Assured Social Media

For a long time I’ve been avoiding the Twitter phenomenon. That is, until recently. A fellow associate of mine encouraged me to join and even explored some of the reasons why I hadn’t done so. I simply told him that I didn’t understand the need to Tweet and the real purpose of using Twitter. With some convincing, I signed up for an account.

After learning how to use Twitter by opening an account, and then adopting the use of tools that would allow me to make more out of my Twitter experience, I’m finding a number of different aspects valuable to my everyday activities, hobbies, and social relationships.

With so many varied interests, its always been a real challenge for me to find like minded individuals who are in to so many of the same things that I am. Twitter has solved this problem for me. Not only can you find others who share similar interests or vocations, but you can follow posts made around a given subject area or topic. This is a good indication of what’s being discussed across millions of users. Not only do you have access to individuals sharing the same interests you have, but also celebrities. I never really thought that I would care to have access to what one celeb or another was doing, but it definitely makes people seem more approachable. I’ve also sent and received Tweets from celebrities, bringing into reality the fact that they’re human too.

When you find a community of individuals who share your interests, concerns, and are willing to have a discussion around them, it enriches your experience. This is especially true as I have built a small following of people within my area of interest. When I have a question or topic that needs discussion, this group is always willing to share what they know and comment on my messages, also called tweets. When users respond to one of my messages, pushing it out to their followers, it is called re-tweeting.

The greatest benefit of connecting with other with whom you chose is that you can filter the information and respond when the mood strikes. By using applications that allow you to prioritize Tweets or search for specific conversations, you can quickly see benefit in the information that’s being shared. Often times, individuals include links to valuable content and information that they have come across on the web. This is both useful and time consuming when related to a particular need you may have.

I resisted social media at first for a variety of reasons. Now that I have some experience with a tool like Twitter, I believe that I fully understand my initial hesitation. The reason why I didn’t use it initially was because I didn’t see the point. What I didn’t realize was that the only way to get the point of using Twitter was to first use it. Now that I have, I understand and appreciate the value it delivers.

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When used strategically, Twitter can be an invaluable tool for networking, information filtering, tapping into a human search engine and for reaching your target groups. Learn how this new feature can help in marketing your company and assist you in building a community of followers that can help in the growth of your business.

People stay online all the time on social networking sites for their business purpose like marketing any product or information. Also it helps keep you in touch with friends and relatives or even for entertainment purpose. It is primarily being used to provide subscribers with information on service and product offerings but it has also been particularly useful in building a loyal customer base.

Today, more and more online business owners are turning to email marketing as their primary means to generate sales and leads, not only because the results are easily tracked but also because it is an inexpensive platform to market services on a large scale. You meet individuals and get to know them by sharing knowledge about each other. Those you like and/or share interests with become part of your “network”. The marketing magic kicks in when those in your network start chatting about you.

Social marketing is all about harnessing cutting-edge technology to the advantage of both the brand and the customer. Competition is steep as more and more brands adopt social marketing strategies with companies hoping to stay at the forefront of the industry.

Websites such as Facebook and MySpace are excellent to find consumers based on the locality. You can find both sellers and buyers via these social networking websites. Times have changed and its actually harder for a marketer to get the consumer to his account manager, so it’s time for you to go to your customers online comfort zone like Facebook, blogs, Twitter, Linkedin.

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categories: social,marketing,facebook,twitter,online marketing,social marketing,internet

Do you think Facebook is raking in the cash on those ads on the right side of their website? Well, the odds are they are, but maybe not quite as much as people over at Google’s AdSense program.

There is a natural reason for the dichotomy. It’s not arguable that a lot of people would have an opportunity to see an ad on Facebook. More than 108 million people are now using the site every month, up from nearly 103 million people before all this happened on the way.

So, are Facebook ads ineffective? Certainly not. Well, don’t be too quick to take these results at face value. After all, it’s kind of like Google saying AdWords ads are more effective. It’s just not reliable.

Facebook quite often gets a really bad rap from the people who are pros in the marketing game. But why? As you tinker around and try to match your products perfect demographic target you will see that Facebook will give you an actual number on approximately how many people your targeting will reach.

What makes all the difference is whether or not the ads are cost effective for the company that uses them. Nice little targeting feature that I’m sure has Facebook affiliate marketers jumping for joy.

