Assured Social Media

For people that could be living in a cave, Facebook is classified to be the most well-known social networking site today. Facebook was started in February 2004 and is managed and privately owned by Facebook, Inc. It has more than 500 million participating users worldwide as of July 2010. Through this social networking web page, users can add folks as friends and forward them direct messages. They can also update their private profiles to notify their friends about themselves. In addition to this, users can join networks set by workplace, school or college. Facebook allows anyone who claims to be 13 years old or older to become a member of the webpage.

Facebook was launched by Mark Zuckerberg and his college roommates and associate computer science peers, Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The webpage was originally limited to Harvard students but was expanded to other colleges in the Boston area, the Ivy League and Stanford University. Then it expanded backup for students at other universities and eventually, to anybody aging 13 and above.

Facebook provides a lot of apps and one of the most popular is the Images application. Through this application, users can upload albums and pictures. Facebook lets its users upload a limitless number of photos unlike other image hosting websites like Photobucket and Flickr. In the early years of Facebook, users were limited to simply 60 photos per album. And as of May 2009, the quantity of images that users can upload in one album increased to 200. Another feature under the pictures app is the capability to designate users in a photo. Private settings can likewise be set for individual albums, allowing merely the users that are defined to view that particular album.

In August 22, 2006, Facebook introduced the Notes add-on. This application gives a blogging feature that permitted users to tag and even embed photos. Subsequently, users were permitted to import blogs from other blogging pages like Xanga, Blogger and LiveJournal. And in April 7, 2008 Facebook launched an instant messaging add-on called “Chat”. This app lets users commune with friends. It is also identical to other instant messaging programs.

On June 2009, Facebook introduced a “Username” feature. This feature lets users edit their URL to a much simpler one. For example, your URL will look like http://www.facebook.com/astraea instead of the usual http://www.facebook.com/profile.php?id=4238742361. In addition to this, Facebook can now be accessed by smart phones through their web-browsing applications.

Like other renowned social networking pages, Facebook also got its share of issues. It has been blocked in numerous countries like Pakistan, Syria, Vietnam, Iran and North Korea. It was also banned in various places of work to keep employees from wasting time using this program. Regardless of this, latest studies still implied that Facebook is the most well known social networking web page worldwide today.

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Facebook started out with an underestimated concept that no one has any faith in. Flash forward a few years and Facebook now has over 400 million users registered. One fourth of these users live in the United States. This proportion of users gives budding entrepreneurs a good opportunity to promote their products. Using Facebook as a marketing tool may seem a little odd, but if it is carried out correctly, it can be very beneficial.

Facebook is the second most visited site on the internet. That places it just before Google. However, many people have not considered Facebook for marketing use. This is because people still tend to view it as a place for socializing.

Many people tend to overlook Facebook for marketing. People tend to refrain from mixing their personal lives and their business lives and they feel that using Facebook for marketing is stepping over this line. The first instinct for people is to create a second account, but Facebook will not allow a user to do so.

The social networking site has a feature that allows its users to create a Facebook page. The creation of this page will allow a user to use Facebook for business and marketing purposes and it will result in minimal disruption of its social purposes.

Once the Facebook page has been created, you can begin promoting it to your friends and other users. Also, you can invite other users to become fans of the page. When someone becomes a fan, it is not the same thing as becoming a friend. You will not receive updates from them and they will only receive updates that pertain to the page. However, if they do become a friend, your page will be promoted to their friends, bringing more traffic to your page.

One mistake that people make is creating one Facebook page to promote all of their products. This is something that you should not do. This will create confusion and drive away people that are interested in what you have to offer.

A Facebook page allows you to do much more with it than just throw up some text. In addition to words, you can also add images and videos. You may also include a discussion board. There are also many other applications that you can use to enhance you page.

Facebook is great for socializing with friends, but it is just as good for promotion and marketing. A good entrepreneur would take advantages of these opportunities as soon as possible.

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Literally this addresses one of the biggest problems facing the home based business industry today, that of getting traffic for their business. Mr. Jonathan Budd has once again addressed this very issue in his new course Get Traffic 3.0.

Now, there have been other get traffic courses out there in the home business and internet marketing industry, but the vast majority of them have focused on Google and how to either buy traffic from Google, or perform search engine optimization and get organic free traffic from it.

Interestingly enough, Get Traffic 3.0 isn’t just another rehashed product released into the MLM industry, but deals with some cutting edge stuff and the trends on where people are spending their time online these days. Much more so increasingly on the #1 social media site, Facebook. [youtube:pjf5NmS3NEk?fs=1;[link:Get Traffic 3.0|Get Traffic 3.0 Review];http://www.youtube.com/watch?v=pjf5NmS3NEk?fs=1&feature=related]

The fact that as of October 2010, Facebook, according to Alexa.com, the #2 most trafficked website in the world. And this is up dramatically in the last year or so, with over 500 million users.

