Posts Tagged ‘facebook’

Social Media Branding For People

Friday, July 30th, 2010

How has social media branding changed all media? Think about your local television news and local newspaper. Go back in time and remember that just a few years ago, television producers and print publishers, viewed the internet as a direct competitor.

Social media isn’t going away. As long as there is an internet and electricity to feed it, people are hooked to the concept and the process of socializing online. For many the process began with wanting to connect with friends and family. Posting pictures and YouTubes of cute stuff that really didn’t have any significance to anyone other than the originator.

How you shop, what products will be available in the future and even what type of information and news will remain at your fingertips is being decided by those who are engaging in online social applications. Once upon a time, large Madison Avenue advertising firms and mega-corporations decided these things for you. But today, you’re in charge more than ever before. In fact, traditional media is ‘following you’ on Twitter just to see where you go and what you want. In the past these organizations may have told people what to buy and even how to think, but today it’s clearly the other way around.

Forever gone are the days when the only voice most people had was the hope that a newspaper may actually publish their Letter to the Editor. Forever gone are the days when only celebrities appear on television or radio. Social media changed the way people interact with their communities and broadened their scope to a global level.

Aside from its influence on traditional media, social media calls on individuals to get involved in the branding process as well. There is a social medium available that appeals to nearly everybody who feels the urge to join in.

There are two sides to the concept of social media branding. The media itself must have an organizational identity-brand and the people who make up the medium’s communities each have their own individualized brand. People who join in a social community to find a job or promote their business are far more aware of their need to develop a personal brand than those merely looking to connect online with friends and family.

Socialized individuals in an online world are becoming more aware that what’s posted to the internet usually never ‘goes away’. Those who brand themselves well from the outset, welcome this fact. Others who didn’t plan as well, often regret dismissing the need for an personal brand, later on. A large part of the individualized branding process is based on the need for individuals to develop a personal system that identifies what they will say online and how they will deliver their message. While social media has changed the way people communicate and interact, one of its largest impacts is yet to come. How will the world change as individuals continue to brand themselves as artfully as any Madison Avenue ad-campaign?

How will traditional media evolve to continually engage an audience who is busy socializing online? Social media branding remains a work in progress. Understanding what works and what doesn’t, is a process that continues to develop daily, if not hourly. Social media may have brought us to a turning point in the way people and businesses communicate, but what happens next is bound to be based more on what the collective online populations want versus what traditional media tells them to want.

Wondering just how has social media branding changed all media? Get the low down in our complete internet marketing overview.

Get More Facebook Fans: 15 Ways

Wednesday, July 28th, 2010

Add a Facebook fan box: A Facebook fan box encourages those who are already interested in your content to stay up to date with your business by opting in to your Facebook page updates.

Facebook Ads: Facebook advertising is often cheap, and when pulled together correctly, can mean a successful campaign of achieving more Facebook fans. Highlight timely matters, new content, and relevant products on your Facebook page and promote it to targeted demographics on Facebook.

Facebook Like Button: Adding the “Like” button to your website or blog can allow readers that enjoy your content to share it with their friends and associates.

Encourage Facebook photo tagging: Have a local company or popular merchandise? Ask customers to upload images of themselves with your product, at one of your events, or at your company, then have them tag your Facebook page in that photo. When that happens, friends that view that photo will see that you’ve been tagged and potentially check out your page, possibly becoming a fan.

Use notes and replies: Partnering with another business, using a product, or attending an occasion that another business is throwing are all opportunities you can talk about on your own Facebook fan page and tag the other party involved. When tagging another fan page, your status update will then show on their Fan page, appearing before all their fans.

Tell people to follow you on Facebook: Straightforward enough, but do you add your Facebook URL to your email signatures or other profiles?

Social Media: Linking to your Facebook page from your other social media profiles when you’ve posted a recent announcement or article is another way to get additional views, and possibly fans, to your page. Just don’t overdo it.

PPC Advertising: If you’re constantly updating your Facebook page with products or important announcements, your page may benefit from running an SEM campaign. Timely ads that endorse events, sales, seminars, or information targeted to those that are searching for related keywords can mean converting views into fans.