For example, if you have spent $50 on ads on Facebook and the return is a profit of $100, then you can suggest it was an effective advertisement. Seems like a great way to get a nice high ROI.

You can make your ads even more effective through the use of a few tricks and tools. Let’s look a few years down the line when half of the web is using Facebook connect. That’s a widget we all could use.

In order to see the results, you will have to track what happens over the course of several ad campaigns.

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Communicating effectively with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.

For a long time in the history of marketing communication, media remained the stronghold of newsmakers and advertisers and communication was mostly one way from the marketer to the reader.

However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself.

The basics of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the speed with which everything happens. Technology has brought down the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing power of the Internet as a mode of communication and a source of information.Before and After Facebook.Like we discussed, most of the learning before the proliferation of Facebook and social media happened through advertisements on television. During the days of conventional media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.

But much before common users could take control of the content on the World Wide Web, the way we see it today, there was a time when content creation was the forte of those well-versed in HTML programming and web scripting languages. However, with the advent of services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.

The fact is that whether you are there on Facebook, it is very likely that someone or the other from your customer base may be making a mention about you. Your brand presence during such a situation is important to either thank the customer for any accolades or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on gathering information and insight into what their customers really want and how they seek to accomplish those needs. A lot of money is spent on brand research that delves into the awareness levels of the brand vis-a-vis competition.

Today, brands – both big and small – have a presence on Facebook. Some of them use it with more innovation than the rest.

Brand Pitfalls on Facebook

Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the immediate wrath of users, which had an adverse impact on the brand.

Customer Insight… Really

Word of Caution – World of opportunity in Facebook

This information can be readily accessed freely floating on a social networking platform, such as Facebook. All the answers that a brand may want to seek are hidden in the conversations happening through wall comments, photographs, tags, fan pages, and many such avenues through the same platform of Facebook.

All of this information is first hand, with honest responses. Coming Face to Face With Customers.Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

Do not be a big brother – be a cheerful friend to your customers. The big brother attitude, which worked fine in traditional media, can kill your brand on Facebook. Any showdown of brand arrogance or one-upmanship is given a bitter response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is fun to speak with.

Do not advertise, converse – Blatant advertising, or use of social networks for incessant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

Create branded applications: Applications can range from entertaining games with your brand to useful tools related to your product.The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this as a marketer, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express. The customer is free to share his positive as well as negative experiences with your brand, which can influence other customers watching your brand carefully.

This is where you need dedicated efforts of professionals who understand the dynamics of the medium, which is very different from what conventional media marketers are generally used to. Facebook can hence help you come face to face with your customers. It becomes extremely important for you to know how this medium and conversations should be managed.Get more information here for the best Facebook training available: http://tinyurl.com/FacebookHyperTraffic-Exposed

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Google buzz is one of the newer social network websites today, and it’s quickly gaining popularity. Just one reason, obviously, would be the Google label that is attached to it. Nevertheless, it isn’t merely popular for this reason. There’s plenty of substance to support it.

Tips on how to access it?

It’s actually completely found in your Gmail account, and it’s free. You just need a Gmail account.

Who would benefit from utilizing it?

Anyone just looking to meet up with friends might use it. Nevertheless, it’s particularly effective for businesses.

It is inspired by Facebook, Twitter as well as other well-liked social sites, as it takes on aspects of each. For example, it allows you to add photos and videos. And you can easily have a conversation with additional users. All this enables you to give your business personality.

So how could your company reap the benefits of it? Allow me to share five reasons you might want to begin to use it:

#1) Post exactly where you are

One of several benefits of Google Buzz is that it works great with mobile devices. This permits you to post wherever you would like, quickly and easily.

The idea even has a attribute that permits you to speak into the cell phone, and this will automatically convert what you are saying into a post. Basically, you don’t even have to write. This solely works with certain programs, but it may be extremely convenient.

And you can allow other folks learn your location publishing from, if you would like. This can be useful if you wish to offer your threads a lot more personality.

#2) Convenient

It links with the more proven social websites. Therefore, you can view other people’s activity on Facebook and Twitter without even needing to leave Google Buzz. What this means is you can easily see other people’s tweets from the comfort of the Buzz platform.

#3) Portion your posts

Among the exclusive features concerning Google Buzz is that you can choose who you are posting to. For instance, you are able to just submit to a specific group of connections, or the entire Buzz network. All of it depends on who you want to observe your post.