Even more important is the fact that people spend hours upon hours on Facebook, vs. just a quick search on search engines.

In Get Traffic 3.0, one of the key issues that is addressed is how to use Facebook PPC to get in front of all of those people who are spending all of that time on that site. Quite literally, their pay per click marketing platform is simply in its infancy right now and will only continue to grow.

Get Traffic 3.0 will also go into how to be a micro-celebrity and also go into how to utilize free marketing on Facebook with fanpages and have that help you build your email marketing list.

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With 500 MILLION facebook accounts out there, you’ve got blinders on if you believe your potential or existing customers and clients do not use facebook. And, just because you have a facebook account, doesn’t mean you’re really using facebook to it’s potential. Isn’t it time you sink your teeth into the most important innovation of our time for doing business today?

Start logging into your facebook account to take advantage of these three main benefits:

1. More website traffic. Okay, there’s no surprise here that I’d mention that. But, what I see people overlooking is that fact that you can get extremely targeted and qualified and ongoing traffic from facebook, using all the other resources, blogs and websites you work with. You will be amazed at the percentage of visitors you’ll get from facebook when you look at your visitation statistics. Google Analytics is my favorite no cost system for watching my traffic.

2. Exceed your own expectations of how participating in facebook can help your business grow. I’m always asked “How do you ever find the time to do all that facebook stuff?” When facebook becomes one of your primary marketing components, you’ll just snicker at yourself for thinking like the majority that social networking is just a waste of time.

3. Appear human. That’s where all those what I ate for breakfast posts come from. I had to get this one out of the way early because it was nagging at me. People are always saying how they just can’t get into social networking because “I just can’t stand the idea of telling people what I had for breakfast! I mean, who cares?!” And, of course, there is the “You’d never believe what my cat is doing!” Who cares again?

Login to facebook daily at least 3 times a day for two weeks. You’ll start to see how facebook can generate all the leads and sales you want for your business.

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Social marketing is becoming much more popular because of the popular social networking websites such as Twitter, Facebook and MySpace. You can use a social market to get people to visit your website and it is an extension of your corporate brand.

Social marketing is in the business of change, whether it is behavioral change or attitude change, social marketing can also be described as the field for social change. In today’s world, who holds more influence to create these changes, a journalist, advertiser or a social marketer?

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. It can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society’s well being as a whole.

Social marketing is important because users take social networks seriously. It is whenever more than two individuals collaborate online or offline for content generation and distribution and harnesses the viral power of social networks in order to grow both the frequency and the reach of conversations exponentially.

Social marketing is maturing to the point where the mainstream is now transitioning from the trial and error tactical phase of the learning curve to the strategic phase. Marketers are learning to begin their social marketing initiatives by researching the medium and monitoring target audiences to determine realistic objectives.

Social marketing is a popular approach. But will it do the trick? Social marketing is not always a success. If the attitudes and behavior changes you are encouraging are still not perceived as beneficial, acceptable and attainable by the priority population, it may not be worthwhile to develop a social marketing campaign at this time. Social marketing is all about trust and for it to be effective, consumers not only have to trust the brand, but social media as whole.

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Simply put, one of the most important technological developments in recent years has been the advent of social networking. Allowing users to connect and interact with friends, relatives or just generally people of similar interest and hobbies, social networking platforms such as Facebook, Twitter and MySpace have become very popular in a short space of time. As mobile devices are now capable of running social networking applications, the opportunities for advertisers are exciting.

Social networks have their roots in the basic online communities that existed over a decade ago. While rudimentary compared to the services offered today, these communities allowed users to interact with other users by linking in their email addresses for the exchange of information. These communities were quickly replaced however by the first social networking services that offered a far wider array of functions and the ability to create personalised accounts with which users can interact. It was these personalised accounts that allowed advertisers the first opportunities to target specific markets based upon a users interests. Since these first steps, social network services have rapidly developed to the point where they can now be accessed remotely on a mobile phone.

The injection of mobile technology into social networking is where it becomes really exciting for advertisers though. Recently, Red Bull used the location-based social networking service Whrrl to create the Red Bull Society as part of its promotion for the New York Air Race. Individuals who joined up to the society were able to access ticket information, drink specials or other exclusive content through their mobile phones. The notable feature about the Red Bull campaign was that the content reflected a members physical location keeping them up to date with any local developments or offers they may benefit from.

With social networking heavyweights starting to show interest in location based services, the use of social networking as a marketing tool will continue to be refined.

Facebook in particular has signalled that it will work with services that already utilise location data so that it can create a more immersive and responsive social networking experience. This will allow for tailored marketing campaigns that take account of the places a user most frequently visits thus intuitively reflecting their preferences. Coupled with the scope and reach of social networking giants like Facebook, this presents an exciting opportunity for businesses to advertise to establish sophisticated and effective marketing campaigns.