Engage with your fans: Ask questions after one of your status updates, encouraging fans to leave comments. Every time a fan leaves a response on your page, their homepage wall will refresh to all of their friends, notifying non fans that that person just left a comment on your page. Curious parties will click through to your page and you have a potential new fan.

Ask your Facebook friends: When starting out, asking your Facebook friends to become a fan is customary. Just don’t overdo it and continue asking your friends to become a fan if they’ve ignored your first request.

Link to relevant and popular sites: Is there a related site that has recently posted an article that may be of interest to your fans? Link to it from both your website and Facebook fan page, both to update your fans of the content but also in hopes that the site may link back to you.

Use Keywords: Optimize your Facebook fan page and status updates with high volume, albeit targeted, keywords so that you’ll show up in both Facebook searches and search engine searches.

Increase the links: Link to your Facebook page from sites you own, content you write, and profiles you’ve created. The more links there are to your Facebook page, the better opportunity there is of it showing up in the search engines.

Add a landing page with content viewable to fans only: Landing pages on Facebook will help inform and encourage a person who happens to land on your page but isn’t sure whether they are really a fan or even what your page is about. You can also offer content only to fans who like your page, encouraging non fans to click the like button.

Post on a regular schedule: A stale page won’t encourage anyone to become a fan, and sporadic updates may encourage current fans to unfan you. Keep an editorial calendar and stick to a regular posting schedule on your Facebook page.

Rachel frequently writes about facebook advertising tips and Facebook marketing. To view the entire article and additional tips or download the free eBook, visit how to get more Facebook fans for free.

Lawyer Marketing: How To Leverage Social Media To Get Exposure For Your Blog

Thursday, July 22nd, 2010

If a lawyer asks me how to use Facebook, Twitter, and other social media services to generate more clients, one of the first things I ask is if they have a blog. Even though social media can be very powerful promotional tools, having a blog gives you something to promote.

Lawyer marketing with your blog: Fastest results possible please.

I like the thought of a quick, easy return as much as the next person. However, this approach does not lend itself to long term success when lawyer marketing with social media. An occasional comment or status update will never offer the substance of a good blog post. Sharing your blog material through Facebook, Twitter, and other social media sites is a great way to enter the conversation.

If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.

When you maintain a blog that provides valuable information, this serves two important purposes when used with social media:

1. Your blog will gain exposure through the social media outlets. When you write thoughtful blog posts, people will get a better understanding of your ideas and offerings. This will increase the likelihood that they check out your blog or website where they can be converted into prospects.

2. People will come to respect your expertise. Posting your thoughts and professional opinions on a blog will help you develop a reputation as a thought leader in your field. Status updates or short comments will not achieve the same level of respect.

The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.

Learn how to build your professional reputation online with our free attorney internet website marketing tools. Find out advanced attorney internet website marketing techniques and strategies.

Local Business Take Advantage Of Facebook Applications

Thursday, July 22nd, 2010

Faceworld the local phenomena that started out as a small three school only platform that Mr Gary Smith set up so he could look at frat girls in there pj’s is now a local and worldwide success with in excess of 600 that’s six hundred million users and unbelievably its still growing albeit at the speed of light, which of course makes it a great marketing tool for both national brands such as Pepsi cola and small businesses such as a Facebook app developer in Leeds.

As Facebook is now a mature platform and the clear market leader taking over such other social networking platforms such as Myspace and Friendster and to date is the only social network to open up its platform for application development, which has allowed it to not only increase revenue share by serving adverts on millions upon millions of extra pages created by Facebook application developers but also attracted millions of new users who want to use the applications.

Facebook application development leedscan be however a tricky task to get right, although the platform its self is quite mature, the Facebook mark up language is not all that old and also requires a good programmer to go on a learning curve in order to be able to use the code with ease and create some fancy applications.

When an application is created it must adhere to all the Facebook rules and regulations, which for a Facebook application developer means that they must be in constant contact with Facebook ensuring that they are up to speed with the latest changes to parameters on what you can and can’t achieve within an application.

The most common reason a company would want to create an Facebook application is to achieve one or all of the following goals, number one is to promote goods or service, number 2 is brand awareness, number 3 is spam and number 4 is to make big bucks.

