. Salespeople can use multi-level marketing (MLM) to sell services or provide business opportunities to their local social network. Facebook users can view and share your fan pages, business and product pages where people express their feelings and receive updates and news.

Home based businesses can make their brand really well known using social networking tools. Consumers often like to talk about their favorite services and products and to feel like they are being treated as a special customer. Using Twitter or blog postings to share new product information, coupons, and special events gives your customers more connection to your business. The people in their network of friends and followers will also have access to your information.

When working out the home, it is always convenient to collaborate and interact with partners and teammates. Using your computer, meetings no longer have to be in person, many tools are available for virtual gatherings or sharing information. Work and social networks can overlap and you can share documents, idea, project status and pictures of fun family events.

Professional referrals and relationships have to be created and maintained for a small business to thrive. LinkedIn, an example of a work or business related social media tool, is a web space where networks of professionals can provide work histories and resumes, recent projects, business information and statistics. A business referral can be created by just sharing a link. Prospects, sales associates, professional association members and team members can be invited to join your professional network.

As small or home based businesses begin to share information and opportunities using social media, customers and peers have more opportunities to understand your brand. The business brand can be built not just by using the product or service but by building a predictable web and social media presence.

The business brand can be built by sharing insider information like online pictures or videos of the people that build or sell the product. Some brands appeal to customers by offer exclusive offers shared in tweets. Other brands are built by customer comments and online dialogues about product features. Your customers will not have to wonder about your product and business stand for, you can keep them informed about that.

Any home based business can benefit from effectively using social media, just like any well known brand or product. Signing on with Twitter and sending out a tweet to your customers can remind them that you are there and ready to do business. Friends and work associates will know where to find you and what your business is all about.

Jeramy Colvin is an attraction marketing coach who coaches entrepreneurs learn MLM marketing secrets to have a successful home based business. Jeramy is an expert in attraction marketing, and he coaches MLM distributors set up online, attraction marketing systems. Go to learn how you can set up your own attraction marketing system.