This is especially helpful for businesses. In particular, when you have a listing of confirmed customers, you can do a write-up only they’re able to view. And you’ll next create a message for those who haven’t ordered from you yet. Consequently, you’ll be able to tailor your posts to your market, just like segmenting an email list.

#4) Blog compatible

You are able to link your Buzz account to your weblog. As a result, once you improve your blog, it’ll remodel your Buzz account. If you have lots of followers, this might result in a lot of cash provided you’ve got good blog articles.

#5) Filter

In case you are subscribing to others’ RSS feeds, the Buzz includes a filter that removes posts that would not represent interest for your requirements. You just notify it what to block. This saves you time, mainly because you no longer need to sort through numerous posts you do not care about.

The bottom line is, you’d be wise to utilize Google Buzz, since it gives your company character. Although it will require time and effort, the Buzz can be be extremely successful for you.

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There are all sorts of different tools that you might want to incorporate into your marketing plan when you are promoting your business and your products and services. One such tool available would be the idea of creating brochures, but this will simply be a waste of money unless you create something that is interesting that stands out. As such, consider a few of these basic tips on brochure design.

Of course, you need to start off by planning the brochure properly. You need to know exactly who you are trying to target when you plan your brochure and you need to figure out whether or not it will be used alongside other marketing materials such as adverts or catalogues as well.

Try to fiddle around with the different shapes on offer when you design your brochure. It is necessary for you to simply go down the traditional route of using a standard A4 shape or something similar. Instead, look for other options available to you as a brochure design that incorporates a more interesting shape might be more eye-catching.

Of course, it will start off with the cover and therefore this needs to be catchy. It is important that you convey your message on the front of the cover in a professional fashion so that people are more likely to pick it up and look inside.

Of course, once they do open up a brochure it is important that you supply them with quality content and information that is easy to digest. Make sure that the content of your brochure design is not overpowering and confusing and incorporate signposts to help people navigate around it.

Visualize as much as you can within the brochure design as well. Add any images and pictures to any of the content that you use if it is applicable.

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Many different types of groups as well as marketing utilize social networking. Social network marketing is very much becoming a popular type of marketing for many businesses. Many organizations and even small businesses have been able to greatly benefit from social network marketing. Knowing which social networking websites would be more beneficial to your business aids significantly when social network marketing. Below is a list of the three most popular social networking websites which could possibly aid your business.

FaceBook

You will find numerous social networking websites, which you may utilize for your social networking marketing. FaceBook is a social networking web-site, which has been around since 2004. Anybody over the age of thirteen can join FaceBook. FaceBook is fast becoming the largest social network upon the internet. Many social network marketers prefer FaceBook because as compared to other social networking websites, FaceBook does appear more family oriented.

MySpace

MySpace began in 2003. MySpace does have a loyal following of people who have been with MySpace since the beginning. You can set up your own personal profile upon signing up. You could add photos as well as business and school information. The only downfall to MySpace with social network marketing is that there’s plenty of marketing spam upon MySpace.

Twitter

Twitter is one of the more new social networking websites. Twitters utilize “Tweets” which is similar to “instant messages”. For businesses purposes and marketing purposes, you may send out a “Tweet” when you possibly make a new post to your blog page upon Twitter. Internet users who check out your blog page will be able to view what you have been working on while paying a check out to your new post.

You’ll of course have your new post linked to your main website. As usual, the quality of your posts should be first as compared to quantity of blog posts. Many celebrities have made Twitter famous. Ashton Kutcher is one of the celebrities who has brought about the fame which Twitter experiences.

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A lot of successful selling today relies upon closely understanding consumer behaviour.

As a marketer, you will always be curious to realise what excites or incentives your customers into buying either your products or those of your rival.

Dependent on the purchasing and consumption cycle of your product, there may be one or two factors, which will define the sales conversion proportion for your product.

Toward Right Learning

A successful sale takes place when your customer understands his need and is certain that your product can satisfy that need in a trustworthy way.

Both these steps occur through a technique, which is sometimes known as learning. Therefore as a marketer, your job starts by making certain that the customer perceives his need and, as importantly, finds the solution in your product.

Right Learning and Right Talks

At this instant, you could be studying this piece on your portable computer or desktop. Remember the moment when you had decided to purchase your first computer. You have to have considered many factors before finalizing which PC to buy.