Facebook are aware that many applications are created with the sole purpose of spamming users either by posting direct to news feeds, walls, external applications, email and as such have changed the rules on what can and can’t be done without first gaining a users permission.

One of the main rules about being a Facebook application developer leedsis that when you build the application you must be aware that a custom landing tab will only be shown to users as the fan page homepage if the fan page has either over 10,000 yes ten thousand members or if the client wishing to spend lots of money on Facebook adverts.

When building a Facebook application or custom fan page a developer must also be aware that they must ask a users permission this is called extended permissions if they want to auto post or output to a users wall or news feed.

When you need to find a great social media partner for face book development then talk to an agency called england , over 20 years experiance and 250 awards they are experts in face book development

To Help You Build Your Online Business

Tuesday, July 20th, 2010

If you do not have an up-line that is familiar with the new techniques of network marketing, you will be amazed at what you will learn. You do not want to be a super sales person and pitch a product or business. It is about selling yourself, not a product or business. People like and trust friends not businesses or things. This new way of network marketing is very interesting and unique. It is fun to make new friends and help people to reach there goal in life and be successful with your MLM.

When you are spinning your wheels trying to get your business up and running. You could be suffering from information overload. You will need to understand the new method of network marketing. The old way of promoting your business or product is just that old. There is a new way of learning to do marketing through attraction marketing that is becoming very successful.

When you start working online, especially on the social networking sites like Facebook and Twitter. Most people start hammering away at people promoting their business opportunity. You are saying here I am with the best product and company you should join now. Nobody wants to hear it, they have been there to many times. If you notice only your associates are commenting on your links.

The internet is changing the way that we do business. If you are pitching your business and getting no serious interest, leads, or opt-ins, it is because nobody cares. Do not waste your time and money. Social networking is about friendship and giving people value. You have to keep a good attitude and work towards a proper strategy and you will succeed. As you get into a new way of thinking you will find that everything will start falling in place. Your old way of thinking is not used any more in this type of marketing.

When you begin working on line you have to learn new strategies so you can promote your opportunity and you find yourself struggling to get qualified leads. You are not alone, this being a big problem but with a good solution. If you are generating 1, 2, or even 5 leads a day, this will not get on top of your team. If you are wanting a 5 figure income per month, you will need at least 30 leads per day. Do you like calling people? You will have to call each and everyone of them if you want to succeed in your endeavor. Most people do not share this information with you. They actually want to sign you up and get your money. The quality and quantity of leads and your follow-up on the telephone are essential.

If you are not having the success in your business that you need then you may be missing some of the most effective marketing strategies. Without he proper marketing training and generating 30+ leads per day then you need more information.

Simply put there is a step by step blue print that answers all of these major problems and will get you started marketing your business in the correct way for your success!

To learn more about how you can have dramatic — success its important to learn everything you possibly can about the company before you get involved. Visit the following link and you’ll be taken to more articles and information compiled by some industry experts including, Andrew Gallop.

Business Marketing Turns To Facebook App Developers

Monday, July 19th, 2010

Due to the growing trend in social media and the meteoric rise in social media platforms such as Twitter , Bebo, Bongal and the mighty Facebook. More and more businesses and consumer brands are contracting digital agencies to build a custom Facebook application.

Leeds a city in North England is home is many large corporations such as ASDA and Sense Internet and the majority of these businesses are now making a move from the more traditional marketing activities and creating Facebook applications in Leeds, with a view to increasing market share and promotion of specific brands.

Everybody is a member of at least 1 social media platform the world wide user base for Facebook is now at some four hundred million active users and although it is still growing it is now a mature proven platform and as such companies in Leeds are building custom Facebook fan pages and bespoke applications by contracting a facebook app developer to ensure that their loyal customer base and new potential customers can enjoy the experience.

When based in the north and marketing requirements call for a facebook app developer in Leeds businesses must be made aware of the limitations that Facebook impose on the viral elements that software has to offer.

In time gone by applications could post without permission to a users wall and newsfeed , today this functionality is still available but the user must agree and provided authority to the app or application before these actions can be utilised. If a user of a Facebook application in Leeds does not grant permission for the application at the time of registration then the user will simply be prompted to post to wall or news feed before anything will happen,facebook application developer are whizz kids at not only gaining the users trust but also ensuring that the application its self is fun , engaging and easy to use.