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Twitter marketing is unlike traditional marketing because you are not really selling products, but you are solving people’s problems. In this article, we will discuss a few of the Twitter marketing tips that you can use in the beginning. The Empire Formula.

When you begin participating in the Twitter community, it’s important to show your Twitter network that you’re a good person to deal with and not just someone who’s throwing sales posts at them. Besides, who wants to associate to someone who’s only interest is spamming people with constant sales spiels? If you post something that could be seen as offensive to them, it’s easy for them to stop following you. Finding followers on Twitter can take some time, but losing them can take a single unthoughtful post. However, if you post considerate tweets, those followers will look forward to more. Earn their respect by offering them your own respect first, and you’ll soon have a loyal following.

More and more online marketers are now seeing the potential of Twitter marketing. When you are on Twitter, you should pay attention to trending topics, as these can be used to your advantage. These are timely trends which go away after a while, so you need to take advantage when the time is ripe. If you are on the lookout for the hottest trending topics, you can create content with these in mind. As you learn to identify trends with the best potential, you can start to attract quick blasts of traffic to your site. To do this, however, you must be on the lookout for hot trends all the time, so you’re ready to write about them. Don’t be concerned if you don’t understand everything right away, you will get more proficient at it soon.

If you want people to notice your tweets, you have to make them noteworthy. Go out of your way to make your tweets noticeable and original, so they are not ignored. Yet you don’t want to send out random tweets on any subject just to be noticed. Nothing is more unprofessional than getting random tweets when you’re actually expecting something specialized. Empire Formula Review.

Overall, Twitter can offer you a great way to build your online business profits and expand your list at the same time. Jump in and make the most of the Twitter marketing opportunity right in front of you.

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Many real estate investors don’t understand social media, or how it can help them.

Social media is like “word of mouth” on steroids. It helps build relationships between the consumer and the product or service. In the case of the real estate investor, these consumers can be prospective tenants, buyers or sellers. Social media is not selling, it’s not SPAMMING, and it’s gaining the trust and respect that you need to keep clients coming back. Social media is a two-way conversation. Social media helps your clients find you in many ways.

Social media uses avenues like Facebook, Twitter, blogs and videos to post information and get feedback or questions from prospective or current clients.

In other words, if you are able to place content on the internet and viewers can respond to you, then you are using social media.

Social media can be understood by first viewing how consumers used to do business. I call this “What is old is new again.” Back in the 60’s, dad took you to Bob’s Dealership to purchase your first car. You might have asked, “Why do we have to go to Bob’s? Why can’t we go to Fred’s?” The answer was usually, “Because I bought my car there and grandpa did, too, so you can’t go wrong with Bob.” The trust was established; therefore you went to Bob’s dealership and not Fred’s. More than likely dear old dad played poker with Bob and participated in the same community events.
How does that relate today?

How does the above scenario relate to today’s consumer culture? Today, that same relationship, word of mouth, and trust is built over the internet. Consumers are more connected to the technological world today more than ever. Many phones now even have social media integration. By utilizing social media marketing you can effectively target this audience 24 hours a day, 7 days a week!

Now, why should you care about social media? No matter the industry, you have to compete online for your consumer. Social media gives you the opportunity to build a relationship with either an existing client or a prospect. As the relationship builds, the trust is earned; therefore you will be the one they decide to conduct business with when the time comes.

Social media can provide your business with many tools:
* Building your reputation
* Getting more website views and phone calls
* Reputation management
* Customer service

Real estate investors are taking advantage of social media in a variety of ways. One way is through the publication of a blog. A blog is an online journal where people can post journal entries and allow readers to provide feedback on the content. Some jokingly say that BLOG is an acronym for “Better Listings On Google.” Blogs are used by real estate agents to build credibility. Generation X and Y members provide a great market for first time homeowners or renters. They seek out blogs for information and feel more at ease placing a question on a blog rather than dialing the phone to ask. They view this as using time wisely.

By publishing a blog, you will get noticed on Google and other search engines. Frequent updates inform search engines that the site is authoritative and informational, resulting in higher search-engine rankings. Using popular search keywords in a blog post can also strengthen your results.

An example of how a real estate investor is using their blog to increase traffic is giving tips on what to look for when purchasing or selling a home. Real estate investor, Colman Grant out of Colorado, posted key points on how to protect yourself when hiring contractors to renovate your home. He is viewed as an expert since he does this quite often. From this post, he gained an interested investor.

Join the many realtors who have incorporated Facebook as a great referral system. One way of doing this is connecting with classmates from high school and/or college. Your past friends learn that you are in the real estate business and begin to use you as their trusted agent and the word spreads that you are the best source.