One of the vital call points for a consumer is his circle of reference. It is natural for you, as a purchaser, to talk with your informed chums about the best brand. Positive references from pals and friends help one make a choice.

How has Face book modified all this?

Research has demonstrated that customers do a large amount of product research on the Internet and much of the time decide to purchase the product either offline or online. Customers have realized the power of the Internet as a research and info resource to a significant degree globally.The fundamentals of consumer behaviour, learning, reference groups, and buying choices have stayed precisely the same.

However, what has changed significantly is the rapidity with which everything occurs. Technology has brought down the barriers in global communication. Social marketing websites, and rather significantly the rising acclaim of Facebook, bears a robust affidavit to the growing power of the Internet as a method of communication and a source of info.

Facebook and Online Reputation

The power of Facebook, as debated, has extended the remit of personal recommendation beyond the trusty conversation between mates.

Today, each Facebook user is free to make public his perspectives on your brand. The true effect of this occurs whenever these talks appear in searches and influence people’s viewpoint about the brand image.

Here is where online reputation, on a commonly accepted medium like Facebook, matters. In a nutshell… Handling a positive picture of your brand needs you to expand your reach, more than what you would do in the event of conventional media.

The conversational nature of social networking sites, such as Facebook, demands an alternative approach. Unlike one-time broadcast by the typical medium, Facebook stores each conversation and makes it available through the search option for any person who is curious to learn more about your brand.

That is the reason it’s a vital part of any brand plan to feature definitely on social networking internet sites, such as Facebook. Engaging specialists who have knowledge of handling brands through the new age of social networks is a growing practice that may help brands manage the new wave.

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Online social marketing is a trend that is not about to go anywhere. More and more individuals join social networking websites each day. In fact, Facebook is now the second most famous website in the world. If you don’t learn to take advantage of this by utilizing online social marketing to promote your company, your competition may very well pass you by.

So what do you need to do to promote your website using online social marketing? The easiest thing to do is post status updates about what’s going on with your business. It’s best not to make these sound too promotional. Social networks are not the place to be obnoxious about trying to get consumers to purchase your products. Although, it is completely appropriate to post updates related to what you are actually doing at the moment that relate to your website, such as “Getting ready for this weekend’s big sale.”

You may get away with concentrating more on your website in your status updates if you set up a fan page for the site instead of just using your personal account to post updates about your company. You may have to work harder to get individuals to follow your fan page but once you have followers, you know they are at least somewhat interested in your website so they will likely be interested in what you have to say about it as long as you are not just posting ads disguised as status updates.

Speaking of ads, there’s another way you can use online social marketing to promote your website. Social media sites such as Facebook often sell ads on their sites. You can purchase an ad for your website and use it to drive traffic to your site. You can also use ads to get more followers on your companies fan page.

Regardless of which method of online social marketing you use, the hard part is getting the traffic you attract through social media to buy anything. If you can get them to sign up for your fan page, you will have a better chance of eventually getting them to buy something because they will be exposed to your updates regularly. As your fans come to trust you more, they will be more likely to shop at your website.

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The main thing about social media is creating a trusty presence. You have to do this by making constant contact with your followers. After you build this trust with your followers, then you will be able to make a good social network campaign.

If you want to make your presence known, you must interact on the social media networks you are connected with. Make comments on statuses, update your own status, make tweets, and share helpful material with your followers.

Make sure to know and understand the unwritten rules of the social media sites you are connected with: the “like” button on Face book, the “RT” and hashtags on Twitter and making comments on personal blog posts.

Don’t always only talk about your products and services, in other words you don’t want to advertise all the time. You will come off as spam and followers may not think you are a real person.

Although your main objective is to promote your product or service, you don’t want that to be the only thing you discuss. In order to make your services known you have to do that through talking about others things as well. Decide what you will talk about when you are not promoting your business and when you will do so.

Keeping your focus, choosing what you want to say and where and creating a personality for yourself on your social media networks are probably the difficult part. Show your followers that you are a real person by adding a touch of personality.

The end result is the people you are connected with will start talking about you and what you do through this social media network and possibly others.

The best social media advertising comes from the people who are following you updating statuses and sharing their thoughts on these networks. If they speak positively about your products and services, others will recognize your business and want to follow you as well.

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