If you are looking for a facebook applications developer leeds then you need to talk to england agency, with over 250 awards and 20 years experiance they know whats what. Experts in facebook applications developer leeds

Social Media Day And Social Media Marketing

Sunday, July 18th, 2010

British Columbia’s Capital city, Victoria, officially dubbed June 30 to be Social Media Day. This was even proclaimed by the city’s Mayor, Dean Forntin. The owner of local company Idea Wave approached city Councillor Chris Coleman, which got the ball rolling on this monumental day. Mashable, a popular online social media magazine picked up the story, generating massive interest worldwide. The magazine noted that Victoria was the first city worldwide to officially proclaim a Social Media Day.

A gathering was held at the Empress Hotel in Victoria’s inner harbour to celebrate the day and give the opportunity for avid social media users, as well as users who are just starting to explore and learn the value of social media, a place to meet and mingle. There were a large number of local Twitter users, who even introduced themselves to one another by their Twitter handles.

Victoria social media marketing and search engine optimization company, Stikky Media, decided to celebrate Social Media Day by hearing what others had to say about their experiences with this powerful network of communication. They started a contest over Facebook, (http://www.facebook.com/stikkymedia), encouraging participants to “Like” the page and post on the wall how social media has positively impacted their lives. Entrants will have their names entered in a draw, which will be held July 22, 2010, for the chance to win an iPad!

At the time of writing, three days into the contest, several entries have been made to the draw. Each entry reflects on the personal experiences of that particular person and what amazing things social media has done for them. For example, several entrants shared stories reflecting on how social media, Facebook in particular, has allowed them to reconnect and share pictures with family members and friends who live far away.

Stikky Media, whose name refers to its ability and goal to make ideas “stik”, is a popular social media marketing company, offering social media marketing set up packages, social media marketing monthly maintenance packages and social media marketing consulting. Do not hesitate to contact them if you could use some social media marketing guidance, or want to win an iPad!

Prior to implementing a social media marketing adventure, make sure you connect with Stikky Media who are professionals in social media marketing for small, medium and large brands and organizations.

Direct Online Marketing

Saturday, July 17th, 2010

Online marketing or web marketing is an interactive medium of promoting products and services. Quick response is a factor that differentiates online marketing from other platforms of promotion. Internet is the most useful and popular invention after electricity.

One can easily find information on any topic very easily on the internet, it makes the information very appealing as it is available for free and millions of users are viewing it. Internet is a medium which allows the users to keep in touch no matter even if you are thousands of miles away. People buy products on the internet. Web advertising includes ads that appear on search engines, flash banners and affiliate online marketing.

Online shopping is also cost effective as it saves your traveling cost and you can gives you the pleasure of shopping comfortably from your home. Digital Spark is a platform which allows online marketing of your products and services. Online marketing provides immediate publication of information and has no geographical barriers.Internet marketing is very profitable, an individual who has access to internet can buy products online anytime and anywhere.

You can then reach your target audience by sending them mail which contains information on your product along with a link which will direct them to you website. SEO company is one such firm which deals in internet marketing, it promotes products and services online. E-mail marketing also helps you to reach thousands of potential customers. You can contact a service which may sell you e-mail addresses of interested customers.

Pay per click, banners ads, pop up ads and article marketing are some variants of online marketing. With just few clicks you can get access to millions of potential customers. Internet advertising is not only fast and quick but also affordable, it is relatively inexpensive.

Article marketing is also a variant of web marketing. It helps promoting your website and cuts down competition. Article marketing increases the chances of website visibility. However, it can be expensive in a way if you wish to place your ad on a very popular website. If you can’t afford a banner ad on a website, you can definitely place a link on the website as you may be able to afford pay per click advertising.

Online internet digital marketing is an upcoming advertising platform for marketing your products and services, in fact many experts are of the opinion that online marketing will continue to rise in popularity and will be one of the best promoting platforms in future.

For information about the range of services being offered by different SEO Company in UK, check out Ethical SEO UK for details

Reach Your Target Audience Through Social Media

Saturday, July 17th, 2010

Internet is an excellent marketing tool for businesses whether large or small. It is an excellent mix of technical expertise and marketing skills. Similarly social media marketing is a recent component of organizations that integrated marketing communications plans.