An example of a realtor using Facebook would be Amy Hale of Seattle, Washington. She used this method and gained three clients in one day. She had connected with her classmates from SUT (Texas) and Flour Bluff High School. While connecting with old friends, she had posted an open house on her status and one of her high school friends had happened to move to a town near the open house. Her friend didn’t buy that house but wanted her to sell her house. She did a great job and Amy ended up finding a house for her friend’s sister and best friend. This is an example of many.

Remember, there are many strategies at your disposal. Just find the one that fits your audience. Your strategy may need to evolve and change over a period of time as various industries learn to adapt their methods of communication.

Social media allows you and the consumer to communicate in an open and safe atmosphere that establishes a relationship that will last through the good and the bad.

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Your website ‘door’ is wide open and nobody’s walking in. Here are 5 ways to generate more traffic.

A few years ago I was in Grand Central Station and was literally overwhelmed. I have a few crowd issues that I won’t discuss at this time. Suffice it to say that as we walked into the lobby I saw people everywhere. Some sitting. Some standing. People moving in every direction. Everyone was on their own mission with their own purpose. People moved with haste. No dawdling, except for those who were planning to stay all day.

Wouldn’t it be nice if your website generated traffic like that? That would be ‘grand’. Getting traffic from multiple directions with a specific purpose and mission. Traffic that sought you and found you so they could garner some key information from you to help them perform a task or reach a goal.

It’s possible. And it can be done for F*R*E*E.

The traffic sources are only limited by where and how you choose to market yourself and/or your products.

I’m sure you’ve read about marketing yourself on Social Sites, like:

1. Facebook – Behind Google, facebook is the #2 trafficked site. Everyday people are joining by the thousands. If you’re going to conduct business, you should create a fan or business page. They don’t like people using their personal page to conduct business. If you join groups you can talk to like-minded individuals or at least those who have similar interests.

2. LinkedIn – This is a site for professionals. This is not the place for witty status comments and family pictures. The people here are about business and professional matters. If you respect that you can use it to your advantage. With the median income of LinkedIn users being ~$109,000 and about 40% of the members being business owners, this is indeed fertile territory.

3. Youtube – Video marketing is huge. Youtube is another top 3 trafficked site. Whatever can be said with words can be said even better and more readily with a video. People like videos. If you check out youtube you’ll see that the quality of the video is really irrelevant. The content is what matters. Virtually everything you’re looking for can be found on youtube. Why not include your business in the line-up?

4. Twitter – You can update your followers all day long with your tweets. This site currently holds the #5 ranking for amount of traffic. Because it processes millions of tweets daily, it’s a great place for marketing.

5. Article writing – This is one of my favorite. Virtually any topic can be covered. You can then publish the articles on free article sites, LinkedIn, and/or your blog. Article marketing is great because the written word is eternal. The content should be focused on adding value. Answer the questions that meet people’s needs. Be concise. Don’t succumb to the desire to market your business within the article body. Let the resource box be the place for that.

This is definitely not an exhaustive list as there are many other options, like myspace and free classified ads. In each of these above mentioned venues, you have the opportunity to tailor your profile to inform your visitors of who you are and what you do. You want to add a nice professional picture of yourself so people can put a face with your name.

All of this generated traffic is to be sent to your primary site. You want to be sure to update it regularly and make it inviting and easy to maneuver. Driving traffic to an outdated site is like marketing suicide.

Arlissa Pinkelton

Find Out The 7 Mistakes Most Multilevel Marketers Are Making And How To Do It Right And Increase Your Leads. Arlissa Pinkelton is a leader in the area of Internet Marketing Via Social Sites. You can find additional articles on this subject written by her at Arlissa Pinkelton Blog.

Many often ask do Facebook ads work. Well, yes they do get a few clicks but if asked do they get as many clicks Google AdWords, that answer would be no.

Facebook ads just so happen to catch someone’s eye while they are surfing their page, not because they plan on buying your product or service. However on Google, folks are looking for whatever product or service you have to offer. After all that is probably they started searching the net anyway.

But this doesn’t mean that Facebook ads don’t work, it just means that whatever you are advertising needs a lot exposure before it will get successful clicks. Your Facebook ads don’t generate profit from the click rates; they are based on the profits your advertisement brings it.

If you just so happen to be paying for advertising per click, then this shouldn’t be a problem for you. As long as money is being made, that’s all that matters. Some marketers review their ad campaigns by the number of people who click on their advertisement.

To determine if an ad is working, check your sales date for how much you are making against the actual cost of advertising. This is easier if you are selling a product.

If you are doubling the money you spent in advertising or getting just a little more than you spent, than you can say that it was effective. But it’s up to you to decide whether or not the money spent and made was worth the effort.

To improve the performance of your Facebook ad is to compare the results from different ads and use the ones that produce the highest profit.

You will need to run different ads and compare the results of those to see which one is more effective.

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