Growth of such marketing has also impacts the way organizations communicate with their customers. It is a process of promoting your site or business through social media channels and it is a powerful strategy that will get large amount of traffic towards your sites. This marketing is a platform that is easily accessible to anyone with internet access.

Social media marketing is an effective way where the company can see its business growing online. Through this marketing, the organization can increase their brand awareness among their customers, and facilitate conversations with the customer. It is a means by which the company can gain customers, and manage their companies’ reputation online.

Promoting your business using such type of marketing on various sites is a lucrative business proposition since they offer steady traffic every day. It is a tool which is highly beneficial and promising to any enterprise. Many organizations that use such marketing techniques are able to target individuals based upon specific interests. It is a low-cost promotional method that will easily give you large numbers of visitors.

This marketing technique includes advertising, personal selling, direct marketing, sales promotion and many more. The advantage of this method of marketing is that it is natural, defensible, and low cost with high returns and many more. It is an innovative manner of business promotion using internet tools to build customer trust and loyalty. It offers a low cost method to companies to enhance sales.

Social media marketing has exploded on the scene and everyone is scrambling to get their company presence on Twitter, YouTube and Facebook. It includes marketing offers such as Social Networking Profile Selection and Development, Relevant Blog Research, Blog Commenting Campaigns, Community Outreach Programs, Online Reputation Management and Improvement, Online Brand Loyalty Programs, Blogger Outreach Programs, Online Viral Video Promotional Campaigns and Overall Social Media Marketing.

Digital spark which is a UK based company provides you with all the services like search engine optimization, Pay Per click, Social Media Marketing, Web analytic, E-commerce and many more. It enables you to build a website that will get the traffic towards the website. As this is related to youth as they surf sites like Facebook, Bebo, Twitter, YouTube and many others. It has also added another level to the method and meaning of nurturing customer relationships. If you can harness it, without the extra cost wouldn’t that be great.

Find out more about this Ethical SEO UK company. All the information you need regards SEO Company UK is right here

Know Pay Per Click Marketing

Saturday, July 17th, 2010

If you plan to explore your business online then using the search network of Google Adwords to reach your targeted customers won’t help. On these search networks your ads appear only when people are looking for what you offer but that is not enough compared to the targeted online users that could benefit from your products or service. Paid search within no time has become the most important component for online advertising. There are many ways through which online marketing is purchased one of them is CPC or PPC ads.

In economical terms we can say, the higher you bid the higher your advertisement will be displayed in the list. You pay only when a user clicks on your links and it redirects to your website. You don’t pay to the whole list, you only pay for clicks. This way you pay only for the traffic attracted to your site, there are no other hidden costs included. Pay per click or cost per click is also known as pay per ranking, pay per position, and pay per placement or cost per click. This kind of advertising enables you to list your site at the top of search engine results by advertising on keywords that best describes your service or products.

The website that utilizes pay per click ads will display an advertisement when a keyword matches an advertiser’s keyword list or when a content site displays relevant content. All these advertisements are called sponsored links or sponsored ads which appears to the top right hand side on search engine results pages or anywhere a web developer chooses on a content site.

The main advantage of pay per click advertising is its relatively low cost method of generating traffic to your website. It generates traffic immediately and is a responsive and fast method for creating buzz for your website. It is also more flexible as keywords can be adjusted, added or deleted according to your preferences and the current market conditions. It is also more economical as compared to the other traditional advertising strategies. It is the most affordable form of marketing on the internet.

Marketers have to bid on keywords to use in small ads they create. This marketing service is not for free and so one needs a separate budget and it’s difficult for all the small business owners or those who are starting with lower budgets. In pay per click marketing, visitors come only through click. As every coin has two sides, pay per click ads suffers from a number of significant disadvantages. So you need to pay for each click and the traffic stops coming in as the campaign stops.

There are many companies in the market which offer this type of marketing. Digital Spark which is a UK based company is also one such company which offers pay per click advertising. They also offer SEO packages, & trainings, Pay per click campaigns, social media marketing etc.

For information about the range of services being offered by different SEO Company in UK, check out Ethical SEO UK for details.



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